PURETI

What PURETI does

PURETi Group, LLC is a privately held US manufacturer, founded in 2004 and headquartered at 10931 Reed Hartman Highway in Cincinnati, Ohio, that develops and sells water-based photocatalytic surface treatments based on third-generation TiO2 (titanium dioxide) anatase crystal technology. When activated by UV-A light, the 40-nanometer-thick mineral film converts water vapor into hydroxyl radicals and superoxide anions that oxidize organic matter and reduce NOx, SOx, and VOCs at the molecular level, producing self-cleaning, odor-eliminating, and air-purifying functionality across virtually any light-exposed substrate (glass, metal, stone, concrete, paint, plastic, textiles).

The company operates a six-product line: PURETi Clear (glass), PURETi Coat (concrete, roads, façades), PURETi Clean (opaque surfaces), PURETi Base (primer), PING (an amorphous titania nano-glue film former for advanced materials manufacturing), and a consumer DIY extension, PURETi Clean & Fresh. R&D is based in Connecticut and production is in Michigan, with sales offices in Cincinnati, New York, San Francisco, and London. Nine US patents protect the formulation, the production process, and the in-situ nanoparticle PING method, and the company holds NASA Dual Use Technology Partner status alongside NSF and SCS Indoor Advantage Gold certifications.

Revenue is generated through four streams: OEM licensing (production-line integration with manufacturers of building materials, automotive parts, solar panels, glass, textiles, and fixtures), professional application by certified applicators on a per-square-foot project basis, licensed regional distributors with territorial rights (PURETi Italia, Spain, Caribe, Arabia, Norway, France, etc.) operating in 20+ countries, and a consumer e-commerce channel for the DIY Clean & Fresh product. The company serves primary customer segments in hospitality, facility maintenance, architecture/design, automotive/transit, and OEM manufacturers, with secondary exposure to healthcare, solar, infrastructure, outdoor advertising, agriculture, and historic preservation.

Name

PURETI

Legal name

PURETi Group, LLC

Website

https://pureti.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

PURETi Group, LLC is a Cincinnati-based US manufacturer of patented water-based TiO2 photocatalytic surface coatings that turn light-exposed surfaces into self-cleaning air purifiers, serving OEMs, enterprise facilities, and consumers across 20+ countries.

Ownership category

akta.pro rank

Product category

Photocatalytic Surface Treatments

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Photocatalytic coatings
• Titanium dioxide treatments
• Self-cleaning surface treatments
• Photocatalytic oxidation coatings
• Air purification coatings

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Professional Surface Treatment Application: Trained and certified professional applicators apply PURETi treatments to buildings, vehicles, and other surfaces. Revenue is generated per project based on surface area treated (pennies per square foot application cost, with pricing determined per project).
2. Product Sales (Consumer & Professional): Sale of packaged PURETi products including PURETi Clean & Fresh (DIY consumer window cleaner/air purifier available online), PURETi Clear, Coat, Clean, and Base for professional applicators. One gallon covers 3,000-4,000 square feet.
3. OEM Licensing: OEMs apply PURETi at the end of their production line, embedding the technology into their products. Revenue generated through product licensing arrangements with manufacturers of building materials, automotive parts, solar panels, and other products.
4. Licensed Distributor Network: Regional distributors are licensed to apply and distribute PURETi in their territories (e.g., PURETi Italia, PURETi Spain, PURETi Caribe, PURETi Arabia, PURETi.no, PURETi.fr, PURETi.es).

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

PURETi manufactures water-based photocatalytic surface treatments that use titanium dioxide (TiO2) and UV light to break down organic pollutants, eliminate odors, and create self-cleaning surfaces. The company sells professional-grade coatings (Clear, Coat, Clean, Base, PING) for commercial and OEM applications, as well as a consumer DIY product (Clean & Fresh) for windows and stainless steel.

Product overview

PURETi Group, LLC是一家美国 photocatalytic 表面处理制造商，提供一系列基于水性的光催化产品组合。核心产品线包括：PURETi Clear（用于玻璃的专业一步应用）、PURETi Coat（用于混凝土、道路和建筑外墙）、PURETi Clean（用于不透明表面的高光催化面漆）、PURETi Base（底漆/primer）、以及PING（无定形氧化钛薄膜形成剂用于先进材料制造）。此外，还提供面向消费者的DIY产品PURETi Clean & Fresh，用于玻璃和不锈钢维护，同时清洁窗户和空气。整个产品系列基于专利的UV-PCO（紫外光催化氧化）技术，使用光能而非化学物质来分解有机物质，提供自清洁、空气净化和异味消除功能。

Differentiator

Problem solved

Functional benefit

Brands

• PURETi Clean & Fresh: DIY window cleaner that also cleans the air - spray and wipe application for consumer use
• PURETi Clear
• PURETi Coat
• PURETi Clean
• PURETi Base
• PING

Products and services

• PURETi Clean & Fresh
• PURETi Clear
• PURETi Coat
• PURETi Clean High photocatalytic paint coating that transforms any opaque surface into a sustainable self-cleaning material. Actively eliminates dirt and odor accumulation, improves air quality, and removes organic odors from coated surfaces.
• PURETi Base A primer that promotes adhesion and protects underlying substrates. Designed for use on all rigid opaque substrates including concrete, asphalt, metal, plastic, stone, ceramic, and painted surfaces. Used with PURETi Clean and PURETi Clear to enhance efficacy.
• PING (PURETi Inorganic Nano Glue) Amorphous titania film former for advanced materials manufacturing, composed of 99.5% water and 0.5% titania oxide nanoparticles. Functions as an adhesion promoter and surface protection basecoat, and can immobilize various nanoparticles onto microparticles and substrates for OEM integration.
• PURETi Healthy Car Care Program A preventative maintenance service for automotive dealerships, rental car fleets, and service centers that combines surface disinfection with light-activated air purification. Applied on a regular schedule (e.g., every 30 days) to sanitize vehicle interiors, eliminate organic odors, and improve cabin air quality.

Quantifiable outcome

• Up to 75% NOx reduction on treated surfaces under lab conditions; up to 70% pollution destruction on contact in laboratory settings
• +8 more outcomes

Named customers12 records

Segments12 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• Neolith (TheSize Surfaces)coreStrategic or Co-development Partner · 16 April 2018Partnership with Neolith (TheSize Surfaces, Spain) to integrate PURETi photocatalytic treatment into Neolith SKYLINE sintered stone façade products. Neolith SKYLINE + PURETi won the 2018 Gold Edison Award in the Collective Disruption category.
• Northwestern University (ISEN)flagshipStrategic or Co-development Partner · 18 April 2017PURETi partnered with the Institute for Sustainability and Energy (ISEN) at Northwestern University to support their entry in the DOE Solar Decathlon 2017 with the 'House by Northwestern' (Enable House) project. PURETi coated both interior and exterior of the solar-powered home, acting as an air purifier powered by sunlight.
• Clear Channel / ToyotaminorGTM or Marketing Partner · 1 April 2017Eco advertising partnership: PURETi partnered with Clear Channel and Toyota to launch pollution-reducing billboards in Los Angeles and San Francisco. Toyota Mirai billboards treated with PURETi demonstrate air-purifying advertising infrastructure.
• Naked Juice / blowUP media / OMD / TalonminorGTM or Marketing Partner · 1 May 2016Ground-breaking pollution-eating Giant Poster campaign on Pentonville Road, London. PURETi-treated advertising material cleans the air around it while promoting Naked Juice smoothies. Planned and bought by OMD and Talon agency, with blowUP media handling placement.
• Sustainable Holdings Inc.coreStrategic or Co-development Partner · 13 April 2016Strategic partnership to develop and introduce environmentally friendly consumer products powered by PURETi photocatalytic technology. Sustainable Holdings will launch commercial products using PURETi treatments for windows and surfaces for the consumer market, targeting air quality and purification applications in everyday life.
• CristalcoreTechnology or Integration · 21 March 2016Joint technology and market development partnership between Cristal (leading supplier of ultrafine TiO2) and PURETi. PURETi exclusively uses CristalACTiV ultrafine titanium dioxide in its full line of products. Jointly promote increased awareness and application of photocatalytic materials across healthcare, facilities maintenance, education, hospitality, solar, and automotive industries. Cristal operates 7 manufacturing plants in 6 countries on 5 continents and employs nearly 4,500 people.
• Wabash Arts Corridor / Columbia College Chicago / Vertical GalleryminorStrategic or Co-development Partner · 11 August 2015Partnership to transform street artist Ben Eine's mural in Chicago's Wabash Arts Corridor into an active, self-cleaning air purifier. PURETi applied to the artwork at University Center (525 S. State St.), breaking down harmful VOCs from the air using photocatalysis.
• MantexcoreChannel Partner/ Reseller/ Distributor · 7 January 2015Partnership with Mantex (led by CEO Arturo Cantu) to deliver PURETi cleaning innovation and grow customer base in Mexico. Mantex develops PURETi's distribution through strong customer relationships in the Mexican market.
• KatervaminorOthersKaterva Award recipient (2012) recognizing breakthrough sustainability innovations with global impact potential.
• Department of Energy (DOE Solar Decathlon)minorOthersDOE Solar Decathlon 2017 competition in Denver, Colorado. PURETi supported Northwestern University's Enable House entry, coating the solar home's interior and exterior surfaces with photocatalytic treatment.
• NASAflagshipStrategic or Co-development PartnerNASA Dual Use Technology Partner. PURETi was featured at NASA Technology Day on Capitol Hill as one of five emerging companies showcasing technologies aided by space agency research that deliver significant benefits on Earth. Also featured in NASA Spinoff publication. Boeing/NASA exploring 'Beyond Earth' applications.
• Sheffield University / Prof. Tony RyanminorStrategic or Co-development PartnerAcademic partnership supporting Professor Tony Ryan's pollution-reversing photocatalytic poetry poster initiative. First 'In Praise of Air' banner treated with PURETi at Sheffield University by Prof. Simon Armitage. Subsequent Cambridge University project with Hollie McNish's 'Raspberries' poem.
• Global Distributor NetworkcoreChannel Partner/ Reseller/ DistributorBy December 2016, PURETi was distributed in 20 countries with 6 new certified application/distribution partners added in Singapore (ClenAir), Malaysia (AWC Berhard), India (Brio Energy), France (Calderon & Co.), Barbados (Williams Industries), and UAE (4R EcoSolutions). Previous expansion added partners in China (Beijing Jinyu Keli, Hebei Youtai), Hong Kong (Hexigon), Thailand (Alron VRP), Philippines (Pacific Paint/Boysen), and Canada (Certified Group).

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Italcementi / Heidelberg Materials: Developer of TX Active, a photocatalytic cement-based product that breaks down pollutants when integrated into concrete facades and roadways. Directly comparable to PURETi's PURETi Coat for buildings and infrastructure, with a much larger cement industry footprint and reach.
• Green Earth Nano Science: Canadian photocatalytic coating company offering TiO2-based surface treatments for air purification, odor control, and self-cleaning applications across commercial, residential, and industrial markets. Comparable in product positioning and customer segments to PURETi's professional line, though with smaller global reach.
• FN Nano: Czech producer of photocatalytic TiO2 coatings (FN NANO) for interior and exterior surfaces, including self-cleaning, air-purifying, and anti-microbial functionality. Directly comparable technology and application set to PURETi, with strong European market overlap.
• TOTO: Japanese global manufacturer of ceramics and bath products that commercializes Hydrotect, a TiO2-based photocatalytic coating for tiles, glass, and sanitary ware. TOTO is a direct competitor in photocatalytic surface technology, with a longer industrial track record and integrated substrate supply chain.

Others

• Tronox Holdings: Global TiO2 producer (acquired Cristal in 2019), making Tronox a direct upstream supplier of the same CristalACTiV ultrafine TiO2 PURETi integrates. Relevant as an input supplier and as the new owner of PURETi's key strategic partner.
• Kronos Worldwide: Major global producer of titanium dioxide pigments including specialty photocatalytic grades. Adjacent peer as an alternative TiO2 input supplier and a potential competitor in the photocatalyst raw-materials market.

Broad incumbents

• Pilkington (NSG Group): Global glass manufacturer whose Activ self-cleaning glass uses a TiO2 photocatalytic coating to break down organic dirt. Pilkington is a broad incumbent competitor on the glass substrate where PURETi Clear also competes, with the advantage of integrating photocatalysis at the float-glass manufacturing stage.
• Saint-Gobain: French multinational building materials producer offering Bioclean self-cleaning glass and other photocatalytic facade solutions. Overlaps with PURETi in the architectural and glazing verticals, and competes as a broad incumbent with deep specification-channel relationships.

Emerging players

• Nano4Life Europe: European supplier of photocatalytic TiO2 coatings and related nanotech surface treatments for building, automotive, and textile applications. Comparable emerging peer with a similar technology stack but a more regionally focused commercial footprint.
• Eco Active Solutions: Emerging photocatalytic coating company focused on interior air quality, odor elimination, and antimicrobial surface applications. Overlaps with PURETi's indoor IAQ use cases (PURETi Clean & Fresh) and competes in similar hospitality, healthcare, and commercial segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/puretigroup
• YouTubeyoutube.com/channel/UCj6y93_57PRxdYai1G9p_fw
• LinkedInlinkedin.com/company/pureti-inc.

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURETI