Italian Petrol Company

What Italian Petrol Company does

Italian Petrol Company Srl (IPC) is a privately held Italian lubricant manufacturer headquartered in Nocera Inferiore, operating from a single production site with 11-50 employees. The company formulates, blends, and packages a portfolio of more than 125 product references organized into color-coded product lines (Oro, Verde, Bronzo, Gialla, Blu, Arancio, Grigia, Nera) covering passenger car engine oils (synthetic, semi-synthetic, mineral), motorcycle oils (2T and 4T), heavy-duty commercial vehicle oils, transmission fluids (ATF, DCT, CVT), gear oils, hydraulic oils, brake fluids (DOT 3/4/5.1), and antifreeze coolants (PERMAFREEZE G11–G13).

Manufacturing is supported by in-house mixing plants capable of processing Groups I through IV base oils into internally developed recipes that meet API, ACEA, and major OEM specifications (Mercedes-Benz, Volvo, MAN, DAF, Renault, Scania, BMW, VW/Audi/Seat/Skoda, Ford, GM). Quality control is performed in a company-owned laboratory. The product portfolio has been progressively extended with OEM-specific formulations (LINEA SPECIFIC OIL, Renault RN17, Ford 948-B) and modern drivetrain variants (DCT, CVT, low-SAPS heavy-duty).

The business model is a hybrid B2B/B2C sales operation. Revenue is generated through one-time product sales of lubricants via three channels: a direct WooCommerce e-commerce storefront targeting individual consumers and SMBs; a recruited Italian reseller/dealer network accessed through a 'Find in Store' locator; and the MEPA public administration procurement platform for government buyers. Pricing is not list-published and is handled through a 'Preventivo' quote request system, indicating volume-based, relationship-driven B2B pricing for non-consumer sales. The company is independently owned (Srl structure), with no disclosed institutional investors, parent company, or subsidiaries.

Name

Italian Petrol Company

Legal name

Italian Petrol Company Srl

Website

https://italianpetrolcompany.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Italian Petrol Company Srl is a privately held Italian lubricant manufacturer based in Nocera Inferiore, producing over 125 engine oils, transmission fluids, gear oils, hydraulic oils, brake fluids, and antifreezes meeting API, ACEA, and major OEM specifications, sold across Italy via e-commerce, a reseller network, and MEPA public procurement.

Ownership category

akta.pro rank

Product category

Industrial & Automotive Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Other Chemical Product and Preparation Manufacturing (3259), Other Chemical and Allied Products Merchant Wholesalers (42469)

SIC

Chemicals & Allied Products (2800), Wholesale-Chemicals & Allied Products (5160), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH)

akta.pro secondary industries

Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Lubricant manufacturing
• Motor oils
• Transmission fluids
• Hydraulic oils
• Antifreeze coolants

Headquarters

HQ city

Nocera Inferiore

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lubricant Product Sales: Italian Petrol Company generates revenue through the manufacture and sale of lubricants including engine oils, transmission fluids, gear oils, hydraulic oils, brake fluids, and antifreeze products. Products are sold through their e-commerce platform directly to consumers and through a network of resellers/dealers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Italian Petrol Company manufactures and sells a comprehensive range of lubricants and automotive fluids, including fully synthetic, semi-synthetic and mineral engine oils for passenger cars and trucks; automatic, DCT and CVT transmission fluids; gear oils for manual transmissions and differentials; hydraulic oils for industrial systems; DOT 3, DOT 4 and DOT 5.1 brake fluids; and ethylene-glycol-based antifreeze coolants. The portfolio, organized into the color-coded GAMMA IPC (LINEA ORO, VERDE, BRONZO, GIALLA, BLU, ARANCIO, GRIGIA, NERA, plus PERMAFREEZE and LINEA SPECIFIC OIL), exceeds 125 references and is formulated to meet API, ACEA and major European OEM specifications. Products are sold directly through the company website's e-commerce shop, through an Italian reseller/dealer network, and via MEPA for public-sector buyers.

Product overview

Italian Petrol Company is a lubricant manufacturer offering a comprehensive portfolio of more than 125 product references organized into color-coded product lines. The product range includes: LINEA ORO (premium synthetic passenger car oils like ULTRA PLUS 0W-20 C5), LINEA VERDE (semi-synthetic passenger car oils like PREMIUM 10W-40 X), LINEA BRONZO (commercial vehicle oils like HEAVY 15W-40), LINEA GIALLA-GEAR (gear oils like GEAR 75W-80), LINEA BLU (transmission fluids like ATF VI, DCT, CVT), LINEA ARANCIO (motorcycle oils like MOTO 10W-40 4T), LINEA GRIGIA (hydraulic oils like HYDRO 68 HVI), LINEA NERA (brake fluids like DOT 4), and ANTIGELO/COOLANT products (PERMAFREEZE G11, G12, G12+, G13). The company also offers LINEA SPECIFIC OIL for vehicle-specific requirements. Their products comply with API, ACEA, and major OEM specifications including Mercedes-Benz, Volvo, MAN, Scania, ZF, and others.

Differentiator

Problem solved

Functional benefit

Brands

• IPC: Main product line brand under Italian Petrol Company, covering lubricants and automotive fluids.

Products and services

• ULTRA PLUS Synthetic Motor Oils (LINEA ORO) Fully synthetic passenger car motor oils in grades 0W-20, 0W-30, 5W-30 (C2, C4, LS, X, GAS variants), 5W-40 (X, GAS), and 10W-60, formulated for modern gasoline and diesel engines including low-SAPS and fuel-economy applications. Marketed under the LINEA ORO color line (11 SKUs) for end consumers and workshops seeking high-performance OEM-compliant engine oils.
• PREMIUM Motor Oils (LINEA VERDE) Semi-synthetic and mineral multigrade motor oils including PREMIUM 10W-40 X, PREMIUM 15W-40 SF and PREMIUM 20W-50 SF for gasoline and diesel passenger vehicles. Sold under the LINEA VERDE color line (3 SKUs) targeting cost-sensitive retail and small-workshop buyers.
• HEAVY DUTY Motor Oils (LINEA BRONZO) Heavy-duty engine oils for commercial vehicles including HEAVY 15W-40, HEAVY 10W-40, HEAVY 5W-30 X, HEAVY 10W-30 DAF, HEAVY 15W-40 CNG, and HEAVY TS 10W-40 PLUS for trucks, buses and CNG/LNG-powered commercial fleets, including low-SAPS formulations compatible with Euro 6 DPF/SCR aftertreatment. Sold under the LINEA BRONZO color line (7 SKUs).
• ATF Transmission Fluids (LINEA BLU) Automatic transmission fluids including ATF II, ATF III, ATF VI, plus DCT (Dual Clutch Transmission) and CVT (Continuously Variable Transmission) variants for passenger car and light commercial applications. Sold under the LINEA BLU color line (5 SKUs).
• Gear Oils (LINEA GIALLA - GEAR) Gear lubricants for manual transmissions and differentials, including GEAR 75W-80, GEAR 75W-90, GEAR 80W-90, GEAR 85W-140, GEAR 90 LS and GEAR 75W-140, formulated to API GL-4 performance levels. Sold under the LINEA GIALLA color line (6 SKUs).
• Hydraulic Oils (LINEA GRIGIA) Industrial hydraulic fluids including HYDRO 32, HYDRO 46, HYDRO 68, HYDRO 100 and HVI (High Viscosity Index) variants formulated with selected paraffinic bases and anti-wear, anti-foam additives for industrial hydraulic systems. Sold under the LINEA GRIGIA color line (6 SKUs).
• Motorcycle Oils (LINEA ARANCIO) Motorcycle lubricants for two-stroke and four-stroke engines including MOTO 10W-40 4T, MOTO 10W-50 4T, MOTO MIX 2T (low-ash mineral mix oil for small two-stroke engines including motorcycles and agricultural machines) and MOTO TTSYNT (fully synthetic lubricant for high-rpm high-performance motorcycle engines). Sold under the LINEA ARANCIO color line (4 SKUs).
• Brake Fluids (LINEA NERA) Hydraulic brake fluids in DOT 3, DOT 4 and DOT 5.1 specifications for automotive hydraulic braking systems, designed for reliable braking performance even at high temperatures. Sold under the LINEA NERA color line (3 SKUs).
• PERMAFREEZE Antifreeze / Coolant Concentrates Concentrated ethylene-glycol-based antifreeze coolants for engine cooling systems, offered in G11 (blue, silicate-inhibited), G12 (red, OAT for aluminum cooling circuits), G12+ (pink/magenta, fully organic inhibitor package free from nitrites, amines, phosphates, borates and silicates) and G13 (red/violet, ethylene glycol + glycerol, HOAT hybrid organic acid technology without NAP components) formulations.
• LINEA SPECIFIC OIL — Vehicle-specific formulations Vehicle-specific oil formulations designed to meet the precise requirements of particular manufacturers (e.g., IPC Specific Oil 5W-30 RN17 for Renault, retrocompatible with RN0710 and RN0700; and 5W-20 Ford 948-B). Sold under the LINEA SPECIFIC OIL range (3 SKUs).

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Fuchs Petrolub: German-headquartered global lubricants manufacturer with a broad portfolio of automotive, industrial, and specialty lubricants. Closely comparable to IPC in business model (blending, packaging, distribution) and product breadth across automotive and industrial segments, but at materially larger scale.
• Liqui Moly: German specialty lubricant manufacturer focused on motor oils, additives, and automotive chemicals with strong workshop/aftermarket presence. Comparable to IPC in product mix (PCMO, motorcycle, industrial) and channel approach via workshops and resellers, though with stronger international brand.
• Motul: French specialty lubricants manufacturer with a strong motorcycle, automotive and industrial product range. Comparable to IPC across motorcycle oils, automotive engine oils, and industrial fluids, with similar emphasis on technical specifications and OEM approvals.
• Bardahl: Italian/French-origin lubricant and additive manufacturer with a portfolio spanning motor oils, transmission fluids, and industrial lubricants. Closely comparable to IPC in product range, European distribution model, and SME scale.
• Petronas Lubricants International: Malaysian-headquartered global lubricants manufacturer with a broad automotive and industrial product range including the Fluid Technology Solutions line. Comparable to IPC in core blending activity and automotive OEM approvals, though with much larger global footprint.

Broad incumbents

• Eni (eni Sustainable Mobility): Italian integrated oil major with a large lubricants business (eni Sustainable Mobility/Agip brand) covering automotive, commercial vehicle, and industrial lubricants. Comparable in product category but competes from a vastly larger integrated base and brand presence in IPC's home market.
• TotalEnergies Lubricants: Global lubricants major offering automotive motor oils, industrial lubricants, and specialty fluids under the TotalEnergies brand. Comparable in product portfolio scope but operates as a fully integrated, globally distributed incumbent versus IPC's regional blender model.
• Shell Lubricants: World's largest lubricants marketer (Shell Helix, Rimula, Spirax, etc.) with deep OEM relationships and global distribution. Comparable as direct competition in automotive and industrial lubricants, but with materially larger scale, R&D and brand investment.
• Castrol: BP-owned global lubricants brand with strong presence in automotive motor oils, commercial vehicle lubricants, and industrial fluids. Comparable in core product categories but competes with significantly larger marketing and distribution budgets.
• Repsol Lubricants: Spanish-headquartered integrated energy company with a lubricants division serving automotive, motorcycle, and industrial segments across Iberia and Latin America. Comparable product mix with a regional European incumbent position adjacent to IPC's market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/italianpetrolcompany

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italian Petrol Company