Ammon

What Ammon does

Ammon Beschläge-Handels GmbH is a privately held, family-owned German hardware fittings distributor headquartered in Nürnberg, founded in 1920 and operating continuously for over 100 years. The company sells window, door, furniture, and security hardware fittings, installation technology, and prefabricated elements to window and door manufacturers, furniture makers, craftsmen, and security-technology buyers, carrying more than 40,000 stock items and shipping over 3,000 orders per day. It is part of the Ammon Firmengruppe, which consolidates four wholly-owned operating subsidiaries — J. Friedrich Ammon GmbH & Co. KG, H. Schoell GmbH & Co. KG, K-Profilsysteme GmbH, and Adam Berkel GmbH — and distributes exclusively within Germany through 7 logistics locations, a 25-truck dedicated fleet, and a UPS partnership that supports 24-hour delivery and same-day shipping for orders placed before 16:00.

The underlying technology stack centers on a proprietary B2B e-commerce platform branded 'Ammon nonstop' (powered by SellSite/scireum), which is complemented by the ammonScan mobile barcode-scanning application for iOS and Android, the Ammon World catalog portal capable of searching 1,000,000 catalog pages per second, the Ammon Topfix online-controlled composite-element cutting center with over 300 stock variants, and the Schubladen-Konfigurator for drawer and furniture-part configuration. Ammon also offers light custom manufacturing through Topfix, security technology consulting, and has extended into photovoltaic system sales, storage, and energy-optimization services. Pricing follows unit-based B2B trade terms with a €50 minimum order value, a €5 small-order surcharge, 20-day net payment, and volume discounts.

The revenue model combines one-time hardware sales, custom fabrication services (Topfix), logistics services, and a growing photovoltaic installation line. Go-to-market is a multi-channel mix combining the nonstop online shop, a direct sales force serving manufacturers and craftsmen, the branch logistics network, and four subsidiary companies that act as both operating units and brand-distinct channel partners. Customer concentration is broadly distributed across the German window/door and furniture trades with long-term relationships (e.g., Hilzinger-Gruppe, Distner Fenster & Türen, Schramm Fensterbau), and the company runs an annual Fenstertage industry event plus on-site assembly training to reinforce trade engagement.

Name

Ammon

Legal name

Ammon Beschläge-Handels GmbH

Website

https://ammon.de

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

Ammon Beschläge-Handels GmbH is a family-owned German B2B distributor of window, door, furniture, and security hardware fittings, serving manufacturers and craftsmen with 40,000+ SKUs, 7 logistics locations, and a proprietary e-commerce platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Nuremberg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Fittings Sales: Sale of window fittings (Fensterbeschläge), door fittings (Türbeschläge), furniture fittings (Möbelbeschläge), security technology (Sicherheitstechnik), assembly technology (Montagetechnik), and finished elements (Fertigelemente). The company carries over 40,000 stock items and makes over 3,000 shipments daily.
2. Photovoltaic Systems: Sale and installation of photovoltaic systems, storage solutions, and energy optimization concepts. The company offers complete service from consultation to finished installation.
3. Logistics Services: Logistics services including 24-hour delivery service, delivery via own fleet of 25 trucks or UPS, same-day shipping for orders before 15:00/16:00, and individual logistics concepts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Ammon Beschläge-Handels GmbH is a family-owned German wholesale distributor of hardware fittings (Beschläge) for windows, doors, and furniture. The company sells its own gelbrot® brand plus third-party supplier brands through a proprietary B2B e-commerce platform (Ammon nonstop), supported by 7 logistics locations, a 25-truck fleet, and 40,000+ stock items, while also offering custom cutting, security technology, and photovoltaic installation services.

Product overview

Ammon Beschläge-Handels GmbH is a family-owned German specialist in hardware fittings (Beschläge) with over 100 years of experience, operating as a B2B wholesaler and complete service provider. The company operates under the Ammon firm group which includes J. Friedrich Ammon GmbH & Co. KG, H. Schoell GmbH & Co. KG, K-Profilsysteme GmbH, and Adam Berkel GmbH. The product portfolio centers on physical hardware goods organized into core product categories (Fensterbeschläge, Türbeschläge, Möbelbeschläge, Sicherheitstechnik, Montagetechnik, Fertigelemente) sold under the proprietary gelbrot® brand as well as third-party supplier brands. Complementing the hardware business, Ammon offers an integrated suite of digital services centered on the Ammon nonstop online shop platform, which provides B2B e-commerce capabilities including the Scanlösung 1-2-3 barcode scanning solution (available as mobile app ammonScan), the Ammon World catalog portal, the Ammon Topfix composite element cutting service, and the Schubladen-Konfigurator drawer configurator. The company also provides comprehensive logistics services (7 locations, 24-hour delivery, 40,000+ warehouse items) and has expanded into photovoltaic/solar energy solutions for buildings.

Differentiator

Problem solved

Functional benefit

Brands

• gelbrot®: Own brand product line for hardware and fittings.
• Ammon Topfix
• Ammon nonstop
• Ammon World
• ammonScan

Products and services

• gelbrot® Private-Label Fittings
• Window Fittings (Fensterbeschläge)
• Door Fittings (Türbeschläge)
• Furniture Fittings (Möbelbeschläge)
• Security Technology (Sicherheitstechnik)
• Installation Technology (Montagetechnik)
• Prefabricated Elements (Fertigelemente)
• Photovoltaic Systems and Energy Solutions
• Ammon nonstop B2B Online Shop
• Ammon Topfix Custom Cutting Service
• Ammon World Catalog Portal
• ammonScan Mobile Scanning App
• Schubladen-Konfigurator (Drawer Configurator)
• Möbelfertigteile.shop
• Logistics and Delivery Services

Quantifiable outcome

• 24-Stunden-Lieferservice
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and major.

• J. Friedrich Ammon GmbH & Co. KGcoreStrategic or Co-development PartnerSubsidiary company of the Ammon Group. Part of the Ammon Firmengruppe (Ammon Group of companies) along with other subsidiaries.
• H. Schoell GmbH & Co. KGcoreStrategic or Co-development PartnerSubsidiary company of the Ammon Group. Part of the Ammon Firmengruppe (Ammon Group of companies).
• K-Profilsysteme GmbHcoreStrategic or Co-development PartnerSubsidiary company of the Ammon Group. Part of the Ammon Firmengruppe (Ammon Group of companies).
• Adam Berkel GmbHcoreStrategic or Co-development PartnerSubsidiary company of the Ammon Group. Part of the Ammon Firmengruppe (Ammon Group of companies).
• Hilzinger-GruppemajorChannel Partner/ Reseller/ DistributorLong-term business partner relationship described as 'more than a business relationship' with shared values and traditional friendship between families and companies.
• Distner Fenster & TürenmajorChannel Partner/ Reseller/ DistributorPartner described as 'Willkommen bei Freunden' (Welcome among friends) with focus on personal connection and competence.
• Schramm FensterbaumajorChannel Partner/ Reseller/ DistributorDescribed as reliable partner for many years with focus on reliability, competence, and strong partnerships in the window industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ASSA ABLOY AB: Global leader in door opening solutions, locks and security technology. Comparable to Ammon's Sicherheitstechnik and Türbeschläge business as a much larger incumbent with overlapping products but a broader international portfolio.
• Würth Group: Global market leader in fastening and assembly materials wholesale with broad hardware and tool assortment. Comparable as a much larger broadline competitor in German B2B hardware distribution, though Würth spans far more end markets than Ammon's fittings-focused portfolio.
• Hilti Group: Global leader in fastening and assembly technology for the construction industry. Comparable to Ammon as a broad incumbent in Montagetechnik and installation hardware, though Hilti is much larger, more international, and skewed toward power tools and direct sales rather than pure wholesale.
• Saint-Gobain Building Glass / Distribution Deutschland: Large French-listed materials group with German distribution across building products. Comparable as a broad incumbent serving German craftsmen, window manufacturers, and builders with overlapping categories to Ammon's fittings and Montagetechnik portfolio.

Direct peers

• dormakaba Group: Swiss-listed provider of door hardware, access solutions and security technology. Comparable to Ammon's Türbeschläge and Sicherheitstechnik segments in addressing door and building security customers with overlapping product categories.
• Häfele SE & Co. KG: German family-owned fittings, hardware and electronic access control specialist with global distribution. Highly comparable to Ammon in product scope (furniture, window and door fittings), B2B wholesale model, and multi-decade family ownership history.
• Julius Blum GmbH: Austrian family-owned furniture fittings specialist (hinges, lift systems, drawer runners). Comparable to Ammon's Möbelbeschl\u00e4ge and Fensterbeschl\u00e4ge businesses through shared B2B model serving furniture and window manufacturers with branded, deeply integrated hardware solutions.
• GEZE GmbH: German family-owned specialist in door, window and safety technology, including closers, automatic door systems and smoke/heat extraction. Comparable to Ammon as a German Mittelstand player focused on Fensterbeschl\u00e4ge, Türbeschl\u00e4ge and Sicherheitstechnik for B2B customers.
• Hettich Holding GmbH & Co. oHG: Major German family-owned manufacturer and wholesaler of furniture fittings (hinges, drawer runners, sliding systems). Comparable as a domestic German family-run Möbelbeschläge specialist with deep B2B trade relationships and broad SKU coverage.

Regional players

• Eurobaustoff Handelsgesellschaft mbH & Co. KG: German building materials and hardware buying group serving independent specialist retailers across Germany. Comparable as a German B2B distribution platform in adjacent building product categories to Ammon's fittings wholesale, though Eurobaustoff focuses on retailers rather than manufacturers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Ihre.Beschlaege.Experten
• Instagraminstagram.com/ammon_beschlaege

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ammon