Pisces Group Cabo

What Pisces Group Cabo does

Pisces Group Cabo is a family-owned tourism and hospitality conglomerate founded in 1978 in La Paz, Mexico, and now headquartered in Cabo San Lucas, operated by the Ehrenberg family. The company runs seven integrated business divisions: Pisces Sportfishing (charter fishing fleet), Pisces Yachts (luxury yacht charters), Pisces Luxury Villa Collection (vacation rentals), Los Cabos Sotheby's International Realty (real estate brokerage), Marina del Rey (marina with fuel dock and fillet station), Captain Tony's Restaurant (dining), and an online retail store. These divisions collectively form a vertical travel and lifestyle ecosystem for visitors to the Los Cabos region.

The company's operations rest on physical assets including a fleet of sportfishing vessels and luxury yachts available for charter, a portfolio of managed vacation rental villas, marina infrastructure, and a real estate brokerage operated under a partnership with Sotheby's International Realty. Operational credentials include a 98.6% billfish catch-and-release rate, 90%+ all-species catch success rate, and a weekly fishing reports archive maintained continuously since 2012. All personnel are full-time rather than seasonal employees, and the company has received conservation awards from IGFA, Gray Fishtag Research, and the Billfish Foundation.

Revenue is generated through direct-to-consumer bookings across the seven divisions: per-trip charter and rental fees for sportfishing, yacht, villa, marina, and restaurant services, plus transaction-based commissions on real estate sales brokered under the Sotheby's affiliation. The company markets through division-specific websites, a long-running blog, social media (Facebook, Twitter, Instagram, YouTube), and direct phone, email, and WhatsApp contact, including US toll-free numbers. The customer base consists of US and Canadian tourists and vacationers (regularly from Texas, California, Arizona, Florida, Michigan, Wisconsin, and Canada) seeking sportfishing, yachting, luxury accommodations, and Los Cabos real estate.

Name

Pisces Group Cabo

Legal name

Pisces Group Cabo

Website

https://piscesgroupcabo.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Pisces Group Cabo is a family-owned tourism and hospitality group in Cabo San Lucas, Mexico, operating seven integrated divisions including sportfishing charters, luxury yacht rentals, vacation villas, Sotheby's-affiliated real estate, marina services, and a restaurant, serving primarily US and Canadian tourists and vacationers.

Ownership category

akta.pro rank

Product category

Tourism and Hospitality Services

NAICS

Recreational Goods Rental (532284), Tour Operators (56152)

SIC

Operators Of Apartment Buildings (6513)

akta.pro primary industry

Crewed Yacht Charters (Luxury Crewed) (THAEAEAA)

akta.pro secondary industry

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Sportfishing charters
• Luxury yacht charters
• Vacation villa rentals
• Marina services
• Marine tourism

Headquarters

HQ city

Cabo San Lucas

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Sportfishing Charters: Charter fishing services offering various vessel sizes and trip options to tourists visiting Cabo San Lucas, targeting big game fishing enthusiasts seeking marlin, tuna, dorado, wahoo, and other species.
2. Luxury Yacht Charters: Yacht charter services ranging from a few hours to multi-day trips, offering spectacular vessels with high-level service for cruising experiences.
3. Vacation Villa Rentals: Luxury villa and residence rentals with first-class service and attention to detail for vacation travelers.
4. Real Estate Services: Real estate sales and brokerage services through Los Cabos Sotheby's International Realty partnership, serving buyers interested in property in the Los Cabos region.
5. Marina Services: Full-service marina operations including fuel dock, fillet station, and personalized service for boat owners.
6. Restaurant Operations: Captain Tony's Restaurant serving food and beverages to marina visitors and tourists, located near the Giant Marlin Statue in Cabo.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pisces Group Cabo is a family-owned tourism and hospitality group operating seven integrated divisions in Los Cabos, Mexico: sportfishing charters on a premier vessel fleet, luxury yacht charters, vacation villa and residence rentals through Pisces Luxury Villa Collection, real estate brokerage via Los Cabos Sotheby's International Realty, full-service marina operations at Marina del Rey, and Captain Tony's Restaurant. The company serves tourists, vacationers, sportfishing enthusiasts, and real estate buyers in the Los Cabos region with over 42 years of operational experience.

Product overview

Pisces Group Cabo is a multifaceted hospitality and tourism organization offering a portfolio of complementary services centered around the Los Cabos, Mexico region. The core offerings include: Pisces Sportfishing (premier charter fishing fleet established 1978), Pisces Yachts (luxury yacht charters), Pisces Luxury Villa Collection (vacation rental properties), Los Cabos Sotheby's International Realty (real estate services), Marina del Rey (full-service marina), and Captain Tony's Restaurant (dining). The company operates as a unified group where guests can book fishing charters, luxury yacht experiences, villa accommodations, marina services, and dining as integrated components of a complete Los Cabos vacation lifestyle experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Pisces Sportfishing A premier sportfishing charter fleet offering fishing experiences with a selection of vessels and different trip options targeting marlin, sailfish, yellowfin tuna, dorado, and wahoo. Top fishing fleet in Cabo for over 42 years serving anglers visiting Cabo San Lucas.
• Pisces Yachts Luxury yacht charter services offering spectacular vessels, attention to detail, and high-level service for cruises ranging from a few hours to overnight or multi-day trips.
• Pisces Luxury Villa Collection An exclusive selection of rental villas and residences offering first-class service and attention to detail for vacation accommodations in Los Cabos.
• Los Cabos Sotheby's International Realty Real estate brokerage services under the Sotheby's International Realty brand, offering a trusted name with local knowledge and Cabo flair for property buyers in Los Cabos.
• Marina del Rey A full-service marina in the heart of Cabo San Lucas featuring a fuel dock, fillet station, and personalized friendly service for boat owners.
• Captain Tony's Restaurant A restaurant located at the marina next to the iconic Giant Marlin Statue offering delicious food and drinks in a casual atmosphere with fresh ingredients and friendly service.

Quantifiable outcome

• 98.6% catch-and-release rate for billfish
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sotheby's International RealtycoreStrategic or Co-development PartnerPisces Real Estate has partnered with Sotheby's International Realty, bringing together Pisces' 40+ years of local knowledge and Cabo expertise with Sotheby's global luxury real estate brand. This partnership provides international reach for property listings and access to a global network of high-net-worth buyers interested in Los Cabos real estate.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Tailhunter Sportfishing: Long-running sportfishing charter operator in Los Cabos offering big-game fishing trips targeting marlin, tuna, dorado and other species — directly comparable to Pisces Sportfishing's core fleet business.
• Cheeky Monkey Sportfishing: Cabo San Lucas-based sportfishing charter fleet competing in the same big-game fishing market as Pisces Sportfishing, serving similar US and Canadian tourist clientele.
• Pinchy Sportfishing: Sportfishing charter operator in Cabo San Lucas offering day and multi-day trips — a directly comparable peer to Pisces Sportfishing in vessel type, trip structure, and target customer.
• VillaExperience: Luxury villa rental company specializing in Los Cabos vacation properties — directly comparable to Pisces Luxury Villa Collection in property type, target customer, and service model.
• Sun Cabo Vacations: Vacation rental and villa management company serving Los Cabos, offering luxury property rentals and concierge services — directly comparable to the Pisces Luxury Villa Collection division.
• IGY Marina Cabo San Lucas: Established marina operator in Cabo San Lucas offering berth slips, fuel dock, and related services — directly comparable to Pisces' Marina del Rey division in service mix and geography.

Broad incumbents

• Cabo Adventures: Large multi-activity tour operator in Los Cabos offering sportfishing, yacht cruises, ATV, snorkeling, and other experiences — broader portfolio but overlapping sportfishing and yacht offerings comparable to Pisces' core divisions.

Regional players

• East Cape Sportfishing: Sportfishing charter operator based in Los Barriles / East Cape region of Baja California Sur — comparable in fleet model and target species (marlin, dorado, tuna) but operating in an adjacent regional market rather than Cabo San Lucas itself.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/piscescabo?lang=es
• YouTubeyoutube.com/channel/UC2f-eYs6w2sjNtB5lvMO8vQ
• Facebookfacebook.com/piscessportfishingfleet
• Instagraminstagram.com/pisces_sportfishing
• LinkedInlinkedin.com/company/pisces-group-cabo

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pisces Group Cabo