Heartisans

What Heartisans does

Heartisans is a family-owned and operated custom furniture maker that produces handcrafted wood and epoxy resin pieces for residential and small-business buyers. Its product line includes desks, dining tables, coffee tables, side tables, coat racks, serving trays, and cutting boards, with each piece positioned as one-of-a-kind and built for multi-generational durability using high-quality materials and handcrafting techniques. The underlying technology is artisanal woodworking combined with decorative epoxy resin artistry rather than any proprietary software or hardware platform.

The company operates a direct-to-consumer go-to-market through its website, heartisans.com, where prospective customers request quotes via a contact form, direct email ([email protected]), or phone (603-498-5385, a New Hampshire area code). There is no online purchasing cart and no published price list; revenue is generated through bespoke, made-to-order transactions priced per quote on a one-time basis. The company is privately held, appears bootstrapped beyond a 2015 Brinc accelerator participation, and employs between 11 and 50 people. No enterprise customers, distribution partnerships, patents, awards, or geographic expansion beyond a single domestic market are evidenced.

Operationally, the business is a small craft workshop with minimal digital infrastructure: account/login functionality appears to be default GoDaddy website templates, and the product catalog page is effectively empty. The website was active as of 2025, but there is no indication of repeat funding, scaling hiring, channel diversification, or brand investment beyond the current handcraft-focused positioning. The first-party firmographic metadata in the input describing a Hong Kong-based healthcare wearable startup is not corroborated by any other source block and is inconsistent with the company website, contact details, product descriptions, and product imagery; this analysis treats the website and supporting data as authoritative.

Name

Heartisans

Legal name

Heartisans

Website

https://heartisans.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Heartisans is a family-owned U.S. craft business that designs and builds bespoke wood-and-epoxy-resin furniture—including tables, desks, and serving pieces—selling direct-to-consumer via quote-based custom orders through heartisans.com.

Ownership category

akta.pro rank

Product category

Custom Wood Furniture

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Wood Product Manufacturing (321), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro primary industry

Artisanal & Craft Bakeries (CRAHAGAA)

akta.pro secondary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

Keywords

• Custom wood furniture
• Epoxy resin tables
• Handcrafted furniture
• Artisan woodworking
• Bespoke home furnishings

Headquarters

HQ city

Sha Tin

HQ country

Hong Kong SAR China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations

Revenue model

1. Custom Furniture Sales: Revenue is generated through the sale of custom handcrafted wood and resin furniture pieces. Pricing appears to be quote-based, indicating a bespoke, made-to-order model where customers request custom pieces tailored to their specifications. Each piece is one-of-a-kind, supporting premium one-time transaction pricing rather than standardized product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Heartisans is a family-owned and operated business that handcrafts custom wood and epoxy resin furniture for homes and offices. Each piece is made-to-order based on customer specifications, covering desks, dining tables, coffee tables, side tables, coat racks, serving trays, and cutting boards, with quote-based pricing and one-of-a-kind designs.

Product overview

Heartisans is a family-owned custom furniture business offering handcrafted wood and epoxy resin creations. Their product portfolio centers on the core Custom Wood and Resin Furniture line, which includes multiple sub-product categories: Desks, Side Tables, Dining Tables, Coffee Tables, Coat Racks, Serving Trays, and Cutting Boards. These products are marketed as one-of-a-kind, handmade pieces designed to be both beautiful and functional, with an emphasis on quality craftsmanship and timeless design that can be passed down through generations.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Wood and Resin Furniture

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Direct peers

• Medley Home: DTC sustainable custom furniture brand with made-to-order upholstery and case goods in natural materials. Comparable as a small-batch, sustainability-positioned custom DTC furniture brand.
• Article: DTC modern furniture brand selling directly online with mid-century and contemporary wood tables and case goods. Comparable as a digital-native furniture competitor targeting design-conscious consumers.
• Floyd: DTC furniture brand selling direct-to-consumer with an emphasis on durable, design-forward, often modular wood furniture. Comparable as a DTC-first furniture brand targeting younger consumers seeking quality pieces with longevity.
• Interior Define: DTC custom furniture brand offering made-to-order sofas, chairs, and case goods with extensive personalization. Comparable as a direct-to-consumer custom furniture brand operating a configurator-driven bespoke model.
• Burrow: DTC furniture brand offering modular, easy-shipping sofas and home goods direct to consumer. Comparable as a digitally native furniture brand competing for the same DTC buyer.

Emerging players

• Etsy: Online marketplace aggregating independent handmade wood and resin furniture makers; directly comparable as the dominant platform where Heartisans' style of artisans reach consumers and accept custom commissions.

Broad incumbents

• Wayfair: Largest online home goods and furniture retailer in the US, including extensive wood furniture assortment. Comparable as a broad incumbent that aggregates demand across the online furniture category Heartisans addresses.
• West Elm: National specialty retailer of modern wood and upholstered home furniture. Comparable as a broad incumbent competing for the same artisanal/design-forward furniture customer.
• CB2: Modern home furnishings retailer offering contemporary wood tables and case goods. Comparable as a broad incumbent targeting the same design-conscious furniture buyer.
• Restoration Hardware (RH): Luxury home furnishings retailer selling premium wood case goods and tables. Comparable as a broad incumbent in the premium/luxury furniture category where Heartisans is positioned.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/heartisanstech
• Facebookfacebook.com/HeartisansTech
• LinkedInlinkedin.com/company/heartisans

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartisans