highfivve
highfivve is a Munich-based programmatic advertising monetization platform for DACH publishers, spun off from gutefrage.net in 2019. It provides an integrated ad stack including header bidding, ML-based yield optimization, and identity solutions to 37+ publishers representing 105M+ monthly users.
- Company typePrivate
- Founded2019
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What highfivve does
highfivve is a Munich-based programmatic advertising monetization platform that spun off from gutefrage.net GmbH in 2019. The company operates a revenue-share model, partnering with publishers to optimize their programmatic advertising yields through an integrated stack of technology that includes its AdStack, One-Tag-Solution, an ML-based Yield Engine, Demand Management tools, a Consent Management Platform (CMP), AntiAdBlock and AntiAdFraud solutions, 1stPartyData capabilities, Identity Solutions, and CoreWebVitals Optimization. The platform serves mid-sized and vertical publishers across the DACH market, currently encompassing 90+ publisher domains representing 105M+ unique users per month across 37 publishers, with named logos including news.de, Speisekarte.de, Camping.info, Coupons.de, Dogforum.de, and Vermögenmagazin.de.
The company's core technology centers on an ML-based Yield Engine that optimizes header bidding outcomes and ad placement decisions across multiple demand sources, wrapped in a One-Tag integration model that simplifies publisher onboarding. Beyond yield optimization, the AdStack bundles operational tooling (CMP, anti-adblock, anti-fraud, identity, CoreWebVitals) so publishers can outsource the full monetization operations function rather than just a single component. highfivve monetizes through a percentage share of programmatic advertising spend routed through its stack, with disclosed case studies claiming 30% higher revenues than market benchmarks, 21% Page RPM uplift at gutefrage.net, 3x mobile CPM improvement, and 50%+ revenue increase at Speisekarte.de.
The company is led by CEO Philipp Graf Montgelas together with Managing Directors Nepomuk Seiler, Mathias Wunder, Michael Amtmann, and CSO Martin Pichler. Ecosystem positioning is anchored by Google Certified Publishing Partner status, BVDW membership, and Seiler's role as Chairman of the Prebid.org Documentation Committee. The 15-person team operates from Munich with a DACH-focused footprint, has not disclosed external funding, and grows primarily through publisher referrals and direct sales into verticals beyond the originating Q&A/forum base.
highfivve firmographics
Firmographics- Name
- highfivve
- Legal name
- highfivve GmbH
- Website
- https://highfivve.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- highfivve is a Munich-based programmatic advertising monetization platform for DACH publishers, spun off from gutefrage.net in 2019. It provides an integrated ad stack including header bidding, ML-based yield optimization, and identity solutions to 37+ publishers representing 105M+ monthly users.
- Ownership category
- akta.pro rank
highfivve industry classification
Industry- Product category
- Programmatic Advertising
- NAICS
- Advertising Agencies (54181), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Video (DSP/RTB) (BPAFACAC)
- akta.pro secondary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where highfivve is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
highfivve business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Programmatic Advertising Revenue Share: Revenue share model with publishers for programmatic monetization of their advertising inventory. The company generates revenue by taking a portion of advertising revenue generated through their AdStack and Yield Engine optimization.
- Direct Campaign Management: Access to campaign management for self-promotion, allowing publishers to manage direct campaigns alongside programmatic inventory.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
highfivve product offering
Product offeringCore offering
highfivve provides programmatic advertising monetization services to digital publishers, combining a high-performance AdStack (One-Tag-Solution) with a machine learning-based Yield Engine to maximize display advertising revenue. The offering includes SSP-agnostic demand management, consent management, anti-adblock and anti-fraud solutions, and cookieless marketing readiness, with revenue generated through a share of programmatic advertising income managed on behalf of publishers.
Product overview
highfivve is a programmatic advertising marketer for publishers, operating as a spin-off from gutefrage.net GmbH. The core offering is the AdStack combined with the One-Tag-Solution, which unifies fast ad serving with local and global display demand. The portfolio includes the machine learning-based Yield Engine for algorithmic inventory optimization, Demand Management for SSP-agnostic selling, Consent Management via CMP integration, AntiAdBlock and Anti AdFraud for inventory recovery and quality, and Identity/1stPartyData solutions for cookieless marketing. The company focuses exclusively on programmatic advertising, emphasizing publisher-centric monetization from publisher for publisher.
Differentiator
Problem solved
Functional benefit
Products and services
- Programmatic AdStack
- One-Tag-Solution
- Yield Engine
- AntiAdBlock Solution
- AntiAdFraud Detection
- Consent Management (CMP)
Quantifiable outcome
- 30% higher revenues than market average for clients
- +5 more outcomes
Companies that use highfivve
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
highfivve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature9 records
highfivve partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Prebid.orgcoreNepomuk Seiler, highfivve executive, appointed as Chairman of Prebid.org Documentation Committee. Company is a Prebid member. Uses Prebid.js and Prebid Server for header bidding implementations.
- Consentmanager.decoreIntegrated Consent Management Platform (CMP) partner for GDPR-compliant programmatic marketing. Provides consent management solution to publishers.
- CriteocoreSSP/DSP partner for programmatic demand. Listed as technology partner on website.
- EquativcoreSSP partner for programmatic demand. Listed as technology partner on website.
- Google Ad ManagercorePrimary ad server used by highfivve. Enables dynamic allocation between direct and programmatic demand.
- Xandr (Microsoft)coreSSP partner for programmatic demand. Listed as technology partner on website.
- Index ExchangecoreSSP partner for programmatic demand. Listed as technology partner on website.
- MagnitecoreSSP partner for programmatic demand. Listed as technology partner on website.
- Orbidder (Otto Group)coreSSP partner owned by Otto Group. Noted in company blog as having excellent user management practices.
- PubMaticcoreSSP partner for programmatic demand. Listed as technology partner on website.
- TeadscoreVideo advertising SSP partner. Listed as technology partner on website.
- YieldlabcoreSSP partner for programmatic demand. Listed as technology partner on website.
- BVDWminorGerman Digital Economy Association membership. Industry association for digital marketing and advertising.
- GCPP (Google Certified Publishing Partner)coreGoogle Certified Publishing Partner, indicating certified expertise in Google ad technology solutions.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
highfivve competitors and assessment
Company assessmentDirect peers
- Equativ: Equativ (formerly Smart AdServer) is an independent ad-tech platform offering an ad server, SSP, and programmatic monetization tools for publishers in Europe. Directly comparable to highfivve in serving mid-market and enterprise publishers with header bidding and SSP-agnostic monetization.
- PubMatic: PubMatic is a global SSP focused on programmatic monetization for digital publishers, offering header bidding wrappers, yield analytics, and identity solutions. Highfivve integrates with PubMatic as a demand source, and competes with it for publisher monetization mandates in Europe.
- Magnite: Magnite (formerly Rubicon Project) is one of the largest independent SSPs, providing programmatic monetization, header bidding, and CTV capabilities to publishers worldwide. A direct competitor to highfivve for publisher-side programmatic demand and a partner SSP in highfivve's stack.
- Index Exchange: Index Exchange is a global SSP and header bidding infrastructure provider serving digital publishers. Comparable to highfivve as a publisher-focused programmatic supply partner and integrated demand source within highfivve's AdStack.
- OpenX: OpenX is an independent programmatic exchange and SSP with strong publisher-side focus and header bidding solutions. Competes with highfivve for publisher monetization mandates, particularly in EMEA.
- Ströer: Ströer is a German digital media marketer operating one of the largest digital advertising portfolios in DACH, offering programmatic monetization for publisher partners. Most direct DACH-region competitor to highfivve.
- Yieldlab: Yieldlab is a European SSP with strong DACH presence, providing programmatic yield optimization for publishers. A direct regional competitor and integrated SSP partner within highfivve's stack.
Broad incumbents
- Google Ad Manager: Google Ad Manager is the dominant ad server and programmatic exchange used by publishers globally, including by highfivve. Represents the broad incumbent alternative that publishers may choose instead of an independent programmatic specialist.
- Criteo: Criteo is a global commerce media and retargeting platform that operates as both a DSP and supply-side participant. It is both a demand partner for highfivve and a broader industry incumbent competing for publisher attention.
- Xandr (Microsoft): Xandr, the Microsoft-owned ad-tech platform, provides an SSP and programmatic monetization infrastructure. It is both an integrated demand source for highfivve and a broader incumbent offering competing for publisher relationships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
highfivve social profiles
Digital presencehighfivve financial estimates
Financial estimateRevenue estimate
Valuation estimate
highfivve leadership team
Management profileNumber of profiles
Profiles5 records
highfivve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
highfivve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about highfivve
What does highfivve do?
highfivve provides programmatic advertising monetization services to digital publishers, combining a high-performance AdStack (One-Tag-Solution) with a machine learning-based Yield Engine to maximize display advertising revenue. The offering includes SSP-agnostic demand management, consent management, anti-adblock and anti-fraud solutions, and cookieless marketing readiness, with revenue generated through a share of programmatic advertising income managed on behalf of publishers.
Is highfivve a public or private company?
highfivve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was highfivve founded?
highfivve was founded in 2019. It employs 11 to 50 people.
Where is highfivve based?
highfivve is headquartered in Munich, Germany, in the Europe region.
How does highfivve make money?
Two revenue lines are on record. Programmatic Advertising Revenue Share is the primary driver. The others are direct Campaign Management.
Who are highfivve's main competitors?
Direct peers on record are Equativ, PubMatic, Magnite, Index Exchange, OpenX, Ströer and Yieldlab. Broad incumbents are Google Ad Manager, Criteo and Xandr (Microsoft).
Does highfivve have an API?
No public API is recorded for highfivve.
What industry is highfivve in?
highfivve's product category is Programmatic Advertising. Its primary akta.pro industry code is BPAFACAC, Programmatic Display & Video (DSP/RTB), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 54181 and its SIC code is 7311.