Retail Performance Company

What Retail Performance Company does

The Retail Performance Company GmbH (rpc) is a Munich-headquartered management consulting firm founded in 2013 as a joint venture between BMW Group and H&Z Management Consulting. The firm specializes in customer-centric transformation for enterprise clients, organized around four integrated service streams: Customer Insights by Data & Analytics, Customer-centric Strategy Design, Implementation of Value-Creating Experiences, and Sustainable Performance Management. These are complemented by eight specialized service fields including sales and customer experience strategy, organizational development, people empowerment and change, data and technology, and global implementation and transformation.

rpc serves primarily enterprise clients across automotive, commercial vehicles, recreational vehicles, financial services, telecommunication, MedTech, retail, and industrial and engineering sectors. Named clients include BMW, MAN, Allianz, Telekom, Vodafone, Hyundai, Rolls-Royce, Renault Trucks, John Deere, Leica, Nespresso, and Oberpollinger. The company operates through 12 offices across Germany, Belgium, the United Kingdom, France, Italy, the Netherlands, Portugal, Spain, Sweden, China, the USA, and Japan, with approximately 450 employees delivering projects in 16 languages.

The firm's revenue model is professional services: bespoke, quote-based consulting engagements and transformation programs sold through direct enterprise sales. rpc layers proprietary technology onto its services, including tailor-made large language models that process 21,500+ monthly customer feedback data points, AI retail analytics that derive insights from point-of-sale conversations, and a documented Retail Performance Framework of 13,500+ process steps and 800+ best-practice tools. The firm holds ISO 9001, ISO 27001, and TISAX certifications, and has won Brand Eins 2023, Brand EX 2023, and Iconic Award 2022 recognition for retail brand work.

Name

Retail Performance Company

Legal name

The Retail Performance Company GmbH

Website

https://rpc-partners.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

rpc (The Retail Performance Company) is a Munich-based management consulting firm, founded in 2013 as a joint venture between BMW Group and H&Z Management Consulting. It delivers customer-centric transformation and retail performance services to enterprise clients across automotive, commercial vehicles, telecom, financial services, and industrial sectors globally.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Other Management Consulting Services (541618), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

CRM Strategy & Consulting (BPAFAFAA)

Keywords

• Management consulting services
• Customer-centric transformation
• Retail performance consulting
• Dealer network optimization
• Automotive retail strategy

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Consulting Services: rpc generates revenue through professional consulting engagements focused on customer-centric transformation, including strategy design, customer journey optimization, and performance management for enterprise clients in automotive, commercial vehicles, and adjacent industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

rpc is a management consulting firm that delivers customer-centric transformation engagements to enterprise clients across automotive, commercial vehicles, financial services, telecommunication, MedTech, retail, and industrial sectors. The firm sells four integrated service streams — Customer Insights by Data & Analytics, Customer-centric Strategy Design, Implementation of Value-Creating Experiences, and Sustainable Performance Management — plus eight specialized service fields and AI-driven analytical offerings such as AI Retail Analytics. Engagements span customer journey design, dealer network optimization, retail digitalization, performance coaching, and KPI-driven performance management, typically delivered as bespoke consulting projects.

Product overview

rpc (The Retail Performance Company) is a consulting firm and not a software product company. It operates as a joint venture between BMW Group and H&Z Management Consulting, founded in 2013, offering professional services across the full customer-centric transformation lifecycle. Its portfolio consists of four integrated service streams—Customer Insights by Data & Analytics, Customer-centric Strategy Design, Implementation of Value-Creating Experiences, and Sustainable Performance Management—supplemented by eight specialized service fields (Sales & Customer Experience Strategy, Organizational Development & Operating Models, People Empowerment & Change, Data & Technology, Sales & Service Performance, Digital Marketing & Commerce, Physical & Digital CX Design, and Global Implementation & Transformation). The firm also delivers targeted offerings such as AI Retail Analytics (using custom LLMs for POS conversation analysis), Unlocking Organizational Learning for Success (Change & Transformation Empowerment), and whitepaper-based advisory content on Structural Cost Optimization and Car Dealership Restructuring. Industry coverage spans Automotive OEM, Automotive Dealer Groups, Commercial Vehicles, Recreational Vehicles, Financial Services, Telecommunication, MedTech, Retail, and Industrial & Engineering. rpc's approach combines deep automotive retail expertise with cross-industry consulting to deliver measurable performance improvement across more than 350 projects globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Insights by Data & Analytics Service stream within rpc's consulting portfolio that uses innovative methods and tools (including AI and data analytics) to process customer data and build deep understanding of customers and their needs. Targeted at enterprise clients seeking superior customer experience and increased customer value.
• Customer-centric Strategy Design Service stream that designs future-proof customer journeys by linking people, structure, and data into a target picture for value-creating phygital (physical + digital) interactions across online and offline touchpoints. For enterprise clients needing customer experience strategy.
• Implementation of Value-Creating Experiences Service stream focused on the rocky road from concept to point of sale, empowering people to implement a performing organizational structure with a make-it-happen mentality. For enterprise clients bringing targeted customer experiences from concept to life in their networks.
• Sustainable Performance Management Service stream delivering fully integrated online and offline performance management and marketing programmes with data- and KPI-driven steering for continuous improvement in omnichannel setups. For enterprise clients wanting sustained performance management.
• Sales & Customer Experience Strategy Specialized consulting service field focused on creating seamless customer experiences that build loyalty and drive growth through sales and customer experience strategy. For enterprise clients across rpc's industry verticals.
• Organizational Development & Operating Models Service field building organizational structures that enable agility, efficiency, and sustainable growth through organizational design and target operating model development. For enterprise clients re-architecting for customer-centric operations.
• People Empowerment & Change Service field that empowers people to drive transformation, engagement, and impact through change management and capability building programs. For enterprise clients managing organizational change.
• Data & Technology Service field harnessing data and technology to fuel smart decisions and innovation across retail and mobility operations. For enterprise clients seeking data-driven transformation.
• Sales & Service Performance Service field driving measurable results through empowered teams and data-driven execution across sales and service operations. For enterprise clients with sales and service performance mandates.
• Digital Marketing & Commerce Service field crafting digital-first strategies that engage customers and boost online growth across digital channels. For enterprise clients pursuing digital commerce transformation.
• Physical & Digital CX Design Service field designing seamless, connected experiences across all touchpoints through integrated physical and digital customer experience design. For enterprise brands building experiential and phygital retail formats.
• Global Implementation & Transformation Service field delivering scalable change with hands-on support for lasting business success through international rollout, operating model rollouts, and agile transformation programs. For enterprise clients executing global transformation projects.
• Unlocking Organizational Learning for Success Specialized change and transformation empowerment offering that enables organizations to create an environment of organizational learning, fostering growth mindset, innovation, and digital transformation. For enterprise clients pursuing culture and capability change.
• AI Retail Analytics AI-powered analytics consulting offering that unlocks insights from point-of-sale conversations, transforming 21,500+ monthly qualitative data points into actionable business insights using tailor-made large language models. For retail and brand enterprise clients seeking POS-driven insights.

Quantifiable outcome

• Boosted qualified leads by 20% and conversion by 12% through KPI-driven coaching and harmonized retail processes for ultra-luxury automotive OEM
• +5 more outcomes

Named customers28 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• BMW GroupcoreStrategic or Co-development Partner · 1 January 2013BMW Group and H&Z Management Consulting founded rpc as a joint venture in 2013. The joint venture combines automotive sales efficiency with consulting expertise. BMW Group is both a joint venture partner and a major client of rpc, with rpc operating as a BMW Group joint venture for 13+ years in automotive, supporting BMW's retail performance consulting, training, and dealer network optimization globally.
• H&Z Management ConsultingcoreStrategic or Co-development Partner · 1 January 2013H&Z Management Consulting and BMW Group established rpc as a joint venture in 2013. H&Z contributed consulting methodology and expertise, combining with BMW's automotive retail efficiency to create rpc. The partnership enables rpc to draw on both automotive domain depth and consulting capabilities for customer-centric transformation projects.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Porsche Consulting: Subsidiary of Porsche AG providing management consulting to automotive OEMs and adjacent industries (automotive, industrial, healthcare). Direct peer to rpc in automotive retail/performance transformation with comparable deep-OEM pedigree.
• Roland Berger: German-headquartered global management consultancy with particularly strong automotive and industrial client base. Direct competitor for automotive retail and operational transformation mandates; closest European-strategy analogue to rpc's automotive focus.
• H&Z Management Consulting: Joint-venture parent of rpc (alongside BMW Group) and an independent operations & strategy consultancy with overlapping automotive, retail, and transformation mandates across DACH. Same methodology heritage as rpc.
• BearingPoint: European-origin management and technology consultancy with strong automotive, financial services, and telecommunications practices. Direct competitor for customer-centric transformation and dealer-network performance mandates in DACH and broader Europe.
• Kienbaum Consultants International: German management consultancy with automotive and industrial practice; competes for organization, sales performance, and people-empowerment engagements that map directly to rpc's People Empowerment and Sales & Service Performance service fields.

Broad incumbents

• Accenture Strategy & Consulting: Global professional services giant with deep automotive industry practice and large-scale transformation engagements; competes with rpc for end-to-end customer-experience and dealer-network transformation projects at large OEMs.
• McKinsey & Company: Global top-tier strategy firm with sizable automotive and retail practices. Competes for high-level customer-experience and growth-transformation mandates; less specialist than rpc on dealer operations but vastly larger bench.
• Boston Consulting Group (BCG): Global strategy consultancy competing for automotive and consumer/retail transformation work (BCG Platinion, BCG X for AI analytics overlaps with rpc's AI Retail Analytics). Competes in adjacent transformation categories at large enterprise accounts.
• Oliver Wyman: Global management consulting firm with strong automotive, financial services, and retail practices; overlaps with rpc on customer-centric transformation and dealer-network engagements at large enterprise clients.
• Capgemini Invent: Digital innovation and transformation arm of Capgemini; competes for automotive customer-experience, dealer-network digitalization, and data-driven retail transformation mandates across European OEMs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rpc-de
• Instagraminstagram.com/wearerpc
• Xx.com/wearerpc_usa
• Facebookfacebook.com/rpcamerica

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retail Performance Company