Boundaryline
Boundaryline is a New Zealand fencing, gate, and screen solutions supplier offering the country's largest range of aluminium, steel, timber, and specialty fencing products through three branches and an online trade store. It serves homeowners, builders, architects, schools, and community housing nationwide.
- Company typePrivate
- Founded2004
- HeadquartersAuckland, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Boundaryline does
Boundaryline is a New Zealand privately held fencing, gate, and screen solutions supplier founded in 2004 and headquartered in Auckland, operating through three physical branches (Auckland, Christchurch opened November 2025, Invercargill) plus a 24/7 online Trade Store. The company manufactures and distributes what it describes as the largest range of fencing products in New Zealand, spanning aluminium systems (DuraPanel, ModePanel, PicketPanel, SentryPanel, SleekWall), steel systems (ColourPanel, ColourSlat), hybrid CLT-based systems (SmartWall), timber (Post&Rail), and specialty products including FlameWall (NZ's first fire-rated fence system, FRR -/60/-) and Green Screen (a plant-supporting mesh system). Heritage Gates operates as a wholly-owned subsidiary covering custom premium entrance gates.
The business operates a supply-only model with no installation services, relying instead on a nationwide recommended installer network and direct delivery via owned truck routes in the Auckland Metro, Waikato, and Bay of Plenty regions. Pricing is unit-based with indicative per-panel and per-metre rates disclosed through an online estimator; custom commercial quotes are handled through a dedicated sales team including project sales, strategic partnerships, and national partnerships managers. Customer segments span homeowners, builders and developers, architects and landscape architects, the education sector, community housing providers, and rural/lifestyle properties, with go-to-market supported by a Masterspec branded work-section (8432BF) and listings on EBOSS and Teulo specification platforms.
Revenue is not publicly disclosed and the company has no external institutional investors identified in the input data; ownership and management are concentrated within the McGaveston family, with Hugh McGaveston as Managing Director. The product strategy emphasises modular construction, NZ Building Code compliance (including fire and pool fencing standards), and architectural-grade aesthetics, with active R&D evidenced by product launches across 2024 and 2025. The company markets through its website, Fence Post Blog, social channels (Instagram, LinkedIn, Facebook, Pinterest), email, and face-to-face events including a mobile Fence HQ showroom.
Boundaryline firmographics
Firmographics- Name
- Boundaryline
- Legal name
- Boundaryline Ltd.
- Website
- https://boundaryline.co.nz
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Boundaryline is a New Zealand fencing, gate, and screen solutions supplier offering the country's largest range of aluminium, steel, timber, and specialty fencing products through three branches and an online trade store. It serves homeowners, builders, architects, schools, and community housing nationwide.
- Ownership category
- akta.pro rank
Boundaryline industry classification
Industry- Product category
- Fencing and Gate Systems
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)
- akta.pro primary industry
- Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)
- akta.pro secondary industry
- Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)
Keywords
Where Boundaryline is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices3 records
Markets served
Boundaryline business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fencing Products Sales: Supply of fencing, gate, and screen solutions. Products include aluminium fencing (DuraPanel, ModePanel, PicketPanel, SentryPanel, SleekWall), steel fencing (ColourPanel, ColourSlat), hybrid systems (SmartWall), timber fencing (Post&Rail), fire-rated fencing (FlameWall), and specialty products (Green Screen, bollards, bin stores).
- Gate and Custom Product Sales: Supply of gates including pedestrian gates, driveway gates (swing and sliding), custom entrance gates (Heritage Gates), and steel gate frames. Gates are available as kitset or fully welded configurations.
- Online Trade Store: B2B e-commerce platform (boundarylinefortrades.shop) where trade customers can shop ranges, receive instant quotes, and manage account details including full order history.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Fence Panel Pricing (indicative) |
| One time/ perpetual license | Pay-as-you-go | Custom/Commercial Projects |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Boundaryline product offering
Product offeringCore offering
Boundaryline designs, manufactures, and supplies a wide range of fencing, gate, and screen solutions to customers across New Zealand through three physical branches and an online Trade Store. The portfolio spans aluminium, steel, timber, and hybrid fence systems across residential, commercial, security, pool, education, balustrade, and fire-rated applications, complemented by gates, bollards, bin stores, and a network of recommended installers (supply-only).
Product overview
Boundaryline is New Zealand's fencing, gate and screen specialist offering the country's largest range of fence products. The product portfolio spans multiple materials (aluminium, steel, timber) and product types including privacy fencing (ColourPanel, SmartWall), aluminium pool fencing (DuraPanel), security fencing (SentryPanel), picket fencing (PicketPanel), modern aluminium screening (SleekWall), fire-rated fencing (FlameWall - NZ's first), green walls (Green Screen), and rural fencing (Post&Rail). The core aluminium systems (DuraPanel, PicketPanel, SentryPanel, SleekWall, SmartWall) are complemented by steel systems (ColourPanel, ColourSlat) and timber products (Post&Rail, Lifestyle Timber Gates). Additional offerings include balustrade systems, bin stores, bollards, and commercial security solutions. The company also provides supplementary services including an online Trade Store, Fencing Price Estimator, technical documentation (CAD drawings, PS1s), and specification support through Masterspec.
Differentiator
Problem solved
Functional benefit
Brands
- ColourPanel: Pre-finished steel privacy fencing with 10-year warranty, available in Classic and Slat Top styles.
- ColourSlat
- DuraPanel
- ModePanel
- PicketPanel
- SentryPanel
- SleekWall
- SmartWall
- Green Screen
- FlameWall
- Post&Rail
- Heritage Gates
Products and services
- ColourPanel Pre-finished steel privacy fencing system with 'same both sides' design for shared boundary fences. Features a proprietary 4-step anti-corrosion process and a 10-year warranty. Available in Classic and Slat Top styles with matching gates for residential and commercial boundaries.
- ColourSlat Privacy screen system combining pre-finished coloured steel with low-maintenance durability. Comes with a 5-year warranty and is available in Steel and Timber variants for outdoor living spaces.
- DuraPanel Aluminium fence range for landscape fencing, swimming pool fencing, and school safety applications. Complies with all New Zealand pool fencing regulations. Available in Axis, Delta, Delta 35, Eco, Polo, Titan, and Vecta variants with a powder-coated finish.
- ModePanel Fully welded aluminium fin panel fence system engineered for strength, precision, and architectural appeal. ModePanel Arc features slim vertical lines with smooth continuous finish, slim post profiles, and modular design for consistent installation.
- PicketPanel Aluminium interpretation of traditional picket fence with contemporary options. Available in Atlas, Juno, Opus, Forte, and Rondo variants. Designed for medium density housing developments with matching gates.
- SentryPanel Security fence range manufactured from heavy wall aluminium with powder coat finish. Anti-climb design with extended vertical spacing. Available in Flat Top, Rod Top, School Panel, Spear Top, and Playground Panel variants for commercial and high-security applications.
- SleekWall Premium aluminium fencing, gate, and screen system for designers and discerning homeowners. Available in slat and solid styles with horizontal or vertical orientation, featuring hidden fixings and modular design.
- SmartWall Alternative to traditional timber fencing featuring steel posts and rails with Cross Laminated Timber (CLT) palings to prevent twisting and warping. Available in horizontal, vertical, and slat top designs with acoustic properties for noise reduction.
- Green Screen New Zealand's first green fence - unique 3D mesh screen designed to support rapid growth of climbers and plants to form a dense uniform green wall. Panel height 1200mm, panel length 2250mm, aperture 50x50mm.
- FlameWall New Zealand's first fire-rated fence system with FRR rating of -/60/- for use on legal boundaries near structures like garden sheds. Integrates with SmartWall, ColourPanel, and SleekWall systems. Compliant with NZ Building Code C3 and C6.
- Post and Rail Classic timber post and rail fencing system with straight-through mortise design. Available in treated pine or naturally durable macrocarpa. Used for lifestyle blocks, farms, entranceways, and subdivision projects.
- Lifestyle Timber Gates Traditional style timber gates manufactured from dressed timber with black powder-coated hardware. Available in Mayfield, Oakfield, and Sheffield styles. Gate heights 900-1000mm, widths up to 3000mm.
- Heritage Gates Custom premium entrance gates manufactured from timber or powder-coated aluminium, with optional motors and access control. Operated as a wholly-owned subsidiary of Boundaryline.
- Screening Products Range of screening options including Green Screen, ColourSlat, SleekWall Slat, and PicketPanel variants designed for courtyards, bin stores, and outdoor privacy.
- Gate Range Complete gate range across all fencing brands, including ColourPanel, DuraPanel, PicketPanel, SleekWall, and SmartWall gates plus Steel Gate Frames and custom Heritage Gates. Pedestrian and driveway (swing and sliding) options available as kitset or fully welded configurations.
- Bin Stores Bin store solutions made from DuraPanel, PicketPanel, and SleekWall ranges to conceal bins or create outdoor storage areas.
- Balustrade Systems Aluminium balustrade systems using DuraPanel TITAN with 2400mm post centre span and up to 40 degree rake capability. F4 compliant with producer statements available.
- Security and Commercial Fencing Security fence solutions ranging from basic perimeter to solid steel fences with spear tops for high-security applications including sports courts and commercial properties.
- Bollards Timber bollards for landscaping in various shapes and sizes. Square Top, Square Top with Collar, and Angle Top options. Sizes include 125x125, 150x150, 200x200mm in lengths 900-1800mm.
- Online Trade Store 24/7 B2B e-commerce platform where trade customers can shop fencing, gate, and screen ranges, receive instant quotes, view full order history, and manage account details.
- Fencing Price Estimator Online tool for customers to estimate fencing costs by panel height and length, providing indicative supply-only pricing for standard fence panels, brackets, and posts (freight not included).
Companies that use Boundaryline
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles5 records
Boundaryline technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Boundaryline partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MasterspeccoreMasterspec is New Zealand's most trusted specifications platform for the construction industry. Boundaryline is a Masterspec Product Partner with a branded work-section (8432BF) that specifiers can select and customise. The Masterspec Work Section Support feature enables direct contact with Boundaryline for specification assistance.
- EBOSScoreEBOSS is a New Zealand building product library platform. Boundaryline maintains a product listing on EBOSS for specifiers and builders to access product information and specifications.
- TeulominorTeulo is a specification platform for the New Zealand construction industry. Boundaryline has a supplier profile on Teulo for product specification support.
- Network of Recommended InstallerscoreNationwide network of recommended fence installers who are trained and approved to install Boundaryline products. The company does not provide installation services directly, relying on this installer network to complete projects for customers.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Boundaryline competitors and assessment
Company assessmentDirect peers
- Stratco: Australian manufacturer and retailer of outdoor building products including fencing, gates, patios, and roofing with company-owned branches. Closest direct peer to Boundaryline — similar multi-branch model, manufactured metal/timber products, and trans-Tasman market dynamics.
- Knotwood: Australian aluminum fencing, screening, and gate systems manufacturer with proprietary modular designs. Highly comparable in technology (powder-coated aluminum systems, slat/solid styles) and target customers (architects, developers, homeowners).
- Alspec: Australian manufacturer of aluminum architectural extrusions and systems including fencing, balustrade, and screening. Overlaps with Boundaryline's DuraPanel, SentryPanel, and SleekWall aluminum product lines and similar commercial/installer channel.
Broad incumbents
- Betafence: Global fencing manufacturer offering perimeter protection, residential, and security fencing across multiple materials. Operates at much larger scale than Boundaryline but competes for the same commercial and security fence RFPs in NZ.
- Ameristar Fence Products: US-based manufacturer of ornamental and security metal fencing, including anti-climb and architectural product lines comparable to Boundaryline's SentryPanel security range. Direct overlap in anti-climb and commercial-grade segments.
- Fortress Fence Products: North American manufacturer of ornamental steel and aluminum fencing, gates, and railing systems. Competes with Boundaryline in the architectural/specification-driven residential and commercial segments.
- Steel & Tube NZ: New Zealand's largest steel and building products distributor including mesh, wire, and fencing-related products. Competes in the same trade/wholesale channel Boundaryline sells through for steel fencing inputs.
- PlaceMakers: Major NZ building materials retail chain owned by Fletcher Building, selling fencing alongside lumber and trade supplies. Competes with Boundaryline for trade customer wallet share and DIY project sales in the same NZ market.
- ITM (Integrated Timber Manufacturing): NZ-owned building materials and timber merchant cooperative with branches nationwide. Overlaps with Boundaryline's Post&Rail timber fence line and competes for trade customers across all NZ regions.
Emerging players
- Fenwick Fencing Systems: NZ-based fencing systems installer and supplier with a smaller product range than Boundaryline. Representative of the local installer-supplier niche that competes in residential fencing but does not match Boundaryline's national footprint or proprietary product breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Boundaryline social profiles
Digital presenceBoundaryline financial estimates
Financial estimateRevenue estimate
Valuation estimate
Boundaryline leadership team
Management profileNumber of profiles
Profiles7 records
Boundaryline subsidiaries and ownership
Company hierarchySubsidiaries1 record
Boundaryline funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Boundaryline M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Boundaryline
What does Boundaryline do?
Boundaryline designs, manufactures, and supplies a wide range of fencing, gate, and screen solutions to customers across New Zealand through three physical branches and an online Trade Store. The portfolio spans aluminium, steel, timber, and hybrid fence systems across residential, commercial, security, pool, education, balustrade, and fire-rated applications, complemented by gates, bollards, bin stores, and a network of recommended installers (supply-only).
Is Boundaryline a public or private company?
Boundaryline is a private company. It is classified as family owned and is currently operating.
When was Boundaryline founded?
Boundaryline was founded in 2004. It employs 11 to 50 people.
Where is Boundaryline based?
Boundaryline is headquartered in Auckland, New Zealand, in the Oceania region.
How does Boundaryline make money?
Three revenue lines are on record. Fencing Products Sales are the primary driver. The others are gate and Custom Product Sales and online Trade Store.
Who are Boundaryline's main competitors?
Direct peers on record are Stratco, Knotwood and Alspec. Broad incumbents are Betafence, Ameristar Fence Products, Fortress Fence Products, Steel & Tube NZ, PlaceMakers and ITM (Integrated Timber Manufacturing). Fenwick Fencing Systems is listed as an emerging player.
Does Boundaryline have an API?
No public API is recorded for Boundaryline.
What industry is Boundaryline in?
Boundaryline's product category is Fencing and Gate Systems. Its primary akta.pro industry code is IMADADAF, Wood Decking, Fencing & Outdoor Lumber Products, with a secondary code of CRAIAEAH, Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts). Its NAICS code is 444 and its SIC code is 5211.