Kärkimedia

What Kärkimedia does

Kärkimedia Oy is a Finnish private limited company (business ID 1006523-8) that operates as the unified sales and marketing organization for 32 of Finland's leading regional and local newspapers, covering both Finnish- and Swedish-speaking titles. The company provides a single point of contact (palvelupiste) that handles reservations, advertising material, campaign reporting, and billing across all member publications, eliminating the operational friction of contracting with dozens of separate newspaper publishers. Kärkimedia sells advertising across print, digital display, print and digital inserts, and bundled multichannel solutions, and runs a research-services arm that measures campaign effectiveness through a panel of over 30,000 readers and a 13,000-respondent regional purchasing behavior study across 14 industries and 30 Finnish market areas.

The company's product portfolio spans fixed-date and floating print placements (front-page, panorama, full-page, half-page formats), digital display formats (Paraati, Pystyparaati, Jättiboksi, Boksi, native advertising, digital-edition ads), print and digital supplements, and the flagship Automatically Multichannel Solutions and Multichannel PLUS packages that simultaneously place campaigns across print and digital in all 32 newspapers. Underlying ad-serving technology relies on third-party infrastructure: Equativ is used for Ilkka-Pohjalainen, Kaleva, Lapin Kansa, Salon Seudun Sanomat, Turun Sanomat, Åbo Underrättelser, Kainuun Sanomat and Keskipohjanmaa; Google Ad Manager supports the remaining titles including Helsingin Sanomat, Aamulehti, Karjalainen and Keskisuomalainen; Xandr (Sanoma) is integrated through Helsingin Sanomat.

Kärkimedia's revenue model is sales-commission-based advertising intermediation, with quote-based pricing that varies by newspaper title, placement type, channel selection, and national versus regional scope, supported by multi-year contracts. The go-to-market targets enterprise and mid-market advertisers in Finland (named customers include Nordea, Fazer, IKEA, K-Supermarket, Bauhaus, Aktia, Motonet, Charmia Keittiöt, Tjäreborg and Musti ja Mirri), reached through direct sales, an online planning tool, website content, social media, a newsletter, and co-hosted industry events. The company is not venture-backed, has no disclosed institutional investors, and is jointly owned by its 32 member newspapers, with no parent entity and no subsidiaries; leadership is a small executive team led by CEO Juuso Liljeroos.

Name

Kärkimedia

Legal name

Kärkimedia Oy

Website

https://karkimedia.fi

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Kärkimedia Oy is a Finnish sales and marketing organization jointly owned by 32 leading regional newspapers, offering advertisers a single point of contact to buy print, digital, insert, and multichannel advertising across those titles nationwide.

Ownership category

akta.pro rank

Product category

Newspaper Advertising Sales

NAICS

Media Buying Agencies (54183), Newspaper, Periodical, Book, and Directory Publishers (5131), Media Representatives (541840), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Affiliate & Partner Media Buying (BPAFABAJ)

Keywords

• Newspaper advertising sales
• Print advertising network
• Digital display advertising
• Multichannel media advertising
• Advertising effectiveness research

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

Kärkimedia is a centralized sales and marketing organization that sells multichannel advertising across 32 of Finland's leading regional newspapers, in both print and digital formats. It serves as a single point of contact for reservations, materials, reporting and billing across the entire network, and also offers advertising effectiveness research services covering print, digital, repetition/multichannel impact, and regional purchasing behavior.

Product overview

Kärkimedia is a Finnish sales and marketing organization jointly owned by 32 of Finland's leading regional and local newspapers (both Finnish and Swedish-speaking). It operates as a unified media network offering multichannel advertising solutions across print, digital, insert, and research services. The core product portfolio consists of Print Advertising (painettu mainonta) and Digital Advertising (digi-mainonta), supplemented by Print Inserts (painettu liite) and Digital Inserts (digiliite). The flagship offering is the Automatically Multichannel Solutions (automaattisesti monikanavaiset ratkaisut), which automatically places campaigns across all 32 newspapers simultaneously in both print and digital channels. Additional specialized digital ad formats include Native Advertising (natiivimainonta) and Digital Newspaper Edition Advertising (näköislehtimainonta). Kärkimedia also offers a suite of research services covering print and digital advertising effectiveness, repetition and multichannel impact, and regional purchasing behavior studies.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Advertising (Painettu mainonta) Newspaper print advertising placements across Kärkimedia's network of 32 regional Finnish newspapers, offering various ad sizes (front page, panorama, full page, half-page portrait/landscape) and both fixed-date and floating products. Reaches more than 1.8 million Finns daily.
• Digital Advertising (Digi-mainonta) Digital display and online advertising across 32 local news media websites, including formats such as Paraati, Pystyparaati, Jättiboksi, Boksi, native advertising and digital newspaper edition ads. Reaches 3.1 million Finns weekly.
• Print Inserts and Supplements (Painettu liite) Printed supplement and insert advertising placed within Kärkimedia's newspapers. Supports multi-page supplements in 4-page and 8-page formats distributed nationally across up to 25 media titles.
• Digital Inserts (Digiliite) Digital supplement and insert advertising delivered through Kärkimedia's online media channels, reaching digital audiences across the news network.
• Automatically Multichannel Solutions (Automaattisesti monikanavaiset ratkaisut) Automated cross-channel advertising package that simultaneously places campaigns in both print and digital channels, covering all 32 newspapers. Print and digital materials are delivered together automatically.
• Multichannel PLUS (Monikanavainen PLUS) Enhanced multichannel advertising package with additional features and visibility options across print and digital channels.
• Native Advertising (Natiivimainonta) Journalistic-style advertising integrated naturally into news content within Kärkimedia's digital network, delivering high reader engagement and brand credibility through the trust of the media brand.
• Digital Newspaper Edition Advertising (Näköislehtimainonta) Advertising placed within the digital replica editions of Kärkimedia's newspapers, appearing between pages and capturing readers' undivided attention in a high-quality editorial environment.
• Print Advertising Effectiveness Studies (Printtimainonnan tutkimukset) Research services measuring how readers notice and engage with newspaper advertisements in print and digital editions, covering attention value, brand awareness and purchase intent, based on Kärkimedia's community of 21 publication-specific reader communities with over 30,000 readers.
• Digital Advertising Research (Digimainonnan tutkimukset) Survey-based research measuring the impact of digital advertising, including attention value, advertiser and product awareness, perceptions and activation, with minimum 150 respondents per study and comparison data against industry benchmarks.
• Other Advertising Studies Includes Brand Lift studies for larger campaigns, Digital A/B Testing for comparing ad versions during campaigns, advertisement pre-testing, and customized special studies on topics such as car research, magazine content, furniture and discount retail, domestic media, health and wellbeing, and elections.
• Repetition and Multichannel Research Studies investigating the effect of advertising repetition across print and digital channels, including print repetition studies and digital frequency studies, as well as research on the combined impact of multichannel advertising on brand awareness, interest, perceptions and activation.
• Regional Purchasing Behavior Study (Alueellinen ostokäyttäytyminen) Extensive nationwide study conducted with KMT data collection, mapping purchasing behavior across 14 industries and 30 market areas, with approximately 13,000 respondents covering purchase intentions, store selection criteria and online shopping patterns.

Quantifiable outcome

• 3.8 million Finns reached weekly through multichannel solutions
• +2 more outcomes

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/Karkimedia
• Facebookfacebook.com/karkimedia
• LinkedInlinkedin.com/company/karkimedia-oy
• Instagraminstagram.com/karkimedia_oy
• Xx.com/Karkimedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kärkimedia