Rossmann Magyarország

What Rossmann Magyarország does

Rossmann Magyarország Kereskedelmi Kft. is the Hungarian operating subsidiary of the German Rossmann drogerie chain, structured as a private limited company under Hungarian law. It runs a multi-channel drugstore and beauty retail (drogéria-parfüméria) platform spanning physical retail stores, the shop.rossmann.hu e-commerce webshop, and a mobile application available on iOS, Android, and Huawei. The assortment covers cosmetics, personal care, health supplements, baby care, and household products, combining third-party national brands with private-label lines Isana (personal care accessories), Altapharma (vitamins and dietary supplements), and Babydream (baby care).

Distribution is built around a hybrid model: in-store shopping, an Expressz átvétel (Express Store Pickup) service delivering in approximately 1.5 hours, and a nationwide network of more than 11,000 third-party pickup points spanning GLS, Foxpost, MPL PostaPont, DPD, Coop, MediaMarkt, and MOL gas stations. The company integrates multiple payment processors (Barion, Simple, Nevogate, Visa, Mastercard, Maestro, American Express) and accepts health-fund (Egészségpénztár) payments.

The business model is mass-market consumer retail with three monetization streams: in-store sales, online sales, and a Rossmann+ loyalty program that delivers 15-30% member discounts and points-based retention. Supporting programs include the Rossmanó baby program (pregnancy through a child's third birthday), the Rossmann RUTIN content platform for skincare and haircare guidance, the Virtuális Tükör (Virtual Mirror) AR try-on feature, gift cards, and a Cewe Foto Shop partnership embedded in stores. The Hungarian entity is operationally active but is currently navigating a warehouse relocation that has temporarily constrained online fulfillment to express store pickup.

Name

Rossmann Magyarország

Legal name

ROSSMANN Magyarország Kereskedelmi Kft.

Website

https://shop.rossmann.hu

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Rossmann Magyarország is the Hungarian drugstore subsidiary of Germany's Rossmann group, operating physical stores, an e-commerce webshop, and a mobile app selling cosmetics, personal care, baby care, supplements, and household products to Hungarian consumers, supported by the Rossmann+ loyalty program.

Ownership category

akta.pro rank

Product category

Drugstore Retail

NAICS

Health and Personal Care Retailers (456), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

National/Regional Dollar Store Chains (Broadline) (CRAEAAAA)

akta.pro secondary industries

Dollar Health, Beauty & Household Essentials Stores (CRAEAAAI), Discount Drugstores with Beauty & Personal Care Focus (Value Beauty) (CRAEAHAH)

Keywords

• Drugstore retail
• Personal care products
• Beauty products
• Household cleaning
• Dietary supplements

Headquarters

HQ city

Ullo

HQ country

Hungary

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales - Physical Stores: Revenue generated from sales of health, beauty, personal care, and household products through physical retail locations across Hungary. Includes both national and international brands.
2. E-commerce/Webstore Sales: Online sales through shop.rossmann.hu webstore with delivery to customers or express store pickup options.
3. Rossmann+ Membership Program: Loyalty program generating customer retention and driving repeat purchases through points accumulation and exclusive member discounts (15-30% on select products).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rossmann Magyarország operates a drugstore and beauty retail business in Hungary, selling cosmetics, personal care, health supplements, household, and baby products through both physical Rossmann Drogéria Parfüméria stores and an e-commerce webshop. The core offering combines retail of national and private-label brands (Isana, Altapharma, Babydream) with the Rossmann+ loyalty program, the Rossmanó baby program, express Click & Collect pickup, and supporting services such as gift cards, health fund payment acceptance, and in-store photo printing (Cewe Foto Shop).

Product overview

Rossmann Magyarország operates as a drugstore and beauty retailer (drogéria-parfüméria) with a multi-channel platform consisting of physical retail stores, an e-commerce webshop (shop.rossmann.hu), and a mobile application. The product portfolio centers on cosmetics, personal care, health supplements, and household products, featuring both third-party brands and private label offerings. The core offering includes the online webshop with express store pickup (Click & Collect), the Rossmann+ loyalty program, the ROSSMANÓ baby program, and the ROSSMANN RUTIN content platform. Private brands include Isana (personal care accessories) and Altapharma (vitamins/supplements). Additional services include Cewe Foto Shop, health fund payments, gift cards, and a virtual mirror AR feature. The platform integrates with multiple payment processors and logistics providers for order fulfillment.

Differentiator

Problem solved

Functional benefit

Brands

• Isana: Rossmann's own brand for personal care and cosmetics products
• Rossmann+
• Rossmanó
• Altapharma
• Babydream

Products and services

• Rossmann Webshop (shop.rossmann.hu) E-commerce platform for online shopping of health, beauty, personal care, household, and baby products with home delivery and Expressz Átvétel (Click & Collect) options. Targeted at Hungarian consumers.
• Rossmann Mobile App Mobile application for browsing products, placing orders, accessing loyalty account, and finding store locations on iOS, Android, and Huawei devices. Targeted at Hungarian consumers.
• ROSSMANN+ Loyalty Program Customer loyalty program offering points accumulation on purchases and exclusive member discounts of 15-30% on select products. Targeted at Hungarian consumers.
• ROSSMANÓ Baby Program Parental membership program providing expert advice and discounts on baby and maternity products from pregnancy through the child's third year. Targeted at expectant and new parents in Hungary.
• Expressz Átvétel (Click & Collect) Express store pickup fulfillment service allowing online orders to be collected in participating Rossmann stores in approximately 1.5 hours. Targeted at Hungarian consumers.
• Rossmann Ajándékkártya (Gift Card) Gift card redeemable for purchases at Rossmann stores and the webshop. Targeted at Hungarian consumers and gift purchasers.
• Rossmann Egészségpénztár (Health Fund Payment) Health fund (Egészségpénztár) payment acceptance service allowing eligible Hungarian consumers to purchase qualifying health-related products using their health fund accounts.
• Cewe Foto Shop (in-store photo service) Photo printing and personalized gift service operated in partnership with Cewe inside Rossmann stores. Targeted at Hungarian consumers.
• Isana (Own Brand) Rossmann's private label brand of personal care accessories and cosmetics products including cotton swabs, cotton pads, and related items. Targeted at Hungarian consumers.
• Altapharma (Own Brand) Rossmann's private label brand of vitamins, minerals, and dietary supplements. Targeted at Hungarian consumers seeking health and wellness products.
• ROSSMANN RUTIN Skincare, haircare, and oral care tips and routines content platform supporting product discovery and customer education. Targeted at Hungarian consumers.

Quantifiable outcome

• Over 11,000 pickup points available nationwide

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GLS HungarycoreChannel Partner/ Reseller/ DistributorGLS (General Logistics Systems) provides parcel delivery and pickup services for Rossmann's online orders. Customers can select GLS pickup points for order collection.
• FoxpostcoreChannel Partner/ Reseller/ DistributorFoxpost provides parcel locker and pickup services for Rossmann e-commerce orders, offering customers convenient self-service collection options.
• MPL PostaPontcoreChannel Partner/ Reseller/ DistributorHungarian Post office network provides pickup point services for Rossmann online orders, leveraging the extensive national post office infrastructure.
• CoopminorChannel Partner/ Reseller/ DistributorCoop retail stores serve as pickup points for Rossmann online orders, expanding the network of collection options for customers.
• MediaMarktminorChannel Partner/ Reseller/ DistributorMediaMarkt electronics retail stores serve as pickup points for Rossmann orders, offering cross-category convenience for customers.
• MOLminorChannel Partner/ Reseller/ DistributorMOL gas stations serve as pickup points for Rossmann online orders, providing accessible collection locations across Hungary.
• Cewe Foto ShopminorChannel Partner/ Reseller/ DistributorCewe Foto Shop partnership offers photo printing services within Rossmann stores, adding a complementary service offering.
• DPD HungarycoreChannel Partner/ Reseller/ DistributorDPD provides parcel delivery services for Rossmann's online orders, supporting home delivery operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• dm drogerie markt Hungary: dm drogerie markt is the closest direct competitor to Rossmann in Hungary — a German discount drugstore chain operating physical stores and an e-commerce platform with a comparable assortment of health, beauty, personal care, and household products, and a similar loyalty program.
• Müller (Hungary): Müller operates multi-category drugstore/perfume stores in Hungary that overlap directly with Rossmann on beauty, personal care, and household assortment, including a strong focus on private-label and promotional pricing.
• Douglas: Douglas is a leading perfume and beauty specialty retailer with a strong Hungarian store and online presence, competing with Rossmann specifically in the prestige fragrance and color cosmetics sub-categories.
• Notino: Notino is a Central European online beauty retailer (headquartered in the Czech Republic) that competes with Rossmann's webshop on cosmetics, fragrance, and personal care, with strong fulfillment and assortment depth.

Broad incumbents

• Rossmann GmbH (Germany): Rossmann GmbH is the German parent and the broader Rossmann group's core market. It offers the same discount drugstore format at much larger scale (>2,000 German stores), establishing the playbook, private-label portfolio, and IT infrastructure that Rossmann Magyarország leverages.
• Sephora: Sephora is a global multi-brand beauty retailer with a Hungarian e-commerce presence that competes with Rossmann in prestige cosmetics and skincare, leveraging broader scale and brand partnerships.

Emerging players

• Yves Rocher: Yves Rocher is a botanical-based beauty retailer with Hungarian retail and online operations that overlaps with Rossmann's natural/eco beauty segment (Zöld Gondoskodás) and competes on plant-based personal care.
• The Body Shop: The Body Shop is an ethically-positioned beauty retailer with Hungarian stores and online channels that competes with Rossmann in ethical, vegan, and sustainably-sourced beauty and personal care categories.

Regional players

• SPAR Hungary (beauty/H&B expansion): SPAR is a leading Hungarian grocery retailer with expanding health, beauty, and personal care assortments that partially overlap with Rossmann's household and personal care positioning, particularly in suburban and rural catchments.

Others

• MediaMarkt Hungary: MediaMarkt — primarily a consumer electronics retailer — is one of Rossmann's pickup-point partners, illustrating the cross-category retail relationships that shape Rossmann's last-mile strategy; relevant as an ecosystem/distribution counterpart rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/rossmannhu
• LinkedInlinkedin.com/company/rossmann-magyarorszag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rossmann Magyarország