The Rosemyr

What The Rosemyr does

The Rosemyr Corporation (DBA The Rosemyr) is a privately held, family-owned commercial real estate investment company headquartered in Henderson, North Carolina. Founded in 1954 by Paul H. Rose and Emma Myrick Rose through the merger of several small real estate companies, it is now in its fourth generation of Rose-family ownership with all shares held by descendants of the founders. The company owns and manages a portfolio of approximately 2.9 million square feet of commercial properties concentrated in North Carolina and Virginia, including grocery-anchored neighborhood shopping centers, single-tenant retail, industrial, office, and residential assets. It also operates AA Self Storage, a wholly owned subsidiary with 17 facilities (12 in NC, 5 in VA) offering household, commercial, office, and vehicle/boat/RV storage with 24/7 security monitoring and climate-controlled options.

The company's revenue is generated primarily through recurring rental income from commercial leases (typical minimum one-year terms with TICAM-based security deposits) and self-storage subscriptions, supplemented by one-time proceeds from the sale of land parcels and properties. Go-to-market is direct: tenants and buyers are sourced through the company's website property-search functionality, organic social channels, and direct contact with in-house property managers, with selected assets managed through third-party channel partners (Robert Brown and Associates for The Plaza at Newmarket; Lat Purser and Associates for Stonehenge Office Park). The technology stack is intentionally light—a Biller IQ-powered online tenant payment portal, standard property-management workflows (applications, background checks, deposit handling, sales reporting, year-end operating expense reconciliation), and no proprietary AI/ML, API, or developer-facing products.

Customers include national and regional enterprises across grocery (Food Lion, Kroger, ALDI, The Fresh Market), discount retail (Dollar Tree, Dollar General, Roses), restaurants (Outback Steakhouse, Bojangles, Hardee's, Papa John's, Starbucks), financial services (JPMorgan Chase, Truist Bank), fitness (Planet Fitness), and specialty retail (Ulta, TJ Maxx, HomeGoods, O'Reilly Auto Parts, Advance Auto Parts, Tractor Supply, West Marine, 7-Eleven). The company is actively acquisitive within its two-state footprint, publishing acquisition criteria for grocery-anchored neighborhood shopping centers up to 250,000 sq ft and $25M in NC and VA, and is steadily expanding the AA Self Storage brand through new facility openings.

Name

The Rosemyr

Legal name

The Rosemyr Corporation

Website

https://rosemyr.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

The Rosemyr Corporation is a privately held, family-owned commercial real estate investment company that owns and manages approximately 2.9 million square feet of grocery-anchored shopping centers, single-tenant retail, office, and industrial properties in North Carolina and Virginia, and operates 17 AA Self Storage facilities across the same two states.

Ownership category

akta.pro rank

Product category

Commercial Real Estate

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Self-Storage Property Management (BPAJAGAM)

akta.pro secondary industries

Standard/Non-Climate Self-Storage (HSAKAGAB), Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)

Keywords

• Commercial real estate
• Property leasing
• Shopping centers
• Self storage facilities
• Property management

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Property Leasing: Revenue generated from leasing commercial retail, office, industrial, and multi-family properties to tenants. Typical minimum lease term is one year with security deposits required. Properties include grocery-anchored shopping centers, single-tenant retail, and mixed-use spaces.
2. Property Sales: Revenue from selling land parcels and properties to buyers. Properties are sold individually or as part of portfolio transactions.
3. AA Self Storage Operations: Revenue from operating self-storage facilities across 17 locations in North Carolina and Virginia, offering household, commercial, office storage, and vehicle/boat/RV parking options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

The Rosemyr Corporation owns and manages over 2.9 million square feet of commercial and storage properties across North Carolina and Virginia, including grocery-anchored shopping centers, single-tenant retail, office, industrial, and residential buildings available for lease or purchase. Through its AA Self Storage division, the company operates 17 self-storage facilities offering household, commercial, and vehicle storage solutions.

Product overview

The Rosemyr Corporation is a commercial real estate investment company operating primarily in North Carolina and Virginia. The company's product portfolio centers on three core offerings: (1) Commercial Real Estate Properties — a portfolio of over 2.9 million square feet of grocery-anchored shopping centers, single-tenant retail, industrial, office, and apartment buildings available for lease or purchase; (2) AA Self Storage — a sub-brand operating 17 self-storage facilities (12 in NC, 5 in VA) offering household, commercial, office, and vehicle/boat/RV storage with 24/7 security and climate-controlled options; and (3) an Online Payment Portal enabling tenants to make rent and invoice payments. Additional services include property management and leasing, with minimum one-year lease terms and standard security deposit requirements. The company also sells vacant land parcels for development.

Differentiator

Problem solved

Functional benefit

Brands

• AA Self Storage: Self storage division operating 17 facilities across North Carolina and Virginia, offering household, commercial, office storage, and vehicle/boat/RV parking options.

Products and services

• Commercial Real Estate Properties Portfolio of over 2.9 million square feet of commercial properties throughout North Carolina and Virginia, including grocery-anchored shopping centers, single-tenant retail properties, industrial properties, office buildings, and apartment buildings available for lease or purchase to commercial tenants and buyers.
• AA Self Storage Self-storage division offering household, commercial, office storage, and vehicle/boat/RV parking options at 17 convenient locations across North Carolina and Virginia. Each facility features 24/7 security monitoring, well-lit premises, and both standard and climate-controlled storage options.
• Online Payment Portal An online tenant payment portal (powered by Biller IQ) allowing tenants to make one-time payments or set up recurring payments via electronic bank draft. The portal can also be used for invoice payments.
• Property Management & Leasing Services Professional property management and leasing services including property leasing with typical one-year minimum lease terms, tenant application processing, background checks, security deposit requirements, sales reporting, and year-end reconciliation for operating expense allocation.
• Land and Property Sales Sale of vacant land parcels and properties to buyers, including parcels in Chatham, VA, Appomattox, VA, Fayetteville, NC, and Henderson, NC. Properties are sold individually or as part of portfolio transactions.

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Robert Brown and AssociatescoreChannel Partner/ Reseller/ DistributorPartnership for The Plaza at Newmarket in Newport News, VA. Robert Brown and Associates handles leasing and property management for this retail shopping center anchored by Roses and Dollar Tree.
• Lat Purser and AssociatescoreChannel Partner/ Reseller/ DistributorPartnership for Stonehenge Office Park in Raleigh, NC. Lat Purser and Associates manages this office property in the Raleigh market.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Regency Centers Corporation: Public REIT that owns and operates grocery-anchored neighborhood shopping centers across the US. Most directly comparable to Rosemyr's anchor-tenant retail center strategy and long-duration income model.
• Brixmor Property Group: Public REIT focused on open-air shopping centers, frequently anchored by grocery and necessity retailers. Closely comparable to Rosemyr's open-air center portfolio and tenant mix.
• Kimco Realty Corporation: Public REIT specializing in grocery-anchored shopping centers in suburban and metro markets. Comparable to Rosemyr's anchor-driven leasing model and mixed-use single-tenant retail properties.
• Phillips Edison & Company: Public REIT focused on necessity-based neighborhood shopping centers anchored by grocery operators. Highly comparable asset strategy to Rosemyr's grocery-anchored acquisition criteria.
• Public Storage: Largest self-storage REIT in the US with thousands of facilities. Directly comparable as a competitor to Rosemyr's AA Self Storage division, though at vastly greater scale.
• Extra Space Storage: Major self-storage REIT with national footprint. Comparable to AA Self Storage in offering household, commercial, and vehicle storage with climate-controlled options.
• CubeSmart: Public self-storage REIT with presence across the US. Directly comparable in storage operations and offering mix to AA Self Storage.
• National Storage Affiliates: Self-storage REIT operating across multiple regional brands in 42 states. Comparable operating model to AA Self Storage with diversified geographic footprint.
• Saul Centers: Smaller public REIT focused on grocery-anchored shopping centers and mixed-use properties in the Mid-Atlantic region. Closely comparable to Rosemyr's smaller-scale, regional anchor-tenant strategy.

Broad incumbents

• Federal Realty Investment Trust: Established public REIT operating high-quality shopping centers and mixed-use properties. Comparable in retail real estate focus though with broader portfolio including higher-end and urban assets than Rosemyr's suburban NC/VA focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RosemyrCorporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rosemyr