WILL Employment Solutions

What WILL Employment Solutions does

WILL Employment Solutions is a Canadian non-profit organization headquartered in London, Ontario, that delivers employment support and career development services to immigrants and the employers who hire them across Southwestern Ontario. Founded in 1984 as the Women Immigrants of London Resource Service Centre and rebranded to WILL Employment Solutions in 2022, the organization operates four core service lines: WILL Work (job search support including resume preparation, interview coaching, and career counseling), WILL Access (licensure and certification navigation for internationally trained professionals in regulated professions and trades), WILL Immploy (free employer-side recruitment connecting businesses with skilled newcomer talent), and WILL ICAP (a 2-day in-person intercultural competency training program). The organization also operates The Skill Centre, a downtown London facility at 141 Dundas St offering conference room rentals and non-profit office leasing as a supplementary revenue stream.

WILL serves a two-sided market of immigrant job seekers (1,934 served in FY2025-26, 502 placed in employment) and Southwestern Ontario employers (351 employer partners hiring newcomers in FY2025-26, 21,000+ newcomers cumulatively since founding). Its technology stack is minimal — standard WordPress website at willemployment.ca — with no proprietary platform or app; service delivery is human-intensive, conducted in-person at The Skill Centre and virtually across the region.

Revenue is generated through a diversified non-profit funding mix: government grants (notably Immigration, Refugees and Citizenship Canada via the London & Middlesex Local Immigration Partnership), corporate philanthropy through the WILL Corporate Champions program (members include ADS and Libro), individual donations, facility rental income from The Skill Centre, and fee-based ICAP training delivery supported by the Ontario Trillium Foundation. Core employment services are provided free of charge to both immigrant clients and employer partners. The organization is governed by a volunteer Board of Directors drawn from London Health Sciences, Foundever, BDO Canada, Fanshawe College, Advanced Drainage Systems, and other regional employers, and is embedded in multi-stakeholder networks including the Employment Sector Council (40+ member organizations) and the Immigrant Employment Councils of Canada.

Name

WILL Employment Solutions

Legal name

WILL Employment Solutions

Website

https://willemployment.ca

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

101–250 employees

Short description

WILL Employment Solutions is a London, Ontario-based non-profit (founded 1984) that provides free immigrant employment services, professional licensure navigation, and employer recruitment support across Southwestern Ontario through four service lines: WILL Work, WILL Access, WILL Immploy, and WILL ICAP.

Ownership category

akta.pro rank

Product category

Immigrant Employment Services

NAICS

Employment Services (5613), Employment Placement Agencies (561311), Educational Support Services (611710)

SIC

Services-Employment Agencies (7361), Services-Educational Services (8200)

akta.pro primary industry

Workplace & Career Integration for Immigrants (Credentialing, Job Readiness) (EDAAADAE)

akta.pro secondary industries

Immigrant & Refugee Workforce Integration Programs (EDAAAOAJ), Job Placement, Matching & Career Navigation Services (EDAAAOAL), Workforce Support Services & Case Management (Coaching, Wraparound) (EDAAAOAK), Workforce Development, Employment Readiness & Job Placement (BPADAKAE)

Keywords

• Immigrant employment services
• Career counseling services
• Professional licensure support
• Workforce integration training
• Employer recruitment services

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Donations and Charitable Contributions: WILL operates as a non-profit organization funded primarily through donations from individuals, corporations, and community supporters. The organization accepts charitable donations to support immigrant employment services and programs.
2. Government Funding: WILL receives funding from government sources including Immigration, Refugees and Citizenship Canada through programs like the London & Middlesex Local Immigration Partnership (LMLIP). These public funding sources support core operations and service delivery.
3. Facility Rental (The Skill Centre): The Skill Centre, located at 141 Dundas St in London, generates rental revenue through meeting room and conference facility rentals, as well as non-profit office space leasing to other organizations.
4. Training Program Fees (ICAP): The Intercultural Competency Advantage Program (ICAP) provides paid training services to employers and newcomers, offering a 2-day in-person learning series on intercultural communication and workplace integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

WILL Employment Solutions is a non-profit community organization that delivers employment support, career development, and licensure navigation services to immigrants and newcomers in Southwestern Ontario, while connecting employers with skilled immigrant talent. Core service lines include WILL Work (job search support), WILL Access (regulated-profession licensure and certification support), WILL Immploy (employer recruitment), and WILL ICAP (intercultural competency training), with revenue supplemented by facility rentals at The Skill Centre.

Product overview

WILL Employment Solutions operates as a full-service immigrant employment agency in Ontario offering a unified suite of services. The core offerings include WILL Work (job search support for immigrants), WILL Access (licensure and certification navigation for regulated professions), and WILL Immploy (employer recruitment services). Additional services include the WILL ICAP intercultural training program and The Skill Centre facility for meetings and office rentals. The organization serves both immigrant job seekers and employers seeking diverse talent across Southwestern Ontario.

Differentiator

Problem solved

Functional benefit

Brands

• WILL Work: Job search services helping newcomers define career goals, improve confidence, and find meaningful employment through step-by-step support.
• WILL Access
• WILL Immploy
• WILL ICAP

Products and services

• WILL Work Job search support service for immigrants and newcomers to Canada that provides step-by-step guidance, resume preparation, interview coaching, personalized career counselling, workplace skills training, mentoring, and networking opportunities to help newcomers find meaningful, career-level employment in Southwestern Ontario.
• WILL Access Licensure and certification support service that helps internationally trained professionals navigate the regulatory process for regulated professions and trades in Ontario, including application submission, trade equivalency assessments, and credential evaluation referrals to World Education Services (WES).
• WILL Immploy Employer-focused recruitment service that connects Southwestern Ontario employers with skilled immigrant talent, providing free hiring services, retention support, employer forums, and access to newcomer professionals.
• WILL ICAP (Intercultural Competency Advantage Program) A 2-day in-person training program (12-15 hours) that equips newcomers, employers, and management teams with intercultural communication skills, cultural awareness, and workplace adaptability training for managing diverse teams effectively.
• The Skill Centre Downtown London community meeting and office space offering three boardrooms, a conference room for up to 100 guests, kitchen facilities, rooftop patio, and accessible non-profit office space for lease.

Quantifiable outcome

• 2,363 employers hired immigrants and 203 employed (2024-25 fiscal year)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core, flagship and minor.

• Employment Sector Council (ESC)coreStrategic or Co-development PartnerESC is a collaborative network of more than 40 member organizations working together to provide high-quality, consistent employment and training services across Southwestern Ontario. ESC drives regional prosperity by advocating, informing, training, networking, and collaborating with members to enhance capacities and positive community impact.
• London & Middlesex Local Immigration Partnership (LMLIP)coreStrategic or Co-development PartnerLMLIP is a collaborative community initiative funded by Immigration, Refugees and Citizenship Canada. The partnership works on behalf of London and Middlesex communities to develop successful and sustainable strategies for immigrant integration. Co-led by the City of London and community members.
• WILL Corporate ChampionscoreGTM or Marketing PartnerCorporate Champions is a network of employer partners committed to investing in a multicultural workforce. Members include ADS and Libro, among others. Champions receive tailored information, employer event invitations, access to newcomer talent, employee volunteering opportunities, and community of like-minded employers.
• Immigrant Employment Councils of Canada (IECC)flagshipStrategic or Co-development PartnerIECC launched the Strengthening Employer Feedback Channels (SEFC) initiative, a national project ensuring employer perspectives inform system design, policy development, and workforce strategies. WILL hosts SEFC employer forums in Southwestern Ontario to shape programs and policies enhancing workforce inclusion.
• Fanshawe CollegeminorStrategic or Co-development PartnerBoard member Andres Gonzalez represents Fanshawe College on WILL's Board of Directors, indicating an educational institution partnership for workforce development and immigrant integration.
• World Education Services (WES)minorChannel Partner/ Reseller/ DistributorWILL is an authorized referring agency to WES for credential assessment, helping immigrants get their international educational credentials evaluated for Canadian recognition.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• COSTI Immigrant Services: COSTI is a Toronto-based non-profit providing settlement, employment, and language services for immigrants and refugees. It is the most directly comparable Ontario peer, offering employment matching, credential recognition, and employer engagement programs similar to WILL's WILL Work, WILL Access, and WILL Immploy lines.
• ACCES Employment: ACCES Employment is a Toronto-focused non-profit that helps highly skilled immigrants integrate into the Canadian labor market through employment counseling, mentorship, and employer partnerships. It mirrors WILL Work/WILL Immploy's newcomer job-placement model with strong employer connections—WILL is essentially the Southwestern Ontario analog.
• Toronto Region Immigrant Employment Council (TRIEC): TRIEC is a council that mobilizes employers, immigrant service providers, and policymakers to improve employment outcomes for immigrants in the Toronto region. It serves a similar intermediary/network function to WILL's role within the Employment Sector Council and London & Middlesex Local Immigration Partnership.

Regional players

• Immigrant Services Society of British Columbia (ISSofBC): ISSofBC is a BC-based settlement agency offering employment services, language training, and credential recognition for newcomers across multiple BC regions. It is highly comparable to WILL in service mix (employment matching, credential support, employer outreach) but operates in a different geography.
• MOSAIC BC: MOSAIC is a Vancouver-based non-profit serving immigrants and refugees with settlement, employment, language, and community programs. It shares WILL's full-service model (employment, credentialing, employer engagement) at a larger scale on the BC side of Western Canada.
• Calgary Catholic Immigration Society (CCIS): CCIS is an Alberta-based settlement organization providing employment services, language training, and resettlement supports for newcomers to Calgary. Its employment-services portfolio for internationally trained professionals parallels WILL Work, WILL Access, and WILL Immploy in a different regional context.

Broad incumbents

• YMCA Newcomer Services: YMCA of Greater Toronto and other YMCA branches operate settlement and employment programs for newcomers as part of a broader community-services portfolio. It functions as a larger, generalist incumbent offering overlapping newcomer-employment services alongside many other programs.

Others

• World Education Services (WES): WES is a credential-evaluation service that WILL refers clients to for international credential assessment. While not directly competitive with WILL's full-service model, WES is a complementary ecosystem participant in the immigrant workforce-integration value chain.
• Immigrant Employment Councils of Canada (IECC): IECC is the national umbrella council for immigrant employment councils and a key WILL partner (partnering on the SEFC initiative). It is an enabling industry network rather than a service-delivery competitor, but it shapes policy and standards that directly affect WILL's operating environment.

Emerging players

• Hire for Talent (Ottawa): Hire for Talent is an Ottawa-based nonprofit that helps internationally trained professionals find employment in the National Capital Region through mentoring and employer engagement. Comparable in mission to WILL Immploy and WILL Work, but smaller in scale and geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wil-employment-connections
• Xx.com/wilemployment
• Facebookfacebook.com/wilemploymentconnections

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WILL Employment Solutions