EstiCRM

Real Estate CRM Softwareesticrm.pl

EstiCRM sp. z o.o. is a Polish SaaS vendor that sells a vertically specialized CRM platform for real estate agencies and developers, offering integrated offer management, portal publishing, team tools, and adjacent services under a single subscription priced in PLN.

Company typePrivate
Founded-
HeadquartersWarsaw, Poland
Headcount11–50
GTM typeB2B
OfferingSoftware

What EstiCRM does

EstiCRM sp. z o.o. is a privately held Polish SaaS company that operates a vertically specialized CRM platform for real estate agencies and property developers, headquartered in Warsaw (Mokotów district). The product consolidates offer management, client databases, team coordination, portal publishing, calendar/email integration, invoicing, and document generation into a single web application backed by iOS and Android mobile apps and a public developer API. Distribution is anchored in native integrations with the dominant Polish property portals (Otodom and Oferty.net) using proprietary XML formats plus FTP and HTTP API export channels, and in proprietary sub-products such as EstiCALL (call tracking), EstiBOT (private-listing browser), Strefa Klienta (client portal), EstiPLAN (floor plan service), and a website builder — extending the platform into an integrated agency-services stack rather than a standalone CRM.

The business model is a pure recurring SaaS subscription priced in Polish Złoty. A main account costs 127 PLN net/month on a 15-month contract (15% discount) or 129 PLN/month with no commitment, with each additional user account at 85 PLN net/month. Importantly, all features are included at a single price tier — there are no feature-gated packages. Customer acquisition combines a self-serve 30-day free trial on a dedicated subdomain (przetestuj.esticrm.pl), inside-sales handling of inbound inquiries, content marketing via EstiBLOG/YouTube/Facebook/LinkedIn, and a partner referral program ('Poleć EstiCRM') paying 700 PLN per converted referral that signs a 9- or 15-month contract. The customer base comprises more than 1,100 real estate agencies and 6,103 active users, with 36% penetration of the TOP 100 Polish agencies and 87,230 published listings — making EstiCRM the de facto CRM standard for the domestic brokerage market despite zero disclosed external funding.

EstiCRM firmographics

Firmographics

Name: EstiCRM
Legal name: EstiCRM sp. z o.o.
Website: https://esticrm.pl
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Short description: EstiCRM sp. z o.o. is a Polish SaaS vendor that sells a vertically specialized CRM platform for real estate agencies and developers, offering integrated offer management, portal publishing, team tools, and adjacent services under a single subscription priced in PLN.
Ownership category
akta.pro rank

EstiCRM industry classification

Industry

Product category: Real Estate CRM Software
NAICS: Offices of Real Estate Agents and Brokers (531210)
SIC: Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry: Land & Development Site Brokerage (BPAJABAG)

Keywords

Real estate CRM
Property listing management
Portal publishing software
Real estate client database
Agency team management

Where EstiCRM is headquartered

Location

Headquarters

HQ city: Warsaw
HQ country: Poland
HQ region: Europe

Offices1 record

Markets served

EstiCRM business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

Subscription - Main Account: Monthly subscription for main user account including all CRM features: unlimited client and offer database, unlimited portal publishing, unlimited customer offer printing and sending, access to all EstiCRM functions. Discount available for 15-month contract (15%) vs no contract option.
Additional User Accounts: Additional user accounts with individual login credentials, individual contact data for portals, and full access to all EstiCRM functions for +85 PLN net/month per additional user.
Referral Program Commission: Partners earn 700 PLN net per successful referral when referred business signs a 9 or 15-month contract.

Pricing tiers

Model	Billing	Price
Subscription	Multi-year contract	Main Account (with 15-month contract)
Subscription	Monthly	Main Account (without contract)
Per seat	Monthly	Additional User Account

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

EstiCRM product offering

Product offering

Core offering

EstiCRM provides a cloud-based CRM platform designed for real estate agencies and developers in Poland. The system centralizes property listings, client databases, and team collaboration, and publishes offers directly to major Polish property portals. It includes mobile access, call tracking, client portals, and integrations with external tools.

Product overview

EstiCRM is a unified CRM platform for real estate agencies and property developers, combining core CRM functionality with specialized real estate tools. The main EstiCRM platform integrates all essential features for managing listings, clients, and team operations. Supporting modules include: EstiCALL (call tracking), Strefa Klienta (client portal), EstiBOT (private listings browser), and the mobile app for field access. Additional services include Strony WWW (website builder), Branding (custom styling), and EstiPLAN (floor plan creation). The platform offers publication to real estate portals, data migration, and full calendar/email integrations. Pricing is straightforward with no packages—all features included from 127 PLN net/month for the main account.

Differentiator

Problem solved

Functional benefit

Brands

EstiCALL: Call tracking assistant enabling call time monitoring, phone number identification, and note-taking.
EstiBOT
EstiPLAN
Strefa Klienta

Products and services

EstiCRM Core Platform Cloud-based CRM system for real estate agencies and developers in Poland, centralizing listings, clients, and team workflows with portal publishing and mobile access.
EstiCALL Call tracking capability that links incoming phone calls to specific listings and clients within the CRM.
EstiBOT Tool that allows agents to browse private/internal listings within the platform.
Strefa Klienta (Client Portal) Online portal where real estate clients can view offers, communicate with agents, and track transaction progress.
EstiPLAN Service add-on for creating and managing floor plans for real estate listings.
Strony WWW (Website Builder) Website creation service enabling real estate agencies to build branded web presences tied to the CRM.
Branding Service Branding offering that lets agencies apply customized branding to CRM outputs and client-facing materials.

Quantifiable outcome

36% of TOP 100 real estate agencies in Poland use EstiCRM
+3 more outcomes

Companies that use EstiCRM

Customer profile

Named customers5 records

Segments3 records

Ideal customer profiles2 records

EstiCRM technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

Feature10 records

EstiCRM partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Akademia Real Estate (ARE)minorStrategic or Co-development PartnerEstiCRM is a partner of Akademia Real Estate, an educational platform supporting developers and real estate agents. The platform provides webinars, articles, and e-books on sales and marketing. Participation in Akademia.RE is free - registration required.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

EstiCRM competitors and assessment

Company assessment

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

EstiCRM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

EstiCRM leadership team

Management profile

Number of profiles

EstiCRM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

EstiCRM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EstiCRM

What does EstiCRM do?

Is EstiCRM a public or private company?

EstiCRM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was EstiCRM founded?

EstiCRM was founded in -1. It employs 11 to 50 people.

Where is EstiCRM based?

EstiCRM is headquartered in Warsaw, Poland, in the Europe region.

How does EstiCRM make money?

Three revenue lines are on record. Subscription - Main Account is the primary driver. The others are additional User Accounts and referral Program Commission.

Does EstiCRM have an API?

Yes. EstiCRM offers a public API mechanism for developers. The API serves as an excellent complement to XML file imports for website exports, allowing integration with external systems. It can be used for uploading additional team information, downloading archived sold offers, and other custom integrations. The system supports custom exports to FTP servers via Ustawienia > Portale. Documentation is available at docs.client-api.esticrm.pl. Developer documentation is at docs.client-api.esticrm.pl.

What industry is EstiCRM in?

EstiCRM's product category is Real Estate CRM Software. Its primary akta.pro industry code is BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 531210 and its SIC code is 6531.