KDAY 93.5 FM
KDAY 93.5 FM is a Los Angeles hip-hop and R&B radio station operated by Meruelo Media Group, broadcasting on 93.5 MHz and streaming digitally via web and mobile apps. It serves LA-area 18-49 listeners and monetizes through advertising sales to brands and agencies.
- Company typePrivate
- Founded1961
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What KDAY 93.5 FM does
KDAY 93.5 FM is a Los Angeles-licensed urban contemporary hip-hop and R&B radio station, founded in 1961 and operated since 2013 by Meruelo Media Group as KDAY Radio, LLC. The station broadcasts on 93.5 MHz across the Greater Los Angeles metropolitan area and runs a daypart lineup that includes the KDAY Morning Show with Romeo, Cece Afternoon Ride, Corrie (2:00 PM–6:00 PM), Baka Boyz, The Art Laboe Connection, and DE'AJA. Beyond over-the-air broadcast, KDAY distributes content digitally via its 935kday.com website (powered by SoCast), iOS and Android mobile applications, an embedded ListenLive.co streaming player, on-demand podcasts, and four social channels (Facebook, X/Twitter, Instagram, YouTube), and produces live event programming such as the Krush Groove concert series.
The core technology stack combines an FCC-licensed FM broadcast at 93.5 MHz with the SoCast digital platform for web streaming, podcast hosting, and content management; Google OAuth is used for site sign-in and reCAPTCHA for bot protection. The product portfolio consists of the core radio broadcast, program modules (named shows), and add-on modules (live streaming, podcasts, events, contests, news/blog content with 105+ pages of original articles featuring artists such as Xzibit, Snoop Dogg, Daz Dillinger, and Havoc).
The business model is advertising-led on both ends. The station monetizes its broadcast and digital inventory through the sale of advertising time and sponsorships to local and national advertisers/agencies, with a documented agency commission structure of up to 15% and 30-day invoice payment terms. A secondary engagement mechanic uses contests and promotional events with defined eligibility windows (60-day repeat-winner restriction; 12-month bar on prizes over $600). The principal customer segments are (i) listeners — adults 18-49 in the LA metro seeking hip-hop/R&B programming, and (ii) advertisers and agencies seeking to reach that demographic via terrestrial radio and digital channels. PCI DSS compliance is maintained for online transactions.
KDAY 93.5 FM firmographics
Firmographics- Name
- KDAY 93.5 FM
- Legal name
- KDAY Radio, LLC
- Website
- https://935kday.com
- Company type
- Private
- Founded year
- 1961
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KDAY 93.5 FM is a Los Angeles hip-hop and R&B radio station operated by Meruelo Media Group, broadcasting on 93.5 MHz and streaming digitally via web and mobile apps. It serves LA-area 18-49 listeners and monetizes through advertising sales to brands and agencies.
- Ownership category
- akta.pro rank
KDAY 93.5 FM industry classification
Industry- Product category
- Terrestrial Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Music Radio Networks (Format-Based) (MPABABAF)
- akta.pro secondary industries
- Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)
Keywords
Where KDAY 93.5 FM is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
KDAY 93.5 FM business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Advertising Time Sales: The station generates primary revenue through the sale of advertising time on terrestrial radio broadcasts and digital platforms. Rates and discounts are governed by advertising contracts with agencies and advertisers. The Terms of Service outline payment terms of 30 days for invoice settlement.
- Promotional Events and Contests: The station conducts promotional events, sweepstakes, and prize draws. Contest participation generates engagement and provides prizes to winners. Participants may only win contests once every 60 days, and those winning prizes over $600 are ineligible for 12 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Agency commission structure |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
KDAY 93.5 FM product offering
Product offeringCore offering
KDAY 93.5 FM is a Los Angeles hip-hop and R&B formatted terrestrial radio station operating on 93.5 MHz, broadcasting a mix of classic and contemporary West Coast hip-hop along with artist interviews and entertainment news. It generates revenue primarily by selling advertising time on its FM broadcast and digital platforms (website streaming, podcasts, mobile apps) to advertisers and agencies seeking access to the LA hip-hop/R&B audience aged 18-49, while also producing live events such as Krush Groove and listener contests.
Product overview
93.5 KDAY is a Los Angeles-based urban contemporary hip-hop radio station operated by Meruelo Media Group. The station offers a core broadcast product (93.5 KDAY Radio Broadcast) complemented by multiple program modules including on-air personalities (KDAY Morning Show w/ Romeo, Cece Afternoon Ride, CORRIE, Baka Boyz, The Art Laboe Connection, DE'AJA). The digital product portfolio extends beyond traditional radio with Live Audio Streaming, Podcasts, Events (such as Krush Groove), Contests, and News Content modules. The station primarily serves the hip-hop and R&B music audience in the greater Los Angeles market.
Differentiator
Problem solved
Functional benefit
Companies that use KDAY 93.5 FM
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
KDAY 93.5 FM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
KDAY 93.5 FM partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- SoCastcoreSoCast provides the digital streaming and content management platform powering KDAY's website, mobile apps, and online radio streaming services. The platform enables live audio streaming, podcast hosting, and website functionality.
- Meruelo Media GroupcoreMeruelo Media Group is the parent company that owns and operates KDAY 93.5 FM along with related stations KPWR, KLOS, KDEY, KWHY, and KBEH. The company also operates Meruelo Television and is involved in casino, hotel, and restaurant ventures.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
KDAY 93.5 FM competitors and assessment
Company assessmentBroad incumbents
- Cumulus Media / Westwood One: National radio broadcast group with urban/hip-hop programming across major markets; overlaps with KDAY on format and advertiser demand-side audience comparable.
- Emmis Communications: Radio broadcasting group historically associated with urban/hip-hop format leadership (e.g., Hot 97 in NY, Power 106 LA predecessor ownership), directly analogous as a comparator for format-driven urban radio economics.
- iHeartMedia Los Angeles (urban cluster): Large multi-station group with significant LA urban format presence; competes for advertising share at scale and bundles hip-hop inventory across stations and digital platforms (iHeartRadio).
- Audacy (formerly Entercom) urban stations: Multi-station radio operator with urban/hip-hop format stations in major DMAs including LA-adjacent markets; competes for national advertisers seeking urban audience reach.
- Urban One (Radio One): Largest US radio operator focused on African American urban audiences; competes for the same national advertiser budgets targeting Black/hip-hop consumers and represents a benchmark for urban-format portfolio valuation.
Direct peers
- Real 92.3 (KKLQ): LA-market urban/hip-hop formatted FM station; competes for the same advertising dollars and 18-49 hip-hop/R&B listeners as KDAY in the same DMA, making it the most direct external format competitor.
- KPWR Power 106: Fellow Meruelo Media LA hip-hop station (Power 106) operating in the same DMA on a closely adjacent urban format; directly comparable for advertising market share, audience demos, and operational synergies within the parent portfolio.
Emerging players
- Dash Radio: Digital-first, ad-supported hip-hop and R&B streaming platform based in LA; an emerging competitor for hip-hop listener attention and digital ad budgets, complementing KDAY's terrestrial broadcast with comparable music programming.
- SiriusXM Hip-Hop Nation: Satellite/digital hip-hop channel reaching hip-hop listeners nationally via subscription and advertising; competes for hip-hop listenership share and advertiser attention, particularly with younger demos.
Others
- Meruelo Media Group (KLOS, KWHY, KBEH): Parent operating company of KDAY; comparable as a portfolio operator in the same LA DMA offering cross-station ad packaging and shared infrastructure that directly affects KDAY's unit economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KDAY 93.5 FM social profiles
Digital presenceKDAY 93.5 FM compliance and trust
Trust signalCompliance1 record
KDAY 93.5 FM financial estimates
Financial estimateRevenue estimate
Valuation estimate
KDAY 93.5 FM leadership team
Management profileNumber of profiles
Profiles6 records
KDAY 93.5 FM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KDAY 93.5 FM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KDAY 93.5 FM
What does KDAY 93.5 FM do?
KDAY 93.5 FM is a Los Angeles hip-hop and R&B formatted terrestrial radio station operating on 93.5 MHz, broadcasting a mix of classic and contemporary West Coast hip-hop along with artist interviews and entertainment news. It generates revenue primarily by selling advertising time on its FM broadcast and digital platforms (website streaming, podcasts, mobile apps) to advertisers and agencies seeking access to the LA hip-hop/R&B audience aged 18-49, while also producing live events such as Krush Groove and listener contests.
Is KDAY 93.5 FM a public or private company?
KDAY 93.5 FM is a private company. It is classified as corporate owned and is currently operating.
When was KDAY 93.5 FM founded?
KDAY 93.5 FM was founded in 1961. It employs 11 to 50 people.
Where is KDAY 93.5 FM based?
KDAY 93.5 FM is headquartered in Los Angeles, United States, in the North America region.
How does KDAY 93.5 FM make money?
Two revenue lines are on record. Advertising Time Sales are the primary driver. The others are promotional Events and Contests.
Who are KDAY 93.5 FM's main competitors?
Broad incumbents on record are Cumulus Media / Westwood One, Emmis Communications, iHeartMedia Los Angeles (urban cluster), Audacy (formerly Entercom) urban stations and Urban One (Radio One). Direct peers are Real 92.3 (KKLQ) and KPWR Power 106. Emerging players are Dash Radio and SiriusXM Hip-Hop Nation. Meruelo Media Group (KLOS, KWHY, KBEH) is listed as an others.
Does KDAY 93.5 FM have an API?
No public API is recorded for KDAY 93.5 FM.
What industry is KDAY 93.5 FM in?
KDAY 93.5 FM's product category is Terrestrial Radio Broadcasting. Its primary akta.pro industry code is MPABABAF, Music Radio Networks (Format-Based), with a secondary code of MPAIADAJ, Radio Streaming & Catch-Up Audio Platforms. Its NAICS code is 51611 and its SIC code is 4832.