What Fanon does

Fanon d.o.o. is a privately held Croatian manufacturer of compound animal feed, premixes, and cold-pressed oils, headquartered in Petrijanec and operating a 120+ employee workforce across two main production sites (Petrijanec HQ and Kneginec Business Zone). It is the leading Croatian compound feed producer and the country's second-largest oil mill, supplying complete and supplementary feed mixtures for cattle, pigs, poultry, sheep, goats, and rabbits through a portfolio that includes specialty lines built on proprietary processing technologies — OPTICON hydrothermal-pressure treatment, patented LTCL hydrothermal process, HydroFusion Mill, and MultiTec-LC — yielding differentiated products such as Romino (a 100-day young-ruminant concept), OptiGold, FibroFerm, ProfiFerm, Protea's, Microfiber, Innaco, Rupiol CaMILO, and Deukalac UDP (produced under license from Deutsche Tiernahrung Cremer). The company makes money primarily by selling packaged and bulk feed (10–30 kg bags and rinfuza) to Croatian and export farms, supplemented by retail sales through its 17+ Cibo Center stores, cold-pressed oil sales (including the newly launched Petriana consumer brand for the human food market), direct grain and oilseed procurement from Croatian farmers, and fee-based farm management advisory services ("Fanon savjetnici"). GTM combines territorial field sales reps, the Cibo Center retail/franchise channel, sponsorship of industry events (Anuga 2025, EuroTier 2024, sheep/goat breeders consultations), and direct procurement programs for cereals and oilseeds. The certification stack (ISO 9001, HACCP, QS, VLOG non-GMO, FSSC 22000, GMP+, Pastus+, ISCC) supports a 50%+ export share of revenue in 2024, primarily into Southeast Europe and the EU, while a 20+ million EUR multi-phase investment program currently underway at Kneginec is expanding silos, oil and protein capacity, and adding a mariculture feed factory.

Name

Fanon

Legal name

Fanon d.o.o.

Website

https://fanon.hr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Fanon d.o.o. is a Croatian manufacturer of compound animal feed, premixes, and cold-pressed oils, serving over 2,000 domestic farms and export customers in Southeast Europe and the EU through proprietary processing technologies, a 17+ Cibo Center retail network, and direct field sales.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (31111), Animal Food Manufacturing (3111), Fats and Oils Refining and Blending (311225), Soybean and Other Oilseed Processing (311224), Pet and Pet Supplies Retailers (45991), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000), Fats & Oils (2070), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

akta.pro secondary industry

Specialty Small Animal Feed (Rabbits, Guinea Pigs, Ferrets, etc.) (AFADAFAI)

Keywords

• Animal feed manufacturing
• Compound feed mixtures
• Livestock nutrition products
• Cold-pressed oil production
• Agricultural retail network

Headquarters

HQ city

Petrijanec

HQ country

Croatia

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations

Revenue model

1. Animal Feed Manufacturing and Sales: Core business producing complete and supplementary feed mixtures for cattle, pigs, poultry, sheep, goats, rabbits and specialty animals. Includes standard feeds and specialized formulations (Romino, OptiGold, Optilinum S, Deukalac UDP, FibroFerm, ProfiFerm, Microfiber, Protea's, Rilax, Innaco). Revenue from direct sales to farms and through Cibo Center retail network.
2. Oil Production (Uljara/Tvornica Proteina): Second largest oil mill in Croatia producing cold-pressed oils from sunflower, rapeseed, and flax. Own brand Petriana launched at Anuga 2025 for human food market. Also produces oils for animal feed formulations. By-product protein meal used in feed production.
3. Grain and Oilseed Purchasing: Direct purchasing of cereals (barley, wheat, triticale) and oilseeds (sunflower, rapeseed) from Croatian farmers. Seasonal procurement campaigns, summer grain purchases, sunflower and corn purchasing. Provides farmers with immediate payment after document processing.
4. Retail Sales (Cibo Centers): Maloprodajni centri (Cibo Centers) retail network selling animal feed, supplements, equipment and farm supplies directly to small and medium farmers. 17+ locations across Croatia.
5. Farm Management Advisory Services: Fanon savjetnici (Fanon advisors) providing farm management consultation to ensure farm profitability and productivity. Part of value-added service offering to maintain customer relationships.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels8 records

Core offering

Fanon manufactures and sells complete and supplementary animal feed mixtures for cattle, pigs, poultry, sheep, goats, and specialty animals, alongside operating Croatia's second largest oil mill for cold-pressed oils under the Petriana brand. The company distributes products through 17+ Cibo Center retail stores and territorial field sales teams, while also purchasing cereals and oilseeds from Croatian farmers and providing farm management advisory services.

Product overview

Fanon is a Croatian animal feed manufacturer offering a comprehensive portfolio of feed products across multiple animal categories: cattle (Govedarstvo), pig farming (Svinjogojstvo), poultry (Peradarstvo), sheep and goats (Ovce i koze), rabbits and hares (Kunići i zečevi). The core offering includes standard complete and supplementary feed mixtures, premixes (vitamin-mineral mixtures), and specialty products. The specialty portfolio includes innovative products like Romino (a feeding concept for young ruminants covering the first 100 days), Rupiol CaMILO (energy-protein bypass supplement), Deukalac UDP (milk yield enhancer), OptiGold (processed corn-soybean mixture), Optilinum S (omega-3 and fermentable fiber source), FibroFerm (fermentable fiber source), ProfiFerm (non-GMO treated feed), Rilax (antioxidant and omega-3 blend), Protea's and Microfiber (omega-3 and fiber supplements), and Innaco (mineral program for pigs). Fanon has also expanded into human food with the Petriana cold-pressed oil brand. The company operates Cibo Centri retail centers and provides grain/oilseed procurement, agricultural consulting, and crop cooperation services. The business operates through multiple divisions including animal feed production, oil mill/protein factory, grain silos, and retail operations.

Differentiator

Problem solved

Functional benefit

Brands

• Cibo centri: Fanon's retail store network across Croatia offering animal feed, equipment, and farm supplies.
• Petriana
• Capra
• Ovina
• Romino
• Rupiol CaMILO
• Deukalac UDP

Products and services

• Cattle feed (Govedarstvo) Complete and supplementary feed mixtures for dairy and beef cattle across all production stages, formulated to optimize milk yield, rumen health, and reproductive performance for Croatian cattle farmers.
• Pig feed (Svinjogojstvo) Complete and supplementary feed mixtures for pig producers from breeding to fattening, addressing intestinal health, litter size, and feed conversion for commercial and traditional breed operations.
• Poultry feed (Peradarstvo) Natural chicken and hen feed without soy and GMO including Pile moje malo, Pile moje veliko, and Zlatno jaje, using high-protein sunflower as protein source for quality meat and egg production.
• Sheep and goat feed (Ovce i koze) Products under Capra and Ovina brands including Romino Lamb, Ovina M series, and Super Ovina supplements for sheep and goat producers focused on milk, cheese, and meat production.
• Rabbit and specialty animal feed (Kunići i zečevi) Specialty feed formulations for rabbits and other specialty animal producers requiring species-specific nutrition.
• Romino 100-day feeding concept Complete feeding concept for young ruminants covering the first 100 days of life, promoting early solid food consumption, rumen inoculation with anaerobic microorganisms, and proper rumen development.
• Deukalac UDP Specialty feed produced using Opticon technology for increasing milk yield in dairy cows, licensed from Deutsche Tiernahrung Cremer GmbH & Co. KG, Germany's largest animal feed manufacturer.
• OptiGold Processed corn and full-fat soybean mixture using OPTICON hydrothermal-pressure treatment featuring 65% starch hydrolysis, GMO-free formulation for enhanced digestibility.
• Optilinum S Specialty feed for breeding sows and gilts processed using OPTICON technology, providing essential omega-3 fatty acids and fermentable fibers to improve reproductive characteristics.
• FibroFerm Plant-based source of fermentable fibers with high crude fiber, NDF, and ADF content produced using patented Opticon technology. Winner of EuroTier 2014 Silver Innovation Medal.
• ProfiFerm Non-GMO specialty feed produced using patented LTCL hydrothermal treatment that increases digestibility and eliminates antinutritional factors.
• Rilax Antioxidant and omega-3 rich specialty feed combining full-fat flaxseed and rice bran, processed using HydroFusion Mill Process, rich in lignans and gamma-oryzanol for healthy, productive animals.
• Protea's Hydrothermic-treated mixture of flaxseed and high-protein sunflower meal fraction providing essential omega-3 fatty acids and fermentable fibers; reported to increase milk production by up to 3 liters per day.
• Microfiber High-fiber specialty feed for breeding sows (minimum 40% fiber) produced using modular processing technology that creates an FF complex through deep oil integration, providing omega-3 fatty acids and structural fibers.
• Innaco Special mineral and supplementary feed program for sows, piglets, and fattening pigs developed with INNACO FaserMineral technology, complementing cereals and protein components optimally.
• Rupiol CaMILO Energy-protein supplement in bypass form for ruminant rations produced through saponification of cold-pressed oil, containing calcium salts of fatty acids and glycerol to improve milk fatty acid profile.
• IPE Krmiva (IPE 440 OMEGA and IPE 460 CORN) New feed mixture with ideal ratio of rumen-degradable and bypass protein, even rumen degradation dynamics, optimal essential amino acid ratio, and hydrothermic treatment. Available in IPE 440 OMEGA and IPE 460 CORN variants.
• Cibo Centri retail network 17+ Fanon-owned retail centers across Croatia offering animal feed, supplements, equipment, and farm supplies, with delivery, expert advice, and farm management consulting to small and medium farmers.
• Petriana cold-pressed oils Brand of cold-pressed oils from rapeseed, sunflower, and flaxseed produced at Fanon's oil mill, representing Fanon's first entry into the human food segment with premium packaging.
• Premixes (vitamin-mineral mixtures) Vitamin-mineral premix mixtures sold alongside complete and supplementary feeds for on-farm mixing and supplementation across livestock categories.
• Grain and oilseed procurement service Direct purchasing of barley, wheat, triticale, sunflower, rapeseed, and corn from Croatian farmers at the Petrijanec factory and Kneginec silo with immediate payment processing.
• Fanon savjetnici (farm management advisory) Farm management consulting service provided by Fanon advisors to ensure farm profitability and productivity, including nutrition planning and operational support for livestock operations.

Quantifiable outcome

• Up to 3 liters more milk per day for dairy cows using Protea's product
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Croatian Chamber of Economy (HGK)coreGTM or Marketing Partner · 4 October 2025HGK supported Fanon's participation at Anuga 2025, the world's largest food and beverage fair in Cologne. Fanon presented their Petriana brand of cold-pressed oils on the Croatian joint booth organized by HGK, strengthening their presence in the food sector and establishing contacts with distributors and partners across Europe.
• ForFarmerscoreStrategic or Co-development Partner · 19 August 2025ForFarmers, a leading European animal feed company, conducted a 3-day working visit to Fanon. The partnership focuses on innovations and collaboration in animal nutrition. ForFarmers is recognized globally for science-based approach, sustainability commitment, and continuous innovation - values aligned with Fanon's mission. Fanon's new production complex in Kneginec was presented along with protein-based feeding solutions, fat and oil mixtures for dairy cows, and Romino concept for young ruminants.
• Deutsche Tiernahrung Cremer GmbH & Co. KGcoreOEM/ Whitelabel/ Licensing PartnerFanon produces Deukalac UDP products under license from Deutsche Tiernahrung CremerGmbH & Co. KG, the largest German animal feed manufacturer. The license covers production of this unique product for increasing milk yield in dairy cows using Opticon technology without additives.
• Agricultural Faculty ZagrebminorStrategic or Co-development PartnerAgricultural Faculty experts initiated and support the Association of Banijska šara pig breeders. Fanon collaborates with the faculty and provides special feed formulations for traditional breeds like Banijska šara and Crna slavonska svinja.
• Udruga uzgajivača svinja 'Banijska šara'minorStrategic or Co-development PartnerAssociation for preservation and improvement of Banijska šara native pig breed. Fanon provides special feed formulations for traditional outdoor pig farming and supports the association's efforts to preserve genetic diversity and traditional livestock farming in Croatia.
• Hrvatski savez uzgajivača ovaca i kozaminorGTM or Marketing PartnerCroatian Sheep and Goat Breeders Association. Fanon sponsors the annual consultation of sheep and goat breeders, presenting innovative feed solutions and nutrition products for small ruminants.
• Hrvatska agencija za poljoprivredu i hranu (HAPIH)minorGTM or Marketing PartnerCroatian Agency for Agriculture and Food. Co-organizer of sheep and goat breeders consultation where Fanon participates as sponsor.
• Udruga uzgajatelja posavske kukmaste kokoši 'Kukmica'minorStrategic or Co-development PartnerAssociation for breeding Posavska kukmasta kokoš chicken breed. Fanon sponsors small animal exhibitions and supports preservation of native animal breeds.
• Društvo za uzgoj malih životinja Križevci 1974minorGTM or Marketing PartnerSociety for breeding small animals in Križevci since 1974. Fanon sponsors their annual exhibition during the 26th Crafts and Economic Fair of Koprivnica-Križevci County.

Scale indicators11 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• Agrifirm: Royal Agrifirm is a Dutch agricultural cooperative providing compound feed, premixes, and crop solutions across Europe, including in Central and SE Europe. As a cooperative-led mid-cap feed manufacturer competing in similar livestock segments, it is a strong direct peer for Fanon's scale and channel profile.
• ForFarmers: ForFarmers is a leading European compound feed and animal nutrition company headquartered in the Netherlands, with multi-million-ton feed volumes across NL/DE/UK/Belgium/Poland. In August 2025 it ran a three-day innovation working visit at Fanon, validating Fanon as a regional peer collaborating on protein-based feeding solutions, fat/oil mixtures, and young-ruminant nutrition.
• Alltech: Alltech is a global animal nutrition company specializing in feed additives, premixes, and specialty ingredients with strong European manufacturing. Its focus on specialty/scientific feed solutions mirrors Fanon's positioning around proprietary processing technologies (OPTICON, LTCL, HydroFusion).
• De Heus Animal Nutrition: De Heus is a Dutch-headquartered global animal feed manufacturer competing across livestock, poultry, and aquaculture feed, with strong CE/SE Europe presence through acquisitions. As a fellow mid-sized European compound-feed player investing in proprietary processing and adjacent oilseed/oil activities, De Heus is one of the closest direct comparables to Fanon.
• Deutsche Tiernahrung Cremer: Deutsche Tiernahrung Cremer is Germany's largest animal feed manufacturer and Fanon's direct licensor for the Deukalac UDP premium dairy product. The licensing relationship plus Cremer's domestic manufacturing base makes it both a peer and a strategic dependency for Fanon's specialty dairy offering.

Broad incumbents

• ADM Animal Nutrition: ADM Animal Nutrition is one of the world's largest animal feed manufacturers with broad livestock, pet, and aquaculture portfolios, plus oilseed processing. It competes with Fanon on both feed manufacturing and oilseed/oil value chain integration, making it a broad but relevant incumbent comparable.
• Cargill Animal Nutrition: Cargill is a global agribusiness with a sizable animal nutrition and feed business spanning premixes, compound feed, and specialty ingredients across 40+ countries. As a broad incumbent, it competes with Fanon internationally on specialty feed ingredients and is referenced as the type of pan-European/multinational competitor Fanon faces in SE Europe.
• Nutreco: Nutreco (parent of Trouw Nutrition and Skretting) is a global leader in animal nutrition and aquaculture feed with deep R&D and premix capabilities. The Skretting aquaculture division is especially relevant given Fanon's planned Phase 3 mariculture feed factory in Kneginec.

Emerging players

• Lallemand Animal Nutrition: Lallemand Animal Nutrition is a specialty microbial and yeast-based feed additive supplier serving livestock producers globally. It competes with Fanon in the adjacencies of rumen health, fiber utilization, and specialty feed additives that underpin Fanon's premium product positioning.
• BioMar: BioMar is one of the world's leading aquaculture feed producers, with significant EU operations. Highly relevant as Fanon is investing ~€20M+ in a dedicated fish-feed production line at Kneginec, making BioMar a primary global peer into which Fanon's mariculture ambitions will compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwZ1gbpNbi4ZFaS3w9hMKwg
• Facebookfacebook.com/fanonhrvatska
• LinkedInlinkedin.com/company/fanon

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fanon