Lifestar Emergency Medical Services

What Lifestar Emergency Medical Services does

Lifestar Emergency Medical Services, LLC is a privately held, family-owned Critical Care level ambulance service headquartered in West Bend, Wisconsin. Founded in 1995, the company operates across at least nine stations in southern Wisconsin (including West Bend, Slinger, Port Washington, Columbus, Waupun, Adams-Friendship, Rome, Omro, and Nekimi) delivering 911 emergency response, interfacility patient transports between healthcare facilities, special event medical coverage, and non-emergency paratransit services. The operating model is asset-heavy and labor-intensive, built around owned ambulance fleets, trained Critical Care paramedics and EMTs, dedicated 24/7 dispatch, and an in-house American Heart Association Training & Education Center that delivers BLS CPR, ACLS, PALS, and Heartsaver courses to staff, healthcare professionals, and the public.

The company generates revenue from three primary streams: government and municipal 911 response contracts, interfacility transport billed to hospitals, clinics, and healthcare systems, and paratransit services billed to individual patients through Medicare, Medicaid, private insurance, and direct payment via the Payground billing platform. Customer acquisition is conducted through direct, relationship-based engagement with local government emergency management agencies and regional healthcare networks, supported by a website, phone-based dispatch, and community presence rather than traditional marketing. Back-office operations run on standard SaaS (Paylocity for HR/recruiting, Payground for billing, Training Center Technologies for course enrollment), and the business is HIPAA-compliant, with no public disclosure of revenue, funding, or M&A activity.

The competitive positioning rests on geographic density across southern Wisconsin, multi-decade community relationships as a family-owned operator, and the ability to deliver Critical Care level transport in markets that often rely on lower-acuity basic life support providers. Growth signals are present in active hiring across paramedic, EMT, and dispatcher roles and incremental station expansion into Southern Winnebago County, but there is no evidence of large-scale capital deployment, acquisitions, or technology-led differentiation.

Name

Lifestar Emergency Medical Services

Legal name

Lifestar Emergency Medical Services, LLC

Website

https://lifestar-ems.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (62191), Ambulance Services (621910)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Ambulance Fleet, Equipment & Logistics Services (HLAFANAN)

akta.pro secondary industries

Emergency Medical Services (EMS) & Ambulance Services (BPAIAGAC), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)

Keywords

• Emergency medical services
• Ambulance services
• Paratransit transportation
• Interfacility patient transport
• CPR training certification

Headquarters

HQ city

West Bend

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Emergency Medical Services: Revenue generated from 911 emergency response services, interfacility patient transports, and paratransit services. Services are typically billed through Medicare, Medicaid, private insurance, and government contracts.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Lifestar Emergency Medical Services is a Critical Care level ambulance service providing 911 emergency response, interfacility patient transports, paratransit (non-emergency medical transportation), and special event coverage across southern Wisconsin. The company also operates a Training & Education Center offering American Heart Association certifications (BLS CPR, ACLS, PALS, Heartsaver First Aid) to its staff, healthcare professionals, and the general public.

Product overview

Lifestar Emergency Medical Services is a Critical Care level ambulance service operating as a unified emergency medical services platform with three interconnected service lines. The core offering is Ambulance Services providing 911 Response, cutting-edge interfacility transports, and special event coverage. Paratransit Services complements the ambulance operations with non-emergency medical transportation. The Training & Education Center supports both internal staff development and external healthcare professionals/public training needs, offering American Heart Association certifications including BLS CPR, ACLS, and PALS. Patient-facing services include billing through Payground and downloadable forms for transport requests, releases, and certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Ambulance Services
• Paratransit Services
• Training & Education Center

Quantifiable outcome

• Best service and response in Southeast Wisconsin per customer testimonial
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bell Ambulance: Milwaukee-based private ambulance and EMS provider offering 911 response, interfacility transport, and special event coverage in southeastern Wisconsin — directly comparable to Lifestar in geography, service mix, and customer base.
• Ryan Brothers Ambulance: Madison-based private ambulance service providing 911 response, interfacility transport, and special event coverage in south-central Wisconsin — comparable to Lifestar in scale, regional footprint, and service mix.
• Gold Cross Ambulance: Appleton-area private ambulance service offering 911 response, interfacility transport, and community paramedicine across northeast Wisconsin — comparable regional EMS operator with similar service portfolio.
• Tri-State Ambulance: La Crosse-based private ambulance service providing 911 response and interfacility transport across western Wisconsin — comparable regional peer operating Critical Care services.
• Curtis Universal Ambulance: Wisconsin-based private ambulance operator providing interfacility and 911 response services — comparable regional peer in geography and service mix.
• Medics Ambulance Service: Private ambulance service operating in Wisconsin offering 911 response, interfacility transport, and community paramedicine — comparable direct peer in geography and service portfolio.

Broad incumbents

• American Medical Response (AMR): National private ambulance and EMS operator and the largest 911 contractor in the U.S., offering 911 response, interfacility transport, and managed transportation services across Wisconsin — overlapping in every core Lifestar service line.
• Falck USA: Denmark-headquartered global ambulance and EMS provider with U.S. operations offering 911 response and interfacility transport — comparable broad incumbent with overlapping service categories.
• Aurora Health Care (Medical Transportation): Wisconsin health system with affiliated ambulance/medical transport services — comparable in offering interfacility and 911 response within the same operating geography as Lifestar.
• Global Medical Response: Parent company of AMR and Air Evac Lifeteam, providing nationwide 911, interfacility, and air ambulance services — broad incumbent competing for the same municipal and hospital contracts as Lifestar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LifestarEMS
• LinkedInlinkedin.com/company/lifestar-emergency-medical-services-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lifestar Emergency Medical Services