Icebox

What Icebox does

Icebox (legally Brand Ice Ltd) is a London-based ice specialist founded in 1993 that designs, produces, and supplies bespoke ice sculptures, event ice, ice bars, and experiential ice installations for corporate clients, hospitality venues, and private celebrations. Operating from New Covent Garden Market and claiming the position of UK and Europe's leading ice specialist, the company has delivered projects across 23 countries and built a customer roster spanning Channel 4, BBC Studios, BAFTA, Goldman Sachs, Harrods, Disney, Warner Bros, McLaren, and Red Bull Racing. Sub-brands include Vodkaluge (party ice luges via vodkaluge.co.uk) and Icebox Live Events (permanent and temporary ice bars, rinks, festivals, and trails).

The core production capability centers on purified crystal-clear carving ice and SALSA-accredited food-safe manufacturing, supporting a full product range — cubed ice, crushed ice, cocktail cubes, dry ice, moon balls, bar blocks, ice shards, and bespoke sculptures. The "platform" is craft-based: an in-house team of professional ice sculptors, a sterile production environment with independently audited water quality, and an owned delivery fleet operating 7 days a week across London and beyond. Technical differentiators include large-scale globe sculptures for televised debates, recyclable plinths that capture meltwater for sustainable installations, and a documented track record of over 300 ice bars and approximately 1.5 million bags of ice supplied.

Revenue is generated across five streams: bespoke ice sculptures (project-based, one-time fees), event ice supply (recurring usage-based deliveries to bars, restaurants, hotels, and caterers), teambuilding workshops (per-session professional services in 1-hour, 1.5-hour, and 2-hour formats), ice bar construction (project-based), and party ice luge sales (e-commerce via Vodkaluge). Pricing is uniformly quote-based with no public disclosure; go-to-market is direct enterprise sales supported by detailed online enquiry forms capturing event date, location, service type, headcount, and budget, plus phone/email channels and an owned marketing site with active social presence across Twitter, Facebook, Instagram, LinkedIn, and YouTube. The company is privately held by CEO/Owner/Chairman Richard Elmer, with no disclosed institutional investors or venture funding.

Name

Icebox

Legal name

Brand Ice Ltd

Website

https://theicebox.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Icebox (Brand Ice Ltd) is a London-based ice specialist, founded in 1993, that designs and supplies bespoke ice sculptures, event ice, ice bars, and experiential installations for corporate, hospitality, and private clients across the UK and 23 countries.

Ownership category

akta.pro rank

Product category

Event Ice & Ice Sculpture Services

NAICS

Ice Manufacturing (312113), Soft Drink and Ice Manufacturing (31211), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Floral & Event Installations (HSACAAAC)

akta.pro secondary industries

Event Signage, Props & Custom Installations (HSACAOAG), Ice Rinks & Winter Sports Facilities (MPAKAEAG)

Keywords

• Ice sculpture services
• Event ice supply
• Bespoke ice bars
• Corporate teambuilding workshops
• Premium cubed ice

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bespoke Ice Sculptures: Custom ice sculpture design and creation for events including logos, products, corporate branding, weddings, and experiential installations. Pricing provided upon consultation.
2. Event Ice Supply: Supply of bagged ice, cocktail cubes, crushed ice, dry ice, and bar blocks to bars, restaurants, hotels, caterers, and events. Delivered 7 days a week via own fleet.
3. Teambuilding Workshops: Ice carving teambuilding workshops available in 1-hour, 1.5-hour, and 2-hour formats. Teams of 3-4 carve ice sculptures from silhouette outlines with professional artist guidance.
4. Ice Bar Construction: Design and construction of temporary and permanent ice bars, ice rinks, ice festivals, and ice trails for events and venues.
5. Party Ice Luges: Bespoke and standard ice luges for parties and events, available for order online via vodkaluge.co.uk.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Icebox designs, produces, and delivers bespoke ice sculptures, event ice (cubed, crushed, dry, cocktail cubes, moon balls, bar blocks, ice shards), ice bars and experiential installations, party ice luges, and ice carving teambuilding workshops for corporate events, hospitality venues, weddings, festivals, and brand activations across the UK and internationally.

Product overview

Icebox is a UK-based ice specialist company operating since 1993, offering a portfolio of ice-related products and services. The core offerings include bespoke ice sculptures for events (spanning artistic centrepieces, corporate branding, and custom designs), event ice supply (bagged ice, cocktail cubes, dry ice), ice bars and experiential installations, party ice luges, and teambuilding ice carving workshops. These products serve various sectors including corporate events, weddings, festivals, bars and restaurants, and public installations. The company operates across the UK and internationally, having completed projects in 23 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Icebox Live Events: Permanent and temporary ice bars and events division handling ice bars, ice rinks, ice festivals, and ice trails
• Vodkaluge

Products and services

• Ice Sculptures Bespoke ice sculptures and ice art for events, including artistic centrepieces, corporate branding, logos, and custom designs for occasions such as weddings, brand activations, and corporate events.
• Event Ice Supply of bagged ice, cocktail cubes, crushed ice, dry ice, bar blocks, ice shards, moon balls, and bespoke ice cubes for bars, restaurants, hotels, caterers, stadiums, and events.
• Ice Bars & Events (Icebox Live) Design, construction, and installation of permanent and temporary ice bars, ice rinks, ice festivals, ice trails, and experiential ice installations for events and venues.
• Party Ice Luges (Vodkaluge) Bespoke and standard ice luges and sculptures designed for parties and events, with unique shapes and custom branding for entertainment purposes. Available online via vodkaluge.co.uk.
• Teambuilding with Ice Ice breaker and interactive ice carving workshops for corporate events, team-building activities, and stag and hen parties, available in 1-hour, 1.5-hour, and 2-hour packages with teams of 3-4 carving sculptures from silhouette outlines under professional artist guidance.
• Catering & Food Displays Ice sculptures and displays for presenting food and drinks at events, including seafood stations, sushi slabs, and decorative serving pieces for caterers and hospitality venues.
• Live Carving Displays Live ice carving demonstrations and performances at events, providing interactive entertainment and visual spectacle for guests.

Quantifiable outcome

• Over 300 ice bars designed and built in 25+ years
• +3 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, notable and minor.

• VodkalugecoreOthersVodkaluge is a sister company/trading name of Icebox, operating as an online store for party ice luges at vodkaluge.co.uk. Mentioned in privacy policy as trading as Brand Ice Ltd.
• ZafferanonotableStrategic or Co-development PartnerRestaurant partner for RHS Chelsea Flower Show collaboration, creating logoed sushi slab and leaping trout sculpture for their display.
• Urban CapricenotableStrategic or Co-development PartnerCatering partner for V&A Summer Soiree, working with Icebox on ice stations displaying fresh oysters with engraved logo.
• Milner CreativeminorGTM or Marketing PartnerCreative agency providing photography for York Ice Trail 2022 event documentation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Ice Co: One of the UK's largest independent ice manufacturers and suppliers, offering bagged ice, block ice, and ice products to retail, foodservice, and events. Closely comparable to Icebox's event-ice and bagged-ice supply business for UK hospitality.
• Glace Ice: London-based ice sculpture company producing bespoke sculptures, ice bars, and ice luges for events. Closely comparable service offering, geographic footprint, and customer segments to Icebox.
• Below Zero Ice: UK-based ice sculpture and ice prop hire company serving corporate events, weddings, and product launches. Direct peer in the bespoke ice sculpture and event prop market with overlapping customer base and delivery model.
• Fresh Ice Solutions: UK supplier of ice sculptures, ice bars, and event ice installations with similar bespoke service model. Direct competitor in corporate events, weddings, and brand activations.
• Arctic Ice UK: UK-based ice supplier providing bagged ice, block ice, and ice products to hospitality, events, and retail. Comparable on the event-ice supply and hospitality segment of Icebox's business.
• London Ice Sculptures: London-based ice sculpture company providing bespoke sculptures for weddings, corporate events, and private parties. Direct peer with same geography and customer segments.
• Brampton Valley Ice: UK provider of ice rinks, ice installations, and winter event experiences. Comparable to Icebox's Icebox Live Events division (ice rinks, ice trails, ice festivals).
• Ice International: Ice sculpture specialists offering bespoke designs, ice bars, and product launches across the UK. Comparable product portfolio and target customer segments.

Regional players

• Icebox North America: North American ice sculpture and ice services provider. Comparable offerings (bespoke sculptures, ice bars, event ice) but operates in a different geographic market from Icebox.

Others

• Urban Caprice: UK luxury catering and event-services partner that collaborates with Icebox on premium events (e.g., V&A Summer Soiree). Adjacent rather than directly competing — useful as an ecosystem reference for event-services bundling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Iceboxdesign
• YouTubeyoutube.com/user/IceBoxLondon
• Facebookfacebook.com/iceboxdesign
• LinkedInlinkedin.com/company/iceboxdesign
• Instagraminstagram.com/iceboxdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Icebox