What Runnea does

Runnea, operated by the Spanish private limited company Gembira Tech, S.L., is a digital platform providing AI-powered product recommendations, price comparison, and editorial reviews for sports equipment, primarily serving runners, trail runners, trekking enthusiasts, and fitness practitioners across seven European country editions (Spain, Italy, France, Germany, UK, Portugal, and Netherlands). The platform's core technology is a conversational AI recommendation engine ("Runnea AI") that profiles users on runner profile, goals, distances, and preferences, complemented by "Runnea Lens," a computer vision-based visual search tool that identifies products through device camera images. Underlying this AI layer is an extensive structured catalog covering 60+ brands (Nike, Adidas, ASICS, New Balance, Salomon, HOKA, On, Brooks, Saucony, Mizuno, Puma, Under Armour, among others) with editorial reviews authored by 40+ specialists, user-generated reviews and opinions, price aggregation across multiple retailers, training plans, race calendars, and a magazine with podcast content.

Runnea operates a pure affiliate-revenue model: the consumer experience is free, and the company earns commissions when users complete purchases at third-party retailers via affiliate links. The platform does not hold inventory and functions as a content, comparison, and purchase-intent intermediary. Go-to-market is product-led growth, with traffic driven primarily by organic search, editorial content, social media presence across major platforms (Facebook, Twitter/X, YouTube, Instagram, TikTok, LinkedIn), newsletter, and the Runnea Trail Team sponsored athlete community. The company has pursued internationalization through participation in the ICEX Next International Export Initiation Program co-financed by the European Regional Development Fund (FEDER). Revenue, funding, headcount, and ownership details are not disclosed in available source material.

Name

Runnea

Legal name

Gembira Tech, S.L.

Website

https://runnea.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Runnea is a Spain-based affiliate comparison and AI-powered recommendation platform serving runners, trail runners, trekkers, and fitness practitioners across seven European country editions, monetizing via retailer commissions on price comparison and personalized equipment recommendations.

Ownership category

akta.pro rank

Product category

Sports Equipment Comparison and Recommendation

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Trail Running & Outdoor Performance Accessories Retail (CRAMAAAH)

akta.pro secondary industry

Running & Endurance Wear (CRAAAEAD)

Keywords

• Sports equipment comparison
• Running gear reviews
• AI product recommendations
• Affiliate retail aggregation
• Athletic footwear marketplace

Headquarters

HQ city

Baracaldo

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Commissions: Runnea earns commissions when users purchase products through affiliate links on the platform. The website explicitly states: 'RUNNEA podría recibir una comisión del vendedor si compras a través del enlace de afiliados.' Revenue is generated on a per-transaction basis when customers complete purchases through featured retailer links.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Runnea is a free-to-use online platform that helps athletes discover and compare running, trail, trekking, and fitness equipment across 60+ brands and multiple retailers. It bundles an AI-powered conversational recommender (Runnea AI), a visual search tool (Runnea Lens), price comparison, expert and user reviews, training plans, a race calendar, and editorial magazine content. The platform does not sell products directly; instead it monetizes by directing users to third-party retailers through affiliate links and earning commissions on resulting purchases.

Product overview

Runnea is a comprehensive sports equipment comparison and recommendation platform focused on running, trail running, trekking, and fitness. The platform operates as a multi-brand marketplace combining AI-powered personalization with traditional comparison shopping. Core products include Runnea AI (conversational recommendation engine), Runnea Lens (visual search), price comparison across retailers, user/editorial reviews, and training planning tools. The portfolio spans multiple product categories: running shoes, trail shoes, trekking footwear, fitness shoes, gym equipment, sports watches, outdoor boots, and sneakers. Supporting content includes a magazine with running news, training advice, and nutrition guidance, plus a Trail Team athlete community. The platform covers over 60+ international footwear brands including Adidas, Nike, ASICS, New Balance, Salomon, HOKA, On, and specialty brands like Scarpa and La Sportiva, with regional editions in Italy, France, Germany, UK, Portugal, and Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Runnea Sports Equipment Comparison Platform Free online platform that lets individual athletes browse, compare, and select running, trail, trekking, and fitness equipment across major brands and retailers, with affiliate links to complete purchases.
• Runnea AI Recommendation Chat Conversational AI interface that helps athletes find personalized running, trail, trekking, and fitness products through natural-language queries.
• Runnea Lens Visual Search Image-based search functionality that uses computer vision to identify sports shoes and gear from a user-supplied photo.
• Runnea Training Plans Training plans and workout scheduling tools including race preparation programs for runners of different levels.
• Runnea Race Calendar and Virtual Races Directory of upcoming road, trail, and virtual races plus participation in remote timed running events via Runnea Academy.
• Runnea Editorial Magazine Online magazine with articles, reviews, news, and podcasts on running, trail, outdoor, fitness, training, and nutrition topics.
• Runnea Deals and Discounts Aggregator Curated list of bargains, outlet products, discount codes, and seasonal sales across running, trail, and fitness categories.

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

One partnership is on record.

• Various Sports Equipment BrandscoreChannel Partner/ Reseller/ DistributorRunnea features products from over 60 sports equipment brands including Adidas, Nike, ASICS, New Balance, Salomon, HOKA, On, Brooks, Saucony, Mizuno, Puma, Under Armour, and many others. The platform aggregates product listings, prices, and reviews for these brands.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Holabird Sports: Holabird Sports is a US-based specialty running retailer with editorial reviews and price comparison, offering a similar gear-research-plus-purchase experience to Runnea but primarily serving the North American market.

Direct peers

• Top4Running: Top4Running is a European specialty running retailer with deep editorial content, reviews, and price comparison across major running brands — a direct competitor to Runnea in several of the same European markets.
• Solereview: Solereview is a long-running running shoe review and comparison site with structured lab data and affiliate monetization, directly comparable to Runnea's editorial-led review and price comparison offering.
• RunRepeat: RunRepeat is one of the largest independent running shoe review and comparison platforms globally, with deep lab-test data and affiliate links — the closest direct comparator to Runnea's review + comparator model in the running footwear vertical.
• Believe in the Run: Believe in the Run is a running-focused review and podcast media brand that monetizes through affiliate links to retailers, overlapping Runnea's content + affiliate GTM in the same runner persona.
• Outdoor Gear Lab: Outdoor Gear Lab is a review and comparison platform for outdoor and trail equipment with structured side-by-side testing — directly comparable to Runnea's outdoor/trekking gear coverage.

Broad incumbents

• Runner's World (digital): Runner's World is the incumbent running media brand with reviews, training plans, and gear guides — a much larger, English-first incumbent serving the same runner persona and competing for affiliate and brand-partner dollars.
• Idealo: Idealo is a European price-comparison platform covering sporting goods among many categories; it competes for the same affiliate-driven comparison queries Runnea targets but as a horizontal, generalist player.
• Decathlon: Decathlon is a global sporting-goods retailer with strong in-house brands across running and trail. While not a review site, it increasingly competes for the same research-then-purchase journey Runnea intermediates, especially in Europe.
• Gear Patrol: Gear Patrol is an established men's-lifestyle/outdoor gear review and shopping site with affiliate monetization, comparable in model but broader in category (general outdoor vs. Runnea's running focus).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/runnea_com
• YouTubeyoutube.com/c/Runnea
• Facebookfacebook.com/runneacom
• LinkedInlinkedin.com/company/gembira-tech
• Instagraminstagram.com/runnea
• TikToktiktok.com/@runneacom

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Runnea