Cubix Automation
Cubix Automation Pvt. Ltd. is a Pune, India-based multi-brand distributor and system integrator of factory automation products, serving Machine Builders, OEMs, End Users, and Panel Builders across 14 industrial verticals through three divisions and 11+ world-class brand partnerships.
- Company typePrivate
- Founded1996
- HeadquartersPune, India
- Headcount51–100
- GTM typeB2B
- OfferingServices
Cubix Automation firmographics
Firmographics- Name
- Cubix Automation
- Legal name
- Cubix Automation Pvt. Ltd.
- Website
- https://cubixautomation.net
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cubix Automation Pvt. Ltd. is a Pune, India-based multi-brand distributor and system integrator of factory automation products, serving Machine Builders, OEMs, End Users, and Panel Builders across 14 industrial verticals through three divisions and 11+ world-class brand partnerships.
- Ownership category
- akta.pro rank
Cubix Automation industry classification
Industry- Product category
- Industrial Automation Distribution and Systems Integration
- NAICS
- Relay and Industrial Control Manufacturing (335314), Other Measuring and Controlling Device Manufacturing (334519), Speed Changer, Industrial High-Speed Drive, and Gear Manufacturing (333612)
- SIC
- Electrical Industrial Apparatus (3620), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)
- akta.pro secondary industries
- Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Industrial Control Cabinets & Power Distribution (Panels, Switchgear for Automation) (IMAHAHAK)
Keywords
Where Cubix Automation is headquartered
LocationHeadquarters
- HQ city
- Pune
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Cubix Automation business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Component Sales: Distribution of world-class automation components needed in sensing and control of machines and processes including sensing devices, smart sensors, safety devices, timers, counters, PID controllers, wires and cables, connectors, accessories, enclosure systems, label/ferrule printers, industrial PCs, precision planetary gear boxes
- Factory Automation Products Distribution: Distribution of Mitsubishi Electric Factory Automation products including PLCs, GOTs, VFDs, servo motion controllers and drives, industrial robots, e-factory solutions, SCADA systems to machine builders, OEMs, EUs, and panel builders
- Project Integration Services: Total control and automation solutions from concept to commissioning including pre-sales application/system study, project execution (operational philosophy, I/O detailing, control panel design, electrical drawings, panel assembly, logic development, HMI/SCADA screen development, field cable scheduling, installation/commissioning, EU training)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Component and automation product distribution with consultative pricing |
Go-to-market motion1 record
Distribution channels4 records
Cubix Automation product offering
Product offeringCore offering
Cubix Automation Pvt. Ltd. (CAPL) is a multi-brand distributor and system integrator of factory automation products in India, representing brands such as Mitsubishi Electric, Omron, Phoenix Contact, LAPP, Bonfiglioli, Advantech, Autonics, Schmersal, Rishabh, Brother, and nVent HOFFMAN/Eldon. The company operates three divisions — Component Sales, Factory Automation, and Projects — delivering sensing devices, PLCs, VFDs, servo drives, industrial robots, SCADA systems, enclosures, cables, and safety devices, plus end-to-end control and automation solutions from concept to commissioning including control panel design, PLC/HMI/SCADA programming, installation, and end-user training.
Product overview
Cubix Automation Pvt. Ltd. (CAPL) is a multi-brand distributor and system integrator offering factory automation solutions. The company operates three divisions: Component Sales Division (distributing sensors, safety devices, controllers, cables, enclosures, and precision gearboxes), Factory Automation Division (distributing Mitsubishi Electric products including MELSEC PLCs, GOT HMIs, FREQROL inverters, MELSERVO servo drives, MELFA industrial robots, e-F@ctory smart manufacturing solutions, and SCADA systems), and Projects Division (providing total control and automation solutions from concept to commissioning). CAPL represents and distributes products from over 11 world-class automation brands including Mitsubishi Electric, Bonfiglioli (power transmission/gearboxes/motors), Advantech (industrial PCs/displays), Autonics (sensors/controllers), Brother (label printers), Schmersal (safety switches), Rishabh (test instruments/meters), nVent HOFFMAN/Eldon (enclosures), Phoenix Contact (terminal blocks/connectors/surge protection), Omron (sensors/controllers/safety), and LAPP (cables/connectors). The company also provides an Application & Training Center for Mitsubishi Electric FA products, 2-year product warranty, and within 2-day delivery from inventory.
Differentiator
Problem solved
Functional benefit
Products and services
- Component Sales Division Distribution of automation components including sensing devices, smart sensors, safety devices, timers, counters, PID controllers, wires and cables, connectors and accessories, enclosure systems, label/ferrule printers, industrial PCs, and precision planetary gear boxes. Serves machine builders, OEMs, end users, and panel builders in India.
- Factory Automation Division Distribution and support of Mitsubishi Electric Factory Automation products including MELSEC PLCs, GOT HMIs, FREQROL inverters/VFDs, MELSERVO servo motion controllers and drives, MELFA industrial robots (Pick & Place, SCARA), e-F@ctory smart manufacturing solutions, and SCADA systems. Targeted at machine builders, OEMs, end users, and panel builders.
- Projects Division (Total Control & Automation Solutions) End-to-end system integration services covering pre-sales application/system study, operational philosophy, I/O detailing, control panel design and electrical drawings, panel assembly, PLC logic development, HMI and SCADA screen development as per URS, field cable scheduling/laying, installation and commissioning, and end-user training for Mitsubishi Electric FA Product Platform.
- Application & Training Center Technical support and training facility for the Mitsubishi Electric FA Product Platform, equipped with the latest FA products, programming software packages/tools, programming cables, and simulators. Provides advanced support to reduce project execution and commissioning time and helps overcome technical issues for end users.
- Cubix Eshop Online e-commerce platform for direct product sales of automation components and products distributed by Cubix Automation.
Quantifiable outcome
- Within 2 Days Delivery from inventory
- +1 more outcomes
Companies that use Cubix Automation
Customer profileSegments3 records
Ideal customer profiles3 records
Cubix Automation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cubix Automation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Mitsubishi ElectriccoreMitsubishi Electric India - Factory Automation and Industrial Division (FAID) is headquartered in Pune with over 425 employees and more than 90 channel partners. CAPL is a Premium (Elite) Channel Partner distributing Mitsubishi Electric factory automation products including PLCs, GOTs, VFDs, servo motion controllers, industrial robots (MELFA), e-factory solutions, and SCADA systems. Products serve various industries including Oil & Gas, Chemicals, Pharmaceuticals, Automotive, Food & Beverages, Power Generation, and more.
- LAPPcoreLAPP India is a wholly owned subsidiary of LAPP GROUP, Germany - a pioneer in cables, connectors and cable accessories. The manufacturing facility in Bangalore is the third largest of LAPP GROUP. CAPL distributes LAPP products including ÖLFLEX power and control cables, UNITRONIC data communication systems, ETHERLINE ethernet technology, HITRONIC optical transmission systems, SKINTOP cable glands, SILVYN protective cable conduit, and FLEXIMARK marking systems.
- OmroncoreOMRON is a global leader in advanced sensing, control and think technologies with presence in over 117 countries and 36,000 people workforce. CAPL distributes Omron products including limit switches, optical sensors, digital temperature controllers, light curtains, proximity sensors, relays, rotary encoders, safety switches, smart cameras, smart sensors, SMPS, SSR, and timers.
- Phoenix ContactcorePhoenix Contact India established as a joint venture with Phoenix Contact GmbH and Co., Germany since 1993 - a leading technology oriented company. CAPL distributes Phoenix Contact products including terminal blocks, industrial ethernet switches, power supply units (SMPS), relay boards, solid state relay modules, PLC relays, lighting current arrestors, surge suppressors, sensor/actuator distributor boxes, circular connectors, photovoltaic connectors, and PT fix connectors.
- Eldon (nVent HOFFMAN)minorEldon is now part of nVent HOFFMAN, a high-performance electrical company. CAPL distributes Eldon/nVent products including EF & EFA fan filters, STB terminal boxes, thermal management products, MCS & MCD floor standing enclosures, MAS & MAD wall mount enclosures, and ADI inner door enclosures.
- Rishabh InstrumentsminorRishabh Instruments Pvt. Ltd. has nearly three decades of experience in manufacturing, design and development of test and measuring instruments and industrial control products. CAPL distributes Rishabh products including analog meters, digital meters, current transformers, protection relays, clamp meters, transducers, cam switches, insulation testers, multimeters, and multifunction meters.
- SchmersalcoreSchmersal develops and produces an extraordinary wide range of high-quality switchgears for the protection of machines and plants in industrial automation and lift industry. The comprehensive range of more than 25,000 products includes safety switches, solenoid interlocks, emergency stop switches, security sensors, safety mats, photoelectric light barriers, limit switches, position switches, and micro switches.
- BrotherminorBrother is a global company focused on innovation in information security, printing and scanning. CAPL distributes Brother label printers including PT-E100VP handheld electrician label printer, PT-E550WVP handheld label printer, PT-E850TKW ferrule industrial tube and label printer, and QL-800 high-speed professional label printer.
- AutonicscoreAutonics develops and manufactures a wide range of automation products marketed worldwide with 12 international offices in South Korea, China, Japan, India, Vietnam, Indonesia, Malaysia, Russia, Turkey, USA, Brazil, and Mexico. Products include various sensors, controllers, motion devices, measuring equipment, laser marking systems, connection equipment including tower lamps, pilot lights, buzzers, thyristor digital power controllers, LCD touchscreen paperless recorders, digital panel meters, and stepper motors.
- AdvantechcoreAdvantech is a global leading ePlatform service provider founded in 1983 - an authorized alliance partner of both Intel and Microsoft. They deliver products in 3 business groups: Embedded & Industrial Computing, eServices & Applied Computing, and Industrial Automation. CAPL distributes Advantech products including panel PCs, rack mount IPCs, fanless embedded computers, thin clients, industrial display systems, and remote I/O modules.
- BonfigliolicoreBonfiglioli Transmission Pvt. Ltd. is a world-class manufacturer and leader in power transmission solutions, mechatronic drive solutions, and mobile and wind solutions. CAPL distributes Bonfiglioli products including precision planetary gearboxes, TQ series, TQF series, MP series, LC series, LCK series, TQFE series, TQK series, TR series, and BSR synchronous and reluctance motors.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Cubix Automation competitors and assessment
Company assessmentBroad incumbents
- Rockwell Automation India: Indian arm of the global FA major; competes directly with Cubix's Mitsubishi-driven offering in PLCs, motion control and integrated automation, often going direct to large OEMs and end users rather than through distributors.
- Siemens India: Local presence of the global FA and digital industries leader; overlaps with Cubix in PLCs, drives, SCADA and now digital industries/IIoT, competing for the same machine builder and end-user wallet share.
- ABB India: Indian operations of the Swiss-Swedish automation and motion major; directly competes with Cubix in drives, motors, PLCs and robotics across process and discrete industries.
- Schneider Electric India: India arm of the Franco-American automation and energy management giant; overlaps in PLCs, drives, HMI and EcoStruxure platform, competing for similar machine builder and end-user accounts.
- Beckhoff Automation India: German PC-based control specialist with India operations; competes in PLCs, motion and integrated automation for machine builders, often via direct sales alongside local system integrators.
- Festo India: German pneumatics and automation player; competes with Cubix in factory automation components, motion and controls for machine builders and OEMs in India via its own direct operation.
- SMC Corporation India: Global pneumatics and industrial automation major with India presence; competes for machine builder wallet share alongside Cubix in components and automation subsystems.
- Honeywell India: Process and discrete automation major; competes with Cubix in instrumentation, control and SCADA for end-users in oil & gas, chemicals, pharmaceuticals and F&B — verticals in which Cubix actively sells.
Others
- Mitsubishi Electric India (FAID): Cubix's principal brand partner but also a direct seller through its own 425-person FAID team and 90+ channel network in India; represents both Cubix's biggest opportunity and its biggest bypass risk as it sells direct to large accounts.
- Phoenix Contact India: One of Cubix's principal brand partners (terminal blocks, ethernet switches, surge protection, connectors) but also a direct seller in India via its JV since 1993, creating channel conflict with Cubix's distribution of its products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Cubix Automation social profiles
Digital presenceCubix Automation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cubix Automation leadership team
Management profileNumber of profiles
Cubix Automation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cubix Automation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cubix Automation
What does Cubix Automation do?
Cubix Automation Pvt. Ltd. (CAPL) is a multi-brand distributor and system integrator of factory automation products in India, representing brands such as Mitsubishi Electric, Omron, Phoenix Contact, LAPP, Bonfiglioli, Advantech, Autonics, Schmersal, Rishabh, Brother, and nVent HOFFMAN/Eldon. The company operates three divisions — Component Sales, Factory Automation, and Projects — delivering sensing devices, PLCs, VFDs, servo drives, industrial robots, SCADA systems, enclosures, cables, and safety devices, plus end-to-end control and automation solutions from concept to commissioning including control panel design, PLC/HMI/SCADA programming, installation, and end-user training.
Is Cubix Automation a public or private company?
Cubix Automation is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cubix Automation founded?
Cubix Automation was founded in 1996. It employs 51 to 100 people.
Where is Cubix Automation based?
Cubix Automation is headquartered in Pune, India, in the Asia region.
How does Cubix Automation make money?
Three revenue lines are on record. Component Sales are the primary driver. The others are factory Automation Products Distribution and project Integration Services.
Who are Cubix Automation's main competitors?
Broad incumbents on record are Rockwell Automation India, Siemens India, ABB India, Schneider Electric India, Beckhoff Automation India, Festo India, SMC Corporation India and Honeywell India. Others are Mitsubishi Electric India (FAID) and Phoenix Contact India.
Does Cubix Automation have an API?
No public API is recorded for Cubix Automation.
What industry is Cubix Automation in?
Cubix Automation's product category is Industrial Automation Distribution and Systems Integration. Its primary akta.pro industry code is IMAHAHAH, Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers), with a secondary code of IMAGABAG, Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers). Its NAICS code is 335314 and its SIC code is 3620.