TVBUSA
TVB (USA), Inc. distributes Cantonese and Chinese-language television programming to the North American Chinese-speaking diaspora through nine linear TV channels, the TVBAnywhere streaming platform, and live concert events, operating as the US subsidiary of Hong Kong-listed TVB Group.
- Company typePrivate
- Founded1984
- HeadquartersNorwalk, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What TVBUSA does
TVB (USA), Inc. (d/b/a TVBUSA) is the North American operating subsidiary of Hong Kong-listed TVB Group (HKEX: 0511), distributing Cantonese and Chinese-language television programming to the Chinese-speaking diaspora in the United States and Canada. Founded in 1984 and headquartered in Norwalk, California, the company operates a multi-channel broadcast and streaming platform anchored by TVBAnywhere, a direct-to-consumer streaming service, and nine dedicated linear TV channels (TVB1, TVBe, TVB Drama, TVB News, TVBJ1 NY, TVBJ2 LA, TVB SF Jade Cable, TVB Vietnam, TVB Pearl Drama) distributed across major US metropolitan markets and Canada. The technology stack centers on the TVBAnywhere streaming platform (recently relaunched with a new interface in 2026) and the tvbusa.com website, with integrations into WeChat and WhatsApp for community engagement and customer communications.
Revenue is generated through four streams: (1) recurring subscription fees for linear TV service packages and TVBAnywhere streaming; (2) advertising on owned channels and promotional campaigns; (3) ticketed live events such as the 《Kwan-derful Moments》concert series in Los Angeles and Toronto (priced $68-$268 and $78-$168 respectively per ticket); and (4) cross-promotional partnerships (e.g., Samsung device sweepstakes). The go-to-market motion is direct-to-consumer, leveraging social media (Facebook, Instagram, YouTube, WeChat), SMS marketing (up to 5 messages/week), website content, and live events to acquire and retain individual subscribers. The company is privately held, has 51-100 employees, maintains CCPA and GDPR privacy compliance, and is led by founder, president and CEO Bill Thompson.
TVBUSA firmographics
Firmographics- Name
- TVBUSA
- Legal name
- TVB (USA), Inc.
- Website
- https://tvbusa.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- TVB (USA), Inc. distributes Cantonese and Chinese-language television programming to the North American Chinese-speaking diaspora through nine linear TV channels, the TVBAnywhere streaming platform, and live concert events, operating as the US subsidiary of Hong Kong-listed TVB Group.
- Ownership category
- akta.pro rank
TVBUSA industry classification
Industry- Product category
- Chinese-Language Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- SIC
- Television Broadcasting Stations (4833), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- International Broadcast Networks (Operating Domestic Feeds) (MPABAAAN)
- akta.pro secondary industries
- International TV Broadcasters (Free-to-Air/Satellite/Cable) (MPABAEAJ), International TV Program Distribution (Sales/Output Deals) (MPABAMAD)
Keywords
Where TVBUSA is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TVBUSA business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Subscription TV Services: TVB USA generates revenue through subscription-based TV services offering Chinese-language programming to viewers in the United States and Canada. The company provides multiple channel packages including TVB1, TVBe, TVB Drama, TVB News, TVBJ1 (NY), TVBJ2 (LA), TVB SF (Jade) Cable, TVB Vietnam, and TVB Pearl Drama.
- TVBAnywhere Streaming: Streaming service providing TVB content to North American audiences with a new interface experience
- Ticketed Live Events: Revenue from concert and live event ticket sales, including artist performances such as the 吳業坤 x 胡鴻鈞《Kwan-derful Moments》concerts in Los Angeles and Toronto
- Advertising: Marketing activities include promotional campaigns and advertising on the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Los Angeles Concert (8/1) - Multiple seating tiers |
| Unit Pricing | One time/ perpetual license | Toronto Concert (7/30) - Multiple seating tiers |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels6 records
TVBUSA product offering
Product offeringCore offering
TVB USA distributes Chinese-language television programming to audiences in the United States and Canada through multiple dedicated TV channels (TVB1, TVBe, TVB Drama, TVB News, TVBJ1 NY, TVBJ2 LA, TVB SF Jade Cable, TVB Vietnam, TVB Pearl Drama) and the TVBAnywhere streaming platform. The company also produces and promotes local US/Canada news and entertainment news content in Chinese, and sells tickets for live concert and entertainment events featuring TVB artists.
Product overview
TVB USA operates as a comprehensive Chinese television broadcasting company serving audiences in the United States and Canada. The company offers a multi-channel platform including TVBAnywhere (streaming service), multiple dedicated TV channels (TVB1, TVBe, TVB Drama, TVB News, TVBJ1, TVBJ2, TVB SF Jade Cable, TVB Vietnam, TVB Pearl Drama), alongside US and Canada news coverage and entertainment information services. The product portfolio provides Chinese-language programming including dramas, variety shows, news, and special events to the North American market.
Differentiator
Problem solved
Functional benefit
Brands
- TVBAnywhere: Streaming service platform for TVB content
- TVB1
- TVBe
- TVB Drama
- TVB News
- TVBJ1 (NY)
- TVBJ2 (LA)
- TVB SF (Jade) Cable
- TVB Vietnam
- TVB Pearl Drama
Products and services
- TVBAnywhere A streaming platform providing TVB Chinese TV programs to audiences in the USA and Canada, offering live channels and on-demand content for individual Chinese-speaking viewers.
- TVB1 Primary TVB channel offering Chinese drama, news, and entertainment programming to North American audiences.
- TVBe Entertainment-focused TVB channel featuring variety shows and drama programming for Chinese-speaking audiences in North America.
- TVB Drama Dedicated drama channel showcasing TVB's collection of Chinese television dramas to North American viewers.
- TVB News News channel providing Chinese-language news coverage for US and Canada audiences.
- TVBJ1 (New York) Jade channel broadcast in the New York area, part of TVB's premium Chinese programming lineup.
- TVBJ2 (Los Angeles) Jade channel broadcast in the Los Angeles area, part of TVB's premium Chinese programming lineup.
- TVB SF (Jade) Cable Jade channel available via cable in the San Francisco area.
- TVB Vietnam Channel offering TVB programming to Vietnamese audiences in North America.
- TVB Pearl Drama Pearl channel featuring TVB drama programming with English subtitles.
- 美加新聞 (US & Canada News) US and Canada news service providing local and international news coverage in Chinese for North American audiences.
- 娛樂資訊 (Entertainment News) Entertainment news and updates covering TVB shows, dramas, celebrities, and events for Chinese-speaking fans.
- TVB Live Concerts and Events Ticketed live entertainment events featuring TVB artists held in US and Canada venues such as Yaamava' Resort & Casino (Los Angeles) and People's Theatre for the Performing Arts (Toronto).
Companies that use TVBUSA
Customer profileSegments1 record
TVBUSA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
TVBUSA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SamsungminorTVBAnywhere North America partnered with Samsung for a television viewing promotional campaign. The partnership involved a sweepstakes promotion where viewers could win prizes by watching TV content through Samsung TV devices.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
TVBUSA competitors and assessment
Company assessmentBroad incumbents
- Spectrum (Charter Communications): Large US cable TV and internet provider that carries TVB USA's cable channel (TVB SF Jade Cable). Comparable as the underlying distribution infrastructure for Chinese-language linear channels in California and a competitor for premium subscription video dollars.
- Youku (Alibaba): One of China's largest streaming platforms with international availability, distributing Chinese-language drama and entertainment content. Represents a larger, well-capitalized competitor with comparable content categories but significantly broader scale.
- DirecTV Stream (AT&T): Major US satellite and streaming TV distributor offering multi-channel packages including ethnic and international programming. Relevant as the broader distribution platform carrying some of TVB USA's channels and competing for the same subscription TV wallet.
- YouTube TV (Google): Major US internet-based multichannel video programming distributor offering linear TV bundles and on-demand streaming. Broad incumbent competing for the same subscription TV spend that funds TVB USA's linear channel business and presenting a substitute for the TVBAnywhere offering.
Direct peers
- SinoVision: Chinese-language television broadcaster serving the New York and greater US East Coast Chinese-American market, including local news, entertainment, and community programming. Direct regional peer competing for the same Cantonese/Mandarin diaspora viewership in TVB USA's core markets.
- Viu: PCCW-owned pan-Asian OTT streaming service distributing Chinese, Korean, and Japanese dramas to Asian diaspora audiences globally. Competes head-to-head with TVBAnywhere for paid streaming subscribers among Chinese-American viewers seeking premium Asian content.
- Phoenix Satellite Television (Phoenix TV): Hong Kong-based Chinese-language broadcaster with North American distribution via satellite and cable, serving the same Chinese diaspora audience with comparable general entertainment, news, and drama programming. Closest direct comparable to TVB USA in terms of language, content mix, and distribution model.
- Mnet America (CJ ENM): Korean-language broadcaster with US distribution via cable and streaming targeting Korean-American diaspora. Highly comparable business model to TVB USA: parent-owned US subsidiary distributing Asian-language general entertainment, drama, and news channels to a niche diaspora audience.
- iQiyi International: Major Chinese streaming platform (affiliate of Baidu) operating an international tier offering Chinese dramas, variety shows, and entertainment to overseas Chinese-speaking audiences. Directly competes with TVBAnywhere in subscription streaming for the same diaspora segment.
Emerging players
- Rakuten Viki: Subscription streaming platform specializing in Asian TV dramas and movies with subtitles across multiple Asian languages. Overlaps with TVBAnywhere's on-demand drama offering for English-speaking viewers of Asian content; competes partially for Asian drama viewership.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
TVBUSA social profiles
Digital presenceTVBUSA compliance and trust
Trust signalCompliance2 records
TVBUSA financial estimates
Financial estimateRevenue estimate
Valuation estimate
TVBUSA leadership team
Management profileNumber of profiles
TVBUSA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TVBUSA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TVBUSA
What does TVBUSA do?
TVB USA distributes Chinese-language television programming to audiences in the United States and Canada through multiple dedicated TV channels (TVB1, TVBe, TVB Drama, TVB News, TVBJ1 NY, TVBJ2 LA, TVB SF Jade Cable, TVB Vietnam, TVB Pearl Drama) and the TVBAnywhere streaming platform. The company also produces and promotes local US/Canada news and entertainment news content in Chinese, and sells tickets for live concert and entertainment events featuring TVB artists.
Is TVBUSA a public or private company?
TVBUSA is a private company. It is classified as corporate owned and is currently operating.
When was TVBUSA founded?
TVBUSA was founded in 1984. It employs 51 to 100 people.
Where is TVBUSA based?
TVBUSA is headquartered in Norwalk, United States, in the North America region.
How does TVBUSA make money?
Four revenue lines are on record. Subscription TV Services are the primary driver. The others are TVBAnywhere Streaming, ticketed Live Events and advertising.
Who are TVBUSA's main competitors?
Broad incumbents on record are Spectrum (Charter Communications), Youku (Alibaba), DirecTV Stream (AT&T) and YouTube TV (Google). Direct peers are SinoVision, Viu, Phoenix Satellite Television (Phoenix TV), Mnet America (CJ ENM) and iQiyi International. Rakuten Viki is listed as an emerging player.
Does TVBUSA have an API?
No public API is recorded for TVBUSA.
What industry is TVBUSA in?
TVBUSA's product category is Chinese-Language Television Broadcasting. Its primary akta.pro industry code is MPABAAAN, International Broadcast Networks (Operating Domestic Feeds), with a secondary code of MPABAEAJ, International TV Broadcasters (Free-to-Air/Satellite/Cable). Its NAICS code is 51612 and its SIC code is 4833.