CarveWright
CarveWright (LHR Technologies Inc.) designs, manufactures, and sells the RAVEN CNC router and Designer 5 software as an integrated turnkey CNC carving system for hobbyists, small businesses, and educators in the US and Canada.
- Company typePrivate
- Founded2001
- HeadquartersPasadena, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What CarveWright does
CarveWright, operating as LHR Technologies Inc. and headquartered in Pasadena, Texas, manufactures and sells a turnkey CNC routing system for hobbyists, small-to-medium businesses, and educators across the United States and Canada. The company's flagship offering is the RAVEN CNC Router — a desktop CNC machine priced from approximately $2,280 to $3,900 — paired with proprietary Designer 5 software that handles design, g-code compilation, and project transfer via memory card rather than a direct computer connection, an architectural choice intended to isolate the machine from shop dust. The system is positioned as a four-step workflow (Design, Compile, Carve, Finish) targeting users who want CNC capability without the technical complexity of mainstream industrial CAM tools.
The business derives revenue from hardware sales (RAVEN routers and accessory bundles), one-time software licensing (Designer 5 plus add-on modules such as Vcarve Suite, Sculptor, Pattern Modeling Suite, Slicer, and DXF Layout), consumables (bits, ER11 collets, sanding mops), replacement parts and repair services, and a third-party design marketplace called CarveDepot. Distribution is primarily direct-to-consumer through carvewright.com, supplemented by an authorized dealer network for new machine sales and an international channel for e-goods (software and pattern activation codes). Machine shipments are constrained to the US and Canada by UL certification, and the company monetizes community engagement through an annual conference, an active user forum, and curated Facebook groups (Carvaholics and RAVEN CNC).
The company has operated for over 20 years as a privately held entity with no disclosed external institutional investment, no headcount disclosure, and no public financials. Strategic activity in 2024 included the introduction of AI-assisted tooling for CNC project generation and continued expansion of the add-on software and accessory catalog, suggesting ongoing incremental product investment rather than a transformational growth phase.
CarveWright firmographics
Firmographics- Name
- CarveWright
- Legal name
- LHR Technologies Inc.
- Website
- https://carvewright.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CarveWright (LHR Technologies Inc.) designs, manufactures, and sells the RAVEN CNC router and Designer 5 software as an integrated turnkey CNC carving system for hobbyists, small businesses, and educators in the US and Canada.
- Ownership category
- akta.pro rank
CarveWright industry classification
Industry- Product category
- CNC Routing Equipment
- NAICS
- Machine Tool Manufacturing (333517), Cutting Tool and Machine Tool Accessory Manufacturing (333515)
- SIC
- Machine Tools, Metal Cutting Types (3541)
- akta.pro primary industry
- CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)
- akta.pro secondary industry
- Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH)
Keywords
Where CarveWright is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CarveWright business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Operations, Marketing or Sales, Personnel
Revenue model
- Hardware Sales - CNC Routers: Sale of RAVEN CNC router machines and bundles. Machines come with 1-year manufacturer warranty. Extended 2-year warranty available as add-on. Only sold to US and Canada markets (UL certification limitation).
- Software Licensing - Designer 5: Designer 5 software sold as bundle or standalone license. Account-based licensing system ties licenses to CarveWright account. Add-on modules available: Vcarve Suite, Sculptor, Pattern Modeling Suite, Slicer (STL), DXF Layout.
- Accessories and Consumables: Sale of accessories including bits (bit sets, carving/cutting bits, V-bits, router bits, keyhole bits, drag knives), ER11 system components, scanning probes, sanding mops, dust collection, rotary jigs, and maintenance products.
- Parts and Service: Replacement parts for motors (Y/Z), trucks, belts, controllers, power supplies, cut motors, and mechanical components. Electronics and motors available. Machine repair services offered.
- CarveDepot Marketplace: Separate e-commerce site (carvedepot.com) selling CNC patterns, projects, and pattern collections. Provides third-party and company-created design content for use with CarveWright machines.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | RAVEN CNC Router Bundle - Starting price |
| One time/ perpetual license | Pay-as-you-go | Designer 5 Software Bundle |
| One time/ perpetual license | Pay-as-you-go | RAVEN CNC Extended Warranty - 2 Years/400 Hours |
| Unit Pricing | Pay-as-you-go | ER11 Adapter Bundle Kit for RAVEN CNC |
| Transaction based/ take rate | Pay-as-you-go | CarveDepot - Patterns and Projects |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
CarveWright product offering
Product offeringCore offering
CarveWright manufactures the RAVEN CNC Router, a compact CNC carving and cutting machine, paired with its proprietary Designer 5 software for designing 3D carvings, inlays, and cutting projects. The company sells turnkey hardware-and-software solutions plus a pattern/content marketplace (CarveDepot) targeting hobbyists, makers, professionals, small businesses, and educators.
Product overview
CarveWright offers a comprehensive CNC routing ecosystem consisting of the RAVEN CNC Router as the flagship hardware product paired with Designer Software as the primary design platform. The system supports modular expandability through add-on software suites including Vcarve Suite, Drawing Suite, Modeling Suite, Sculptor, Slicer, and DXF Layout. Hardware accessories include ER11 adapter systems, various cutting bits, scanning probes, rotary jigs, sanding mops, and dust collection. The company also provides extended warranty options, hosts an annual user conference, and operates CarveDepot as a separate marketplace for patterns and projects. The system is designed for offline operation using proprietary memory card transfer rather than direct computer connectivity.
Differentiator
Problem solved
Functional benefit
Brands
- RAVEN CNC: The RAVEN CNC Router is the company's flagship precision CNC routing machine designed for professionals, hobbyists, and businesses.
- Designer Software
- CarveDepot
Products and services
- RAVEN CNC Router
- Designer 5 Software
- Build Your RAVEN Bundle
- Build Your Designer 5 Bundle
- ER11 Adapter Bundle Kit
- Vcarve Suite Add-On
- Drawing Suite Add-On
- Modeling Suite / Pattern Modeling Suite Add-On
- Sculptor Add-On
- Slicer Add-On
- DXF Layout Add-On
- Extended Warranty for RAVEN CNC Router
- CarveDepot Marketplace
Quantifiable outcome
- Warranty: Up to 2 years or 400 carving hours for new machines
- +1 more outcomes
Companies that use CarveWright
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
CarveWright technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CarveWright partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
CarveWright competitors and assessment
Company assessmentDirect peers
- Carbide 3D: Carbide 3D makes the Shapeoko desktop CNC router and the Easel browser-based CAM software — the closest direct competitor to CarveWright's RAVEN + Designer 5 stack, serving the same hobbyist and SMB market with a similarly priced machine and free software entry point.
- Bantam Tools: Bantam Tools (formerly Othermill) sells desktop CNC machines targeted at hobbyists, educators, and small businesses — a near-identical buyer profile to CarveWright, with a turnkey hardware-plus-software model and a focus on professional precision in a small footprint.
- Inventables: Inventables created the X-Carve CNC and Easel CAM software, occupying essentially the same desktop CNC design-and-make space as CarveWright. The company competes directly on the hobbyist through light-professional buyer and is a primary benchmark for the product-led + cloud-software model CarveWright diverges from.
- Vectric: Vectric produces VCarve, Aspire, and Cut2D — the dominant hobbyist/SMB CAM software products that overlap with CarveWright's Designer 5 and add-on modules (Vcarve Suite, Sculptor). Vectric is the most direct software-side peer and a benchmark for how a CAM-first business monetizes a CNC user base.
- ShopBot Tools: ShopBot makes mid-size CNC routers used by small businesses, educators, and makers. It competes with CarveWright upmarket in the small-shop SMB segment and shares the same educational and small-business go-to-market motion.
- Tormach: Tormach produces small-format CNC mills and routers targeted at hobbyists, educators, and small shops. Like CarveWright, it sells a turnkey hardware-plus-software package, but at a higher price point and more industrial orientation.
Emerging players
- Glowforge: Glowforge ships a desktop laser cutter/engraver aimed at the same hobbyist and SMB creative-maker buyer as CarveWright. It is not a direct CNC competitor but battles for the same discretionary 'desktop maker machine' budget allocation.
- Snapmaker: Snapmaker offers all-in-one 3-in-1 (3D printing, laser, CNC) machines targeted at hobbyists and makers — a comparable audience to CarveWright's, but with a multi-tool value proposition that competes for the same entry-level desktop maker spend.
- MakerBot: MakerBot is a desktop 3D printer brand with overlapping maker and educator customers. While not a CNC competitor, it competes for the same educational and hobbyist discretionary budget and shares the maker-creator community dynamic.
Broad incumbents
- Roland DGA: Roland DGA is a long-established manufacturer of CNC routers, engravers, and 3D milling machines. While its products are typically larger and more prosumer/professional, it competes for SMB sign-makers and woodworking shops that overlap with CarveWright's professional segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
CarveWright social profiles
Digital presenceCarveWright financial estimates
Financial estimateRevenue estimate
Valuation estimate
CarveWright leadership team
Management profileNumber of profiles
Profiles1 record
CarveWright funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CarveWright M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CarveWright
What does CarveWright do?
CarveWright manufactures the RAVEN CNC Router, a compact CNC carving and cutting machine, paired with its proprietary Designer 5 software for designing 3D carvings, inlays, and cutting projects. The company sells turnkey hardware-and-software solutions plus a pattern/content marketplace (CarveDepot) targeting hobbyists, makers, professionals, small businesses, and educators.
Is CarveWright a public or private company?
CarveWright is a private company. It is classified as unknown and is currently operating.
When was CarveWright founded?
CarveWright was founded in 2001. It employs 11 to 50 people.
Where is CarveWright based?
CarveWright is headquartered in Pasadena, United States, in the North America region.
How does CarveWright make money?
Five revenue lines are on record. Hardware Sales - CNC Routers are the primary driver. The others are software Licensing - Designer 5, accessories and Consumables, parts and Service and carveDepot Marketplace.
Who are CarveWright's main competitors?
Direct peers on record are Carbide 3D, Bantam Tools, Inventables, Vectric, ShopBot Tools and Tormach. Emerging players are Glowforge, Snapmaker and MakerBot. Roland DGA is listed as a broad incumbent.
Does CarveWright have an API?
No public API is recorded for CarveWright.
What industry is CarveWright in?
CarveWright's product category is CNC Routing Equipment. Its primary akta.pro industry code is IMAHADAA, CNC Machine Tools (Turning, Milling, Machining Centers), with a secondary code of IMAGACAH, Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis). Its NAICS code is 333517 and its SIC code is 3541.