Bluechip

What Bluechip does

Bluechip (Blue Chip Group Pty Ltd, ABN 98 162 282 064) is a privately held Australian manufacturer and supplier of exterior architectural building envelope products, founded in 2003 and operating through affiliated entities Cementex Pty Ltd and Rightwood Pty Ltd. The company supplies a 'structure-out' facade system — metal cladding (ULTRACORE IQ non-combustible aluminium core panel, ULTRABOND FR, ULTRASURE, ULTRANAMEL, ULTRALIGN), natural cladding (EQUITONE fibre cement, NATURION timber/stone/rust, EXERAMIC ceramic tiles), timber-look cladding (ULTRAWOOD, FUNDERMAX HPL), composite decking (TRAXION mineral-fibre, RITEDECK), non-combustible insulation and membranes (IROCK, IBOARD, FIRESPAN, ULTRAPERM), and facade system components (BICEP ventilated facade brackets, STUDTEK steel framing, CLADTRIM/ULTRAFIX extrusions, EUROFIX fixings, PROLASTIK sealant). Its flagship product, ULTRACORE IQ, is a non-combustible aluminium core panel with zero percent polyethylene content that has been tested to AS 1530.1, AS 1530.3, and AS 5113 for deemed-to-satisfy compliance with NCC 2022 Clause C2D10.

The business operates a direct enterprise field-sales go-to-market, with seven regional offices covering every Australian state and territory (NSW, VIC, QLD, WA, SA, NT, ACT), each served by locally-stocked warehouses, regional sales representatives, technical support and CPD seminars for architects and specifiers. Pricing is project-specific and quote-based, with stock items carrying 1-sheet minimum order quantities and custom or non-stock colours requiring 300m² minimum orders with 10-19 week lead times. Revenue is generated from hardware sales of facade, cladding, decking and insulation products to a horizontal mix of customer segments — architects and specifiers, builders and contractors, and property developers — serving projects across commercial, residential (including Build-To-Rent), education, healthcare, government and aviation end-markets. The company has supplied more than 3,000,000 m² of materials to Australian projects since 2003.

Bluechip is family-controlled, with multiple Wallis family co-founders active across sales (Peter Wallis), operations (Jon Wallis), key accounts (Scott Wallis) and technical directorship (Ben Wallis), alongside an executive sales team covering each region. There is no evidence of external institutional investment, public listing, M&A activity, or expansion beyond Australia, and the strategy articulated through product launches across 2024-2025 emphasises deepening the integrated facade system and entering the recladding/retrofit market rather than geographic expansion.

Name

Bluechip

Legal name

Blue Chip Group Pty Ltd

Website

https://bluechipgroup.net.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Architectural Cladding and Facade Systems

NAICS

Siding Contractors (238170), Foundation, Structure, and Building Exterior Contractors (2381)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Facade & Cladding Systems (Rainscreens, Panels, EIFS, Siding) (IMAFAMAB)

akta.pro secondary industries

Glazing Hardware, Sealants & Accessories (Spacers/Gaskets/Setting Blocks) (IMADAHAJ), Construction Sealants (Joint, Façade & Perimeter) (IMADAOAB)

Keywords

• Architectural facade systems
• Non-combustible cladding
• Ventilated rainscreen systems
• Composite decking materials
• Building insulation products

Headquarters

HQ city

Silverwater

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Architectural facade product sales: Sale of exterior architectural products including cladding materials, decking, insulation, and facade systems. Products are sold to builders, developers, architects and contractors for construction projects. Includes both stock items and custom/special order products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Bluechip manufactures and supplies exterior architectural facade systems for Australian construction projects. Its portfolio covers non-combustible cladding panels, natural and timber-look cladding, composite decking, non-combustible insulation, membranes, ventilated rainscreen framing, fixings and sealants, supplied as integrated facade systems to architects, builders, contractors and developers.

Product overview

Bluechip is a manufacturer and supplier of exterior architectural building products operating from the structure out. The product portfolio comprises metal cladding systems (ULTRACORE IQ non-combustible aluminium core panel, ULTRABOND FR, ULTRASURE, ULTRANAMEL, ULTRALIGN), natural cladding (EQUITONE fibre cement, NATURION, EXERAMIC ceramic tiles), timber cladding (ULTRAWOOD, FUNDERMAX HPL), and composite decking (TRAXION mineral-fibre, RITEDECK). These are complemented by facade system components including the BICEP ventilated facade system, STUDTEK steel framing, CLADTRIM/ULTRAFIX extrusions, and accessories. Supporting products include IROCK non-combustible rockwool insulation, IBOARD PIR/phenolic boards, FIRESPAN sarking, ULTRAPERM membranes, and PROLASTIK sealants. The company supplies complete facade solutions where cladding, framing, insulation, and membranes work as integrated systems, having supplied over 3,000,000m2 of materials to Australian projects since 2003.

Differentiator

Problem solved

Functional benefit

Brands

• ULTRACORE IQ: Intelligent non-combustible aluminium core panel for architectural facades, deemed-to-satisfy non-combustible under NCC 2022.
• ULTRABOND FR
• ULTRASURE
• ULTRANAMEL
• ULTRALIGN
• EQUITONE
• NATURION
• EXERAMIC
• ULTRAWOOD
• FUNDERMAX
• TRAXION
• RITEDECK
• BICEP
• STUDTEK
• CLADTRIM
• ULTRAFIX
• EUROFIX
• PROLASTIK
• IROCK
• IROCK PLUS
• IBOARD
• IBOARD MAX
• FIRESPAN
• ULTRAPERM

Products and services

• ULTRACORE IQ Non-combustible Core Panel Intelligent non-combustible aluminium core panel with zero percent polyethylene content. Deemed-to-satisfy non-combustible per AS 1530.1, AS 1530.3 and AS 5113 under NCC 2022 Clause C2D10(6)(g). Features mechanical cassette-fix system, oil-canning resistance, 50% less aluminium usage and 50% lighter weight compared to 3 mm solid aluminium. Sold to builders, contractors and architects specifying compliant exterior facade panels.
• ULTRABOND FR Aluminium Composite Panel Fire-rated aluminium composite panel for architectural cladding applications, marketed for facades requiring fire-retardant performance.
• ULTRASURE 3mm Solid Aluminium Panel 3 mm solid aluminium panel for architectural cladding, deemed-to-satisfy non-combustible per NCC 2022 Clause C2D10. Used as exterior facade material on commercial and residential projects.
• ULTRANAMEL Vitreous Enamel Panel Vitreous enamel panel for architectural facade applications, deemed-to-satisfy non-combustible under NCC 2022 Clause C2D10.
• ULTRALIGN Extruded Aluminium Cladding and Battens Extruded aluminium cladding and anodised aluminium batten range for architectural facades, deemed-to-satisfy non-combustible under NCC 2022 Clause C2D10.
• EQUITONE Through-Colour Fibre Cement Panel Through-colour fibre cement panel for ventilated facade systems providing natural aesthetics with durability and sustainability. Used on commercial and residential projects such as Victoria Park Primary School.
• NATURION Non-combustible Timber, Stone and Rust Panels Non-combustible timber, stone and rust panel products for natural finish facades, deemed-to-satisfy non-combustible per NCC 2022 Clause C2D10.
• EXERAMIC Ceramic Tile Facade System Ceramic tile facade system installed using proprietary BICEP bracketry. Eco-friendly with EPD verification and 50+ year service life for commercial and residential projects.
• ULTRAWOOD Non-combustible Timber Cladding and Battens Non-combustible timber cladding and batten range providing wood-look aesthetics with NCC 2022 compliance. Sold for commercial and residential projects such as the $6.7m Treeby Community & Sports Centre.
• FUNDERMAX High Pressure Laminate Exterior Panel High Pressure Laminate (HPL) exterior panel product for architectural cladding applications.
• TRAXION Mineral-Fibre Composite Decking Patented mineral-fibre composite decking technology with P5 slip resistance per AS 4586, maintenance-free performance and less than 0.2% moisture absorption. 25-year warranty. Used in healthcare, education and outdoor projects such as McKellar Centre.
• RITEDECK Wood-Fibre Composite Decking Wood-fibre composite decking with secret fix CAMO system, P5 slip resistance and dimensional stability. Sold to builders, contractors and developers for value-engineered decking applications.
• DECKORATORS Eovations Decking (Wholesale) Wholesale distribution of Deckorators Eovations composite decking products and distributor programme for Australian trade customers.
• IROCK Non-combustible Rockwool Insulation Non-combustible rockwool (mineral wool) insulation tested to AS 1530.1, for cavity walls, external walls and ceiling applications. Specified in commercial, residential, healthcare and education projects.
• IROCK PLUS Non-combustible Soffit Insulation Non-combustible soffit insulation product for concealed soffit applications.
• IBOARD PIR Rigid Insulation Board PIR (polyisocyanurate) rigid insulation board with two reflective foil facings for cavity wall and concealed soffit applications; thermal conductivity 0.024 W/mK.
• IBOARD MAX Phenolic Foam Insulation Phenolic foam insulation board for high-performance thermal requirements in cavity wall and concealed soffit applications.
• FIRESPAN Non-combustible Sarking and Wall Wrap Non-combustible sarking and wall wrap membrane with anti-tear strength and BCA compliance, tested to AS 1530.1.
• ULTRAPERM Vapour Permeable Membrane Class 4 vapour permeable membrane for weatherproofing facade applications.
• BICEP Ventilated Rainscreen Facade System Complete ventilated rainscreen facade system with brackets, rails and secret fixing options in aluminium, coated steel or stainless steel. Thermally broken brackets available from 40 mm up to 900 mm; non-combustible per NCC 2022. Paired with proprietary structural engineering software for design assistance.
• STUDTEK Steel Top-hat and Framing System Complete range of roll-formed steel sub-frame profiles including top-hats, c-channels and angles, made from zinc-coated steel with superior corrosion resistance. ISO 9001 certified manufacturing using CNC-controlled machines. Non-combustible per NCC 2022.
• CLADTRIM and ULTRAFIX Cladding Extrusions Marine-grade aluminium click-together cladding trims and z-angle extrusions for cassette-fix cladding system fabrication. Non-combustible per NCC 2022 Clause C2D10(6)(e).
• EUROFIX Colour-Matched Cladding Fixings Colour-matched specialised cladding fixings for cassette-fix cladding systems.
• PROLASTIK Facade Joint Sealant Facade joint sealant — 100% neutral cure silicone with ±50% movement capability. Green credentials per SGBPLS and compliance with ASTM C920.
• CAMO Secret Fix Decking Clips Secret fix decking clips for clean finish installation of composite decking.
• PRO PLUG Secret Fix Decking Plugs Secret fix decking plugs for hidden screw installation in composite decking systems.

Quantifiable outcome

• Zero combustible core content (0%) in ULTRACORE IQ panels achieving lowest risk category D from Insurance Council of Australia
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Cladding Systems Pty LtdminorChannel Partner/ Reseller/ DistributorCladding Systems Pty Ltd supplied and installed products on the Bombardier Aviation hangar project at Essendon Fields Airport, representing a commercial working relationship in project delivery.
• Bates SmartminorOthersBates Smart is the architectural firm that designed the LIV Munro apartment tower in Melbourne, specifying BLUECHIP's IROCK insulation for the project.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CSR Limited: CSR is one of Australia's largest building products manufacturers with broad coverage across insulation, plasterboard, and facade-adjacent categories. Directly comparable to Bluechip as a multi-product Australian building envelope supplier, though at vastly larger scale and with broader product reach.
• Brickworks Limited: Brickworks is an Australian building products group spanning bricks, masonry, and facade systems including roof tiles and cladding. Comparable to Bluechip as an Australian multi-material facade and cladding supplier serving architects, developers, and builders.
• Kingspan Group: Kingspan is a global leader in insulated panels and building envelope solutions with a presence in Australia. Comparable to Bluechip in delivering engineered facade systems (cladding + insulation) with strong fire-safety positioning aligned to NCC-equivalent regulations.
• Boral Limited:

Direct peers

• James Hardie Industries: James Hardie is the global leader in fibre cement cladding and competes head-to-head with Bluechip's EQUITONE through-colour fibre cement panel line. Both target Australian architects and builders for non-combustible facade specifications under NCC 2022.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BLUECHIPGROUPPTYLTD
• LinkedInlinkedin.com/company/blue-chip-group-pty-ltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluechip