Agenzia Italia

What Agenzia Italia does

Agenzia Italia S.p.A. is an Italian B2B/B2C services company that has provided outsourcing of automotive administrative processes since its founding in Conegliano on October 1, 1986. Its core function is to act as an external administrative back-office for the Italian vehicle lifecycle, handling registration, ownership transfers, fines, taxes, insurance checks, leasing-contract closure and end-of-rental events on behalf of financial institutions, OEMs, dealers and private citizens. The company is controlled by Gruppo MutuiOnline S.p.A. (now Moltiply Group, Borsa Italiana: G MOL) and has served as the ACI Delegation of Conegliano since 1996.

Its technology stack centers on a suite of proprietary modular platforms. The flagship is VHM (Vehicle Hub Management), a web-based, end-to-end collaboration platform that coordinates vehicle lifecycle activities (from order through remarketing) among dealers, OEM manufacturers and leasing companies. AGICOR sits inside VHM as the contract-execution and document-management module, with electronic signature (FES/FEQ, SPID/CIE) integrated. Management Desk provides BI/portfolio reporting for factoring clients. MoltiRent extends the platform into end-to-end rental process management. Self-service consumer-facing portals include Agita OnLine, InfoMulte (traffic fines), Area Locatario, Guida Agita (guided procedures for theft/fire/accident), Antifalsificazione (document authentication) and an appointment-booking system. AgitaLab operates as the in-house research and innovation arm, running Delphi studies, IPSOS surveys and Mobility Marathon hackathons with 250+ industry stakeholders.

Agenzia Italia makes money primarily through managed services contracts with financial institutions (leasing, long-term rental, factoring, large investor portfolios) at negotiated B2B pricing, complemented by ACI-delegation counter fees from private individuals and event/research-driven brand positioning through AgitaLab. Distribution is hybrid: dedicated B2B service desks and account coverage for enterprise clients, plus physical service counters in Conegliano, San Vendemiano, Milan, Rome and Trento, supported by the digital portal suite. The company is ISO 9001 certified (since 2005), holds an Italian S.p.A. legal form with nominal €100,000 share capital, and operates under the direction and coordination of Gruppo MutuiOnline/Moltiply Group.

Name

Agenzia Italia

Legal name

Agenzia Italia S.p.A.

Website

https://agita.it

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Agenzia Italia is an Italian outsourcing provider of automotive administrative services, serving leasing companies, banks, OEMs, fleet managers and private citizens through proprietary platforms (VHM, Management Desk, Agita OnLine) and physical service counters. It is a controlled subsidiary of Gruppo MutuiOnline (Moltiply Group) and has operated since 1986.

Ownership category

akta.pro rank

Product category

Automotive Administrative Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Finance Services (6199)

akta.pro primary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

akta.pro secondary industry

Technology, Software & IT Services (FSABACAJ)

Keywords

• Automotive administrative services
• Fleet management software
• Leasing administration outsourcing
• Vehicle registration services
• Automotive factoring services

Headquarters

HQ city

Conegliano

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Outsourcing Services for Financial Institutions: Agenzia Italia charges financial institutions for comprehensive outsourcing of automotive administrative processes including leasing contract management, fleet management, factoring, and investor portfolio management. Services are provided through proprietary software platforms and dedicated teams.
2. Automotive Administrative Services for Private Individuals: Fees charged for handling vehicle-related administrative services for private citizens, including vehicle registration, ownership transfers, license renewals, and ACI services. Provided through physical service counters.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Agenzia Italia provides outsourced administrative services and proprietary digital platforms for the Italian automotive and financial sectors. Its core business covers fleet management software (VHM), leasing and rental contract administration, factoring operations, and investor portfolio management for financial institutions, alongside vehicle registration, ownership transfer, and ACI services for private individuals through physical service counters and digital portals.

Product overview

Agenzia Italia is a multi-service provider operating across the automotive, financial, and digital sectors in Italy, offering both physical administrative services and a modular software platform suite. Its core digital product is the Vehicle Hub Management (VHM) platform — an end-to-end, modular fleet management system enabling stakeholders (dealers, OEMs, leasing companies) to collaborate throughout the entire vehicle lifecycle from order to remarketing. The platform is complemented by specialized modules including MoltiRent (rental process management), Management Desk (BI/reporting), and AGICOR (contract management). The company also provides Tech&Digital services including OEM/dealer software solutions and fleet manager solutions; Finance services spanning rental, leasing, factoring, and investor services; and automotive administrative services for private individuals through physical service counters and digital portals. AgitaLab serves as the company's innovation and research arm conducting Delphi studies, Mobility Marathon hackathons, and IPSOS surveys to drive product development. Digital self-service portals include Agita OnLine, InfoMulte, Guida Agita (step-by-step procedures), Antifalsificazione (document verification), and an appointment booking system.

Differentiator

Problem solved

Functional benefit

Brands

• AgitaLab: The company's think tank specializing in the design, prototyping, and engineering of operational and commercial processes related to the automotive world and related products and services.

Products and services

• Vehicle Hub Management (VHM) A modular, end-to-end fleet management platform enabling digital management of vehicles from order through remarketing, serving as a collaboration tool for dealers, OEMs, and leasing companies to control and govern vehicle-related events.
• MoltiRent A modular software application for end-to-end management of the rental process, covering the entire vehicle lifecycle from selection and procurement to operational management, maintenance, monitoring, reporting, and renewal.
• Management Desk A monitoring and business intelligence reporting tool for factoring services, providing portfolio monitoring and BI reporting capabilities for financial service management.
• Agita OnLine A web portal providing tenants, acquirers, and locators with access to track the status of their vehicle-related administrative practices online.
• InfoMulte A self-service web portal allowing users to access and manage traffic violation and fine-related administrative procedures.
• Automotive Administrative Services (Sportello Pratiche Auto) Comprehensive automotive administrative services covering vehicle registration, ownership transfer, license renewal, and ACI services for private individuals, offered through physical and digital channels.
• Tech&Digital Services A suite of technology and digital services for the automotive financial supply chain, including end-to-end software platforms for rental management, fleet management, and OEM/dealer management.
• Fleet Manager Solutions Specialized consulting and software platforms for corporate fleet management, providing customized solutions across the entire vehicle lifecycle from procurement through disposal.
• OEM & Dealer Software Solutions Software solutions for improving automotive administrative practice management, coordinating a national network of agencies for OEM manufacturers and dealers.
• Finance Services (Noleggio, Leasing, Finanziarie) A comprehensive suite of financial services for supporting financial companies in managing their portfolios of leasing, rental, financing contracts, and large international investors, leveraging over 30 years of expertise.
• Factoring Services A complete factoring service including SaaS software, operational and administrative modules, receivables management, and customer service, supported by high-profile regulatory know-how.
• Investor Services Services for large financial market players offering 360-degree management of leasing credit portfolios, including due diligence, origination, portfolio management, and IT platform solutions.
• AgitaLab Research Services The company's think tank and innovation laboratory specializing in the design, prototyping, and engineering of operational and commercial processes related to the automotive world, focusing on five areas: knowledge, solutions, re-engineering, tools, and outsourcing.

Quantifiable outcome

• Age of Italian vehicle fleet has increased from 11.5 to 13 years, and average new car price has risen from €18,000 to €29,000, driving growth in long-term rental and fleet management services that Agenzia Italia provides.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• ACI - Automobil Club ItaliacoreStrategic or Co-development PartnerAgenzia Italia has served as ACI Delegation of Conegliano since 1996, providing official automobile club administrative services to private citizens. This includes vehicle registration, license renewals, and all standard ACI services through a professional, specialized service counter.
• IPSOS ItalymajorStrategic or Co-development PartnerIPSOS conducts consumer surveys on behalf of AgitaLab, Agenzia Italia's research division. IPSOS surveys have covered topics including online automobile purchasing, automobile attitudes and profiles, environmental concerns and diesel, used car markets, and dealer roles.
• Centro Studi Fleet&MobilitymajorStrategic or Co-development PartnerCentro Studi Fleet&Mobility supports AgitaLab's research activities, providing industry expertise and facilitating stakeholder engagement for Delphi studies, Mobility Marathon hackathons, and industry surveys. The partnership enables AgitaLab's annual research publications including the Ho Sognato Che Mi Stavo Movendo annual reports.
• ANEIASAminorStrategic or Co-development PartnerAgenzia Italia is an associate member (socio aggregato) of ANIASA, the Italian association of rental and leasing companies, participating in industry initiatives and sponsoring the annual ANIASA report.
• AssileaminorStrategic or Co-development PartnerAgenzia Italia is an associate member (socio aggregato) of Assilea, the Italian Leasing Association, effective March 2011.
• Sermetra - Rete Nazionale di Agenzie di Pratiche AutominorChannel Partner/ Reseller/ DistributorSermetra is listed as a useful link on Agenzia Italia's website, indicating a collaborative relationship between national agencies handling automotive administrative procedures.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sermetra: Sermetra is a national Italian network of automotive administrative agencies (Reti di Agenzie di Pratiche Auto) directly comparable to Agenzia Italia's per-privato and ACI-delegation services, serving both private citizens and dealers on vehicle registration, ownership transfers, and license procedures. Agenzia Italia lists Sermetra as a collaborative link in its partner ecosystem.
• ACI Informatica: ACI Informatica is the IT services arm of Automobil Club Italia — the same regulatory body whose delegation status Agenzia Italia holds in Conegliano — building the digital infrastructure for ACI's vehicle registration, licensing, and citizen workflows, overlapping directly with Agenzia Italia's administrative-services and platform offering.
• Targa Telematics: Targa Telematics is an Italian provider of telematics and connected-fleet platforms, comparable to Agenzia Italia's VHM fleet-management offering for fleets, leasing operators, and rental companies — addressing the same vehicle lifecycle, telematics, and mobility-services customer base across Europe.

Emerging players

• EurotaxGlass's (Schwacke): EurotaxGlass's/Schwacke provides automotive vehicle data, valuation, and lifecycle intelligence to leasing companies, OEMs, and dealers across Europe, a partial overlap with Agenzia Italia's fleet lifecycle and AgitaLab market-research capabilities for the same customer segments.
• Octo Telematics: Octo Telematics is an Italian telematics and data-analytics provider serving insurers and fleet operators — adjacent to Agenzia Italia's VHM fleet-management and management-desk BI capabilities, with overlap on the fleet data, lifecycle, and risk-management workflows for Italian leasing and rental customers.

Broad incumbents

• Cox Automotive: Cox Automotive is a global incumbent in automotive services (fleet, dealer, remarketing, digital) with broader geographic and product scope than Agenzia Italia, but overlapping strongly on the dealer-OEM-leasing workflow digitization that VHM and Management Desk target for Italian clients.
• Reynolds and Reynolds: Reynolds and Reynolds provides dealer-management systems and document services across the U.S. automotive retail and finance chain, comparable in function to Agenzia Italia's OEM/dealer software solutions and AGICOR contract-execution module within the VHM platform.
• CDK Global: CDK Global is a large incumbent in dealer technology and automotive-retail software (DMS, CRM, F&I), with broader scope but functional overlap with Agenzia Italia's OEM/Dealer software solutions and integrated platform approach to the dealer-administrative workflow.

Others

• LeasePlan (now part of Ayvens): LeasePlan/Ayvens is one of the world's largest fleet leasing and mobility operators and a key participant in the Italian fleet finance ecosystem that Agenzia Italia services — included as the major adjacent operator whose in-house platform investments both consume and threaten Agenzia Italia's admin outsourcing.
• Arval: Arval (BNP Paribas group) operates one of the largest Italian fleet leasing and rental businesses and is simultaneously a customer of Agenzia Italia's administrative services (through BNP Paribas Leasing Solutions) and a potential integrator of in-house fleet platforms — making it a directly relevant customer/competitor adjacency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/agenzia-italia-agita

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agenzia Italia