What Ross & Associates Ltd. does

Ross & Associates Ltd. is a privately held commercial construction firm headquartered in River Falls, Wisconsin, founded in 1986 and operating for over 40 years. The company provides general contracting, design-build, and construction management services to commercial and institutional clients across the Upper Midwest, employing between 101 and 250 people. Its project portfolio spans retail (Family Dollar, Ace Hardware), food and beverage (Gilby's, Swinging Bridge Brewing, Fireworks Nation), higher education (University of Wisconsin–River Falls), healthcare (Marian Manor), and government/institutional work, with particular depth in pre-engineered metal buildings delivered through long-standing partnerships with manufacturers such as Star Building Systems, Behlen Manufacturing, Chief Industries, and EPS.

The company's business model is project-based, generating revenue through fixed-price and negotiated construction contracts rather than recurring or subscription revenue. It monetizes general contracting, design-build, and construction management services, with project scope and value varying materially by client and year. Go-to-market relies on the firm's regional reputation, industry association memberships (notably Associated Builders and Contractors), and award credentials including ABC Accredited Quality Contractor status and multiple ABC STEP Awards, which function as prequalification signals on larger commercial bids. The firm uses "Project Insight" as its construction management technology platform — a standard PMIS rather than a differentiated technology stack — and shows no disclosed AI, proprietary software, or platform products.

Customer relationships appear relationship-driven rather than product-driven, with a diversified mix of small commercial tenants, mid-market private businesses, and public-sector clients. The geographic footprint is concentrated in Wisconsin and adjacent Upper Midwest states, with no evidence of out-of-region expansion. Sustained recognition through awards such as the Star Building Systems Outstanding Builder Award (2000, 2002, 2003) and the ABC STEP Diamond Award (2013) indicates an established execution track record that supports repeat and referral business within the regional market.

Name

Ross & Associates Ltd.

Legal name

Ross & Associates Ltd.

Website

https://rosscm.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Ross & Associates Ltd. is a Wisconsin-based commercial construction firm founded in 1986 that provides general contracting, design-build, and construction management services to retail, institutional, and industrial clients across the Upper Midwest.

Ownership category

akta.pro rank

Product category

Commercial Construction Services

NAICS

Industrial Building Construction (23621)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Commercial General Contracting (New Build) (IMAFAAAA)

akta.pro secondary industry

Construction Program Management (Multi-site/Portfolio) (IMAFAAAF)

Keywords

• Commercial construction services
• General contracting
• Design and build
• Construction management
• Commercial building contractor

Headquarters

HQ city

River Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. General Contracting Services: Full-service general contracting for commercial and industrial construction projects, including structural framing, exterior finishes, and interior build-outs. Coordinates with subcontractors, manages timelines, and ensures project phases are executed flawlessly. Revenue generated through project-based contracts.
2. Design and Build Services: Streamlined approach combining architectural design, planning, and construction management under a single contract. Provides integrated design-build method for industrial and commercial projects, serving as single point of contact from concept to completion. Revenue generated through design-build project contracts.
3. Construction Management Services: Comprehensive construction management overseeing everything from initial planning to final execution. Includes project planning, design management, cost control, budgeting, quality assurance, and timely project completion. Revenue generated through construction management fee arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ross & Associates is a commercial construction contractor offering three integrated service lines for commercial, industrial, institutional, and educational projects: General Contracting (subcontractor coordination, material sourcing, timeline management), Design and Build (architectural design and construction under a single contract), and Construction Management (comprehensive oversight from pre-planning through final walkthrough including scheduling, cost control, quality assurance, and permit handling). Projects include office buildings, retail spaces, warehouses, medical offices, and institutional facilities across the Upper Midwest.

Product overview

Ross & Associates Ltd. is a commercial construction company offering three interconnected service lines: General Contracting, Design and Build, and Construction Management. General Contracting provides day-to-day oversight and subcontractor coordination. Design and Build combines architectural design and construction under a single contract for streamlined delivery. Construction Management offers comprehensive project oversight from planning through closeout. Together, these services address the full lifecycle of commercial, industrial, institutional, and educational construction projects.

Differentiator

Problem solved

Functional benefit

Products and services

• General Contracting Services Full-service general contracting covering coordination of subcontractors, material sourcing, timeline management, and day-to-day construction oversight for commercial, industrial, institutional, and educational projects.
• Design and Build Services Integrated design and construction under a single contract, combining architectural design, planning, and construction management to streamline project delivery from concept to completion for commercial clients.
• Construction Management Services Comprehensive project oversight from pre-planning through final walkthrough, including scheduling, cost control, budgeting, quality assurance, permit handling, and coordination of multiple contractors and trades.

Quantifiable outcome

• Estimates delivered within 1-2 weeks
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• St. Croix Economic Development CorporationminorOthersMember association supporting economic development in the St. Croix region. Provides networking and business development resources.
• Construction Leadership NetworkminorOthersIndustry association membership providing access to construction industry leadership resources and networking.
• Blue BookminorOthersConstruction industry directory and network membership for contractors, enabling visibility and project leads.
• River Falls ChamberminorOthersLocal chamber of commerce membership providing business networking and community connections in River Falls, WI.
• Associated Builders & Contractors (ABC)coreOthersPrimary industry association. Ross & Associates holds Accredited Quality Contractor status and has received multiple awards including STEP Awards and Projects of Distinction recognition. ABC provides safety training, industry standards, and professional development.
• Northwest Regional Builders ExchangeminorOthersRegional builders exchange membership providing access to project leads and industry resources in the Northwest region.
• Pierce County Economic Development CorporationminorOthersEconomic development partnership supporting business growth in Pierce County. Provides local business connections and resources.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Miron Construction: Wisconsin-headquartered commercial and industrial general contractor serving the Upper Midwest. Directly comparable as a regional GC with design-build and CM capabilities, larger employee base, and a similar geographic focus, making it the most direct peer to Ross & Associates.
• The Boldt Company: Wisconsin-based construction services firm offering general contracting, design-build, and construction management across commercial, industrial, and institutional markets. Comparable in service mix and Upper Midwest footprint.
• C.D. Smith Construction: Fond du Lac, WI-based commercial general contractor specializing in design-build, construction management, and general contracting for industrial, commercial, and institutional clients. Closely comparable in scale, geography, and service lines.
• Market & Johnson: Eau Claire, WI-based commercial and industrial general contractor serving Wisconsin and the Upper Midwest. Comparable regional GC competitor with similar project mix and customer segments.
• Hoffman Construction: Regional commercial and industrial general contractor with design-build capabilities. Comparable in delivery model and project type focus, though larger and broader geographically.
• Kraus-Anderson: Minnesota-based construction management and general contracting firm operating across the Upper Midwest. Comparable as a regional commercial/industrial/institutional GC and CM provider.

Broad incumbents

• Mortenson Construction: Large national contractor with significant Upper Midwest presence offering commercial, industrial, healthcare, and institutional construction services. Overlaps with Ross & Associates on commercial and institutional work but operates at substantially greater scale and geographic breadth.
• Gilbane Building Company: National commercial construction management and general contracting firm with strong institutional and commercial presence. Comparable in service delivery (GC, CM, design-build) and customer segments but much larger and geographically diversified.
• Michels Corporation: Wisconsin-headquartered heavy civil and industrial construction firm with significant utility, infrastructure, and building work. Comparable as a Wisconsin-rooted contractor but more diversified into heavy civil, which differs from Ross & Associates' commercial building focus.

Regional players

• Weis Builders: Minnesota-based commercial general contractor serving the Upper Midwest with design-build and construction management capabilities. Comparable in geographic focus and service lines, though weighted more toward multi-unit residential and hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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• Xx.com/ross_assocltd

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ross & Associates Ltd.