Hillcrest Bank

What Hillcrest Bank does

Hillcrest Bank, founded in 2015 and headquartered in Blue Springs, United States, was a community bank that served individual consumers, small-to-mid-sized businesses, high-net-worth clients, and sector-specific commercial borrowers with a comprehensive suite of banking products. Its offering spanned personal banking (checking, savings, debit/credit cards, mortgage, home equity, construction and auto loans), business banking (business checking, savings, treasury solutions, merchant services, SBA loans, middle market commercial lending), specialty banking across seven verticals (Capital Finance & ABL, Food & Agribusiness, Government & Nonprofit, Healthcare, Practice Management, Franchise Finance, Equipment & Transportation), private client banking, and trust & wealth management. Distribution was multi-channel through physical banking centers across multiple U.S. states (Florida, Texas, Utah, New Mexico, Idaho), online banking (myaccounts.vistabank.com), iOS and Android mobile apps, and telephone support (877.88VISTA).

In 2025, Hillcrest Bank was acquired by NBH Bank and rebranded as Vista Bank, a division of NBH Bank (Member FDIC), which itself is a subsidiary of National Bank Holdings Corporation. The Hillcrest Bank Business Mobile app was rebranded to Vista Bank Business Mobile, and clients were transitioned to Vista Bank branding across banking centers, website, mobile apps, statements, and notices while retaining their existing accounts, banking teams, and service relationships. Under the Vista Bank parent brand, the entity participates in a multi-brand strategy that also retains Bank of Jackson Hole and Bank of Jackson Hole Trust under the NBH Bank charter.

The business model is a standard relationship-based commercial/community banking model: net interest income from deposits and lending, fee income from treasury, merchant services, and wealth management, and specialty lending margins from sector-specific verticals. Banking services are quote-based and not publicly priced. Revenue mechanics are not disclosed in the input data. The franchise is differentiated by FDIC insurance, Forbes 2026 America's Best Banks recognition, an extensive digital wallet and payment integration stack (Apple Pay, Google Pay, Visa Checkout, Zelle), and a relationship-driven commercial banking model with dedicated local banking teams. As of the most recent data, the Hillcrest Bank entity is no longer operating under that name; its operations continue under the Vista Bank division.

Name

Hillcrest Bank

Legal name

NBH Bank

Website

https://hillcrestbank.com

Company type

Public

Founded year

2015

Operating status

Acquired

Headcount range

101–250 employees

Short description

Hillcrest Bank, rebranded to Vista Bank in 2025, is a multi-state community bank division of NBH Bank providing personal, business, specialty, private client, and trust & wealth banking services across Florida, Texas, Utah, New Mexico, and Idaho.

Ownership category

akta.pro rank

Product category

Retail and Commercial Banking

NAICS

Depository Credit Intermediation (5221), Consumer Lending (522291), Credit Card Issuing (52221)

SIC

Savings Institution, Federally Chartered (6035), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Retail Wealth & Bancassurance Distribution (Investment & Insurance via Bank) (FSABAAAJ)

Keywords

• Retail banking services
• Commercial lending solutions
• Mortgage and home equity
• Treasury management services
• Wealth and trust management

Headquarters

HQ city

Blue Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Distribution channels4 records

Marketing channels3 records

Core offering

Hillcrest Bank (now operating as Vista Bank, a division of NBH Bank) provides full-service retail and commercial banking. Personal offerings include checking, savings, money market and CDs, debit and credit cards, mortgages, home equity, construction loans, and auto/RV loans. Business offerings include business checking and savings, SBA loans, middle-market commercial lending, specialty industry banking (healthcare, agribusiness, government/nonprofit, franchise, equipment/transportation), treasury solutions, and merchant services. Trust & wealth management and private client banking serve high-net-worth customers.

Product overview

Hillcrest Bank (now transitioning to Vista Bank, a division of NBH Bank) offers a comprehensive suite of personal and business banking products. The personal banking lineup includes checking and savings accounts, debit and credit cards, online and mobile banking with mobile deposits and digital payments (Digital Wallets, Visa Checkout, Zelle, Bill Pay), mortgage and home equity products, construction and auto loans, and security/fraud protection services. Business banking encompasses business checking and savings, business financing (term loans, lines of credit, SBA loans), middle market banking with specialized services (Capital Finance & ABL, Food & Agribusiness, Government & Nonprofit, Healthcare, Practice Management, Franchise Finance, Equipment & Transportation), treasury solutions, and merchant services. Wealth management services include Private Client banking, Premier Client services, and Trust & Wealth management.

Differentiator

Problem solved

Functional benefit

Brands

• Vista Bank Private: Premium banking services for high-net-worth individuals and families.
• Vista Bank Premier Client

Products and services

• Personal Checking & Savings

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights10 records

Direct peers

• Heartland Financial USA: Heartland Financial USA operates a multi-brand community banking strategy across multiple U.S. states, very similar to NBH Bank's approach with Vista Bank, Bank of Jackson Hole, and legacy Hillcrest Bank. Both pursue scale through regional brand consolidation while retaining local market positioning.
• Glacier Bancorp: Glacier Bancorp is a multi-state community bank holding company with comparable asset size and a similar model of operating distinct community bank brands in different geographies. Both target Sun Belt and Mountain West growth markets.
• Pinnacle Financial Partners: Pinnacle Financial Partners is a super-community bank focused on serving small-to-mid-sized businesses and affluent consumers with relationship-based banking. Its product mix and client profile closely match Hillcrest Bank's business and private-client segments.
• Cullen/Frost Bankers (Frost Bank): Frost Bank is a Texas-focused regional bank with a strong commercial, private, and consumer banking franchise. It is directly comparable in business mix and regional Sun Belt positioning, particularly given Hillcrest/Vista Bank's Texas presence.
• CVB Financial (Citizens Business Bank): CVB Financial operates Citizens Business Bank, a California-focused community bank with a similar balance-sheet size and business/commercial banking orientation. Comparable as a mid-sized community bank holding company.
• First Financial Bankshares: First Financial Bankshares is a Texas-headquartered community bank with a multi-region branch strategy and strong commercial/wealth orientation. Comparable in footprint, product mix, and disciplined community-banking approach.
• WesBanco: WesBanco is a multi-state regional bank holding company offering retail, commercial, and wealth services across the Mid-Atlantic and Midwest. Comparable as a diversified community bank with regional scale.
• Independent Bank Group: Independent Bank Group is a Texas-based community bank holding company with comparable size and a focus on business and consumer banking. Closely comparable in geographic and product overlap, particularly within Texas.
• Pacific Premier Bancorp: Pacific Premier Bancorp is a regional bank holding company with a community-bank model and similar asset size, operating across multiple U.S. markets. Comparable as a diversified regional community bank.
• Tompkins Financial: Tompkins Financial is a community-focused bank holding company offering personal, business, and wealth services across several states. Comparable as a relationship-driven community bank with similar product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hillcrest_bank
• Facebookfacebook.com/hillcrestbank
• LinkedInlinkedin.com/company/hillcrest-bank-a-division-of-nbh-bank-n-a-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hillcrest Bank