Wayne Country Day School

What Wayne Country Day School does

Wayne Country Day School (WCDS) is an independent, coeducational college preparatory institution serving students from age 3 (3K program) through 12th grade on a single 50-acre suburban campus at 480 Country Day Road, Goldsboro, North Carolina. The school is structured into four core academic divisions — Early Years (3K–PreK), Lower School (grades 1–5), Middle School (grades 7–8), and Upper School (grades 9–12) — augmented by specialized programs including a STEM Center maker space (3D printing, CAD, woodworking), a Learning Center for students with identified learning differences, and interscholastic athletics (seven girls' sports, eight boys' sports) plus fine and performing arts. The school is Cognia-accredited, offers 15 AP courses and the AP Capstone program, and reports a 7:1 student-faculty ratio, 1220 average SAT score, 71% AP exam pass rate, and 100% acceptance rate to four-year colleges.

The underlying technology stack is modest and largely commodity: FACTS SIS (Renweb) handles student information management and the admissions inquiry portal, and the STEM Center uses MakerBot 3D printers alongside standard CAD and fabrication tools. The school maintains an active digital presence (Facebook, Twitter/X, Instagram) and a content-driven website, but offers no online or distance-learning programs; all instruction is on-campus.

The business model is tuition-driven and consumer-facing. Published 2026–2027 tuition and fees range from $11,355 (Early Years) to $15,290 (grades 6–12), billed annually. Approximately 20% of students receive some form of financial aid, supplemented by NC Opportunity Scholarship state grants; no full-tuition aid packages are offered, ensuring every family contributes. A secondary revenue stream comes from an Annual Fund and targeted capital campaigns (currently the 'Charging Ahead' gymnasium expansion), and the school also operates a World Explorers Summer Camp. GTM motion is sales-led and admissions-driven, relying on inquiry forms, on-campus visits, and direct phone/email contact. The school is privately held with no external investment, parent company, or identified subsidiaries, governed by Head of School Dr. Matthew Jacobs.

Name

Wayne Country Day School

Legal name

Wayne Country Day School

Website

https://waynecountryday.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Wayne Country Day School is an independent, coeducational K-12 college preparatory school in Goldsboro, North Carolina, serving students from age 3 through 12th grade across four academic divisions, a STEM Center, athletics, and arts programs on a 50-acre campus.

Ownership category

akta.pro rank

Product category

K-12 Independent Private Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (611110)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private/Independent Online K–12 Schools (EDAJADAC)

Keywords

• College preparatory education
• K-12 private education
• Independent school programs
• STEM education
• Early childhood education

Headquarters

HQ city

Goldsboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Fees: Primary revenue from tuition charges across grade levels (3K through 12th grade) plus additional fees including enrollment fees, athletic fees, before/after school care, learning center services, and testing fees.
2. Annual Giving and Donations: Annual Fund contributions supporting academic programs, athletic opportunities, campus maintenance, and technological upgrades. Capital campaigns for facility improvements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Wayne Country Day School is an independent, coeducational, college preparatory school delivering on-campus K-12 education from Early Years (3K) through 12th grade. Its core offering consists of four academic divisions (Early Years, Lower School, Middle School, Upper School) plus specialized programs in STEM (3D printing/CAD/maker space), Learning Center support for students with learning differences, interscholastic athletics, and fine/performing arts, all delivered on a single 50-acre campus in Goldsboro, NC.

Product overview

Wayne Country Day School is an independent, coeducational, college preparatory institution serving students from 3K through 12th grade. The school offers a comprehensive educational program consisting of five core divisions (Early Years, Lower School, Middle School, Upper School) supported by specialized programs including the STEM Center for maker-space learning, the Learning Center for students with learning differences, and extensive athletics and arts programs. The school follows a traditional semester system with AP courses, the AP Capstone program, and a variety of elective offerings designed for college preparation.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years Program
• Lower School Program
• Middle School Program
• Upper School Program
• STEM Center
• Learning Center
• Athletics Program
• Arts Program
• World Explorers Summer Camp

Quantifiable outcome

• 100% acceptance rate to 4-year colleges and universities
• +5 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators8 records

Recent moves8 records

Expansion highlights4 records

Regional players

• Ashley Hall: Charleston, SC independent K-12 college-prep school; comparable independent-school model and tuition tier in the broader Southeast private-school peer group, though outside North Carolina.
• Cape Fear Academy: Wilmington, NC independent K-12 college-prep school serving a different geographic market but with similar size, tuition structure, and college-prep mission.

Direct peers

• Ravenscroft School: Raleigh, NC independent K-12 college-prep school with similar AP offerings, NCAA athletics, and college-counseling depth; the leading like-for-like competitor within driving distance of Wayne Country Day.
• Durham Academy: Durham, NC independent K-12 with a comprehensive college-prep curriculum, AP and Capstone programs, and small-class ethos — direct competitor for NC college-prep families.
• Forsyth Country Day School: Lewisville, NC independent K-12 college-prep school; sister NCISAA competitor with similar size, tuition tier, and academic-and-athletics balance.
• Cannon School: Concord, NC independent college-prep K-12 school; comparable size, mission, and tuition tier, sharing the NC private-school premium landscape.
• Providence Day School: Charlotte, NC independent K-12 college-prep school; competes for the same college-prep, tuition-paying segment with deeper AP breadth and larger endowment.
• Cary Academy: Cary, NC independent college-prep K-12 with strong STEM, AP, and athletics programs; comparable in size and value proposition to Wayne Country Day.
• Greensboro Day School: Greensboro, NC independent K-12 school with college-prep focus, AP offerings, and competitive NCISAA athletics; same regional accreditation and mission profile.
• Charlotte Country Day School: Charlotte, NC independent K-12 college-prep school; larger and more established but same NCISAA athletic conference and college-prep value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/WCDSNEWS
• Facebookfacebook.com/wcdsnews
• Instagraminstagram.com/wcdsnews
• LinkedInlinkedin.com/company/wayne-country-day-school

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wayne Country Day School