QVC Japan
QVC Japan is a privately held, multi-channel general-merchandise retailer operating TV home shopping, e-commerce (qvc.jp), mobile apps, TikTok Shop, and phone ordering in Japan since 2001, serving Japanese general consumers across beauty, fashion, jewelry, home, kitchen, electronics, and food categories.
- Company typePrivate
- Founded2001
- HeadquartersChiba-shi, Japan
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What QVC Japan does
QVC Japan, Inc. is a privately held multi-channel general-merchandise retailer operating in Japan since 2001 under license from the QVC global network (US, UK, Germany, Italy). The company runs a 24-hour television home-shopping channel complemented by a full digital commerce stack: the qvc.jp e-commerce site, native iOS and Android applications, a TikTok Shop storefront, phone-based ordering and customer service, and — as of 2026 — QVC POP-UP LIVE, a web-based live-shopping format. It serves Japanese general consumers across a horizontal assortment spanning beauty, fashion, fashion accessories, health and diet, jewelry, home, kitchen, gourmet/food, electronics, and leisure/hobby, with price points ranging from roughly ¥1,000 to ¥220,000.
The merchandising model is anchored on live demonstration and limited-time programming formats — daily TODAY'S SPECIAL VALUE (TSV), weekly WSV promotions, and BIG DISCOVERY sales events — supplemented by guest-producer brand collaborations (e.g., J. Noritsugu, Hosaka, Takano Yuri) that lend editorial credibility and exclusivity. The technology stack is therefore predominantly presentation- and content-led: live broadcast production, product photography and video capture, e-commerce catalog, mobile app delivery, and integrations with LINE for sign-on and TikTok for storefront. A QVC POINT CLUB loyalty program was launched in April 2026 to structure repeat-purchase economics, and a wellness editorial property — Kirei Mirai (きれいのミライ) — was launched in 2025.
QVC Japan is headquartered in Chiba-shi, with centralized distribution operations out of Sakura, Chiba Prefecture, and is led by President Yuichiro Hanawa. It is a private corporation; the company is not listed, does not publish revenue, GMV, or order volume, and has not raised disclosed outside funding. The business model is a direct-to-consumer retail model that monetizes through merchandise margin across TV, web, mobile, social, and phone order channels, supported by promotional programming depth and loyalty retention.
QVC Japan firmographics
Firmographics- Name
- QVC Japan
- Legal name
- QVC Japan, Inc.
- Website
- https://qvc.jp
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- QVC Japan is a privately held, multi-channel general-merchandise retailer operating TV home shopping, e-commerce (qvc.jp), mobile apps, TikTok Shop, and phone ordering in Japan since 2001, serving Japanese general consumers across beauty, fashion, jewelry, home, kitchen, electronics, and food categories.
- Ownership category
- akta.pro rank
QVC Japan industry classification
Industry- Product category
- TV Shopping / Multi-Channel Retail
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Live Shopping & Commerce Streaming Platforms (MPACACAD)
Keywords
Where QVC Japan is headquartered
LocationHeadquarters
- HQ city
- Chiba-shi
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
QVC Japan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Product Sales: QVC Japan generates revenue through direct product sales across multiple channels including TV shopping, website, mobile app, and phone orders. Products span multiple categories including beauty, fashion, health, jewelry, home goods, electronics, and food.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable product pricing with promotional tiers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
QVC Japan product offering
Product offeringCore offering
QVC Japan operates a multi-channel retail platform that sells consumer products through live television broadcasts, an e-commerce website (qvc.jp), and mobile applications. The product assortment spans beauty, fashion, fashion accessories, health and diet, jewelry, home goods, kitchen items, electronics, leisure/hobby, and gourmet/food categories. The platform also runs promotional programs (TSV, WSV, BIG DISCOVERY), a loyalty program, gift cards, web live shopping, and exclusive guest-producer brands.
Product overview
QVC Japan is a multi-channel television and online shopping platform offering a diverse product portfolio across beauty, fashion, fashion accessories, health and diet, jewelry, home goods, kitchen items, leisure/hobby, gourmet/food, and electronics categories. The platform operates primarily through its flagship TV broadcast channel and e-commerce website (QVC.jp), supplemented by dedicated iOS and Android mobile apps. Key value programs include the daily TODAY'S SPECIAL VALUE (TSV), weekly WSV promotions, and BIG DISCOVERY events. The company also runs a loyalty program (QVC POINT CLUB), a gift card product, and web live shopping (QVC POP-UP LIVE). Exclusive guest producer brands such as J.ノリツグ, 保阪流, and たかの友梨 form a significant portion of the private-label portfolio. Product categories span mass-market consumables to premium jewelry, electronics, and health appliances. The platform also features editorial content through 'きれいのミライ' and trial subscription boxes under the 'testQ' program.
Differentiator
Problem solved
Functional benefit
Products and services
- QVC POINT CLUB Customer loyalty program awarding points for online and app purchases (100 points web / 200 points app per ¥100), daily logins, brand registrations, and campaign participation, redeemable as QVC Money for purchases.
- QVC Gift Card Prepaid gift cards usable as payment for any QVC Japan product orders.
- TODAY'S SPECIAL VALUE (TSV) Daily special pricing program featuring one featured product at an especially discounted price, updated daily at midnight with pre-purchase availability before broadcast.
- WEEKLY SPECIAL VALUE (WSV) Weekly special pricing program featuring multiple products at discounted prices, with some items qualifying for free shipping.
- BIG DISCOVERY Major promotional event program featuring a curated selection of products at significantly discounted prices.
- QVC POP-UP LIVE Live web shopping channel featuring real-time product demonstrations, viewer interaction, and immediate purchasing streamed via the QVC Japan website.
- QVC Official App Mobile shopping application for iOS and Android enabling product browsing, purchasing, and access to exclusive app-only deals.
- testQ (テストキュー) Periodically published beauty product trial subscription box featuring sample-size products from multiple brands at a discounted price, including curated beauty, skincare, and wellness items.
- Beauty Product Category Beauty and cosmetics product category including cosmetics, skincare, hair care, body care, fragrance, and beauty tools, featuring brands such as Doctor Ci Labo, ReFa, and Ode.
- Fashion Product Category Clothing and apparel category covering women's and men's fashion across multiple styles and sizes, including big-size specialty offerings, featuring brands such as Azabu Provador, And Love, and Esprit de Carme.
- Jewelry Product Category Jewelry category including rings, earrings, necklaces, pendants, bracelets, and watches, featuring high-grade jewelry salon selections and fashion jewelry from brands such as Diamonique and Jinka Nezu.
- Health & Diet Product Category Health and wellness category encompassing supplements, health foods, diet foods, health wear, beauty drinks, and health/beauty appliances, featuring brands such as Iyeyan, Hacosco, and Propolis.
- Home & Kitchen Product Category Home and kitchen category including bedding, furniture, storage, kitchen goods, cleaning supplies, eco-friendly products, and disaster preparedness items, featuring brands such as Airweave, Cathy Mom, Kyoto Nishikawa, and Thermos.
- Gourmet / Food Product Category Food and gourmet category including prepared foods, fresh produce, snacks, sweets, beverages, alcoholic drinks, seasonings, and oils, featuring regional Japanese products and brands such as Yoshinoya Gyudon and Rie Coffee.
- Electronics Product Category Electronics category including seasonal appliances, household appliances, kitchen electronics, digital electronics, beauty and health appliances, and audio equipment, featuring brands such as BALMUDA, Toshiba, and Philips.
- Fashion Accessories Product Category Fashion accessories category including handbags, totes, backpacks, underwear, lingerie, sneakers, pumps, wallets, and scarves, featuring brands such as Kipling, Skechers, and Brideless New York.
- Leisure & Hobby Product Category Leisure and hobby category including sports and fitness equipment, outdoor recreation gear, pet products, and media (CDs, DVDs, Blu-rays), featuring brands such as Mizuno and FILA.
- QVC Email Newsletter Email newsletter registration service offering exclusive coupons, event announcements, and daily TSV (Today's Special Value) information for registered members.
- QVC TV App Dedicated television app for watching QVC shopping broadcasts on mobile devices, separate from the general QVC shopping app.
Companies that use QVC Japan
Customer profileSegments1 record
Ideal customer profiles1 record
QVC Japan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
QVC Japan partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
QVC Japan competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
QVC Japan social profiles
Digital presenceQVC Japan financial estimates
Financial estimateRevenue estimate
Valuation estimate
QVC Japan leadership team
Management profileNumber of profiles
Profiles1 record
QVC Japan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
QVC Japan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about QVC Japan
What does QVC Japan do?
QVC Japan operates a multi-channel retail platform that sells consumer products through live television broadcasts, an e-commerce website (qvc.jp), and mobile applications. The product assortment spans beauty, fashion, fashion accessories, health and diet, jewelry, home goods, kitchen items, electronics, leisure/hobby, and gourmet/food categories. The platform also runs promotional programs (TSV, WSV, BIG DISCOVERY), a loyalty program, gift cards, web live shopping, and exclusive guest-producer brands.
Is QVC Japan a public or private company?
QVC Japan is a private company. It is classified as corporate owned and is currently operating.
When was QVC Japan founded?
QVC Japan was founded in 2001. It employs 1,001 to 5,000 people.
Where is QVC Japan based?
QVC Japan is headquartered in Chiba-shi, Japan, in the Asia region.
How does QVC Japan make money?
One revenue line is on record: product Sales.
Does QVC Japan have an API?
No public API is recorded for QVC Japan.
What industry is QVC Japan in?
QVC Japan's product category is TV Shopping / Multi-Channel Retail. Its primary akta.pro industry code is MPACACAD, Live Shopping & Commerce Streaming Platforms. Its NAICS code is 4581 and its SIC code is 5600.