What Fleetwood Electronics does

Fleetwood Electronics is a full-service electronics engineering and manufacturing company headquartered in Holland, Michigan, founded in 1959 and operating with 51–100 employees under an employee-owned structure. The company delivers vertically integrated services spanning printed circuit board assembly (PCBA) with SMT, through-hole, and selective solder; box-build final assembly; and Original Design Manufacturing (ODM) from concept to market. Its proprietary technology stack includes RF circuit design across 433MHz, 900MHz, and 2.4GHz protocols (including Bluetooth and Ultrawide Band), custom in-house test development, Level 4 traceability per IPC-1782A, X-ray inspection, HIPOT testing, conformal coating, and IP-rated housing design — all performed 100% in-house. The company is ISO 9001:2015 certified and UL Certified Manufacturer, supporting regulated product categories including medical devices and line-powered equipment.

Fleetwood serves more than eleven verticals including hospital safety and personnel tracking, wireless industrial lighting control, environmental monitoring, food service, commercial construction, eLearning, medical research data collection, telepresence, smart lighting, power line monitoring, and direct-to-consumer products. The only publicly named customer is Domico Med-Device, which partnered on the Instant-Trace™ UWB/Bluetooth contact tracing and social distancing device launched during the COVID-19 pandemic and later named a 2022 Finalist in the Coolest Thing Made in Michigan Contest. The company monetizes through hardware sales (EMS, final assembly, ODM) and professional engineering services, with quote-based pricing determined through consultative sales engagements. Messaging explicitly disclaims cost leadership in favor of full-lifecycle value ("We aren't the cheapest source, but our value is compelling").

The go-to-market motion is sales-led and consultative, with direct outreach, website contact forms, and phone/email engagement. Distribution is domestic-only (USA) and direct, including a drop-ship service that delivers finished products in consumer packaging to end customers. The company has no external private equity or venture capital backing evident in the source material, and is led by President and CEO Jason Grant alongside three Vice Presidents covering Sales (Nick Hayhoe), Engineering (Brian Harvey), and Operations (Travis Wilson). No revenue figures, funding rounds, or acquisition history are disclosed.

Name

Fleetwood Electronics

Legal name

Fleetwood Electronics

Website

https://fleetwoodelectronics.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Fleetwood Electronics is a US-based, employee-owned, full-service electronics manufacturer offering PCB assembly, final assembly, ODM, and RF/wireless design with ISO 9001 and UL certifications, serving medical, industrial, and consumer product customers across eleven-plus verticals.

Ownership category

akta.pro rank

Product category

Electronics Manufacturing Services

NAICS

Bare Printed Circuit Board Manufacturing (334412), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Other Communications Equipment Manufacturing (334290)

SIC

Printed Circuit Boards (3672), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

PCB Assembly (PCBA/EMS) (HDAHAOAI)

Keywords

• Electronics manufacturing services
• PCB assembly
• Contract manufacturing
• RF circuit design
• Box build assembly

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Electronics Manufacturing Services (EMS): Full-service PCB assembly and manufacturing services providing populated printed circuit boards from customer designs, with capabilities from small complex placements to bulky connectors and heatsinks.
2. Electronics Final Assembly: Box build and final assembly services including in-house custom test development, final packaging, and drop ship services delivering fully tested, packaged products directly to end users.
3. Original Design Manufacturing (ODM): Complete product development services from concept to market including electronics design, mechanical assemblies, assembly equipment, testers, and firmware development. Also includes proprietary product development such as Instant-Trace™.
4. Engineering and Design Services: Electronics engineering services including digital, analog, RF, optical, and power electronics design. Services also include housing design (3D printed or hard tooled) and RF/FCC/UL certification support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fleetwood Electronics is a full-service electronics engineering and manufacturing company that designs, builds, tests, and assembles PCB-based products for business customers, from PCBA to fully assembled, drop-shipped finished goods. It also performs Original Design Manufacturing (ODM), taking concepts from idea to market, and sells its own proprietary Instant-Trace™ workplace contact-tracing device.

Product overview

Fleetwood Electronics is a full-service electronics engineering and manufacturing company offering a comprehensive portfolio of EMS, ODM, and value-added services. The core offerings include Electronics Manufacturing Services (PCBA with SMT, through-hole, RF, and comprehensive testing), Electronics Final Assembly (box-build, custom testing, packaging, and drop-ship), and ODM Services (full product design from concept to market). Their proprietary branded product is Instant-Trace™, a Bluetooth/UWB-based workplace contact tracing and social distancing device with mobile apps and AWS-hosted dashboard. Value-added services include selective solder, UL certification, HIPOT testing, conformal coating, Level 4 traceability, IP-rated housing design, RF circuit design, and X-ray inspection. The company operates 100% in-house capabilities and serves industries including medical, industrial, commercial construction, food service, and environmental monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Instant-Trace™: COVID-19 contact tracing and social distancing product launched during the pandemic. Features UWB distance measurement, Bluetooth communication, iOS and Android applications, and a customer web dashboard via AWS.

Products and services

• Electronics Manufacturing Services (EMS) Full-service PCB assembly manufacturing for business customers, including SMT placement, through-hole assembly, paste inspection, AOI, selective solder, HIPOT testing, conformal coating, X-ray inspection, and Level 4 traceability. Produces populated printed circuit boards from small complex placements to bulky connectors and heatsinks for enterprise OEMs.
• Electronics Final Assembly Box-build and final assembly services for enterprise customers, including in-house custom test development, final packaging, and drop-shipment of fully tested, packaged products directly to end users. Customers specify requirements and receive finished goods ready for distribution.
• Original Design Manufacturing (ODM) Services Complete product development services from concept to market, including electronics design (digital, analog, RF, optical, power), mechanical assemblies, assembly equipment, testers, and firmware development. Includes 3D-printed or hard-tooled housing design and RF/FCC/UL certification support for customers who need a design partner in addition to a manufacturer.
• Instant-Trace™ Workplace Safety Device Proprietary Bluetooth- and UWB-enabled wearable device for workplace COVID-19 contact tracing and social distancing, sold direct to employers. Includes iOS/Android companion apps, field firmware update capability, battery management firmware, and an AWS-hosted customer web dashboard for workplace safety management.

Quantifiable outcome

• Products can be taken from concept to market in 2 months (demonstrated with Instant-Trace COVID-19 contact tracing device)
• +2 more outcomes

Named customers1 record

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sanmina: Large global EMS incumbent with full PCBA, final assembly, and ODM capabilities across medical, industrial, communications, and defense. Overlaps Fleetwood capability-wise but competes at significantly larger scale and price points.
• Jabil: One of the largest global EMS providers, offering end-to-end manufacturing, design, and supply chain services across virtually all electronics verticals. Represents the largest scale competitor Fleetwood competes against in mid-market deals.
• Celestica: Global EMS provider with strong aerospace, defense, industrial, and healthcare end-market exposure. Overlaps with Fleetwood's regulated-end-market focus but operates at much larger scale.
• Flex (Flextronics): Global EMS giant with comprehensive PCBA, assembly, and design services across multiple industries. Comparable broad service lines to Fleetwood but at vastly larger scale and often lower price points.

Direct peers

• Kimball Electronics: Public mid-market EMS provider specializing in medical, industrial, and automotive end markets with full EMS and ODM offerings. Highly comparable in service mix and quality-system positioning to Fleetwood.
• SMTC Corporation: Mid-tier North American EMS provider offering PCBA, box-build, and engineering services to industrial and medical customers. Comparable in scale and full-service capability to Fleetwood.
• Benchmark Electronics: Global EMS and ODM provider serving aerospace, medical, industrial, and communications markets with engineering and manufacturing services. A larger-scale but directly comparable peer in service model and vertical mix.
• SigmaTron International: Public U.S.-based EMS company providing PCBA, box-build, and engineering services across industrial, medical, and consumer markets. Comparable in mid-market positioning and customer profile to Fleetwood.
• Creation Technologies: Mid-market North American EMS provider offering full-service PCBA, final assembly, and design support to medical, industrial, and aerospace customers. Closely comparable to Fleetwood in scale, vertical focus, and end-to-end service model.
• Plexus Corp: Public mid-market EMS company with strong medical and industrial focus, offering engineering, PCBA, and supply chain solutions. Comparable to Fleetwood in service scope and regulated end-market exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fleetwood-electronics

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fleetwood Electronics