Net ninjas

What Net ninjas does

Net Ninjas Pty Ltd (ACN 613 172 884) is a privately held, bootstrapped proprietary limited company incorporated in Victoria, Australia, operating as a web development agency and managed hosting provider from its headquarters at 245 St Kilda Road, St Kilda, Melbourne. According to firmographic data the company was founded in 2015 and operates with 1-10 employees, though its marketing materials claim over 15 years of specialized WordPress and Shopify development experience, suggesting continuity of practice prior to the current legal entity. The product portfolio is anchored on two core lines: Business Web Hosting (dedicated servers, VPS, and cloud hosting with a 99.9% uptime guarantee and Amazon S3 Sydney-based nightly encrypted backups) and custom Web Development Services across WordPress, Shopify, NextJS, Adobe Commerce, Salesforce Commerce, and Python for websites, e-commerce stores, mobile applications, and integrations. Supporting recurring services include website support and maintenance plans (starting at $900 AUD annually with developer access), subscription-based SEO on a 180-day minimum retainer, OX App Suite professional email and productivity add-ons ($3.61-$5.78 AUD/user/month), SpamExperts email filtering ($5 AUD/month), and resale of Microsoft 365, SSL certificates, and domain registration including .au, .com.au, .net.au, and .melbourne TLDs.

The business model blends project-based development revenue (50/25/25 milestone payments) with a growing stack of subscription recurring revenue from hosting, managed maintenance, email, and SEO. Go-to-market is primarily direct-to-consumer self-serve for hosting, domain, and email products via the secure.netninjas.com.au portal (branded 'Decode Agency' and supporting 30+ languages), combined with field sales for enterprise web development and complex e-commerce projects. The customer base is explicitly oriented around Australian SMBs as the primary segment, with Australian Enterprises as a secondary vertical for complex projects, and a globally accessible portal for low-touch products. Marketing is organic-led through SEO, social channels (Twitter, Facebook, LinkedIn), and AWIA industry association membership.

There is no public financial disclosure, no funding history, no M&A activity, no leadership changes, no AI/ML capabilities, no patents or proprietary IP filings, and no third-party customer logos identified in the available materials, leaving the company's operating scale and customer concentration largely unverifiable beyond its own marketing claims of serving 35,000+ clients globally—a figure inconsistent with the stated 1-10 employee range and therefore treated with caution.

Name

Net ninjas

Legal name

Net Ninjas Pty Ltd

Website

https://netninjas.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Net Ninjas is a Melbourne-based web development agency and managed hosting provider delivering WordPress, Shopify, Adobe Commerce, Salesforce Commerce, and custom development alongside enterprise-grade hosting, managed maintenance, SEO, and OX App Suite email services primarily to Australian SMBs and enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Web Hosting Services: Recurring subscription revenue from web hosting services including dedicated servers, VPS, and cloud hosting solutions. Enterprise-grade infrastructure with 99.9% uptime guarantee. Annual and monthly billing cycles available.
2. Web Development Services: One-time project-based revenue from custom website development, e-commerce stores, mobile apps, and integrations. Payment structure: 50% deposit upon agreement, 25% upon client review, 25% before going live.
3. Website Support and Maintenance: Recurring monthly revenue from maintenance plans including updates, backups, security monitoring, and developer support access.
4. Domain Name Registration: One-time and annual recurring revenue from domain registration services (.au, .com.au, .net.au, .melbourne domains).
5. SSL Certificates: Revenue from SSL certificate provisioning and renewal services.
6. Professional Email (OX App Suite): Subscription-based email and productivity suite with plans from $3.61 AUD/mo including webmail, calendars, contacts, and optional productivity apps.
7. Email Security (SpamExperts): Anti-spam and virus protection services starting at $5.00 AUD/mo for incoming filtering with optional outgoing protection bundles.
8. SEO Services: Search engine optimization services including Website Audit Report, Keyword Research, Initial Ranking Report, and Ongoing SEO Analysis. Monthly retainer model with 180-day minimum contract.
9. Microsoft Office 365: Reseller revenue from Microsoft Office 365 licensing and provisioning services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Net Ninjas provides Business Web Hosting (dedicated servers, VPS, and cloud hosting with 99.9% uptime guarantee), Web Development Services specializing in WordPress, Shopify, NextJS, Adobe Commerce, Salesforce Commerce, and Python, and Website Support and Maintenance plans for Australian businesses. Additional offerings include professional email (OX App Suite), SpamExperts email filtering, SSL certificates, domain registration, Microsoft Office 365, and Search Engine Optimisation services.

Product overview

Net Ninjas is a Melbourne-based web development agency and hosting provider offering a comprehensive portfolio of digital services for Australian businesses. The core offerings include Business Web Hosting (dedicated servers, VPS, and cloud hosting with 99.9% uptime guarantee) and Web Development Services (specializing in WordPress, Shopify, NextJS, Adobe Commerce, Salesforce Commerce, and Python development). Supporting services include Website Support and Maintenance, OX App Suite professional email with optional Productivity add-on (including OX Drive and OX Documents), SpamExperts email security filtering, SSL certificates, domain registration, Microsoft Office 365, and SEO services. The company provides enterprise-grade infrastructure backed by nightly Amazon S3 backups, Stripe payment processing, and SiteLock/TrueShield security features.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Web Hosting Enterprise-grade web hosting services for Australian businesses featuring dedicated servers, Virtual Private Servers (VPS), and cloud hosting solutions, backed by a 99.9% uptime guarantee and 30 Day Money Back Guarantee. Targeted at SMBs and larger businesses needing fast, reliable Australian-based hosting.
• VPS Hosting Virtual Private Server hosting solutions providing dedicated virtualized resources for websites and applications, offered within the Business Web Hosting portfolio.
• Dedicated Servers Dedicated server hosting solutions for websites and applications requiring maximum performance and dedicated resources, sold through the secure.netninjas.com.au store.
• Web Development Services Custom web development services for websites, e-commerce stores, mobile apps, and integrations, covering WordPress, Shopify, NextJS, Adobe Commerce, Salesforce Commerce, and Python technologies. Payment structure is 50% deposit on agreement, 25% on client review, 25% before going live.
• WordPress Development Specialized custom WordPress development services for websites, e-commerce stores, and mobile applications, backed by 15+ years of WordPress development experience.
• Shopify Development Specialized Shopify development services for custom e-commerce stores and mobile applications, backed by 15+ years of experience as a certified Shopify development partner.
• Adobe Commerce Development Enterprise-level Adobe Commerce (Magento) development services for large-scale e-commerce solutions requiring custom platform builds and integrations.
• Salesforce Commerce Development Enterprise-level Salesforce Commerce Cloud development services for large-scale e-commerce implementation, customization, and integration projects.
• Website Support and Maintenance Services Comprehensive website maintenance plans including weekly/twice-weekly updates, 24/7 security monitoring with SMS and email alerts, nightly encrypted backups to Amazon S3 Sydney, monthly reporting, and developer support access for ad-hoc changes and new features. Plans start at $900.00 AUD annually.
• OX App Suite Professional Email Professional email and productivity suite offering secure, reliable email with 99.9% SLA uptime, 10GB mailbox, webmail, mobile/desktop access, shared calendars, contacts, tasks, and CardDAV/CalDAV sync. Pricing starts at $3.61 AUD/month per seat with multi-year discounts available.
• SpamExperts Email Filtering Email security service providing inbox protection against spam, viruses, and malware using advanced algorithms and spam pattern detection. Available as Incoming Filtering from $5.00 AUD/month or as an Incoming & Outgoing Bundle for additional $3.00 AUD/month including brand reputation protection and email continuity.
• SSL Certificates SSL certificate services for website security and HTTPS encryption, sold through the secure.netninjas.com.au self-serve store with renewal options.
• Domain Name Registration Domain name registration services including .au ($25.00 AUD), .com.au ($47.00 AUD), .net.au, and .melbourne ($99.00 AUD) domains, with annual billing.
• Microsoft Office 365 Authorized reseller offering of Microsoft Office 365 cloud productivity suite including Teams, Outlook, and productivity applications, sold through the secure.netninjas.com.au store.
• Search Engine Optimisation (SEO) Services Search engine optimisation services including Website Audit Report, Keyword Research Report, Initial Ranking Report, Ongoing SEO Analysis, Competitive Analysis Report, and Viral Content Development. Operated on a monthly retainer model with a 180-day minimum contract.

Quantifiable outcome

• 99.9% uptime guarantee with pro-rated credits for downtime exceeding SLA thresholds
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• WordPress (Automattic)coreTechnology or IntegrationPrimary development platform partner with 15+ years of specialized WordPress development experience. Net Ninjas specializes in custom WordPress development, offering enterprise and mid-market WordPress solutions.
• ShopifycoreTechnology or IntegrationCertified Shopify development partner specializing in e-commerce store creation, customization, and integration services.
• Adobe Commerce (Magento)coreTechnology or IntegrationAdobe Commerce development services provider offering custom Magento-based enterprise e-commerce solutions.
• Salesforce CommercecoreTechnology or IntegrationSalesforce Commerce Cloud development partner providing enterprise-level e-commerce implementation and customization services.
• Microsoft 365minorChannel Partner/ Reseller/ DistributorAuthorized reseller and integrator of Microsoft Office 365 business productivity solutions including Teams, Outlook, and productivity applications.
• Australian Web Industry AssociationminorOthersIndustry membership organization for Australian web professionals providing networking, standards, and credibility within the regional web industry.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hostinger: Global low-cost web hosting provider with WordPress-optimised plans, a website builder, and bundled email/domain services. Comparable to Net Ninjas on the affordable SMB hosting stack, with similar domain registration and email upsell motions.
• WP Buffs: White-label WordPress support, maintenance and management services for agencies and SMBs. Directly comparable to Net Ninjas' Website Support and Maintenance plans, including 24/7 updates, backups, security monitoring and developer support.
• Nexcess: Managed hosting provider specialised in WordPress, WooCommerce, and Magento with SLA-backed performance and integrated dev tooling. Closely mirrors Net Ninjas' blend of managed hosting plus e-commerce platform expertise (Magento/WooCommerce).
• Bluehost: Mass-market SMB web hosting provider with strong WordPress positioning (endorsed by WordPress.com). Directly comparable to Net Ninjas' shared hosting and WordPress-optimised plans, though at a much larger SMB customer base.
• Pantheon: WebOps platform for WordPress and Drupal sites with a developer-first support stack and integrated hosting/dev workflow. Comparable to Net Ninjas on the hosting-plus-dev positioning, though targeting more sophisticated development teams.
• SiteGround: SMB web hosting provider with strong WordPress and WooCommerce specialisation, offering shared, cloud, and managed hosting plus site-building tools. Directly comparable to Net Ninjas' shared hosting and WordPress-focused service portfolio.
• Cloudways: Managed cloud hosting platform (DigitalOcean, AWS, GCP, Azure) targeted at SMBs and agencies. Comparable to Net Ninjas in combining managed hosting with multi-stack development support, and similarly reliant on third-party infrastructure providers.
• WP Engine: Managed WordPress hosting and digital experience platform serving SMBs and enterprises globally. Directly comparable to Net Ninjas on the managed WordPress hosting + development services stack, though at materially greater scale and with proprietary tooling.
• Kinsta: Premium managed WordPress hosting built on Google Cloud with an SLA-backed uptime guarantee and a developer-focused support model. Closely aligned to Net Ninjas' WordPress hosting and dev-support offering, with a similar premium-SMB positioning.

Broad incumbents

• GoDaddy: Global incumbent providing domain registration, shared hosting, managed WordPress, website builder and email services to SMBs. Overlaps with Net Ninjas across hosting, domains, SSL, and email, but at vastly larger scale and as part of a broad SMB services portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/net_ninjas
• Facebookfacebook.com/wpnetninjas
• LinkedInlinkedin.com/company/7796186

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Net ninjas