Howard Stern

What Howard Stern does

Howard Stern, operating through The Howard Stern Production Company, Inc., is a privately held entertainment personality and production business centered on The Howard Stern Show, a flagship U.S. radio program featuring long-form, uncensored celebrity interviews, comedic commentary, and live listener call-ins. The production entity is founder/owner-operated by Howard Stern personally, with no disclosed venture or institutional investment; WRI Tx operates the show's digital properties (website, social accounts, and howardstern.com) on its behalf. The core product is built around a permanent on-air team — co-host Robin Quivers, executive producer Gary Dell'Abate, Fred Norris, and Jon Hein — and is anchored by a multi-decade content archive (Sternthology).

The platform is distributed exclusively through SiriusXM satellite radio on dedicated channels Howard 100 (live show) and Howard 101 (Wrap Up Show, Sternthology Live!, Howard 101 Tapes), with live streaming available via the SXM app. In March 2026 the show expanded its distribution surface by launching a YouTube channel that makes curated celebrity interviews (Harry Styles, Mila Kunis, Bruce Springsteen, Hugh Jackman, Charli xcx) available on demand for the first time, updated weekly. Supporting technology is conventional broadcast and digital: satellite-radio production, live streaming via SXM, a WordPress-based website, and standard marketing integrations (Google Analytics, Mouseflow, social plug-ins).

Revenue is generated through two streams: (1) SiriusXM carriage / content licensing fees under the exclusive distribution agreement, and (2) broadcast advertising and on-air sponsorship reads, including cross-promotion of SiriusXM programming. Individual show pricing is not separately disclosed because the show is bundled inside SiriusXM subscription tiers. The audience is a horizontal segment of adult entertainment consumers subscribing to SiriusXM, with secondary free reach via YouTube. Operations are centered in New York (production) with a legal/affairs contact address in West Hollywood, and the company employs 51–100 people.

Name

Howard Stern

Legal name

The Howard Stern Production Company, Inc.

Website

https://howardstern.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Howard Stern is a privately held entertainment brand and production company operating The Howard Stern Show, a flagship uncensored celebrity-interview radio program distributed exclusively on SiriusXM channels Howard 100 and 101, with archive content now extending onto YouTube.

Ownership category

akta.pro rank

Product category

Satellite Radio Entertainment

NAICS

Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161), Broadcasting and Content Providers (516)

akta.pro primary industry

Radio Program Syndication (Talk, Music, Sports) (MPABAMAE)

akta.pro secondary industries

News/Talk Radio Networks (MPABABAD), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

Keywords

• Satellite radio programming
• Celebrity interview shows
• Talk radio broadcasting
• Audio entertainment content
• Digital content distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. SiriusXM Carriage Fee / Content Licensing: The Howard Stern Show is broadcast on dedicated SiriusXM channels (Howard 100 and Howard 101). Revenue is generated through carriage fees paid by SiriusXM to license exclusive Stern Show content for its satellite and streaming platform, similar to a radio network distribution agreement.
2. Broadcast Advertising / Sponsorship: The show carries on-air sponsorships and advertising, with promotional content read on-air during live broadcasts. The show also promotes SiriusXM events and special programming.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Howard Stern Show is a daily satellite radio program featuring long-form uncensored celebrity interviews, comedic commentary, and live listener call-ins, broadcast exclusively on SiriusXM channels Howard 100 and Howard 101. Companion programs (Wrap Up Show, Sternthology Live!, Howard 101 Tapes) and a YouTube channel extending curated celebrity interviews to a broader audience round out the offering. The official website (howardstern.com) provides show schedules, news, archives, and a Sternthology archive request system for listeners.

Product overview

Howard Stern operates a multimedia entertainment platform centered on The Howard Stern Show, a flagship radio program broadcast on SiriusXM (channels Howard 100/101). The ecosystem includes several companion programs: The Howard Stern Wrap Up Show (afternoon recap with Gary Dell'Abate and Jon Hein), Sternthology Live! (archive requests), and Howard 101 Tapes (archival content). Video content is distributed through a dedicated YouTube channel featuring curated celebrity interviews. The platform also offers live streaming via the SiriusXM app and maintains an archive request system for fans.

Differentiator

Problem solved

Functional benefit

Products and services

• The Howard Stern Show Flagship daily radio show featuring Howard Stern alongside co-host Robin Quivers, Fred Norris, and executive producer Gary Dell'Abate; offers uncensored celebrity interviews, comedic commentary, and live listener call-ins to a SiriusXM subscriber audience.
• Howard 100 and Howard 101 (SiriusXM Channels) Dedicated SiriusXM satellite radio channels carrying The Howard Stern Show (Howard 100) and companion programs including the Wrap Up Show, Sternthology Live!, and Howard 101 Tapes (Howard 101), accessible via satellite receivers and the SXM streaming app to SiriusXM subscribers.
• Howard Stern Wrap Up Show Post-show discussion program co-hosted by Gary Dell'Abate and Jon Hein with Stern Show staff, airing on Howard 101 after every live Howard Stern Show, providing commentary and recap of the day's episode.
• Sternthology Live! Archive-based program where host Rahsaan Rogers plays listener requests of favorite Stern Show moments from the show's archive, airing Wednesday through Friday on Howard 101.
• Howard 101 Tapes Daily archive program featuring the greatest moments from the Stern Show library, with requests played live on Howard 101.
• Howard Stern YouTube Channel YouTube channel featuring the show's biggest celebrity interviews, most memorable conversations, and revealing moments on demand, making select Stern Show content freely accessible to non-SiriusXM audiences worldwide.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Two partnerships are on record, tiered core.

• YouTubecoreGTM or Marketing Partner · 30 March 2026In March 2026, the show announced it is launching its greatest celebrity interviews on YouTube for the first time ever, with content including Harry Styles, Mila Kunis, Bruce Springsteen, Hugh Jackman, and Charli xcx interviews, with new curated content added weekly.
• SiriusXMcoreChannel Partner/ Reseller/ DistributorThe Howard Stern Show is broadcast exclusively on SiriusXM's dedicated satellite radio channels Howard 100 and Howard 101. This is a long-standing exclusive distribution partnership that is central to the show's delivery model, with live streaming also available through the SXM app.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SiriusXM: Satellite-radio broadcaster that distributes The Howard Stern Show and is also its primary commercial counterparty. Comparable as the broader incumbent platform in the audio market that competes for listeners, ad dollars, and exclusive talent deals.
• iHeartMedia: Largest U.S. radio broadcaster and podcast publisher, operating hundreds of stations and producing syndicated talk personalities. Comparable as a broad incumbent that aggregates talk-radio audiences and competes with SiriusXM/Stern for ad inventory and celebrity guests.
• Spotify: Global audio streaming platform that has invested heavily in exclusive podcast deals (Joe Rogan, Call Her Daddy, Armchair Expert). Comparable as the broader incumbent distribution and monetization platform competing with SiriusXM for exclusive long-form audio IP.

Direct peers

• The Joe Rogan Experience: Long-form, uncensored celebrity-and-newsmaker interview show hosted by Joe Rogan and distributed via Spotify under an exclusive multi-year deal. Direct analog to the Howard Stern Show in format, guest profile, and reliance on a single major distribution partner for monetization.
• The Breakfast Club: Syndicated morning radio show featuring celebrity interviews, hip-hop culture, and uncensored conversation, distributed via iHeartMedia and REVOLT. Closely comparable to The Howard Stern Show as a personality-driven talk/interview program carried by a major broadcast radio network.
• Conan O'Brien Needs a Friend: Long-form celebrity interview podcast hosted by Conan O'Brien that is also broadcast on SiriusXM and distributed across major podcast platforms. Comparable to Howard Stern as a legacy TV/broadcast personality extending into uncensored long-form audio on SiriusXM.

Emerging players

• Call Her Daddy: Top-tier uncensored celebrity-and-culture podcast hosted by Alex Cooper, originally exclusive to Spotify and now distributed broadly across platforms. Comparable as an uncensored, personality-driven audio brand monetized through exclusive platform deals.
• SmartLess: Celebrity interview podcast hosted by Jason Bateman, Sean Hayes, and Will Arnett, distributed via Amazon/Wondery. Comparable to Howard Stern as a high-profile celebrity-interview show with a single dominant distribution partner and large mainstream audience.
• Armchair Expert: Long-form celebrity interview and culture podcast hosted by Dax Shepard, originally exclusive to Spotify. Comparable to Howard Stern as a long-form, uncensored interview format with high-profile guests and platform-exclusive distribution.
• The Pat McAfee Show: Daily sports, pop-culture, and celebrity interview show distributed via YouTube and ESPN. Comparable to Howard Stern as a personality-driven, multi-platform talk format with strong sponsor appeal and audience engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/howardstern
• Facebookfacebook.com/thehowardsternshow
• Instagraminstagram.com/SternShow
• Xx.com/sternshow
• LinkedInlinkedin.com/company/the-howard-stern-show

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Howard Stern