Living With Birds

What Living With Birds does

Living With Birds is a UK-based, direct-to-consumer e-commerce retailer headquartered in Herne Bay that sells garden bird feeders, bird food, nest boxes, bird baths, accessories, and broader garden wildlife products (food for hedgehogs, foxes, badgers, squirrels, and waterfowl). The product range is organized into proprietary branded lines including Squirrel Buster® squirrel-proof feeders (a patented weight-activated mechanism with over 6 million customers worldwide), Flutter Butter® low-salt peanut butter for birds, See the Difference™ high-fat suet cakes validated in independent lab testing, Ring-Pull™ easy-clean feeders, I Love Robins® softbill foods, Chunky Dumplings™ and Buggy Dumplings™ fat balls, and Schwegler woodcrete nest boxes. The offer spans both durable hardware feeders and recurring-consumable bird food, supported by a dedicated spare-parts site, a colour print catalogue, email marketing, and FoodClub™, a no-fee loyalty programme offering 5-7% savings on wildlife foods to drive repeat purchase.

The company sells primarily to UK garden bird enthusiasts, with a secondary segment of broader garden-wildlife consumers, and operates separate UK and US online storefronts (livingwithbirds.com and shop.jacobijayne.com) plus a freephone ordering line. Quality credentials rest on Birdcare Standards Association approval for blended seed ranges, RSPB co-branding on the RSPB Squirrel Buster, and an endorsement partnership with Vale Wildlife Hospital, which uses the company's waterfowl food daily in a facility treating over 8,000 wildlife casualties annually. The 30-plus years of Jacobi Jayne birdcare expertise underpin a portfolio of more than 15 registered trademarks across food, feeder, and accessory categories.

Commercially, the business is a one-time-purchase e-commerce retailer with a recurring layer introduced through FoodClub food consumption rather than a formal subscription. Pricing spans from £1.99 (Suet Grains 500g) to £129.99 (Squirrel Buster Plus), with feeder starter packs positioned at £10.99-£12.99 and delivery from £1.99. Operating geographies are anchored in the UK with a transatlantic US extension; headcount is stated at 11-50 and the company is privately held with no disclosed funding, revenue, or ownership structure beyond its affiliation with the Jacobi Jayne brand.

Name

Living With Birds

Legal name

Living With Birds

Website

https://livingwithbirds.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Living With Birds is a UK-based, direct-to-consumer e-commerce retailer headquartered in Herne Bay that sells garden bird feeders, proprietary branded bird food, nest boxes, bird baths, and broader wildlife products to UK garden enthusiasts and households, supported by a print catalogue, FoodClub loyalty programme, and a separate US storefront at shop.jacobijayne.com.

Ownership category

akta.pro rank

Product category

Garden Bird Care Products

NAICS

Pet and Pet Supplies Retailers (45991), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Bird Supplies Retail (CRALAHAK)

akta.pro secondary industries

Bird Food (CRADAFAK), Insect & Live Feed (Crickets, Mealworms, Feeder Roaches) (AFADAFAM), Duck & Goose (Waterfowl) Feed (AFADACAF)

Keywords

• Garden bird feeders
• Wild bird food
• Bird feeding products
• Garden wildlife supplies
• Bird care accessories

Headquarters

HQ city

Herne Bay

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer retail sales of bird feeders, bird foods, nest boxes, bird baths, accessories, and wildlife products through the livingwithbirds.com website and print catalogue. Products are sold as one-time purchases with various pricing tiers based on size and quantity.
2. FoodClub Loyalty Program: No-fee membership program offering up to 7% savings on wildlife food orders. Members earn progressive discounts (5% after first order, 7% after seven orders) on subsequent food purchases, driving recurring revenue through repeat customer engagement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Living With Birds is a UK direct-to-consumer retailer that designs, sources and sells garden bird feeders, bird foods, nest boxes, bird baths, and related wildlife accessories through its own e-commerce website and print catalogue. The offering is built around proprietary branded product lines including Flutter Butter, Squirrel Buster, See the Difference, I Love Robins, Chunky Dumplings, and Special Mix, supported by a no-fee FoodClub loyalty program that offers up to 7% off wildlife food orders.

Product overview

Living With Birds is an online retailer specializing in garden wildlife products, primarily bird feeding equipment and foods. The product portfolio centers on bird feeders (seed feeders, suet feeders, peanut feeders, specialized squirrel-proof and easy-clean designs) and bird foods (seed mixes, suet products, mealworms, and specialty blends). The company also offers wildlife foods for hedgehogs, waterfowl, foxes, and badgers; nest boxes; bird baths; and accessories. Key brands include Flutter Butter® peanut butter foods, Squirrel Buster® squirrel-proof feeders, See the Difference™ suet products, I Love Robins® softbill foods, and Chunky Dumplings™ fat balls. The offering is a unified e-commerce platform where products are organized by category (foods, feeders, accessories) with proprietary branded sub-lines that share distribution and cross-sell opportunities. FoodClub™ is the company's loyalty program providing savings on food orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Special Mix™ Bird Food Blends Professional-quality bird seed blends approved by the Birdcare Standards Association, available in husk-free, 50:50, highest protein, and highest energy variants for garden wildlife feeding.
• Flutter Butter® Bird Peanut Butter Specially formulated low-salt peanut butter alternative for garden birds, made from rendered beef suet with peanut pieces and cereal grains, available in Original, Buggy (with insects) and Fruity (with berries) varieties in eco refills, pods, or jars.
• Live & Dried Mealworms High-protein bird food (48% protein, 40% fat) offered live or dried, especially useful during nesting season for adult birds feeding young.
• Suet Grains™ Bird Food High-energy suet pellets blended with insects for wild birds, suitable for use straight, mixed with seeds, or in mesh-style feeders.
• Vale's™ Swan & Duck Food Floating formulation waterfowl food with no added salt, sized as peck-sized floating nuggets and used at Vale Wildlife Hospital.
• Chunky Dumplings™ Fat Balls High-fat suet balls made from pure beef fat, sunflower seeds, cereal flakes, peanut pieces and oyster shell grit.
• Buggy Dumplings™ Fat Balls Gourmet insect-enriched fat balls containing 5% pure insect oil and 6% dried insects combined with premium beef suet.
• See the Difference™ Suet Cakes and Tub Cakes Premium suet cakes containing twice the fat of other leading brands, made in small batches from UK & Irish beef suet and available in mixed seed, peanut and insect varieties.
• I Love Robins® Bird Food Hand-blended softbill food for robins containing fruit, shrimp, insects and honey, designed for ground feeding rather than tubular feeders.
• Squirrel Buster® Bird Feeders Weight-activated squirrel-proof bird feeders with a patented adjustable spring tensioner that blocks access to bird food when squirrels climb on, with over 6 million customers worldwide; available in seed, suet, peanut, finch and standard variants.
• Seed Bird Feeders Tubular bird feeders for seeds in sub-brands including Flo, Squirrel Buster, Ring-Pull, BigEasy, and Bird Lovers.
• Ring-Pull™ Easy-Clean Feeders Bird feeders with twist-off bases and pull pins for tool-free disassembly so every part separates in seconds for thorough cleaning; available for seeds, niger, peanuts and suet pellets.
• Flutter Butter® Bird Feeders Specialized feeders for Flutter Butter peanut butter including starter packs, eco-refill feeders, window/wall feeders, and starling-proof variants.
• Sky Deck™ Window Feeder Window-mounted bird feeder using suction cup mounting to provide clear uninterrupted views of birds dining at the window.
• Squirrel Proof Bird Feeders Tough, durable feeders built with chewing-resistant materials and mechanical blocking mechanisms to keep squirrels away from bird food.
• Schwegler Woodcrete Nest Boxes Durable woodcrete nest boxes that resist weather and predators, providing long-term nesting sites for garden birds.
• Ceramic Bird Baths Decorative ceramic bird baths providing water sources for drinking and bathing, including the AnyPlace model.
• Wildlife Cameras Camera equipment for observing and recording wildlife visiting feeders and garden areas.
• FoodClub™ Loyalty Program No-fee membership program offering up to 7% savings on wildlife food orders with no sign-up or commitment, and progressive discounts of 5% after the first order and 7% after seven orders.

Quantifiable outcome

• Products approved by Birdcare Standards Association
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• Vale Wildlife HospitalcoreStrategic or Co-development PartnerVale Wildlife Hospital uses Vale's Swan & Duck Food daily at their facility, which treats over 8,000 wildlife casualties per year. The partnership provides credibility through endorsement by this major UK wildlife rescue organization, with the floating formulation being trusted for waterfowl nutrition.
• Birdcare Standards AssociationcoreOthersAll blended bird food products are approved by the Birdcare Standards Association, providing third-party quality certification. This endorsement validates the quality and nutritional value of their seed blends and special mix products.
• RSPB (Royal Society for the Protection of Birds)majorChannel Partner/ Reseller/ DistributorThe RSPB has partnered with Squirrel Buster to offer the RSPB Squirrel Buster, a squirrel-proof bird feeder that stops squirrels without harming them. This co-branded product supports RSPB's conservation mission while leveraging the Squirrel Buster patented technology with a lifetime guarantee.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Droll Yankees: US manufacturer of bird feeders including squirrel-proof designs, sold through specialty retail and DTC. Direct peer in branded feeder design, particularly the squirrel-proof category where Squirrel Buster competes.
• RSPB Shop: The retail arm of the UK's Royal Society for the Protection of Birds, selling bird food, feeders, and wildlife products direct to consumers. Direct peer in UK garden bird supplies retail, though owned by a charity and operating with a mission-led positioning.
• CJ Wildlife: UK-based specialist retailer and manufacturer of bird and wildlife foods, feeders, and nest boxes. Directly comparable as a UK DTC and wholesale specialist in the same garden bird feeding category with proprietary branded food products.
• Perky-Pet: Established US bird feeder and bird food brand owned by Doskocil. A direct peer in branded bird feeding hardware and consumables with mass retail distribution across North America.
• Vine House Farm: UK bird food specialist producing farm-grown seed mixes and operating DTC e-commerce. Direct peer in the UK bird food category with comparable proprietary blends and direct-to-consumer focus.
• Haith's Bird Food: UK family-run bird food specialist producing seed mixes, suet products, and straight foods sold wholesale and DTC. Direct peer in proprietary bird food formulation with comparable focus on quality and heritage branding.
• Ark Wildlife: UK online retailer specializing in wild bird food, feeders, and wildlife care products. A direct DTC peer serving the same UK garden wildlife enthusiast segment with proprietary food blends.
• Wild Birds Unlimited: US specialty franchise retailer of bird feeders, food, and accessories with a store-based plus DTC model. Direct peer in the specialty bird supplies retail format with branded products and a niche loyalty-driven customer base.

Emerging players

• Birdfy: Emerging smart bird feeder brand with integrated cameras and app connectivity sold DTC globally. An emerging player intersecting the feeder category with new technology, potentially redefining consumer expectations versus traditional feeders.

Broad incumbents

• Gardman: UK-based major supplier of garden wildlife and bird feeding products sold through garden centres, multiples, and independents. A larger incumbent in the same category that competes on breadth of distribution rather than DTC specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LivingWithBirds
• Instagraminstagram.com/livingwithbirds.co.uk
• Xx.com/livingwithbirds
• LinkedInlinkedin.com/company/living-with-birds-jacobi-jayne

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living With Birds