HealthGuard

What HealthGuard does

HealthGuard is a North American manufacturer of protective bedding products, operating as a division of Bay Street Manufacturing from its headquarters in Concord, Ontario. Founded in 1991, the company produces mattress protectors, mattress encasements, pillows, pillow protectors, and sheet sets, organized under proprietary brands including NO-MITE™ (allergen and bed-bug protection), Cool Ice™ (cooling fabric), NuGlow™ (collagen-infused), Opulence® (premium memory foam), and sub-lines such as Organic Bamboo, Tencel Dream™, and Active Charcoal. The product portfolio is anchored in specialty fabric treatments and material infusions (copper, charcoal, marine collagen, Tencel, bamboo) and is supported by OEKO-TEX, FDA, Health Canada, and Organic certifications. Manufacturing scale is reported at 3 million-plus units annually across three North American distribution warehouses.

The company operates a dual-channel go-to-market. Direct-to-consumer sales run through a Shopify-powered healthguard.com storefront shipping to US and Canadian customers, with unit prices ranging from $29.99 for entry-level protectors to $199 for premium collagen/copper pillows. Wholesale revenue flows through an established retail partner network that includes Mega Group member stores, Modern Mattress, Denver Mattress Company, Teppermans, National Mattress Outlet, Original Mattress, Linen Chest, and Surplus, supplemented by direct enterprise sales to hotels, hospitality operators, and rental property owners. Product warranties extend up to 20 years on premium lines.

HealthGuard is privately held with no disclosed venture or private equity funding. Its customer base spans individual retail consumers (primary), the hospitality industry, and rental property owners — a horizontal segmentation approach. Recent strategic activity, including the September 2024 acquisition of Cadence Keen Innovations, the November 2025 launch of the NuGlow™ collagen pillow line, a publicly announced push into the US market, and the promotion of a retail-focused Director of Sales, signals an active expansion phase despite the absence of disclosed revenue or growth metrics.

Name

HealthGuard

Legal name

Health Guard

Website

https://healthguard.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

HealthGuard manufactures and distributes protective bedding products — mattress protectors, encasements, pillows, pillow protectors, and sheets — serving retail consumers, hospitality businesses, and rental property owners across North America via healthguard.com and a wholesale retail partner network.

Ownership category

akta.pro rank

Headquarters

HQ city

Concord

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through healthguard.com to individual consumers in the US and Canada, featuring a range of pillows, mattress protectors, and bedding accessories at various price points.
2. Wholesale to Retail Partners: B2B wholesale revenue through distribution to retail partners including Surplus, Modern Mattress, Denver Mattress Company, Original Mattress, Teppermans, National Mattress Outlet, and Linen Chest.
3. Hospitality and Institutional Sales: Sales to hotels, hospitality businesses, and rental property owners seeking professional-grade bedding protection solutions.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

HealthGuard manufactures and sells protective bedding products including mattress protectors, mattress encasements, pillows, pillow protectors, and sheet sets. The product line centers on waterproof protection, dust mite and bed bug defense (NO-MITE™), temperature regulation (Cool Ice™), and wellness-oriented innovations (NuGlow™ collagen, copper-infused, bamboo-based, and Tencel™ lines), distributed through retail partners, direct-to-consumer e-commerce, and hospitality channels across North America.

Product overview

HealthGuard offers a comprehensive portfolio of bedding protection and comfort products organized across five main categories: Pillows (7 products including NuGlow™ collagen pillows, Cool Ice, Active Charcoal, Organic Bamboo, and Hotel Comfort), Mattress Protectors (9 products featuring Cool Ice, Active Charcoal, Organic Bamboo, Tencel Dream, Cool Touch, Bamboo Plus, Cotton Terry, and Quilted varieties), Mattress Encasements (3 bed bug protection products: Barrier Supreme, Barrier Plus, and Barrier Guard Box Spring), Pillow Protectors (4 products), and Sheets (1 product). The product line centers on waterproof protection, cooling technology, allergen defense (NO-MITE™), and sleep comfort. Recent innovation includes the NuGlow™ collagen pillow collection targeting the beauty sleep market segment.

Differentiator

Problem solved

Functional benefit

Brands

• NuGlow™: Collagen pillow collection featuring Opulence® memory foam infused with marine collagen and lavender or copper, targeting beauty sleep and women's wellness.
• Cool Ice™
• Organic Bamboo
• Tencel Dream™
• Active Charcoal
• NO-MITE™

Products and services

• NuGlow™ Collagen Pillow with Lavender Beauty sleep pillow with Opulence® high-density memory foam, lavender-infused foam core for anti-inflammatory and calming properties, cool-touch collagen-treated shell, and satin pillowcase.
• NuGlow™ Collagen Pillow with Copper Beauty sleep pillow with Opulence® high-density memory foam, copper-infused foam core for tissue regeneration and heat wicking, cool-touch collagen-treated shell, and satin pillowcase.
• Tencel Dream Mattress Protector Silky Tencel™ surface mattress protector with top-side waterproof layer, NO-MITE™ protection, and hypoallergenic comfort; backed by a 10-year warranty.
• Hotel Comfort Pillow Plush, customizable support pillow with Tencel shell and down alternative fill, designed for hospitality and home use; adjustable design with breathable performance.
• Cool Ice Premium Pillow Cooling pillow with polyethylene blend surface, Cool Gel chip memory foam fill, and 2-inch gusset for airflow; provides instant cool feel and heat repelling with adjustable comfort.
• Cool Ice Premium Pillow Protector (2 Pack) Performance polyethylene blend pillow protector that pulls excess heat away; quiet, waterproof, 3-layer breathable protection sold in a two-pack set.
• Cool Ice Mattress Protector Cool Ice surface mattress protector with five-sided waterproof defense, NO-MITE™ protection, and breathable smooth hand feel; backed by a 20-year warranty.
• Quilted Tencel Mattress Pad/Protector 2-in-1 quilted Tencel mattress pad and protector with moisture-wicking jacquard surface, plush pillow-top feel, and five-sided waterproof protection.
• Organic Bamboo Mattress Protector Organic bamboo jacquard mattress protector with five-sided waterproof protection, antimicrobial properties, and NO-MITE™ features.
• Active Charcoal Mattress Protector Active charcoal/bamboo blend mattress protector with odor-dissipating and antibacterial properties, five-sided waterproof coverage, and NO-MITE™ protection.
• Organic Bamboo Premium Pillow Hypoallergenic pillow with 100% organic bamboo shell, plush raw bamboo fibers blended with polyfill, and 2-inch breathable gusset for cloud-like support.
• Active Charcoal Premium Pillow Charcoal pillow with Tencel and charcoal bamboo blend shell, naturally antibacterial and antifungal, with adjustable fill for personalized comfort.
• Barrier Supreme Encasement Six-sided waterproof and allergen-blocking mattress encasement with Bed Bug Blocker zipper and Velcro closure, smooth stretch knit fit.
• Cool Touch Mattress Protector Cool-touch jacquard knit mattress protector with top-side waterproof layer, hypoallergenic and antimicrobial design, and NO-MITE™ protection.
• Barrier Plus Encasement Breathable mattress encasement with top-only waterproof layer, allergen and dust-mite barrier, and easy-on stretch knit for smooth fit.
• Quilted Comfort Mattress Pad/Protector 2-in-1 quilted mattress pad and protector with quiet top-side waterproof layer, breathable hypoallergenic microfiber quilted cover, and NO-MITE™ protection.
• Barrier Guard Box Spring Encasement Box spring encasement with Bed Bug Blocker design, secure zipper closure, allergen and dust-mite barrier; fits box springs up to 16 inches deep.
• Bamboo Plus Mattress Protector Bamboo terry mattress protector with top-side waterproof protection, breathable design for temperature regulation, and NO-MITE™ protection.
• Tencel Dream Pillow Protector (2 Pack) Eucalyptus-derived Tencel jacquard pillow protector with dual-layer waterproof protection, breathable design, and gentle feel for sensitive skin.
• Microfiber Sheet Set Brushed microfiber sheet set with wrinkle and shrink resistance, moisture-wicking, and anti-static features; available in white, medium grey, and stone grey.

Quantifiable outcome

• 3 million+ units produced annually across North American facilities
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SurpluscoreChannel Partner/ Reseller/ DistributorRegional mattress retailer selling HealthGuard protective bedding products through retail locations
• Modern MattresscoreChannel Partner/ Reseller/ DistributorMajor mattress retail chain distributing HealthGuard products to consumers through retail locations
• Denver Mattress CompanycoreChannel Partner/ Reseller/ DistributorRegional mattress retailer and manufacturer selling HealthGuard bedding protection products
• Original MattresscoreChannel Partner/ Reseller/ DistributorMattress retailer partner selling HealthGuard protective bedding products
• TeppermanscoreChannel Partner/ Reseller/ DistributorRegional furniture retailer carrying HealthGuard bedding protection products
• National Mattress OutletcoreChannel Partner/ Reseller/ DistributorMattress outlet retailer distributing HealthGuard protective bedding products
• Linen ChestcoreChannel Partner/ Reseller/ DistributorHome goods retailer selling HealthGuard bedding and linen products
• Habitat for HumanityminorOthersCharitable partnership for giving back program; HealthGuard contributes product donations to Habitat for Humanity initiatives
• Mega GroupcoreChannel Partner/ Reseller/ DistributorMajor retail buying group representing multiple mattress retailers including several HealthGuard retail partners

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Brooklinen: Premium DTC bedding brand selling sheets, pillows, comforters, and mattress protectors. Competes with HealthGuard in the premium pillow and protector categories through digital-first channels.
• Cozy Earth: Premium DTC bamboo-derived bedding brand selling sheets, pillowcases, and sleep accessories. Comparable to HealthGuard's bamboo and Tencel product lines and competing for the same premium, eco-conscious consumer.

Direct peers

• Malouf: U.S. bedding accessories manufacturer with a broad portfolio of mattress protectors, pillows, sheets, and encasements distributed through major U.S. mattress retailers. Directly competes with HealthGuard in mattress protection and top-of-bed categories.
• SafeRest Mattress Protectors: Specialty mattress and pillow protector brand focused on waterproof, allergen, and bed bug protection sold primarily through e-commerce and Amazon. Comparable to HealthGuard's core protection product family.
• AllerEase (American Textile Company): Specialty bedding protection brand owned by American Textile Company, focused on allergen-barrier mattress and pillow protectors. Closely comparable to HealthGuard's NO-MITE™ protection positioning and retail distribution model.
• Linenspa: Value-positioned bedding brand selling mattress toppers, protectors, and pillows primarily through Amazon and big-box retail. Competes with HealthGuard at the entry and mid-tier of the mattress protection category.
• Protect-A-Bed: Israel-founded global manufacturer of mattress protectors, encasements, and pillow protectors with a comparable product portfolio (waterproof, allergen, bed bug protection). Directly competes with HealthGuard in the same mattress protection category through retail and hospitality channels.

Broad incumbents

• Tempur Sealy International: Large publicly-traded mattress and bedding company (NYSE: TPX) whose retail relationships and bundled protector/pillow offerings overlap with HealthGuard's distribution channels. Operates broadly in sleep products rather than specializing in protection.
• MyPillow: Major U.S. pillow manufacturer with strong retail and infomercial distribution. Broader incumbent in the pillow category that overlaps with HealthGuard's pillow lines but does not specialize in mattress protection.
• Sleep Number: Publicly-traded smart bed company (NASDAQ: SNBR) selling premium mattresses and sleep accessories. Overlaps with HealthGuard in the premium sleep/wellness consumer segment but is not a direct competitor in mattress protection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=61562422349837
• LinkedInlinkedin.com/company/healthguardcanada
• Instagraminstagram.com/healthguard_canada

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthGuard