Birdsong Hearing Benefits

Name

Birdsong Hearing Benefits

Legal name

Birdsong Hearing Benefits, LLC

Website

https://birdsonghearing.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hearing Benefits Administration

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Health and Welfare Funds (525120), Other Insurance Funds (525190)

SIC

Accident & Health Insurance (6321), Hospital & Medical Service Plans (6324)

akta.pro primary industry

Employer-Sponsored Dental & Vision (Group) (FSAIAHAH)

akta.pro secondary industries

Audiology & Hearing Diagnostic Centers (HLAFAKAH), Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing benefits administration
• Ancillary benefits management
• Supplemental health benefits
• Hearing healthcare services
• Managed care hearing programs

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Ancillary Benefits Administration: Birdsong serves as a third-party hearing benefits administrator, providing hearing health benefits administration services to health plans, employers, and unions. Revenue is derived from capitated per-member-per-month (PMPM) arrangements as well as fee-for-service pricing models with health plan partners.
2. Hearing Aid Device Sales: Sale of Birdsong Harmony branded hearing aids through in-network providers to members covered under benefit plans

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Birdsong Hearing Benefits is a third-party hearing benefits administrator that partners with Medicare Advantage and Commercial health plans, employer groups, and labor unions to deliver hearing health benefits to their members. Revenue is generated through PMPM capitated and fee-for-service pricing models for benefits administration, complemented by sales of the company's proprietary Harmony branded hearing aids (miniRITE and miniBTE in three technology tiers) through its in-network provider channel. The platform integrates a nationwide provider network, a Care Navigation Team guiding members through a four-stage hearing care journey, a Hearing Health Intelligence analytics platform, and a member portal and mobile app.

Product overview

Birdsong Hearing Benefits operates as a hearing benefits management platform offering a unified ecosystem of hearing care products and services. The core offering centers on the Harmony hearing aid brand (miniRITE and miniBTE models in three technology tiers: Harmony 9, 7, and 5), supported by the Birdsong App for device management and a nationwide network of hearing providers. The platform integrates a Care Navigation Team guiding members through a four-stage journey, backed by a Hearing Health Intelligence Platform for analytics. Supporting accessories (TV-A adapter, SoundClip-A, portable charger) and OASISnxt fitting software extend the product ecosystem for providers and members.

Differentiator

Problem solved

Functional benefit

Brands

• Harmony: Birdsong's proprietary hearing aid product line featuring miniRITE and miniBTE devices available in three technology levels: Harmony 9, Harmony 7, and Harmony 5. Includes Bluetooth connectivity, tinnitus support, rechargeable options, and compatibility with teleloop systems.

Products and services

• Birdsong Hearing Benefits Administration Platform Comprehensive hearing benefits management platform that partners with health plans, employer groups, labor unions, and hearing providers to deliver hearing care solutions, including a nationwide provider network, member portal, care navigation team, and data analytics capabilities. Sold to B2B payer partners under PMPM capitated or fee-for-service pricing.
• Harmony Hearing Aids Birdsong's branded hearing aid line available in miniRITE and miniBTE styles featuring Bluetooth connectivity, tinnitus support, rechargeable options, and CROS system for single-sided deafness. Available in three technology tiers: Harmony 9 (Flagship), Harmony 7 (Premium), and Harmony 5 (Advanced). Sold through Birdsong's in-network provider channel to covered members.
• Birdsong App Mobile application for smartphone users to manage Birdsong hearing aids, including volume control, environment-specific setting switching, battery status checks, streaming equalizer, and remote adjustment by a hearing care professional. Available on iOS App Store and Google Play.
• Harmony Accessories (TV-A, SoundClip-A, Portable Charger) Supporting accessories for Harmony hearing aids, including the TV-A adapter for wireless TV streaming, the SoundClip-A for hands-free calls and audio transmission, and a portable charger with power bank offering 3 full charging cycles.

Quantifiable outcome

• Decrease in long-term medical costs through preventive and continual hearing care
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• Convey Health SolutionscoreStrategic or Co-development Partner · 9 November 2022Convey Health Solutions partnered with Birdsong Hearing Benefits as their preferred hearing benefits manager. The companies collaborated to increase consumers' access to quality hearing care professionals, services, and devices. The partnership focused on over-the-counter hearing devices and expanding access to hearing health services through Convey's platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• NationsBenefits: Supplemental benefits administrator focused on Medicare Advantage plans, offering hearing, dental, vision, and OTC benefits. Comparable go-to-market targeting MA health plans, though broader in scope than Birdsong's hearing focus.
• Lucet (formerly New Directions Behavioral Health): Behavioral health and ancillary benefits administrator serving health plans. Comparable TPA model in adjacent supplemental benefit category (behavioral health), illustrating the broader managed care administration competitive set.

Others

• Convey Health Solutions: Healthcare technology and services partner to Medicare Advantage plans, partnered with Birdsong as its preferred hearing benefits manager. Adjacent in the MA supplemental benefits ecosystem and a distribution channel for Birdsong.
• Hearing Industries Association (HIA): Industry trade association representing hearing aid manufacturers and suppliers. Birdsong's Harmony line competes with HIA member brands (Phonak, Oticon, ReSound, Signia) in device sales and ecosystem positioning.

Direct peers

• EPIC Hearing Healthcare: Independent hearing benefits administrator serving health plans, employers, and Taft-Hartley funds with managed hearing care programs. Directly comparable B2B ancillary benefits model targeting the same customer segments.
• Amplifon Hearing Health Care: Subsidiary of Amplifon S.p.A., one of the world's largest hearing care retailers, providing hearing benefit administration to health plans and employer groups. Operates a comparable TPA model and provider network, competing for the same health plan RFPs.
• TruHearing: Largest independent hearing benefits administrator in the US, partnering with health plans, employers, and retirees to provide hearing aid benefits. TruHearing is the category leader Birdsong directly competes against for health plan contracts and provider network access.

Broad incumbents

• UnitedHealthcare Hearing: UnitedHealth Group's in-house hearing benefits division offering hearing aids and care to Medicare Advantage and commercial members. Represents the integrated payer-owned alternative Birdsong competes against, leveraging captive membership.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/birdsong_hb
• Facebookfacebook.com/BirdsongHearingBenefits
• LinkedInlinkedin.com/company/birdsong-hearing-benefits
• Instagraminstagram.com/birdsonghearingbenefits

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birdsong Hearing Benefits