What Alerta Medical does

Alerta Medical is a Scotland-based designer, manufacturer, and supplier of durable medical equipment, headquartered in Irvine with production and distribution facilities at Riverside Business Park. The company operates exclusively through a network of approved distributor partners, with no direct sales to end users, and serves care homes, hospitals, and home care providers across the UK and over 30 countries worldwide (expanded from 27 countries as of 2020). Its portfolio spans nine product categories: fall prevention (wireless and wired sensor systems with nurse call integration), pressure relief (alternating air mattresses, static foam, hybrid systems, gel cushions, and heel protection), care beds and accessories under the Lomond sub-brand, patient lifting and transfer aids, toileting and showering equipment, walking aids including powered rollators and mobility scooters, medical diagnostics, bariatric equipment rated up to 350kg, evacuation products, and laundry/washables.

The company's product engineering centers on several proprietary technology platforms: SensaCare Truflo Technology (constant auto pressure sensing via air sensor and microcomputer regulator for ultra-low interface pressure), SensaGel (a polyurethane gel layer functioning as artificial fat for pressure redistribution), SmartAssist (a gyroscope-based driving system with auto-deceleration on hills/corners and seat sensing for mobility scooters), wireless 100% cable-free fall prevention systems, and the patented GelCube dual honeycomb air-gel cushion. The Sensaflo Hybrid platform, marketed as the world's first 4-in-1 hybrid mattress, combines foam-filled air cells, SensaGel adaptive foot cells, alternating air capability, and a built-in fire evacuation system in a single product. Manufacturing occurs in ISO 13485 and ISO 9001 certified facilities with FDA registration and Living Wage Employer accreditation.

Commercially, Alerta generates revenue from one-time hardware sales through B2B distributor partners, with UK and Ireland orders over £250 supplied carriage paid and international orders supplied ex-works. Approved distributor accounts operate on 30-day payment terms, with interest charged on overdue balances. The company supports its channel with annual printed and digital product catalogues (2024, 2025, 2026 editions), an online image library, marketing materials, and participation in major industry events including Medica, Naidex, and World Health Expo Dubai. Revenue is not publicly disclosed, and the business is family-owned across three generations with no external institutional investors, no parent company, and no disclosed M&A activity.

Name

Alerta Medical

Legal name

Alerta Medical Ltd

Website

https://alertamedical.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Alerta Medical is a Scotland-based designer, manufacturer, and supplier of durable medical equipment including fall prevention, pressure relief, care beds, mobility aids, and bariatric products, sold exclusively through distributor partners across the UK and over 30 countries to care homes, hospitals, and home care providers.

Ownership category

akta.pro rank

Product category

Medical Equipment

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical Equipment and Supplies Manufacturing (3391)

SIC

Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Fall Detection, Safety & Emergency Response (PERS, Smart Home Health Sensors) (HLAHACAG)

akta.pro secondary industries

At-Home Medical Alert Sensors & Smart Home Safety Integrations (HSAHAHAJ), Emergency Response Systems (PERS) Setup & Home Alerting Solutions (HSABAJAL)

Keywords

• Durable medical equipment
• Fall prevention systems
• Pressure relief products
• Patient transfer aids
• Care bed accessories

Headquarters

HQ city

Irvine

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Medical Equipment Sales: One-time hardware sales of durable medical equipment including fall prevention systems, pressure relief mattresses and cushions, care beds, patient transfer aids, mobility scooters, wheelchairs, and toileting/showering equipment. Sold exclusively through approved distributor partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Alerta Medical designs, manufactures, and supplies durable medical equipment focused on fall prevention, pressure relief, and patient handling for care homes, hospitals, and home care. The product portfolio spans sensor-based fall detection systems, alternating air and hybrid pressure relief mattresses, profiling care beds, patient lifting and transfer aids, toileting and showering equipment, walking aids, bariatric solutions, and evacuation products. The company sells exclusively through approved distributor partners across the UK and more than 30 international markets.

Product overview

Alerta Medical is a world leader in the design, manufacture, and supply of innovative durable medical equipment, delivering solutions to proactively maximise user safety and comfort. The company offers a comprehensive portfolio of medical equipment through exclusive distributor partnerships across the UK and over 30 countries worldwide. The product portfolio encompasses Fall Prevention systems (wireless and wired sensor systems for beds, chairs, and rooms with nurse call integration), Pressure Relief products (alternating air mattress systems like the Sensaflo Hybrid and Ruby Turn, static foam mattresses, hybrid systems combining foam and air technologies, gel cushions including GelCube and Gel-Visco, and heel protection devices), Care Beds & Accessories including the Lomond profiling bed range in oak and walnut finishes, Patient Lifting & Transfer Aids (standing turners, transfer boards, slide sheets, wheelchairs), Toileting & Showering Products (tilt-in-space shower commodes, standard shower chairs, commodes), Walking Aids (standard and powered rollators, mobility scooters including the Strato-Cruise, carbon ultra-lite rollators), Medical Diagnostics equipment, Bariatric Equipment (heavy-duty beds, mattresses, cushions, wheelchairs, shower chairs rated up to 350kg), Evacuation Products (evacuation sheets, sledges, and air mattress evacuation systems), and Laundry & Washables. The portfolio includes both standard and bariatric versions of key products, with recent innovations like the 4-in-1 Powered Rollator combining rollator and wheelchair capabilities. Products feature advanced technologies such as SensaCare Truflo pressure sensing and SmartAssist safety systems. The company operates exclusively through distributor partnerships and never sells direct to end-users.

Differentiator

Problem solved

Functional benefit

Brands

• Lomond: Lomond Beds & Accessories - a comprehensive range of care beds and accessories including profiling care beds, overbed tables, and accessories designed for nursing home, hospital and home care environments. Available in oak and walnut wood finishes.

Products and services

• Fall Prevention Products Wireless and wired fall detection and prevention systems incorporating SensaCare Truflo pressure-sensing technology and plug-and-play nurse call integration, designed to reduce falls in care homes, hospitals, and home care settings.
• Pressure Relief Products Alternating air, hybrid, and gel-based mattresses and cushions for the prevention and treatment of pressure ulcers, including the world's first 4-in-1 hybrid system with SensaGel and GelCube honeycomb cushioning technologies.
• Care Beds & Accessories Profiling and rotating care beds such as the Lomond Community Bed and Lomond Rotate-Stand-Up Bed for community, nursing, and residential care environments, including bed accessories and falls reduction aids.
• Patient Lifting & Transfer Aids Standing turners, transfer belts, slide sheets, hoists, and patient transfer aids for safer manual handling by caregivers in clinical and home care settings.
• Toileting & Showering Products Tilt-in-space shower commode chairs including the Aqua Tilt-in-Space and Aqua Community ranges, plus bariatric variants, designed for assisted toileting and showering in care environments.
• Walking Aids Rollators, powered rollators, and mobility scooters including the Carbon Ultra-Lite Rollator, Strato-Cruise Mobility Scooter, and Powered Rollator for independent living.
• Medical Diagnostics Diagnostic devices and instruments used in clinical and care settings.
• Bariatric Equipment Heavy-duty bariatric care solutions including beds, transfer aids, and shower commode chairs engineered for higher weight capacities.
• Evacuation Products Fire and emergency evacuation equipment including the Air Mattress Evacuation Sheet, Bariatric Evacuation Sledge, and built-in evacuation solutions integrated across the bed range.
• Laundry & Washables Laundry carts, washable bedding, and reusable textile products for care and clinical environments.

Quantifiable outcome

• Products rated for users up to very high risk of pressure ulcer development
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• UK and Ireland Distributor NetworkcoreChannel Partner/ Reseller/ DistributorAlerta Medical operates exclusively through a network of approved distributor partners across the UK and Ireland. Distributors benefit from exclusive market access, industry-leading product range, attractive pricing structure, large stocks for same day despatch, and comprehensive distributor marketing support including access to online image library.
• International Distributor NetworkcoreChannel Partner/ Reseller/ DistributorAlerta Medical has expanded to supply distributors in over 30 countries worldwide, providing global reach for the brand. International distributors benefit from the same commitment to never selling direct to end-users, protecting their exclusive market access across all territories.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Harvest Healthcare: UK specialist in pressure care mattresses (e.g., Keepsake, Turner ranges), profiling beds and patient handling — directly comparable to Alerta's pressure relief, care bed and transfer aid portfolios for the UK nursing home and home care markets.
• Arjo: Swedish-headquartered global manufacturer of medical equipment and solutions for pressure injury prevention (e.g., Auralis, Nimbus systems), fall prevention, patient handling, hospital beds and DME — directly comparable product categories to Alerta across care home, hospital and home care segments.
• GF Health Products (Graham-Field): US/global DME manufacturer with broad catalogue spanning beds, pressure prevention mattresses (e.g., Everest/Precise Aire ranges), wheelchairs, mobility and bathing products sold through distributor networks — matching Alerta's multi-category, distributor-only distribution model.
• Joerns Healthcare: US-based specialist in pressure area care (e.g., Dolphin, Auto Aire mattresses), patient handling, and healthcare beds, serving care homes and acute settings — a focused comparator for Alerta's pressure relief and patient transfer categories.
• Invacare: Global DME manufacturer supplying mobility scooters, wheelchairs, beds (including pressure-relieving mattresses such as the Softform range) and patient handling equipment to care home, hospital and home care customers — overlapping product set with Alerta's walking aids, profiling beds and pressure relief portfolio.
• Drive DeVilbiss Healthcare: Large US/UK-headquartered DME distributor and manufacturer (owner of Sidhil and Harvest Healthcare heritage ranges in the UK) offering profiling beds, pressure care mattresses, hoists, mobility aids and bathing equipment — directly comparable breadth to Alerta's medical equipment portfolio.
• Direct Healthcare Services: Welsh-based UK manufacturer of pressure ulcer prevention mattresses and medical beds (e.g., Durevere, Activac ranges) serving NHS and care home customers — a tightly comparable UK competitor to Alerta's pressure relief and Lomond bed range.

Broad incumbents

• Stryker: Large-cap medical technology company with a Medical division encompassing hospital beds (e.g., ProCuity), pressure injury prevention surfaces (e.g., IsoAir, ProForm) and patient handling — relevant wider-portfolio comparable rather than a direct niche competitor to Alerta.
• Medline Industries: One of the world's largest privately-held medical product manufacturers and distributors, with overlapping offerings in pressure injury prevention, patient handling, and skin health products sold through healthcare distribution — comparable as a broader-incumbent operating in the same end-customer base.
• Hillrom (now part of Baxter / Getinge legacy): Former major medical technology company with deep overlap in pressure injury prevention, hospital beds, falls prevention and patient monitoring — relevant comparable as a large incumbent offering the same foundational categories as Alerta plus a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/AlertaMedical
• LinkedInlinkedin.com/company/alerta-medical

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alerta Medical