Drive Innov

What Drive Innov does

Drive Innov (legal entity AUTO-ECOLE ONLINE SAS) is a French driving-school network headquartered in Chambéry that operates six owned agencies across the Auvergne-Rhône-Alpes region (Valence, Portes-lès-Valence, Lyon, Chambéry, Saint-Étienne, Villefranche-sur-Saône) and is extending nationally through a franchise model. Founded in 2015 by Yohann Berthe, the company offers a full driving-education portfolio spanning code de la route subscriptions (€19.90–€39.90/month), Permis B packages in manual and automatic transmission across Driver, AAC, and Premium tiers (€1,349–€2,154), motorcycle permits (A1/A2, €999–€1,148), Taxi/VTC driver certification, and ECSR instructor training (CCP1/CCP2), with financing via CPF, OPCO Mobilités, and 3-4x installments through Alma.

The technology stack is centered on a proprietary ERP certified to NF-525 and LNE standards for cash management, a proprietary micro-learning platform, an internally developed student portal integrating Code Rousseau and Zenoto, 360° instructional videos, and government-homologated driving simulators. Drive Innov was the first French auto-école to deploy an electric vehicle with dual controls in 2015, and all agencies now operate electric fleets. The company also sells electric bikes, scooters, and motorized vehicles via its e-boutique and runs a corporate division (Drive Innov Pro) delivering écoconduite and professional road-risk prevention training to enterprises and local authorities.

Revenue is generated through one-time driving-license packages, recurring code subscriptions, professional training fees, hardware sales, vehicle intermediation commissions, and franchise/licensing royalties. The company's two principal differentiators are specialized pedagogy for neuroatypical learners (DYS, TDAH, TSA) validated by France 3 television coverage, and an RSE commitment that plants two trees per enrollment via Reforest'Action. Certifications include Qualiopi (Certificat 03789, AFNOR), Label Qualité des Auto-Écoles, NF-525, LNE, and GDPR-compliant data handling.

Name

Drive Innov

Legal name

AUTO-ECOLE ONLINE SAS

Website

https://drive-innov.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Drive Innov is a French driving-school network operating six owned agencies across Auvergne-Rhône-Alpes with a franchise model, offering Permis B, motorcycle, code, and professional training, plus corporate écoconduite, supported by proprietary ERP, simulators, and a franchise-ready operating system.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Driving School Services (Permis B): Core revenue from driving lessons and training packages for car driving license (permis B), including manual and automatic transmission options. Revenue generated through upfront package purchases.
2. Motorcycle Permits: Training for motorcycle licenses A1 and A2, priced between 999€ and 1,148€.
3. Code (Theory) Training: Online code de la route training with monthly subscriptions ranging from 19.90€ (1 month) to 39.90€ (6 months).
4. Taxi/VTC Driver Training: Professional training for becoming taxi or VTC (ride-hailing) drivers.
5. Corporate Training (Drive Innov Pro): Enterprise training for écoconduite and road risk prevention for businesses and public organizations.
6. ECSR Teacher Training: Training to become a driving instructor (Enseignant de la Conduite et de la Sécurité Routière), including CCP1 and CCP2 certifications.
7. Electric Vehicles and Equipment Sales: Online sales of electric bikes, scooters, and motorized vehicles through the e-boutique.
8. Vehicle Intermediation: Intermediation services for selling motorized vehicles.
9. Franchise Fees: Revenue from franchise model for expanding Drive Innov network across France.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Drive Innov operates a multi-agency driving school network delivering car and motorcycle license training, online road-code theory subscriptions, professional taxi/VTC and driving-instructor certifications, and B2B eco-driving and road-risk-prevention training. Its offering combines in-person lessons with technology-enabled learning through government-homologated driving simulators, a proprietary micro-learning platform, and an internally developed ERP/Student Portal.

Product overview

Drive Innov operates as a multi-agency driving school network offering comprehensive driver training and related services across the Auvergne-Rhône-Alpes region. The portfolio comprises three main product lines: (1) Driver licensing packages (Permis B in manual and automatic, motorcycle permits A1/A2) available in three tiers (Driver standard, AAC accompanied driving, PREMIUM comprehensive); (2) Professional certification training for driving instructors (ECSR) and taxi/VTC drivers; and (3) Technology-enhanced learning tools including government-homologated driving simulators, a micro-learning platform, 360° instructional videos, and an online code (road rules) subscription service. The offering is unified through a proprietary student portal (Espace client) that integrates scheduling, messaging, third-party code learning (Code Rousseau), stress management (Zenoto), and file transfer. The company also sells electric vehicles, electric bikes, and electric scooters through its e-boutique.

Differentiator

Problem solved

Functional benefit

Products and services

• Formule Driver boîte manuelle

Quantifiable outcome

• Zero CO2 emissions during simulator-based initial driving lessons
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Reforest'ActioncoreStrategic or Co-development Partner · 1 January 2015Environmental partnership for tree planting. Each student enrollment results in planting two trees in France through Reforest'Action. This RSE initiative is a core differentiator and marketing message for Drive Innov.
• EcosiaminorStrategic or Co-development PartnerSearch engine partnership enabling tree planting with each search. Drive Innov uses Ecosia as its default search engine, contributing to environmental sustainability goals.
• OPCO MobilitésminorChannel Partner/ Reseller/ DistributorProfessional training fund operator (Opérateur de Compétences) for the mobility sector. Handles financing for taxi/VTC and driving instructor training programs.
• CPF (Compte Personnel de Formation)minorChannel Partner/ Reseller/ DistributorGovernment professional training account system allowing learners to finance driving license and professional training through accumulated training credits.
• France 3minorOthersPublic television broadcaster that produced a feature story on Drive Innov's specialized work with neuroatypical students (DYS, TDAH, TSA), providing significant media credibility and brand exposure.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ornikar: France's leading online-first driving school platform offering code de la route subscriptions and hybrid driving lessons. Directly comparable to Drive Innov on Permis B and code training, but with a national digital footprint rather than a regional owned-agency model.
• En Voiture Simone: French driving school chain targeting a specific learner segment (originally women) with relaxed-pace pedagogy and multi-city presence. Comparable to Drive Innov in using a niche learner focus as a brand differentiator and in offering both online and in-car instruction.
• Code Rousseau: Major French publisher of code de la route training materials and online exam-prep platform. Drive Innov is already a Code Rousseau integration partner, and the two compete/collaborate in the theory-test subscription category.
• Auto-Ecole.net: Online-driven French driving school platform offering code subscriptions and driving lesson packages. Comparable to Drive Innov's e-boutique and Code en ligne offerings, with a national digital presence.

Broad incumbents

• CER - Centres d'Education Routière: One of the largest established French driving school networks with hundreds of affiliated agencies. Comparable to Drive Innov as a multi-site auto-école operator but at much greater scale and without Drive Innov's neuroatypical specialization or proprietary tech emphasis.
• ECF - École de Conduite Française: Long-standing national French driving school network with broad geographic coverage. Comparable on core Permis B training but operates as a broad incumbent rather than a specialized, tech-led regional operator like Drive Innov.

Emerging players

• Objectifcode: Online code de la route exam preparation platform operating across France. Comparable as an emerging digital competitor in the theory-test preparation category where Drive Innov also sells subscriptions (€19.90–€39.90).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/driveinnov
• YouTubeyoutube.com/channel/UCiiEqzCSO6tOjLeejDNs_rw
• Facebookfacebook.com/driveinnov
• LinkedInlinkedin.com/company/drive-innov
• Instagraminstagram.com/driveinnov
• TikToktiktok.com/@driveinnov

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drive Innov