Leg Up Farmers Market

What Leg Up Farmers Market does

Leg Up Farmers Market is a single-location, full-service natural foods grocery store operating from an 18,700 square-foot retail footprint at 3100 N George Street in York, Pennsylvania. The store is open daily from 9am to 7pm and is organized into seven departments — Produce, Grocery (seven aisles plus dairy and frozen), Deli & Sushi, Bakery, Meat & Cheese, Wellness, and General Merchandise — serving health-conscious consumers, keto dieters, vegan/plant-based shoppers, and gluten-free buyers. Sourcing emphasizes local producers within a 100-mile radius, supplemented by natural and organic brands (Annie's, Bob's Red Mill, Primal Kitchen, Late July, Simple Mills) and a wall of 200+ bulk staples. York-specific product claims include the area's largest selection of fresh, wild-harvested, and organic mushrooms.

Underlying technology is utilitarian rather than proprietary. E-commerce runs on the third-party Store by Web platform for curbside and in-store pickup (legup.storebyweb.com); community room reservations use Acuity scheduling with Square payment processing; email marketing is handled through Constant Contact. There is no AI/ML, custom-built retail technology, or proprietary ordering system referenced in the source data. The store uses no mobile app and exposes no public API.

Revenue is generated through three primary streams: (i) retail grocery and specialty food sales across all departments, (ii) prepared and catered foods from the Deli, Bakery, and Coffee & Juice bar (with 48-hour advance notice for catering trays and custom cakes), and (iii) community room rental with tiered pricing ($50 weekday half-day slots; $150 weekend half-day slots; $250 weekend full-day; 50% discount for 501(c)(3) nonprofits). The market is part of the Leg Up Farm Family of Companies, which includes the affiliated Leg Up Farm nonprofit (therapy for children with special needs) and Able-Services (day programs for adults with special needs); the market financially supports both, and that affiliation is central to its brand positioning rather than a revenue mechanism. Louie Castriota is identified as the founder. No funding rounds, ownership structure, or investor information are disclosed.

Name

Leg Up Farmers Market

Legal name

Leg Up Farmers Market

Website

https://legupfarmersmarket.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Leg Up Farmers Market operates a single 18,700 square-foot natural foods grocery store in York, Pennsylvania, serving health-conscious consumers with locally-sourced, organic, and dietary-specific products across seven departments, plus deli, bakery, catering, and community room rentals.

Ownership category

akta.pro rank

Product category

Natural Foods Grocery Retail

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Grocery Stores (5411)

akta.pro industry

PRIMARYCRAHAEAA

Natural/Organic Supermarkets & Chains

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYCRAHAEAD

Organic Produce & Farm Market Retail

Consumer Products & Retail/Grocery & Food Retail/Natural/Organic & Health Food Stores

SECONDARYCRAHALAG

Farm-to-Consumer Cooperative Markets (Local Producer Co-ops)

Consumer Products & Retail/Grocery & Food Retail/Food Co-ops & Community Grocery

Keywords

• Natural foods grocery
• Organic produce retail
• Local farm sourcing
• Prepared foods deli
• Wellness supplements

Headquarters

HQ city

York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Grocery Sales: Full-service natural foods grocery store selling produce, meat, seafood, bakery items, prepared foods, bulk items, dairy, frozen foods, dry grocery, nutritional supplements, and personal care products across multiple departments including 7 full grocery aisles
2. Deli Prepared Foods: Brick-oven style pizzas, sandwiches, wraps, sides, and nearly famous homestyle chicken salad. Offers vegan, gluten-free, and keto options. Catering trays available with 48 hours notice.
3. Bakery Products: Freshly made breads, cookies, cupcakes, and seasonally made baked goods including vegan, gluten-free, and keto options. Custom decorated cakes available with 48 hours advance notice.
4. Community Room Rental: Rental of second-floor community room for events including birthday parties, bridal showers, employee appreciation, cooking demos, and more. Includes tables, chairs, and full kitchen. Fee-based with 50% discount for 501(c)(3) nonprofits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Leg Up Farmers Market is a full-service natural foods grocery store operating a single 18,700 sq ft retail location in York, Pennsylvania, selling organic and locally sourced produce, meat, seafood, bakery, deli, dairy, frozen, bulk, wellness, and general merchandise items. In addition to retail grocery, it offers in-house prepared foods, brick-oven pizzas, custom cakes, catering trays, online ordering for curbside pickup, and a rentable community room for local events. The store is part of the Leg Up Farm Family of Companies and supports affiliated nonprofits serving families with special needs.

Product overview

Leg Up Farmers Market is a full-service natural foods grocery store operating as a single retail location with multiple interconnected departments. The 18,700 square-foot store offers Produce, Grocery (7 aisles plus dairy and frozen), Deli, Bakery, Meat & Cheese, Wellness, and General Merchandise departments alongside supporting services including Online Ordering for curbside/in-store pickup, Community Room Rental, and Catering Services. The market emphasizes local products (within 100 miles), natural and organic foods, and dietary options including keto, vegan, plant-based, and gluten-free. The store operates daily 9am-7pm and is part of the Leg Up Farm Family of Companies supporting children and adults with special needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Produce Department Retail department offering fresh organic and local produce, including York's largest selection of fresh, wild harvested, and organic mushrooms, with green-tagged items from local farmers.
• Grocery Department Retail department with seven full grocery aisles plus dairy and frozen sections, featuring natural and organic brands and a bulk wall of over 200 staples and spices.
• Deli & Sushi Deli department offering brick-oven style pizzas, sandwiches, wraps, sides, and homestyle chicken salad, with vegan, gluten-free, and keto options.
• Bakery In-house bakery offering freshly made breads, cookies, cupcakes, and seasonal baked goods with vegan, gluten-free, and keto options, plus custom decorated cakes with 48-hour advance notice.
• Meat & Cheese Shop Retail department featuring local grass-fed meats, sustainably sourced seafood, all-natural cheeses, and Market Made sausages, free of hormones, nitrates/nitrites, and antibiotics.
• Wellness Department Retail department offering supplements, daily wellness products, CBD items, vitamins, tonics, proteins, and personal care items including toothpaste, deodorant, and hair supplies.
• General Merchandise Retail department offering sustainably sourced, fair trade, and local gifts including kitchen gadgets, books, fair trade clothing, prints, jewelry, and handmade items from local artists.
• Online Ordering Online ordering system enabling customers to purchase local and organic products for curbside or in-store pickup through the Store by Web platform.
• Community Room Rental Rental of the second-floor community room for events such as birthday parties, bridal showers, employee appreciation events, and cooking demos, with capacity for up to 50 people and full kitchen access.
• Catering Services Catering trays and services available through the Deli, Bakery, and Coffee & Juice Bar for events, requiring 48 hours advance notice.

Quantifiable outcome

• Best of York Local Produce award for 3 consecutive years
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Mad Radish FarmscoreStrategic or Co-development PartnerLocal produce supplier providing fresh, local vegetables to the store's Produce Department. Multiple mentions across website as key local farm partner.
• Kelly's MicrogreenscoreStrategic or Co-development PartnerLocal supplier of fresh microgreens for the Produce Department.
• Brown's OrchardcoreStrategic or Co-development PartnerLocal orchard supplying fresh produce to the store.
• Perrydell Farm & DairycoreStrategic or Co-development PartnerLocal farm and dairy supplier featured throughout grocery aisles and dairy section.
• Gingrich ApiariesminorStrategic or Co-development PartnerLocal apiary supplying honey products to the store.
• Martin's ChipsminorStrategic or Co-development PartnerLocal chip brand featured in grocery aisles.
• Zeke's CoffeecoreStrategic or Co-development PartnerLocal coffee roaster supplying fresh roasted coffee to the store.
• Safe n Sweet BakeryminorStrategic or Co-development PartnerLocal keto bakery from York, PA supplying keto-friendly products.
• Leg Up FarmcoreStrategic or Co-development PartnerNonprofit therapy center in York County, Pennsylvania for children with special needs. Part of Leg Up Farm Family of Companies. Market supports this organization through financial contributions.
• Able-ServicescoreStrategic or Co-development PartnerNonprofit day program service for adults with special needs. Part of Leg Up Farm Family of Companies. Market supports this organization through financial contributions.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sprouts Farmers Market: Sprouts is a national natural/organic-focused supermarket chain that competes most directly with Leg Up Farmers Market on produce, bulk, and natural pantry assortments. Its smaller-box store model and farmer-style sourcing philosophy are conceptually similar to Leg Up's positioning.
• Natural Grocers: Natural Grocers is a specialty natural/organic grocery chain focused exclusively on natural and organic products across produce, bulk, supplements, and specialty diets, mirroring Leg Up's product standards and dietary-segment merchandising.
• The Fresh Market: The Fresh Market operates smaller-footprint specialty grocery stores with strong prepared-food, butcher, bakery, and produce programs, very similar to Leg Up's curated multi-department experience with brick-oven deli and in-house bakery.

Broad incumbents

• Wegmans Food Markets: Wegmans is a dominant regional supermarket chain with a major presence in the York, PA market and broad natural/organic, prepared-food, and bakery programs that overlap materially with Leg Up's assortment, competing on selection and price for the same shoppers.
• Whole Foods Market: Whole Foods is the leading national natural/organic supermarket incumbent with deep specialty-diet, prepared-food, and wellness assortments. It competes broadly with Leg Up across produce, grocery, bakery, deli, and supplements, though typically at larger footprints.

Emerging players

• MOM's Organic Market: MOM's Organic Market is an East Coast organic-focused grocer with strong produce, bulk, and natural-wellness departments, comparable to Leg Up's "Real Food. Real Local." positioning for organic-first shoppers in similar mid-Atlantic markets.
• New Seasons Market: New Seasons is a Pacific Northwest specialty natural grocer with deep local-produce sourcing, in-house bakery and deli, and community-focused values, closely paralleling Leg Up's farmer-network and multi-department community experience.
• Market of Choice: Market of Choice is an Oregon-based natural and local-focused grocer featuring local farmers, in-house prepared foods, and specialty departments, very similar in concept and assortment mix to Leg Up Farmers Market.
• Erewhon Market: Erewhon is a California-based upscale natural grocer known for curated local organic sourcing, specialty prepared foods, and wellness/CBD assortment—a premium analog to Leg Up's natural-foods and wellness positioning.

Regional players

• Hen House Market: Hen House is a Kansas City-area natural and conventional grocery banner with strong fresh, local, and natural offerings, comparable as a smaller-chain natural-leaning grocer competing on similar assortment and local-produce merchandising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/legupfarmersmarket
• Instagraminstagram.com/legupfarmersmarket/?hl=en
• Xx.com/LegUpFarmersMkt
• LinkedInlinkedin.com/company/leg-up-farmers-market

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leg Up Farmers Market