DiaDent
DiaDent is a Korea-founded dental manufacturer selling endodontic consumables (Gutta Percha, paper points, sealers), small equipment (obturation devices, ultrasonic activators, curing lights), and cosmetic/restorative materials through direct e-commerce and 900+ dealers across 127 countries, serving licensed dental professionals in the US and Canada.
- Company typePrivate
- Founded1985
- HeadquartersBurnaby, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What DiaDent does
DiaDent Group International is a South Korea-headquartered dental products manufacturer founded in 1985, operating through three regional entities: DiaDent Group International (Korea, global HQ and manufacturing), DiaDent Group International Inc. (Canada, North American sales and distribution out of Vancouver/Burnaby), and DiaDent Europe B.V. (Netherlands, established 2005). The company designs and manufactures endodontic consumables and small dental equipment, with its core franchise centered on Gutta Percha and Paper Points sold in multiple variants (ISO sizes, mm-marked, tapered for ProTaper/WaveOne/System GT), supplemented by endodontic materials (Dia-ProSeal epoxy resin sealer, Dia-Root Bio Sealer bioceramic MTA sealer, Diapex Plus calcium hydroxide, Dia-Prep Pro EDTA), small equipment (Duo-Gun cordless obturation device, Dia-Ultrasonic dual-frequency endo activator, D-Lux+ dual-wavelength curing light), and a newer cosmetic/restorative and impression material portfolio (DiaFil nanohybrid composite, Dia-X Bond Universal, Dia-X SIL VPS impression material).
DiaDent sells through two principal channels: a direct-to-consumer e-commerce storefront on diadent.com restricted to licensed dental professionals, students, and hygienists in the US and Canada (with free shipping thresholds and account-based pricing), and a global authorized dealer network of over 900 dealers serving 127 countries, including major tier-1 dental distributors (Henry Schein, Benco, Patterson, Burkhart, Darby, Sinclair, Clinical Research Dental). The business model is predominantly one-time product sales of consumables and hardware, supplemented by volume promotions (Buy 1 Get 1 Free, bundle deals), free shipping incentives, and a dedicated Endo Resident Program offering over 40% off MSRP to endodontic residents at Canadian and US universities as a customer-acquisition and loyalty tool. The company is privately held, founder/management controlled with no disclosed institutional or venture backing, and holds ISO 9001 (1998), CE Mark (1998), and KFDA (2003) certifications.
DiaDent firmographics
Firmographics- Name
- DiaDent
- Legal name
- DiaDent Group International Inc.
- Website
- https://diadent.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DiaDent is a Korea-founded dental manufacturer selling endodontic consumables (Gutta Percha, paper points, sealers), small equipment (obturation devices, ultrasonic activators, curing lights), and cosmetic/restorative materials through direct e-commerce and 900+ dealers across 127 countries, serving licensed dental professionals in the US and Canada.
- Ownership category
- akta.pro rank
DiaDent industry classification
Industry- Product category
- Endodontic Dental Materials and Equipment
- NAICS
- Dental Equipment and Supplies Manufacturing (339114), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)
- SIC
- Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
Keywords
Where DiaDent is headquartered
LocationHeadquarters
- HQ city
- Burnaby
- HQ country
- Canada
- HQ region
- North America
Offices4 records
Markets served
DiaDent business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Dental Consumables and Materials: One-time product sales of dental consumables including gutta percha points, paper points, endodontic sealers, impression materials, bonding agents, and restorative materials. Products are sold in various package sizes through e-commerce and authorized dealers.
- Small Dental Equipment: Sales of cordless dental equipment including obturation devices (Duo-Gun, Duo-Pen), ultrasonic activators, curing lights, and accessories. Equipment sales include accessories and replacement parts.
- Volume Discounts and Promotions: Company offers bulk purchase promotions such as 'Buy 1 Get 1 Free', 'Buy 2 Get 1 Free', and bundle deals on various products to drive volume purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for dental professionals |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
DiaDent product offering
Product offeringCore offering
DiaDent manufactures and distributes endodontic materials, dental consumables, and small dental equipment for licensed dental professionals worldwide. The company's product portfolio includes gutta percha points, paper points, endodontic sealers, obturation devices (Duo-Gun), ultrasonic cleaners (Dia-Ultrasonic), curing lights (D-Lux+), and cosmetic/restorative materials. Sales are fulfilled through an authorized dealer network of 900+ resellers in 127 countries, with direct e-commerce in the US and Canada.
Product overview
DiaDent Group International is a dental materials manufacturer offering a comprehensive portfolio of endodontic products organized into core product lines and supporting equipment. The core offering centers on Gutta Percha and Paper Points in multiple variants (ISO standard, mm-marked, accessory sizes, and taper-specific formulations like .04, .06, ProTaper, WaveOne, System GTP) designed to complement various rotary file systems. Endodontic Materials include bioceramic sealers (Dia-Root Bio Sealer, Dia-ProSeal Epoxy Resin), calcium hydroxide medicaments (Diapex Plus, DiaPaste), EDTA chelating agents (Dia-Prep Pro), and MTA repair materials (Dia-Root Bio MTA). Small Equipment encompasses cordless obturation devices (Duo-Gun, Duo-Pen), ultrasonic activators (Dia-Ultrasonic), and curing lights (D-Lux+). Cosmetic & Restoratives include nanohybrid composites (DiaFil), bonding agents (Dia-X Bond Universal, DiaPlus), etching gels (DiaEtch), and impression materials (Dia-X SIL VPS). All products serve dental professionals in US and Canada through authorized dealers.
Differentiator
Problem solved
Functional benefit
Products and services
- Gutta Percha Points Endodontic filling points used in root canal obturation procedures, sold to licensed dental professionals and endodontists.
- Paper Points Absorbent paper points used to dry root canals during endodontic treatment, marketed to dentists and endodontists.
- Endodontic Sealers
- Duo-Gun Obturation Device Handheld obturation device used by endodontists to backfill root canals with heated gutta percha.
- Dia-Ultrasonic Cleaner Ultrasonic cleaning unit used in dental practices to clean instruments and small equipment, sold to dental clinics.
- D-Lux+ Curing Light LED curing light used by dentists to cure light-activated composite and restorative materials.
- Cosmetic and Restorative Materials Restorative and cosmetic dental materials used by dentists for general restorative procedures, extending DiaDent's offering beyond endodontics.
Quantifiable outcome
- Temperature reaches 200°C within 15 seconds in Duo-Gun obturation device
- +3 more outcomes
Companies that use DiaDent
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
DiaDent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
DiaDent partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, major, specialty and minor.
- Henry Schein DentalcoreMajor authorized dealer for DiaDent products in both US and Canada markets. Henry Schein is one of the largest distributors of dental supplies and equipment worldwide.
- Benco DentalcoreAuthorized US dealer for DiaDent endodontic products and equipment. One of the largest independent dental distributors in the United States.
- Patterson DentalcoreAuthorized dealer for DiaDent products in both US and Canada. Patterson is a major dental supply company serving dental professionals.
- Burkhart DentalmajorAuthorized US dealer for DiaDent dental products and consumables.
- Darby DentalmajorAuthorized US dealer for DiaDent products.
- Sinclair DentalmajorAuthorized Canadian dealer for DiaDent products.
- Clinical Research DentalspecialtyAuthorized Canadian dealer specializing in obturation equipment and DiaDent products.
- Dental Advisor (Product Evaluations)minorThird-party clinical evaluation organization that has published evaluations of DiaDent products including DiaFil, Duo-Gun, Duo-Pen, and Dia-Root Bio Sealer.
Scale indicators4 records
Recent moves12 records
Expansion highlights5 records
DiaDent competitors and assessment
Company assessmentDirect peers
- Ultradent Products:
- Coltene: Coltene is a dental materials and endodontic consumables manufacturer offering gutta percha, paper points, sealers, and rotary files that closely mirror DiaDent's core endodontic product portfolio.
Broad incumbents
- Dentsply Sirona: Dentsply Sirona is one of the largest dental equipment and consumables manufacturers globally, with a broad endodontic portfolio including gutta percha, sealers, files, and small equipment that directly overlaps DiaDent's offering.
- Kerr (Envista): Kerr, part of Envista Holdings, manufactures endodontic materials, sealers, and restorative composites that directly compete with DiaDent's endodontic and cosmetic/restorative product lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
DiaDent social profiles
Digital presenceDiaDent compliance and trust
Trust signalCompliance2 records
DiaDent financial estimates
Financial estimateRevenue estimate
Valuation estimate
DiaDent leadership team
Management profileNumber of profiles
DiaDent subsidiaries and ownership
Company hierarchySubsidiaries2 records
DiaDent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DiaDent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DiaDent
What does DiaDent do?
DiaDent manufactures and distributes endodontic materials, dental consumables, and small dental equipment for licensed dental professionals worldwide. The company's product portfolio includes gutta percha points, paper points, endodontic sealers, obturation devices (Duo-Gun), ultrasonic cleaners (Dia-Ultrasonic), curing lights (D-Lux+), and cosmetic/restorative materials. Sales are fulfilled through an authorized dealer network of 900+ resellers in 127 countries, with direct e-commerce in the US and Canada.
Is DiaDent a public or private company?
DiaDent is a private company. It is classified as unknown and is currently operating.
When was DiaDent founded?
DiaDent was founded in 1985. It employs 11 to 50 people.
Where is DiaDent based?
DiaDent is headquartered in Burnaby, Canada, in the North America region.
How does DiaDent make money?
Three revenue lines are on record. Dental Consumables and Materials are the primary driver. The others are small Dental Equipment and volume Discounts and Promotions.
Who are DiaDent's main competitors?
Direct peers on record are Ultradent Products and Coltene. Broad incumbents are Dentsply Sirona and Kerr (Envista).
Does DiaDent have an API?
No public API is recorded for DiaDent.
What industry is DiaDent in?
DiaDent's product category is Endodontic Dental Materials and Equipment. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening). Its NAICS code is 339114 and its SIC code is 3843.