VIDA Wellness and Beauty

What VIDA Wellness and Beauty does

VIDA Wellness and Beauty is an integrated multi-specialty clinic operating under the legal entity ALKARI S.C. in Tijuana, Baja California, Mexico, focused on serving medical tourists from the United States. Founded in 2008, the facility provides a single-location, one-roof offering spanning plastic surgery (face, breast, body procedures including facelift, rhinoplasty, breast augmentation, liposuction, tummy tuck, mommy makeover, and Brazilian butt lift), bariatric surgery (gastric bypass, gastric sleeve, lap band, duodenal switch, and revisions), dermatology, gynecology (including laser vaginal rejuvenation), dental studio services (cosmetic dentistry and implants), medispa treatments (CoolShaping, laser treatments, laser hair removal, Hydrafacial, Thermage), injectables (Botox, lip fillers), hormone replacement therapy, IV therapy, hair restoration, men's clinic, and a longevity clinic. The facility holds AAAASF accreditation and includes on-site laboratories, an on-site Recovery Boutique hotel with 24-hour nursing, and private transportation from San Diego airport or the US-Mexico border.

The clinic operates with a team of six board-certified plastic surgeons (Dr. Alejandro Quiroz, Dr. Juan Carlos Fuentes, Dr. Carlos Castañeda, Dr. Francisco Bucio, Dr. Enrique Quiros, and Dra. Samaria Mejia), a double US/Mexico-certified bariatric surgeon (Gabriela Rodríguez Ruiz MD PhD FACS), a dermatologist (Dr. Alberto de la Fuente), a gynecologist (Dr. Javier Saldaña Jasso), a dentist (Dra. Carolina Marin), a hormone therapy specialist (Dr. Ruben Medina), and an aesthetic medicine specialist (Dr. Juan Sanchez). Surgical procedures are priced via personalized quote through a free virtual consultation funnel; medispa services are priced per unit with promotional bundles; and procedure purchases are facilitated through five third-party financing partners (Citerra Finance, eFinancing Solutions, Invesur, MedLoan Finance, MediCard) offering 24-84 month terms at interest rates from 7.99% APR.

VIDA's go-to-market is hybrid: direct field sales via patient coordinators managing the full US patient journey (virtual consultation, travel, procedure, recovery, follow-up), supported by direct-to-consumer digital marketing on its bilingual website, before-and-after galleries, an active blog, video patient testimonials, and a 4.9/5 RealSelf rating across 176 patient reviews. Sub-brands (VIDA Bariatrics, VIDA Hair Center, VIDA IV Lounge) enable service-line-specific marketing while sharing physical infrastructure. The company is privately held with no disclosed institutional funding and operates at a workforce scale of 11-50 employees.

Name

VIDA Wellness and Beauty

Legal name

ALKARI S.C.

Website

https://vidawellnessandbeauty.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

VIDA Wellness and Beauty is an AAAASF-accredited integrated multi-specialty clinic in Tijuana, Mexico that serves US medical tourists seeking affordable plastic surgery, bariatric surgery, dental, dermatology, and medispa services under one roof.

Ownership category

akta.pro rank

Product category

Medical Tourism & Cosmetic Surgery Services

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621), Other Ambulatory Health Care Services (6219)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Wellness, Preventive & Executive Health Travel Facilitators (THAKAIAK)

akta.pro secondary industries

Medical Wellness & Longevity (Health Screening, Biohacking, Anti-aging Programs) (THAJAHAI), Wellness, Spa & Retreat Travel Agencies (THAKAFAI), Luxury Wellness & Spa Resorts (THAGACAG), Private Wellness & Retreat Experiences (Personalized Spa, Yoga, Healing) (THAJALAI), Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Plastic surgery services
• Bariatric surgery
• Medical tourism
• Medispa treatments
• Cosmetic surgery

Headquarters

HQ city

Tijuana

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Surgical Procedures: Revenue from invasive surgical procedures including plastic surgery (facelift, rhinoplasty, breast augmentation/reduction/lift, tummy tuck, liposuction, Brazilian butt lift, arm lift, body contouring, mommy makeover), bariatric surgery (gastric sleeve, gastric bypass, lap band, duodenal switch, mini gastric bypass, gastric plication, bariatric revision), and gynecological surgeries (vaginal rejuvenation, labiaplasty). These are primarily one-time procedures with associated post-operative care.
2. Medispa and Non-Invasive Treatments: Revenue from medispa services including CoolShaping, laser treatments, laser hair removal, Hydrafacial, Thermage, and injectables (Botox, lip fillers). These services generate recurring revenue from repeat treatments and maintenance sessions.
3. Dental Services: Revenue from on-site dental studio offering cosmetic dentistry and dental implants.
4. Medical Tourism Packages: Comprehensive medical tourism packages including private transportation, Recovery Boutique hotel stay, on-site nursing care, and coordination services that bundle accommodation and care with surgical procedures.
5. IV Therapy and Hormone Therapy: Revenue from VIDA IV Lounge services and hormone replacement therapy as recurring wellness treatments.
6. Financing and Referral Partnerships: Third-party financing partnerships (Citerra Finance, eFinancing Solutions, Invesur, MedLoan Finance, MediCard) facilitate patient procedure purchases and may generate referral or commission revenue for the clinic.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

VIDA Wellness and Beauty is an integrated multi-specialty medical clinic in Tijuana, Mexico, delivering plastic surgery, bariatric/weight-loss surgery, dermatology, medispa treatments, dental, gynecology, hormone replacement therapy, IV therapy, and hair restoration services. The clinic operates as a medical tourism facility, primarily serving U.S. patients with bundled packages that include private transportation, on-site Recovery Boutique accommodations, 24-hour nursing, and bilingual care coordination.

Product overview

VIDA Wellness and Beauty Center is an integrated health facility offering comprehensive medical and aesthetic services. The center operates as a multi-service platform providing plastic surgery (face, breast, body procedures), bariatric surgery (weight loss procedures including gastric sleeve, bypass, lap band), dermatology, medispa treatments (CoolShaping, laser, Hydrafacial), injectables (Botox, lip fillers), gynecology, hormone therapy, IV therapy, dental studio (cosmetic dentistry, implants), hair restoration, and men's clinic services. Additional offerings include a Recovery Boutique hotel, virtual consultation services, and medical tourism packages with private transportation. The facility is located in Tijuana, Mexico, and specializes in serving international medical tourism patients.

Differentiator

Problem solved

Functional benefit

Brands

• VIDA Bariatrics: Bariatric surgery division of VIDA Wellness and Beauty specializing in weight loss procedures including gastric sleeve, gastric bypass, and lap band
• VIDA Hair Center
• VIDA IV Lounge

Products and services

• Plastic Surgery Services
• Bariatric Surgery Services
• MediSpa Services
• Injectables
• Dermatology Services
• Gynecology Services
• Hormone Replacement Therapy
• VIDA IV Lounge
• Dental Studio Services
• Hair Restoration
• Men's Clinic Services
• Longevity Clinic

Quantifiable outcome

• 4.9/5 RealSelf rating based on 176 patient reviews
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Hair Center by KaloniminorGTM or Marketing PartnerVIDA partners with Hair Center by Kaloni to offer hair restoration and hair treatment services at the VIDA clinic location. This partnership allows VIDA to expand its service portfolio without operating a standalone hair restoration center, while Kaloni gains access to VIDA's medical tourism infrastructure and patient base.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Renew Bariatrics: Tijuana-based weight loss surgery provider serving primarily US patients with bundled travel and accommodation. Directly overlaps with VIDA on bariatric procedures, US-targeted marketing, and financing-driven conversion.
• Obesity Control Center: Tijuana-based bariatric surgery clinic targeting US medical tourists with bundled packages and financing. Directly competes with VIDA's bariatric surgery line for the same cross-border patient pool.
• Tijuana Bariatric Surgery / Dr. Jorge Maytorena: Tijuana-based bariatric surgery practice serving US medical tourists with similar bundled packages. Competes head-to-head with VIDA's bariatric surgery line on price and surgeon quality.
• Baja Surgery Center: Multi-specialty surgical facility in Tijuana offering plastic surgery, bariatric, and dental to US patients. Comparable integrated-service medical tourism model, though smaller scale than VIDA's all-in-one positioning.
• LIMARP Bariatric Center: Tijuana-based bariatric clinic focused on US medical tourists with integrated accommodations and patient coordinators. Directly comparable in business model, geography, and target customer to VIDA's bariatric division.
• CosMed Clinic Tijuana: Tijuana plastic surgery clinic historically associated with the same medical team that now operates VIDA, per patient testimonial referencing 'CosMed/VIDA Clinic.' Directly comparable offering, surgeons, and US medical tourism positioning.

Regional players

• Sani Dental Group: Los Algodones-based dental clinic group serving US dental tourists with bundled packages. Comparable cross-border Mexican clinic model for dental and represents direct competition for VIDA's Dental Studio service line.

Others

• Patients Beyond Borders: Industry information and referral publisher for medical tourism. Not a service competitor but a channel that can either direct patient flow toward VIDA or toward competing clinics, making it an ecosystem participant worth tracking.

Broad incumbents

• Bumrungrad International Hospital: Large, internationally accredited multi-specialty hospital in Bangkok serving global medical tourists. Not a direct geographic competitor but sets the benchmark for integrated medical tourism infrastructure that VIDA aspires to emulate.
• Dental Departures: Marketplace facilitator that aggregates Mexican dental and medical tourism providers for US patients. Indirect competitor that can commoditize VIDA's offerings by surfacing cheaper alternatives and could route patients away.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIDA Wellness and Beauty