Ona Hotels & Apartments

What Ona Hotels & Apartments does

Ona Hotels & Apartments is a privately held Spanish hospitality company headquartered in Barcelona, founded in 1995 and operating a portfolio of approximately 52 hotels, aparthotels, and apartments across 12 destinations in Spain (Costa del Sol, Tenerife, Mallorca, Barcelona, Lanzarote, Costa Dorada, Costa Brava, Costa Blanca, Murcia, Gran Canaria), Andorra, and Morocco. The company employs roughly 2,400 people and runs multiple operating brands — the core Ona brand, acquired Excel Hotels & Resorts and Be Live Collection (including Be Live properties in Morocco), Be Smart apartments, the urban Mosaic by Ona, and the Ona Traveler loyalty program — to address differentiated guest personas such as families, couples, sports travelers, and adults-only segments.

The company generates revenue predominantly through accommodation bookings (rooms, apartments, aparthotel units) sold via a direct-to-consumer model: its own website (onahotels.com), native iOS and Android mobile applications, and a central phone reservations desk at +34 932 029 611. Pricing is not publicly disclosed and varies by property, season, and accommodation type; the Ona Traveler loyalty program offers a 5% additional discount and early promotions for direct bookings as a tool to retain customers inside Ona's owned channels versus OTAs. Distribution is augmented by a partnership with Sequra enabling customers to split bookings into 3 installments on the direct website.

Underlying technology is limited to standard hospitality tooling: a website with a booking engine, mobile apps distributed through Apple App Store and Google Play, and the Sequra payment-integration. There is no disclosed proprietary technology platform, no public API, no AI/ML capabilities referenced, and no patents or trademarks recorded. The company runs multi-channel marketing including organic social (Instagram, Facebook), email newsletters, app-store listings, and an online travel journal. Strategic posture emphasizes portfolio expansion through acquisition (Be Live Collection, Excel Hotels & Resorts), vertical-specific sub-brand positioning (sports, couples, families), and direct-channel migration via mobile and loyalty — typical of a mid-market Mediterranean hospitality operator rather than a tech-enabled platform.

Name

Ona Hotels & Apartments

Legal name

Ona Hotels & Apartments

Website

https://onahotels.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ona Hotels & Apartments is a privately held Barcelona-based hospitality company operating 52 hotels, aparthotels, and apartments across 12 destinations in Spain, Andorra, and Morocco, serving families, couples, sports travelers, and leisure guests via direct bookings through its website, mobile apps, and loyalty program.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Accommodation bookings: Revenue generated from hotel rooms, apartments, and aparthotel bookings across 52 properties in Spain and Morocco destinations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Ona Hotels & Apartments sells vacation accommodations — hotel rooms, apartments, and aparthotels — across approximately 52 properties in Spain and Morocco, operating under the core Ona brand and acquired sub-brands such as Be Live Collection and Excel Hotels & Resorts. The portfolio is concentrated in Mediterranean leisure destinations including Costa del Sol, Mallorca, Tenerife, Barcelona, Costa Dorada, Costa Brava, Costa Blanca, Murcia, Andorra, Gran Canaria, and Morocco, with themed offerings for families, couples, and sports enthusiasts (golf, tennis, cycling).

Product overview

Ona Hotels & Apartments is a vacation accommodation platform offering hotels and apartments across Spain's most popular destinations (Costa del Sol, Tenerife, Mallorca, Barcelona, Costa Dorada, Costa Brava, Costa Blanca, Murcia, Andorra, Gran Canaria) and Morocco. The portfolio includes approximately 52 properties operated under multiple brands: the core Ona brand, acquired Excel Hotels & Resorts (Palm Beach, Beverly Hills Heights/Suites, Hollywood Mirage), Be Live hotel brand, and sub-brands like Mosaic by Ona, Ona Suites, Ona Village, and Ona Pearly Grey. Additional services include the Ona Traveler loyalty program (5% discount), Ona Sports hotels with golf/tennis/bike facilities, couple-focused accommodations with spa services, and family-friendly options. The company operates a mobile app on iOS/Android and partners with Sequra for installment payments.

Differentiator

Problem solved

Functional benefit

Brands

• Be Live Collection: A brand of hotels and resorts operated by Ona, including properties in Morocco and Spain such as Be Live Collection Saïdia and Be Live Collection Marrakech Adults Only.
• Be Smart
• Ona Traveler

Products and services

• Ona Hotels & Apartments (Core Booking Platform) Central booking platform offering hotel rooms, apartments, and aparthotels across approximately 52 properties in Spain's most popular destinations (Costa del Sol, Tenerife, Mallorca, Barcelona, Costa Dorada, Costa Brava, Costa Blanca, Murcia, Andorra, Gran Canaria) and Morocco, targeted at leisure travelers booking vacations online.
• Ona Traveler Loyalty Program Membership-based loyalty program for guests who book directly through Ona's channels, providing a 5% additional discount, early access to promotions, flexible reservation changes, and personalized hotel management. Targeted at repeat direct-booking leisure guests.
• Ona Hotels Mobile App iOS and Android mobile applications that let guests browse destinations, book rooms and apartments, and manage reservations across the full Ona Hotels & Apartments portfolio. Targeted at travelers who prefer on-the-go direct booking.
• Ona Beverly Hills Heights Aparthotel in Arona, Tenerife offering vacation accommodations with sports facilities, marketed to families, couples, and active travelers visiting southern Tenerife.
• Mosaic by Ona Urban hotel in Barcelona city center with cycling amenities, targeted at city-break and cycling-focused leisure travelers.
• Ona Alanda Club Marbella Aparthotel in Marbella, Málaga on the Costa del Sol offering golf facilities and a beachfront location, targeted at sports tourists and beach vacationers.
• Ona Mar Menor - Golf Resort & Spa Resort in Torre Pacheco, Murcia featuring a golf course and spa facilities, marketed to golf tourists, couples, and wellness travelers.
• Ona Valle Romano Golf Resort Aparthotel in Estepona, Málaga with on-site golf course access, offering 1-bedroom and 2-bedroom apartments and penthouses with sea views, targeted at golf tourists and Costa del Sol vacationers.
• Palm Beach Resort (Excel Hotels) Resort in Playa de las Américas, Tenerife featuring 1-bedroom and 2-bedroom apartments and sea-view studios located 50 meters from the beach, marketed to families and beach vacationers under the Excel Hotels acquired brand.
• Be Live Collection Marrakech Adults Only Adults-only resort in Marrakech, Morocco, operated under the Be Live Collection acquired brand and targeted at couples and adult leisure travelers visiting Morocco.
• Ona Hacienda del Álamo Golf & Resort Hotel resort in Fuente Álamo, Murcia offering golf amenities, targeted at golf tourists and leisure travelers visiting the Murcia region.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Iberostar Hotels & Resorts: Spanish family-owned resort chain with strong Mediterranean and Caribbean presence. Comparable to Ona in leisure/resort focus, Spanish roots, family-friendly and beach destination positioning, and privately-held status.
• Barceló Hotel Group: Spanish family-owned hotel group with a strong presence in Spain, the Caribbean, and select Mediterranean destinations. Comparable to Ona as a privately-controlled Spanish leisure hotel operator with mixed hotel and resort formats and similar family/couple positioning.
• Meliá Hotels International: Spanish-headquartered hotel chain operating resort and city hotels across Mediterranean destinations including Spain, Morocco, and beyond. Closely comparable to Ona in geography (Spain/Mediterranean), leisure/couple/family customer segments, and multi-brand portfolio strategy.
• Globales Hotels: Spanish privately-held hotel chain with vacation and resort properties across Spain, Portugal, and select Mediterranean destinations. Comparable to Ona in mid-market family/couple positioning, Mediterranean beach resort focus, and privately-held status.
• NH Hotel Group: Major Spanish hotel operator (now part of Minor Hotels) with extensive presence across Spain and Europe. Comparable to Ona in Spanish market depth, multi-brand portfolio structure, and city/leisure hotel mix, though NH skews more business-travel than Ona.
• PortAventura World: Spanish resort complex operator combining theme parks with on-site hotels in Costa Dorada. Comparable to Ona in Spanish leisure destination focus and family-friendly resort positioning, though PortAventura's theme park integration is unique.
• Senator Hotels & Resorts: Spanish privately-held hotel and aparthotel chain focused on vacation destinations including Canary Islands, Andalusia, and Mallorca. Comparable to Ona in Spanish mid-market leisure/aparthotel positioning and family/couple target segments.
• H10 Hotels: Spanish privately-held hotel chain operating city and resort hotels across Spain and select Mediterranean destinations. Comparable to Ona in privately-held mid-market Spanish positioning, though H10 leans more toward urban hotels vs. Ona's beach/golf focus.
• Pierre & Vacances: European vacation rentals and aparthotel operator with resort-style properties across France, Spain, and Mediterranean destinations. Comparable to Ona in aparthotel/vacation-residence product format and leisure family/couple customer base.

Others

• Booking.com: Major OTA platform critical to Spanish hotel distribution. Not a direct competitor but a key ecosystem participant and dependency for Ona, as the company's DTC strategy exists largely to reduce Booking.com commission leakage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xinstagram.com/onahotels
• Facebookfacebook.com/onahotels
• LinkedInlinkedin.com/company/onahotels
• Instagraminstagram.com/onahotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ona Hotels & Apartments