What Ferrer does

Ferrer works in the marketing and advertising sector. They facilitate interactions between brands and consumers. They specialize in ATL and BTL communication, as well as interactive marketing, shopper marketing, and offline and online media. The contact mode of the company is by mail, phone, and physical address.

Name

Ferrer

Legal name

Agencia Ferrer

Website

https://grupoferrer.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Ferrer is an advertising agency that specializes in ATL, BTL, and intra-network communication.

Ownership category

akta.pro rank

Headquarters

HQ city

Lomas De Chapultepec

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Services: Ferrer generates revenue by providing comprehensive advertising and marketing services to corporate clients. As a 100% independent Mexican advertising agency with 60 years of experience, the firm offers creative development, campaign execution, and strategic planning across multiple channels including ATL, BTL, digital, content production, and sports marketing.

Distribution channels1 record

Marketing channels7 records

Core offering

Ferrer is a full-service independent Mexican advertising agency that delivers integrated marketing campaigns across ATL (traditional media), BTL (experiential/promotional), digital, content production, audiovisual production, strategic planning, shopper marketing, and sports business. The agency serves enterprise clients such as Toyota, Soriana, Roshfrans, Nestlé, and Galerías with creative development, campaign execution, and strategic brand planning.

Product overview

Ferrer is a full-service Mexican advertising agency with 60 years of experience operating a unified service portfolio. The agency's offerings are organized into core service divisions: ATL (above-the-line advertising), BTL (below-the-line/promotional marketing), Digital, Content Production, Av audiovisual Production, Strategic Planning, Shopper Marketing, and Sports Business. The agency serves prominent clients including Toyota, Soriana, Roshfrans, and Galerías, with campaigns such as the Go Fashion initiative for Galerías shopping centers.

Differentiator

Problem solved

Functional benefit

Products and services

• ATL (Above the Line) Advertising Traditional above-the-line advertising services including TV, radio, print, and outdoor (OOH) media placements for major brand clients.
• BTL (Below the Line) Marketing Direct marketing and promotional services including events, activations, point-of-sale displays, guerrilla marketing, and alternate media campaigns.
• Digital Marketing Services Digital marketing services including web platforms, SEM & SEO, media strategy, mobile apps, social media management, and email marketing.
• Content Production Content creation services covering social media content, institutional videos, articles, catalogs, and digital media coverage.
• Audiovisual Production Video and audio production services including photography, audio recording, third-party coordination, royalties, editing, and post-production.
• Strategic Planning Brand strategy services including brand diagnosis, brand architecture, communication strategy, consumer profiling, and competitive differentiation scenarios.
• Shopper Marketing Retail-focused marketing strategies targeting consumers at the point of purchase.
• Sports Business / Sports Marketing Sports marketing services including sporting events, sports digital strategy, ROI consulting, commercial representation, and influencer management.

Quantifiable outcome

• Toyota market position improved from 6th to 4th place in Mexico since 2011
• +2 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• RoshfranscoreStrategic or Co-development PartnerSince 2018, Roshfrans and Ferrer formed a 100% Mexican strategic alliance. The partnership focuses on demonstrating that Mexican products can compete internationally through innovation and technology. Ferrer created campaigns such as 'RunPwr' for Roshfrans lubricants and celebrated the 'Día del Mecánico' (Mechanic's Day) to honor Mexican expertise.
• Verge GenomicsminorChannel Partner/ Reseller/ DistributorSpanish pharma Ferrer entered into a licensing agreement with Verge Genomics in March 2024, worth up to 112.5 million euros for ex-U.S. rights to VRG50635, an ALS treatment candidate. Following the termination of the clinical asset after Phase 1 trial failure, this partnership is now in limbo as Verge Genomics pivots back to AI drug discovery.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• David (David Mexico): Independent Mexican creative agency known for Cannes-winning work and a similar full-service offering across ATL, BTL, and digital. Comparable as a homegrown Mexican independent competing for the same enterprise client roster.
• Anónimo: Mexico City-based independent creative agency offering brand strategy, advertising, and content production. Highly comparable service mix and target market to Ferrer.
• Made Mexico: Independent Mexican agency with a full creative and media offering. Competes with Ferrer for large Mexican enterprise clients across consumer categories.
• Circus (Circus Mexico): Independent Mexican creative agency offering brand, advertising, and content services. Comparable positioning and target enterprise clients.

Broad incumbents

• Ogilvy Mexico: WPP network agency in Mexico with a broad portfolio including advertising, PR, and experience. Competes with Ferrer for the same enterprise clients but within a much larger global network.
• BBDO Mexico: Omnicom network agency operating in Mexico with full-service capabilities. Comparable enterprise client base and integrated offering.
• McCann Mexico: IPG network agency with deep Mexico presence, serving major brands across ATL, BTL, and digital. Direct competitor on enterprise pitches where network scale is valued.
• Publicis Mexico: Publicis Groupe network agency in Mexico with end-to-end creative, media, and digital capabilities. Competes for the same multinational advertisers operating in Mexico.
• Leo Burnett Mexico: Publicis-affiliated creative agency in Mexico with strong consumer-brand credentials. Comparable enterprise focus and creative reputation.
• Terán\TBWA: TBWA-affiliated agency in Mexico combining network scale with local creative. Competes with Ferrer for major Mexican enterprise accounts across categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GrupoFerrer

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferrer