Dene Healthcare

What Dene Healthcare does

Dene Healthcare Limited is a UK-based, vertically integrated support services provider serving General Practice (GP) surgeries and Primary Care Networks (PCNs) from its headquarters in Yeadon. The company supplies medical consumables and pharmaceutical products, complementary professional and back-office services (training, diagnostics, premises development), and a portfolio of digital services including web hosting, IT support, and bespoke websites. Its stated positioning is as a specialist integrated supplier to UK primary care, with the company reporting approximately 15 years of operating history.

The technology backbone is proprietary and built around practice operations: a web-based Stock Control System, a Bespoke Online Procurement portal, Spend Analysis tools, Automated Product Replenishment, and a Standing Order Suggestion System, all surfaced through the company's "Zebrafish" website platform. Recent product introductions — fixed-price website packages branded Our Medical (£550), Our NHS (£950), and Our Surgery (£850) — extend the platform into low-ACV digital subscriptions for individual practices.

Revenue is generated across multiple streams: one-time medical and pharmaceutical supply sales, recurring digital/web services subscriptions, professional services for training and premises development, and procurement services. Customers are exclusively UK primary-care providers, with an addressable market of roughly 6,993 GP practices and 1,250 PCNs. Fulfillment is supported by a logistics partnership with DPD, and the company has publicly committed to a Net Zero by 2030 target. Industry recognition includes four "Medical Supplier of The Year" awards plus National Business Leader, Scoot Headline, Hand On Heart, and Practice Index accolades.

Name

Dene Healthcare

Legal name

Dene Healthcare Limited

Website

https://denehc.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Dene Healthcare is a UK-based, vertically integrated supplier of medical consumables, pharmaceutical products, digital/web services, training, diagnostics, and premises support to General Practice surgeries and Primary Care Networks (PCNs), powered by its proprietary Zebrafish platform and stock-control tooling.

Ownership category

akta.pro rank

Product category

Healthcare Procurement & Supplies Services

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Services-Prepackaged Software (7372)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

Keywords

• Medical supplies distribution
• General practice services
• Healthcare procurement solutions
• GP digital services
• Premises development healthcare

Headquarters

HQ city

Yeadon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Supplies and Consumables: Sale of medical equipment, pharmaceutical products, diagnostics, and consumables to General Practice surgeries
2. Digital Services: IT support, website development, hosting, and digital services for GP practices
3. Training Services: Staff training, e-learning, and professional development for General Practice compliance and improvement
4. Premises Development: Planning, design, refits, refurbishments, and new builds for GP surgeries including soft fittings
5. Procurement Services: Simplifying procurement, receipt, and finance management for General Practice

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Dene Healthcare is an integrated support services supplier that provides UK General Practice surgeries and Primary Care Networks with medical and pharmaceutical supplies, diagnostic equipment, digital/IT services, training, CQC compliance support, back-office and procurement services, and premises development. It bundles these offerings with bespoke online procurement, web- and tablet-based stock control, spend analysis, automated replenishment, and standing order suggestion tooling to consolidate multiple GP supplier relationships under one provider.

Product overview

Dene Healthcare operates as an integrated services supplier exclusively serving UK general practice and PCNs. The company offers a suite of products and services organized into seven core categories: Medical/Pharmaceutical supplies, Digital services (including website development and hosting via three branded packages - Our Medical at £550, Our NHS at £950, and Our Surgery at £850), Training, Diagnostics, Back Office support, Maintenance, and Premises Development. Their flagship website hosting products are built on their Zebrafish platform and are complemented by equipment sales (ECG machines, ambulatory BP, spirometry), stock control systems, procurement services, and premises redesign capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Our Medical Website Package One-time/perpetual license website design and hosting package for medical practices, priced at £550, including tailored design and unlimited updates, delivered on the Zebrafish platform.
• Our NHS Website Package One-time/perpetual license website design and hosting package for NHS practices, priced at £950, including standard design and standard updates, built on the Zebrafish platform.
• Our Surgery Website Package One-time/perpetual license website design and hosting package for general surgery practices, priced at £850, including customised design, built on the Zebrafish platform.
• Medical Supplies Sale and supply of medical equipment and consumables to UK General Practice surgeries, including ECG machines, ambulatory BP monitors, and spirometry devices.
• Pharmaceutical Supplies Supply of pharmaceutical products and consumables to UK General Practice surgeries.
• Digital Services Subscription-based IT services for GP practices covering website development, upgrades, advice, installations, remote support, and hosting.
• Training Services Professional training services for GP practices covering service redesign, defibrillator and CPR training, e-learning, staff training, and premises redesign.
• Diagnostics Diagnostic equipment sale, servicing, and support for GP practices, including remote and on-site demonstrations.
• Back Office Services Administrative and back-office support services for GP practices including stock control and standing order management.
• CQC Support Support services to help GP practices achieve and maintain Care Quality Commission compliance and other regulatory requirements.
• Premises Development Project-based specialist premises services for GP practices including planning, design, refits, refurbishments, new builds, and soft fittings.

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• DPDcoreOthersDPD has been selected as Dene Healthcare's fulfillment partner of choice. DPD has the largest fleet of electric vehicles in the UK and is taking steps to create a sustainable haulage model. This partnership supports Dene Healthcare's commitment to achieving net zero by 2030.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Alliance Healthcare: UK pharmaceutical and healthcare products distributor (part of Walgreens Boots Alliance). Overlaps with Dene's medical supplies distribution to primary care but operates as a large incumbent across pharmacy and broader healthcare, not GP-specialist.
• Henry Schein: Global distributor of medical, dental, and healthcare supplies with UK operations. Comparable to Dene's wholesale medical supplies stream but operating at much greater scale and across broader healthcare segments beyond UK primary care.

Direct peers

• EMIS Group: UK provider of clinical software, digital services, and IT support to GP practices. Comparable to Dene's digital services, website, and IT support lines serving the same NHS GP customer base.
• MidMeds: Online medical supplies retailer focused on UK GP surgeries and primary care providers. Directly comparable to Dene's core medical supplies and consumables stream targeting the same NHS customer segment.
• Practice Index: UK platform providing GP practices with supplier directories, benchmarking, and back-office services. Comparable to Dene's integrated support offering and notably is listed among Dene's industry award partners.
• Reliance Medical: UK manufacturer and distributor of medical supplies and consumables serving primary care, first aid, and clinical customers. Comparable to Dene's medical supplies revenue stream targeting similar UK healthcare buyers.
• TPP (The Phoenix Partnership): UK health IT vendor supplying clinical software and digital infrastructure to GP practices. Comparable to Dene's digital services and hosted website products delivered to the same primary care customer segment.
• Williams Medical Supplies: UK-based medical supplies distributor serving GP practices and primary care. Closely comparable as a same-vertical specialist medical supplier competing for the same NHS GP customer base as Dene Healthcare.

Emerging players

• Doccla: UK virtual care and remote monitoring provider working with NHS primary care and PCNs. Comparable as a technology-enabled partner to GP practices and PCNs, intersecting with Dene's digital services front-door and procurement platform value proposition.
• eConsult (eConsult Health): UK provider of digital front-door and triage platforms for NHS GP practices. Comparable to Dene's digital services and website front-door offerings but specialised in patient-facing triage rather than the full integrated supplies-plus-digital bundle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/denehealthcare
• LinkedInlinkedin.com/company/dene-healthcare
• Facebookfacebook.com/DeneHealthcareLtd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dene Healthcare