Software Media

What Software Media does

SoftwareMedia.com, Inc. is a US-based, privately held e-commerce retailer of genuine, factory-sealed licensed software founded in 1997 and headquartered at 2939 S Main St, Salt Lake City, Utah. The company operates softwaremedia.com as its primary storefront, supplemented by phone-based sales and a dedicated wholesale division. It is a certified Microsoft Gold Partner and authorized reseller for more than 80 software brands, with core product lines spanning Microsoft Windows, Office, Windows Server, SQL Server, Exchange Server, Visual Studio, Visio, Project, and Publisher, plus security and infrastructure software from Symantec, Trend Micro, Veeam, and VMware.

The underlying technology is a WooCommerce-based e-commerce platform with integrated electronic license-key delivery (keys emailed typically within one hour of purchase), order tracking, customer account management, and physical-fulfillment shipping. Differentiated service features include a Certificate of Authenticity with every purchase, a Price-Match Guarantee with an additional 10% back, retention of purchase/key records for up to two years, and a 60-day return policy on physical products. The platform supports both self-serve consumer transactions and quote-based volume procurement through the Customer Advantage Program.

SoftwareMedia makes money primarily on one-time/perpetual-license sales of software at discounts to MSRP, plus shipping revenue from expedited delivery tiers (Economy through Saturday delivery). Pricing is publicly disclosed at the SKU level for retail purchases, while enterprise/volume pricing is quote-based via the wholesale phone line. Customer segments span consumers, SMBs (primary), enterprises, and resellers/VARs, with operations serving the 48 contiguous US states, Alaska, Hawaii, Puerto Rico, and Canada. The company has no disclosed parent, institutional investors, or funding rounds, and has been independently operated since founding.

Name

Software Media

Legal name

SoftwareMedia.com, INC

Website

https://softwaremedia.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

SoftwareMedia.com is a US-based, Microsoft Gold Partner e-commerce retailer selling genuine, factory-sealed perpetual software licenses (Microsoft, Symantec, VMware, Veeam, Trend Micro) to SMBs, enterprises, resellers, and consumers across North America via online, phone, and electronic delivery channels.

Ownership category

akta.pro rank

Product category

Software Reseller

SIC

Retail-Computer & Computer Software Stores (5734), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

akta.pro secondary industries

IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Software license resale
• Perpetual software licensing
• Microsoft software distribution
• Volume software licensing
• IT software retail

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Software License Sales: One-time perpetual license sales for Microsoft and other software products including Windows, Office, SQL Server, Exchange Server, Visual Studio, and server software. Revenue generated from margin on software sales at discounted prices.
2. Volume/Wholesale Sales: Corporate and volume sales through dedicated wholesale division for resellers, corporations, government entities, and large volume customers. Special pricing and account management provided.
3. Physical Product Shipping: Shipping revenue from multiple delivery options including Budget, Economy, Express 2-Day, Standard Overnight, Priority Overnight 10am, and Saturday delivery services for physical software products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Software Media is an authorized e-commerce reseller of genuine, factory-sealed software licenses. The company sells perpetual (one-time) software licenses from Microsoft, Symantec, Trend Micro, Veeam, and VMware, with electronic delivery of product keys within one hour of purchase. It serves businesses that want to own on-premise software (Windows, Office, SQL Server, Exchange Server, Visual Studio) rather than pay ongoing cloud subscription fees.

Product overview

SoftwareMedia operates as an authorized e-commerce reseller offering genuine, factory-sealed software licenses and Open Licensing programs. The company sells a portfolio of software products across multiple categories: Microsoft operating systems (Windows 7 through Windows 11, Windows Server 2008 R2 through 2025), Microsoft Office suites (Home & Business, Professional in versions from 2013 through 2024 for PC and Mac), individual Microsoft applications (Outlook, Publisher, Visio, Project, Access), development tools (Visual Studio with MSDN subscriptions), database servers (SQL Server), and security/backup solutions from Symantec, Trend Micro, Veeam, and VMware. The business model centers on physical and electronic delivery of license keys with a focus on helping customers avoid counterfeit software. Additional services include Open Licensing for volume customers, electronic delivery within one hour of purchase, and a wholesale Customer Advantage Program for resellers and corporations.

Differentiator

Problem solved

Functional benefit

Products and services

• Microsoft Office Suites Complete office productivity suites including Word, Excel, PowerPoint, Outlook, OneNote, Publisher, Access, and more. Available in Home & Business, Professional, and other editions for PC and Mac platforms. Sold as perpetual licenses.
• Windows Operating Systems Desktop and laptop operating systems including Windows 7, 8.1, 10, and 11 in various editions (Home, Professional, Pro) with 32-bit and 64-bit variants. Available as OEM, retail full version, and upgrade versions with perpetual licensing.
• Windows Server Server operating systems including Windows Server 2008 R2, 2012, 2012 R2, 2016, 2022, and 2025 in Standard and Datacenter editions. Available with various CAL quantities and licensing options.
• SQL Server Microsoft database server software for enterprise data management, business intelligence, and analytics workloads. Sold as perpetual licenses with licensing guidance provided.
• Visual Studio Development environment with MSDN subscriptions and Software Assurance. Includes Professional and Enterprise editions with cross-platform development capabilities for Windows, macOS, iOS, Android, and Linux.
• Microsoft Visio Diagramming and vector graphics application for business and technical diagrams including flowcharts, network diagrams, process maps, and data-linked visualizations.
• Microsoft Project Project management software for planning, scheduling, and resource management of projects. Available in Standard and Professional editions as perpetual licenses.
• Microsoft Publisher Desktop publishing application for creating professional marketing materials including newsletters, flyers, brochures, postcards, and websites.
• Microsoft Outlook Email client and personal information manager with calendar, contacts, and task management features. Includes Exchange ActiveSync support and social connectors.
• Symantec Endpoint Security Enterprise endpoint security solutions including hybrid subscription licenses for device protection with various device count tiers (1-99, 100-499+).
• Trend Micro Security Security and protection software including antivirus, internet security, and endpoint protection solutions from Trend Micro.
• Veeam Backup Solutions Backup and data management solutions including Veeam Backup Essentials for virtual environments with VMware and Hyper-V support, available in Standard, Enterprise, and Enterprise Plus editions for 2, 4, or 6 CPU sockets.
• VMware Virtualization Virtualization software including vSphere for server and desktop virtualization workloads.
• Electronic Delivery Service Digital delivery service for software license keys via email, with keys typically delivered within one hour of purchase. SoftwareMedia retains backup documentation for up to 2 years.
• Microsoft Open Licensing Program Genuine factory direct Microsoft Open Licensing program for volume software procurement by businesses and organizations, with enrollment support and licensing guidance.
• Customer Advantage Program (Wholesale) Wholesale program for resellers, corporations, government, and volume customers offering dedicated pricing, account management, and bulk software procurement.

Quantifiable outcome

• Price Match Guarantee with additional 10% back if legitimate products found elsewhere for less
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• MicrosoftcoreChannel Partner/ Reseller/ DistributorCertified Microsoft Gold Partner with authorized reseller status. Carries full range of Microsoft products including Windows, Office, SQL Server, Exchange Server, Visual Studio, Windows Server, and more. Provides Microsoft Open Licensing program enrollment and software audit support for customers.
• VMwarecoreChannel Partner/ Reseller/ DistributorAuthorized VMware reseller offering vSphere and other VMware virtualization products. Part of VMware partner program.
• SymanteccoreChannel Partner/ Reseller/ DistributorAuthorized Symantec reseller offering Endpoint Protection and other Symantec security products.
• VeeamcoreChannel Partner/ Reseller/ DistributorAuthorized Veeam reseller offering Backup Essentials and other Veeam data protection and backup solutions.
• Trend MicrocoreChannel Partner/ Reseller/ DistributorAuthorized Trend Micro reseller offering security and threat protection software products.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/softwaremedia
• Facebookfacebook.com/softwaremedia
• LinkedInlinkedin.com/company/softwaremedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Software Media