GINGERLY

Name

GINGERLY

Legal name

GINGERLY

Website

https://gingerly.fr

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Ayurvedic Herbal Infusions & Wellness Tea

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Holistic & Alternative Therapies (Reiki, Sound Healing, Breathwork, Energy Work) (THAJAHAF)

Keywords

• Ayurvedic herbal infusions
• Wellness tea products
• Organic bio infusions
• Corporate wellness programs
• Mindfulness ritual platform

Headquarters

HQ city

Marcq-en-baroeul

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Product Sales: Revenue generated from selling Ayurvedic herbal teas, infusions, chai teas, gift sets, and wellness accessories through the company's Shopify-powered e-commerce storefront (gingerly.fr). Products available in sachet and bulk (vrac) formats with prices ranging from €10 to €50.
2. Corporate Wellness Programs: B2B enterprise wellness programs where Gingerly provides tailored Ayurvedic tea products and corporate wellness workshops. Notable client includes L'Oréal headquarters. The founder conducts corporate training sessions on wellness and life balance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

GINGERLY designs, formulates, and sells ECOCERT-certified organic Ayurvedic herbal infusions, chai teas, and iced infusions in France. Each product package carries a QR code unlocking a 10-minute digital wellness ritual comprising approximately 45 guided meditations, chair yoga, mantras, and breathing exercises. The brand also offers Ayurvedic dosha-targeted collections (Vata, Pitta, Kapha, Tridosha), gift boxes, and wellness accessories.

Product overview

GINGERLY is a French Ayurvedic wellness tea brand founded by Aurélie Bachelet in 2018/2020, offering bio-certified herbal infusions combined with digital wellness experiences. The product portfolio centers on Infusions-Rituel (sachets and bulk loose-leaf) and Thé Chaï, complemented by seasonal Infusions Glacées (iced infusions). The core differentiator is the 'Rituel 10 Minutes pour Moi' — a QR code-enabled experience offering ~45 wellness rituals (meditation, yoga, mantras). Supporting products include Coffrets Cadeaux (gift boxes), the Kit Découverte (discovery kit), illustrated mugs, hand-painted Indian amulets, copper tongue cleaners, and gift pouches. Products are organized by Ayurvedic dosha (Vata, Pitta, Kapha, Tridosha) and wellness routines (Détente, Lâcher-prise, Vitalité, Concentration, Harmonie). All products are ECOCERT certified organic, packaged in France with eco-responsible materials, and formulated based on Ayurvedic principles by a founder trained at the International School of Ayurveda in Brussels.

Differentiator

Problem solved

Functional benefit

Products and services

• Infusions en Sachets (Bagged Herbal Infusions) Eco-responsible biodegradable, plastic-free tea sachets made in France with ECOCERT-certified organic whole-plant ingredients and QR code access to wellness rituals. Priced at €12.90 per box of 12 sachets.
• Infusions en Vrac (Loose-Leaf / Bulk Infusions) Bulk loose-leaf herbal infusions with whole leaves, flowers, and spices for reduced packaging and personalized brewing intensity. Six products available, priced at €16.90 per bulk bag.
• Thé Chaï Ayurvédique (Ayurvedic Chai Tea) Traditional Indian chai with organic black tea and whole spices (cinnamon, cardamom, ginger, cloves, star anise, pink berries), offered in sachet and vrac formats. Designed to awaken digestive fire (Agni) and stimulate circulation.
• Infusions Glacées (Iced Herbal Infusions) Cold-brew herbal iced infusions in XL sachets; three sugar-free flavors (Exotic Fruits, Three Mints, Red Fruits) with QR code wellness rituals.
• Coffrets Cadeaux (Gift Boxes) Premium curated gift boxes containing Ayurvedic tea assortments targeted at wellness occasions, priced at €20.00 per gift set.
• Kit Découverte (Discovery Kit) Discovery-format box with 7 sachets in 7 flavors for new customers to sample the wellness ritual range. Priced at €10.00 with free shipping in France.
• Coffret Découverte 48 Sachets Larger discovery gift pouch with 30 sachets across 6 flavors, positioned as a gifting or multi-week sampling option. Priced at €40.00.
• Tasses Illustrées (Illustrated Wellness Mugs) Ceramic mugs with wellness-themed designs such as 'Suivre mon intuition' (€15.00), 'Les pieds sur Terre', 'Cultiver mon équilibre', and others.
• Amulettes de Protection Indiennes (Indian Protection Amulets) Hand-painted silver Indian amulets on cotton cord with vegetable-origin colors; designs include Ganesh, Krishna, and Radha & Krishna. Priced at €45.00 each.
• Gratte Langue en Cuivre (Ayurvedic Copper Tongue Cleaner) Ayurvedic copper tongue cleaner with cotton pouch as part of the holistic wellness accessories range. Priced at €12.00.
• Pochon Cadeau (Gift Pouch) Eco-friendly gift pouch used to package tea gifts. Priced at €8.00.
• Corporate Wellness Programs (B2B Workshops & Tailored Infusions) Direct B2B enterprise wellness service providing tailored Ayurvedic tea assortments, custom blends, and on-site wellness workshops for employee stress management and engagement. Notable client: L'Oréal headquarters.

Quantifiable outcome

• Free shipping threshold drives average order value to €45+
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Andromee CosmétiquesminorGTM or Marketing Partner · 1 July 2025Summer collaboration featuring a joint contest/giveaway combining Gingerly's iced infusions with Andromee Cosmétiques' skincare products. Partnership aimed at cross-promotion to respective audiences.
• L'Oréal (Siège)coreChannel Partner/ Reseller/ DistributorL'Oréal headquarters in Clichy serves as a physical retail point of sale for Gingerly products, making Gingerly part of the corporate employee wellness program. This flagship enterprise client represents B2B wellness channel presence.
• ESAT (Établissement et Service d'Aide par le Travail)minorImplementation/ SI/ Consulting PartnerPackaging operations are handled by ESAT in Hauts-de-France, supporting social integration employment for people with disabilities. This represents a social enterprise partnership in the supply chain.
• Musée des Arts Décoratifs PariscoreChannel Partner/ Reseller/ DistributorPremium cultural venue retail partnership at 107 Rue de Rivoli, 75001 Paris. Positions Gingerly as a luxury lifestyle/wellness brand within a prestigious museum retail environment.
• Du Bruit dans la MaisonminorChannel Partner/ Reseller/ DistributorHome goods retailer with multiple Paris locations (Rue Rambuteau and Gare St Lazare) retailing Gingerly wellness products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yogi Tea: Global Ayurvedic herbal tea brand offering chai and functional wellness blends. Direct peer to Gingerly with overlapping customer base (wellness-oriented consumers) and similar Ayurvedic positioning, but with much larger scale, broader distribution, and English-first branding.
• Pukka Herbs: UK-based organic herbal tea brand with an Ayurvedic-inspired portfolio of functional wellness blends. Direct peer to Gingerly sharing the organic, Ayurvedic, and wellness-ritual positioning, but operating at significantly greater scale internationally.
• Traditional Medicinals: North American herbal tea company focused on functional wellness teas (digestion, stress, sleep) with organic and non-GMO certifications. Direct peer to Gingerly sharing the herbal/functional wellness proposition and similar Ayurvedic-adjacent ingredient story, though distributed predominantly in the US.

Regional players

• Palais des Thés: French specialty tea retailer and brand offering curated wellness and herbal infusions with a network of physical boutiques across France. Regional peer with overlapping wellness tea assortment and French retail footprint, but broader tea range and no Ayurvedic-ritual digital layer.
• Les Jardins de Gaïa: French organic and fair-trade herbal tea brand with bio-certified infusions and wellness positioning. Regional peer competing for the same French wellness-conscious consumer as Gingerly, with similar organic certifications and a comparable price band.
• Betjeman & Barton: French premium tea house offering loose-leaf and herbal infusions with curated wellness selections. Regional peer operating in the French premium tea retail market with overlapping gift-set and boutique-channel customer base.

Emerging players

• Buddha Teas: US-based organic herbal tea brand offering herbal wellness blends with eco-friendly packaging. Emerging peer with comparable organic certification positioning and functional-wellness tea portfolio aimed at mindful consumers.
• Maharishi Ayurveda: European Ayurvedic products brand offering herbal teas, supplements, and wellness preparations rooted in classical Ayurveda. Emerging peer sharing Gingerly's authentic-Ayurveda heritage positioning, though with a broader supplements portfolio.

Broad incumbents

• Clipper Tea: UK mainstream tea brand (part of Wittington Investments) with an organic herbal and wellness range alongside mainstream black and green teas. Broad incumbent competing for the same wellness-conscious grocery shopper as Gingerly but with much wider distribution and category breadth.
• Twinings: Established global tea brand owned by AB Foods with a wide wellness and herbal infusion line in French retail. Broad incumbent whose wellness SKUs overlap directly with Gingerly's range and pricing band at the premium end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Facebookfr-fr.facebook.com/gingerly.fr
• LinkedInlinkedin.com/company/gingerly
• Instagraminstagram.com/gingerly.fr
• Pinterestpinterest.fr/gingerlyfr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GINGERLY