Atlantic Vacation Homes

What Atlantic Vacation Homes does

Atlantic Vacation Homes is a privately held vacation rental and full-service property management company founded in 1987 by Carole Sharoff in Gloucester, Massachusetts. Operating as a division of AVH Realty, Inc., a Massachusetts residential real estate brokerage, the company manages approximately 68 short-term vacation properties spread across Cape Ann and Boston's North Shore, including Gloucester, Rockport, Essex, Manchester-by-the-Sea, Beverly, and Newbury. It also operates long-term rental management and a residential real estate brokerage (AVH Realty, Inc.). The company's customer base is bifurcated: on the demand side, individual and family vacationers booking direct through the website or by phone with local Guest Experience Specialists, and on the supply side, second-home owners who contract Atlantic Vacation Homes to manage marketing, reservations, housekeeping, linen, maintenance, and end-of-year financial reporting.

The technology stack is built around Trackhs, a third-party property management SaaS used for reservations, guest payments, and owner portals, supplemented by a content-marketing website, blog, email newsletter, and active social media presence on Facebook, Instagram, Pinterest, and LinkedIn. There is no proprietary AI or ML layer; pricing and matching are handled manually by local staff. Atlantic Vacation Homes deliberately positions against third-party OTAs (Vrbo, Airbnb, Expedia, Booking.com) by offering a Best Price Guarantee plus the convenience of speaking with local experts, capturing the 15-20% OTA commission as a customer savings and as a margin advantage.

Revenue is generated through three streams: (1) commissions and fees on short-term vacation rental bookings, (2) full-service property management contracts for vacation property owners, including long-term rental management, and (3) real estate brokerage commissions through AVH Realty, Inc. on residential sales. The company is privately held with no external institutional investment, no headcount disclosure, and no M&A activity. Strategic posture is consistent with a mature, locally owned lifestyle business rather than a venture-scaled enterprise.

Name

Atlantic Vacation Homes

Legal name

Atlantic Vacation Homes

Website

https://atlanticvacationhomes.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Privately held vacation rental and property management company founded in 1987 in Gloucester, Massachusetts, managing around 68 properties across Cape Ann and Boston's North Shore. Operates as a division of AVH Realty, Inc., serving family vacationers and second-home owners via direct booking, full-service management, and residential sales.

Ownership category

akta.pro rank

Product category

Vacation Rental Services

NAICS

Residential Property Managers (531311), Other Traveler Accommodation (72119)

SIC

Real Estate Agents & Managers (For Others) (6531), Hotels & Motels (7011)

akta.pro primary industry

Full-Service Vacation Rental Property Management (THAMAKAA)

akta.pro secondary industries

Beachfront & Lakefront Homes (THAMAAAF), Vacation & Short-Term Rental Management (BPAJAFAI)

Keywords

• Vacation rental services
• Property management services
• Residential real estate brokerage
• Short-term vacation rentals
• Cape Ann hospitality

Headquarters

HQ city

Gloucester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Vacation Rental Commissions: Atlantic Vacation Homes earns revenue through commissions on booked vacation rentals. As a full-service property management company, they handle marketing, reservations, housekeeping, linen services, and property management, taking a portion of rental revenue.
2. Property Management Services: Full-service property management including marketing & advertising, guest reservations, collecting payment, professional cleaning & linen services, end-of-year financial statements, emergency calls, and routine maintenance.
3. Real Estate Sales (AVH Realty): AVH Realty, Inc. is a full-service residential sales agency generating revenue through real estate transactions.
4. Long-term Rental Management: Services for long-term rental property management in addition to short-term vacation rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Atlantic Vacation Homes manages and rents 68+ vacation properties across Cape Ann, Massachusetts (Gloucester, Rockport, Essex, Manchester-by-the-Sea, Beverly, and the North Shore) on a short-term basis to traveling guests, while providing full-service property management — marketing, reservations, housekeeping, linens, maintenance, and financial reporting — to second-home owners. The company also operates AVH Realty, Inc., a residential real estate brokerage, and offers long-term rental management services under the same Cape Ann umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Vacation Rentals Short-term vacation rental bookings across 68+ houses, condos, and apartments in Cape Ann towns (Gloucester, Rockport, Essex, Manchester-by-the-Sea, Beverly, Newburyport), available for direct booking with seasonal pricing and a Best Price Guarantee.
• Full-Service Property Management Full-service property management for second-home owners covering marketing and advertising, guest reservations, payment collection, professional cleaning and linen service, end-of-year financial statements, emergency calls, and routine maintenance.
• Residential Real Estate Sales (AVH Realty, Inc.) Full-service residential real estate brokerage operating as AVH Realty, Inc., a separate corporate entity under which Atlantic Vacation Homes runs as a division, handling home sales in the Cape Ann area.
• Long-Term Rental Management Management of long-term rental properties in Cape Ann, complementing the company's short-term vacation rental business.

Quantifiable outcome

• Save 15-20% by booking direct compared to OTA fees
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered minor.

• Seaside SustainabilityminorOthers · 13 August 2025Atlantic Vacation Homes partners with Seaside Sustainability for beach cleanup volunteer events. Company participated in beach cleanup day at Stage Fort Park on 8/13/25.
• Vacation Rental Managers Association (VRMA)minorOthersProfessional membership organization for vacation rental managers. Atlantic Vacation Homes is a proud member.
• Vacation Rental Housekeeping Professionals (VRHP)minorOthersIndustry association focused on housekeeping standards in vacation rentals. Company maintains membership.
• National Association of Realtors (NAR)minorOthersNational trade association for real estate professionals. AVH Realty maintains membership through their brokerage.
• Massachusetts Association of RealtorsminorOthersState-level real estate professional association. AVH Realty maintains membership.
• North of Boston Convention & Visitors BureauminorGTM or Marketing PartnerRegional tourism marketing organization for Boston's North Shore. Company is a member supporting regional tourism promotion.
• The Open Door (Gloucester Food Pantry)minorOthersAtlantic Vacation Homes distributes food donation bags to guests and donates unopened, non-perishable food items to The Open Door food pantry in Gloucester. In 2024, The Gloucester Food Pantry provided 1.7 million pounds of food to 6,070 people.
• Rotary Club of GloucesterminorOthersLocal civic organization. Staff members serve on this organization.
• Cape Ann Chamber of CommerceminorGTM or Marketing PartnerLocal chamber of commerce for Cape Ann region. Company maintains membership for business networking and local engagement.
• Discover GloucesterminorGTM or Marketing PartnerLocal tourism organization for Gloucester, MA. Company is a member supporting local tourism efforts.
• Massachusetts Office of Travel and TourismminorGTM or Marketing PartnerState tourism organization. Company works with this body for tourism promotion.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Vacasa: Largest U.S. full-service vacation rental manager; competes head-to-head with AVH for homeowners in coastal markets and operates the same marketing-to-housekeeping managed-services model.
• Evolve: National full-service vacation rental management company; targets the same homeowner segment with a lighter-touch fee structure, competing for Cape Ann inventory listings.
• WeNeedaVacation.com: Long-standing Cape Cod-based vacation rental manager; most directly comparable regional peer given shared New England coastal market and full-service homeowner offering.
• New England Vacation Rentals: Regional New England vacation rental management firm; overlaps with AVH on Massachusetts coastal demand and competes for both owners and guests in adjacent geographies.
• Summer House Realty: Cape Cod-area vacation rental and real estate brokerage; similar combined rental-management and sales model and directly competes for Cape Ann spillover demand.

Broad incumbents

• Airbnb: Dominant short-term rental marketplace; competes for guest demand via search/algorithm and increasingly offers host services that overlap with AVH's owner-facing offering.
• Vrbo: Expedia-owned vacation rental marketplace; the principal OTA AVH actively steers guests away from, but remains a major alternative channel for the same owners and guests.
• Sonder: Tech-enabled short-stay accommodation operator; adjacent lodging model that competes for premium traveler demand in coastal U.S. markets and signals the tech-enabled benchmark AVH is measured against.

Emerging players

• Plum Guide: Curated, higher-end vacation rental manager; overlaps with AVH's luxury segment and represents the upscale, brand-led direction AVH could grow into.

Others

• Cape Ann Chamber of Commerce (partner network of local rental managers): Regional industry body that aggregates local Cape Ann tourism and lodging providers, including competing small rental managers; relevant ecosystem context for AVH's competitive set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/atlanticvacationhomes
• LinkedInlinkedin.com/company/atlantic-vacation-homes
• Instagraminstagram.com/atlanticvacationhomes
• Pinterestpinterest.com/atlanticvaca

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atlantic Vacation Homes