Bookkeeping

What Bookkeeping does

Bookkeeping.com is a privately held, bootstrapped professional services firm that delivers industry-specific bookkeeping, tax preparation, fractional CFO, payroll, bill pay, and accounts receivable management to small and medium-sized businesses with annual revenues between $500,000 and $5 million across the United States and Canada. The company was founded in 2011 by Kelly Robinson, Ben Robinson, and Jaime Rodriguez with the stated mission of replacing generic SMB bookkeeping with a niche-specialization model in which each bookkeeper serves only one industry vertical. Coverage spans 15+ verticals including E-Commerce, Dentistry, Construction, Chiropractic, Churches, Attorneys, Restaurants, Contractors, Travel, Agencies, Physicians, Non-Profit, Landscaping, Trucking, and Startups, and four named SMB clients are referenced on the website (8-Month-Vacation, Startup-Jungle, BeDebtFree, HBG). The legal entity is Bookkeeping.com, with a registered address at 5328 Lanier Islands Pkwy., Ste. 102, Buford, GA 30518; firmographics additionally list Rancho Cucamonga, CA, which creates a location-data inconsistency that warrants primary verification. The firm is founder-controlled with no disclosed external investors, subsidiaries, parent company, M&A activity, awards, patents, certifications, or regulatory actions.

Revenue is generated through four primary streams: recurring monthly bookkeeping subscriptions (financial statements, bank and credit card reconciliations, expense tracking), professional-services tax preparation and year-round tax strategy, professional-services fractional CFO engagements, and subscription-based payroll management. Pricing is custom-quoted based on business size and complexity, billed monthly, and not publicly disclosed; a website-embedded pricing calculator allows prospects to estimate cost before being routed through a consultative 'Find your expert' intake popup. The go-to-market motion is sales-led and consultative, supplemented by content marketing on the company website and organic SEO. There is no proprietary technology stack, API, or integration ecosystem disclosed, no mobile application, and the core technology field is recorded as 'not explicitly disclosed.'

The reported employee count of 1-10 is materially inconsistent with a customer base described as 'hundreds of clients' and a multi-vertical, two-country service footprint. The most defensible reading is that delivery capacity is operated through a contractor or partner bookkeeper network rather than W-2 employees, although this is not stated outright in the input. Growth signal data—revenue, headcount trend, retention, and external capital—are absent across all blocks, leaving the firm's current scale and trajectory as a notable data gap that any investor diligence would need to resolve before sizing the opportunity.

Name

Bookkeeping

Legal name

Bookkeeping.com

Website

https://bookkeeping.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Bookkeeping.com is a privately held, bootstrapped provider of industry-specific bookkeeping, tax preparation, fractional CFO, and payroll services for SMBs in the $500k-$5 million revenue range across the United States and Canada.

Ownership category

akta.pro rank

Product category

Outsourced Bookkeeping Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Payroll Services (541214)

akta.pro primary industry

Accounting & Bookkeeping Services (BPAHABAC)

Keywords

• Outsourced bookkeeping services
• Small business accounting
• Fractional CFO services
• Payroll management services
• Tax preparation services

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Bookkeeping Services: Monthly recurring bookkeeping services for SMBs including financial statements, bank reconciliations, and expense tracking. Revenue is generated through ongoing service contracts with monthly billing.
2. Tax Planning & Preparation: Tax preparation and year-round tax strategy development services. Includes federal, state, and local tax return preparation.
3. Fractional CFO / Outsourced CFO: High-level financial strategy, budgeting, forecasting, and financial reporting services offered on a fractional basis.
4. Payroll Management: Payroll processing, tax withholdings, filings, and employee inquiry handling services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bookkeeping.com delivers industry-specific outsourced bookkeeping, tax preparation and planning, fractional CFO services, payroll management, bill pay, and accounts receivable management to small and medium-sized businesses in the $500k-$5 million revenue range. Each bookkeeper is dedicated to one vertical industry niche (e.g., E-Commerce, Dentistry, Construction, Attorneys, Restaurants) to provide deep subject-matter expertise, with services delivered via recurring monthly subscriptions and consultative onboarding.

Product overview

Bookkeeping.com operates as a unified service platform providing comprehensive financial services for small and medium-sized businesses in the $500k-$5 million range. The company offers industry-specific bookkeeping, tax preparation, outsourced CFO/financial strategy, payroll management, bill pay, and accounts receivable management as integrated service offerings. A complementary product, SnapTax, provides AI-powered tax planning specifically for freelancers and 1099 workers. Services are delivered through vetted, niche-specialized bookkeepers who serve one industry each, ensuring deep expertise in specific sectors such as E-Commerce, Dentistry, Construction, Healthcare, Legal, Restaurants, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Bookkeeping Services

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bench: Bench is a direct competitor offering outsourced bookkeeping and financial reporting to SMBs via subscription, pairing humans with proprietary software. Like Bookkeeping.com, it targets small businesses needing recurring monthly bookkeeping, financial statements, and tax support.
• Pilot: Pilot provides outsourced bookkeeping, accounting, and CFO-adjacent services to SMBs, startups, and growing businesses — directly comparable to Bookkeeping.com's monthly bookkeeping + tax + fractional CFO stack. Both compete for the underserved mid-market revenue band.
• Botkeeper: Botkeeper delivers bookkeeping-as-a-service to SMBs and accounting firms using a combination of AI/automation and human accountants. Comparable in subscription recurring revenue model and SMB target market, and a key competitor for AI-driven cost efficiency.
• AccountingDepartment.com: AccountingDepartment.com offers outsourced bookkeeping, controller, and CFO services to SMBs on a monthly subscription basis, with vertical specialization. It is one of the most directly comparable US-based peers of Bookkeeping.com.
• 1-800Accountant: 1-800Accountant is a national virtual accounting firm serving SMBs with bookkeeping, tax, payroll, and CFO advisory services. Directly comparable service stack and SMB focus to Bookkeeping.com.
• Bookkeeper360: Bookkeeper360 is an outsourced bookkeeping, tax, and CFO services firm targeting SMBs and startups using cloud-based accounting platforms (Xero, QuickBooks). Same subscription service stack and SMB segment as Bookkeeping.com.
• Ignite Spot Accounting: Ignite Spot Accounting provides outsourced bookkeeping, accounts payable/receivable, tax, and CFO-level services to SMBs on a subscription model. Highly comparable in service breadth and target market.

Broad incumbents

• Intuit QuickBooks Live: Intuit QuickBooks Live is Intuit's own human-assisted bookkeeping service bundled into the QuickBooks ecosystem. As a broad incumbent with significantly more resources, it competes for the same SMB market with brand and software-ecosystem advantages.
• Xero: Xero is a global cloud accounting platform serving SMBs and the accountants who serve them; its Xero Accounting Partners and emerging AI features compete with Bookkeeping.com's services both directly and via partner ecosystems.

Emerging players

• Paro: Paro is a fintech-enabled marketplace connecting SMBs with fractional finance and accounting talent (bookkeepers, CPAs, CFOs). It overlaps with the Bookkeeping.com niche-specialization thesis but uses a marketplace model rather than employed bookkeepers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bookkeepingcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bookkeeping