McPherson's Consumer Products
McPherson's Consumer Products is an ASX-listed Australian health and beauty company that markets and distributes a portfolio of 10+ consumer brands (Manicare, Lady Jayne, Dr. LeWinn's, Swisspers, Maseur, A'kin, Revitanail, Fusion Health, and others) through pharmacy, supermarket, and direct-to-consumer e-commerce channels across Australia, New Zealand, and parts of Asia.
- Company typePublic
- Founded1928
- HeadquartersSydney, Australia
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
McPherson's Consumer Products firmographics
Firmographics- Name
- McPherson's Consumer Products
- Legal name
- McPherson's Consumer Products Pty Ltd
- Website
- https://mcphersons.com.au
- Company type
- Public
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- McPherson's Consumer Products is an ASX-listed Australian health and beauty company that markets and distributes a portfolio of 10+ consumer brands (Manicare, Lady Jayne, Dr. LeWinn's, Swisspers, Maseur, A'kin, Revitanail, Fusion Health, and others) through pharmacy, supermarket, and direct-to-consumer e-commerce channels across Australia, New Zealand, and parts of Asia.
- Ownership category
- akta.pro rank
McPherson's Consumer Products industry classification
Industry- Product category
- Consumer Health & Beauty (Multi-brand personal care and wellness)
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
- akta.pro secondary industries
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK), Hand & Foot Care (CRABAAAE)
Keywords
Where McPherson's Consumer Products is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
McPherson's Consumer Products business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Consumer Health & Beauty Products: Revenue generated from selling health, wellness, and beauty consumer products through multiple brands including skincare, haircare, nail care, foot care, hair accessories, cotton products, and health supplements. Products sold through pharmacy, supermarket, and direct-to-consumer channels.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
McPherson's Consumer Products product offering
Product offeringCore offering
McPherson's Consumer Products is an Australian-listed multi-brand consumer health and beauty company that develops, markets and distributes its own branded personal care products through a portfolio of nine brands spanning cosmeceutical skincare (Dr. LeWinn's), natural haircare (A'kin), hair accessories (Lady Jayne), nail and beauty tools (Manicare, Glam by Manicare, Revitanail), cotton and personal care (Swisspers), foot care (Maseur, Footcare by Maseur) and herbal health supplements (Fusion Health). Products are sold through pharmacy and supermarket wholesale channels and direct-to-consumer e-commerce across Australia, New Zealand and parts of Asia.
Product overview
McPherson's Consumer Products is an Australian Health & Beauty company operating as a portfolio of consumer brands rather than a unified software platform. The company manages a diverse portfolio of sub-brands spanning skincare (Dr. LeWinn's), haircare (A'kin, Lady Jayne), nail care and beauty tools (Manicare, Glam by Manicare, Revitanail), cotton and personal care products (Swisspers), footcare (Maseur, Footcare by Maseur), and health supplements (Fusion Health). These brands are sold through pharmacies, supermarkets, and direct-to-consumer channels across Australia, New Zealand, and parts of Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Glam by Manicare: Beauty accessories brand established in 2009, providing false lashes, cosmetic brushes and artificial nails targeted at younger consumers.
- Footcare by Maseur
Products and services
- A'kin haircare range Natural haircare brand formulated with botanical ingredients and free from parabens, sulfates, artificial colours and fragrances; targeted at consumers seeking gentle, naturally derived haircare. Available in Australian pharmacies.
- Dr. LeWinn's cosmeceutical skincare Clinically proven facial skincare brand for women, positioned as the No.1 Australian Cosmeceutical Facial Skincare Brand. Distributed through Australian pharmacy channels.
- Lady Jayne hair accessories Australia's market-leading hair accessories brand established in 1928, offering brushes, combs, styling essentials and hair accessories. Sold through Australian retail and direct-to-consumer channels.
- Manicare beauty tools Australian market leader in essential beauty tools and accessories for over 40 years, with a range of face, body, feet, hand and nail tools. Distributed across Australia with international expansion to New Zealand and parts of Asia.
- Glam by Manicare beauty accessories Beauty accessories brand established in 2009 for younger consumers, offering professional false lashes, premium cosmetic brushes and salon-quality artificial nails inspired by current makeup trends.
- Swisspers cotton products Cotton products brand benchmarked for 'pure softness' in the Australian cotton products category, offering cotton pads, pre-moistened pads and facial wipes. Distributed in-store and online through most Australian pharmacies and supermarkets, with use across skincare routines, baby care, wound care and cosmetic application.
- Revitanail hand and nail care Expert hand and nail care brand offering an extensive range of products designed to restore nails and cuticles to good health. Distributed via Australian pharmacy retail.
- Maseur footwear Footwear range offering Invigorating sandals with nodules and Gentle cork-lined sandals for relief of sore, tired feet; reported 91% repurchase intent among wearers.
- Footcare by Maseur foot care products Foot care product line including fashion gel inserts, premium specialist contoured insoles, comfortable foam latex insoles, shoe care products and accessories designed for cushioning and support of busy active feet.
- Fusion Health supplements Health supplements brand combining traditional herbal ingredients with vitamins, minerals and nutrients, positioned as 'Ancient wisdom, modern medicine.' Distributed through Australian pharmacy channels and direct-to-consumer.
Quantifiable outcome
- Manicare: Australian market leader in nail care and beauty accessories for over 40 years
- +3 more outcomes
Companies that use McPherson's Consumer Products
Customer profileSegments5 records
Ideal customer profiles3 records
McPherson's Consumer Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
McPherson's Consumer Products partnerships and signals
Strategic signalScale indicators8 records
Recent moves9 records
Expansion highlights5 records
McPherson's Consumer Products competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
McPherson's Consumer Products social profiles
Digital presenceMcPherson's Consumer Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
McPherson's Consumer Products leadership team
Management profileNumber of profiles
Profiles4 records
McPherson's Consumer Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
McPherson's Consumer Products M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about McPherson's Consumer Products
What does McPherson's Consumer Products do?
McPherson's Consumer Products is an Australian-listed multi-brand consumer health and beauty company that develops, markets and distributes its own branded personal care products through a portfolio of nine brands spanning cosmeceutical skincare (Dr. LeWinn's), natural haircare (A'kin), hair accessories (Lady Jayne), nail and beauty tools (Manicare, Glam by Manicare, Revitanail), cotton and personal care (Swisspers), foot care (Maseur, Footcare by Maseur) and herbal health supplements (Fusion Health). Products are sold through pharmacy and supermarket wholesale channels and direct-to-consumer e-commerce across Australia, New Zealand and parts of Asia.
Is McPherson's Consumer Products a public or private company?
McPherson's Consumer Products is a public company. It is classified as public and is currently operating.
When was McPherson's Consumer Products founded?
McPherson's Consumer Products was founded in 1928. It employs 501 to 1,000 people.
Where is McPherson's Consumer Products based?
McPherson's Consumer Products is headquartered in Sydney, Australia, in the Oceania region.
How does McPherson's Consumer Products make money?
One revenue line is on record: consumer Health & Beauty Products.
Does McPherson's Consumer Products have an API?
No public API is recorded for McPherson's Consumer Products.
What industry is McPherson's Consumer Products in?
McPherson's Consumer Products's product category is Consumer Health & Beauty (Multi-brand personal care and wellness). Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils), with a secondary code of CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments). Its NAICS code is 456120 and its SIC code is 2844.