Karofi
Karofi is a Vietnamese OEM/ODM water purifier manufacturer founded in 2006 that designs, produces, and private-labels RO filtration, hydrogen alkaline, and whole-house systems for 200+ global brands and household consumers across 50+ countries.
- Company typePrivate
- Founded2006
- HeadquartersHanoi, Vietnam
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Karofi does
Karofi Group JSC is a Vietnamese water purification manufacturer founded in 2006 and headquartered in Hanoi, operating three production facilities spanning approximately 63,000 sqm across Vietnam with combined stated annual capacity exceeding 30 million filters, 4 million water purifiers, and 200,000 water dispensers. The company sells under its own Karofi and Karofi Global brands — including the Diamond Series, Platinum Series, SMAX filtration platform, hydrogen alkaline purifiers, hot/cold dispensers, and whole-house P01S/P02S/CDI systems — and additionally runs a large OEM/ODM manufacturing business serving 200+ global water purifier brands across 50+ countries with low MOQs (100–500 units) and turnkey custom design and private-label services.
Its core technology stack combines reverse osmosis membrane filtration with multi-stage SMAX pre-filters and functional post-filters (HP 6.2 mineral/hydrogen enrichment, Alkaline Direk electrolysis) and is wrapped in the AIoTec IoT smart monitoring platform accessible via the Karofi 365 mobile app for real-time TDS tracking, filter life alerts, and predictive maintenance. International certifications — NSF/ANSI 58, UL 399, ISO 9001:2015, CE Mark, WQA membership, SGS lab testing — enable access to regulated markets, most notably the United States, where Karofi states 20,000+ households are already served.
Karofi makes money through three primary streams: OEM/ODM manufacturing and private-label contracts for international brands, direct sales of branded water purification hardware via karofiglobal.com and regional country sites (Vietnam, Philippines, Indonesia, Thailand, USA), and recurring replacement filter and spare-parts revenue from the installed base. The company is privately held with strategic backing from Mitsubishi Corporation, employs more than 1,000 people globally, and is investing heavily in 2026 in U.S. and China expansion, including launches at CES 2026 and Watertech China 2026.
Karofi firmographics
Firmographics- Name
- Karofi
- Legal name
- Karofi Group JSC
- Website
- https://karofiglobal.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Karofi is a Vietnamese OEM/ODM water purifier manufacturer founded in 2006 that designs, produces, and private-labels RO filtration, hydrogen alkaline, and whole-house systems for 200+ global brands and household consumers across 50+ countries.
- Ownership category
- akta.pro rank
Karofi industry classification
Industry- Product category
- Water Purification Equipment
- NAICS
- Water Supply and Irrigation Systems (22131)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)
- akta.pro primary industry
- Reverse Osmosis (RO) Systems (Residential) (CRAJAJAK)
- akta.pro secondary industries
- Under-Sink Water Filtration Systems (CRAJAJAD), Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)
Keywords
Where Karofi is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
Karofi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- OEM/ODM Manufacturing: Turnkey manufacturing services for global water purifier brands including custom design, private labeling, and branding. Minimum order quantities starting from 100-500 units depending on product category and customization level.
- Water Purifier Hardware Sales: Direct sales of Karofi-branded water purification products including under-sink RO systems, floor-standing purifiers, hydrogen alkaline water purifiers, and hot/cold water dispensers.
- Filter and Spare Parts: Replacement filter cartridges, RO membranes, and spare parts for installed water purification systems, creating recurring revenue from existing customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | OEM/ODM Partnership Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Karofi product offering
Product offeringCore offering
Karofi manufactures and sells water purification systems including under-sink RO water purifiers, floor-standing water purifiers, hydrogen alkaline water purifiers, hot/cold water dispensers, whole-house filtration systems, and replacement filters/spare parts. The company also provides OEM/ODM turnkey manufacturing services—custom design, private labeling, and branding—for global water purifier brands seeking to enter or expand in the water purification market, with MOQs starting from 100-500 units.
Differentiator
Problem solved
Functional benefit
Brands
- Diamond Series: Premium home water purification system featuring SMAX Master 12-stage filtration with multi-function capabilities including reverse osmosis, hydrogen enrichment, temperature control, and smart connectivity
- Platinum Series
- SMAX
- AIoTec
Products and services
- Under-Sink RO Water Purifier
Quantifiable outcome
- 99.99% purification efficiency for RO systems
- +4 more outcomes
Companies that use Karofi
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Karofi technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature5 records
Karofi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GlobalBeesminorE-commerce marketplace partner for Karofi products as part of global partner network.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
Karofi competitors and assessment
Company assessmentEmerging players
- Xiaomi Mijia Water Purifier: Smart-home-integrated RO water purifier from Xiaomi's IoT ecosystem. Direct competition in IoT-enabled residential RO, particularly in Asia, with similar app-connected proposition.
Direct peers
- Coway: Korean home water purifier leader with both branded retail and OEM/leasing models across Asia. Directly comparable to Karofi's OEM-plus-branded dual model and similar RO and hydrogen-alkaline product lines.
- Eureka Forbes: India and emerging-markets water purifier leader with strong RO and UV portfolio. Highly comparable business model (manufacturing + branded retail) and emerging-market consumer base.
Broad incumbents
- A. O. Smith: Global water treatment and water heater major with strong US residential RO presence. Comparable to Karofi's premium RO portfolio and US market entry ambition, though much larger and broader in scope.
- Brita (Clorox): Household-name pitcher and under-sink filtration brand. Competes with Karofi's under-sink RO and POU consumer offerings, particularly in US and EU.
- Pentair: Global water treatment and flow technology company serving residential and commercial markets. Overlaps with Karofi's whole-house, RO, and filtration system categories, particularly in regulated markets.
- 3M Purification: Industrial and residential filtration solutions, including RO and replacement cartridges. Comparable on filtration media and consumables; Karofi competes in residential while 3M dominates industrial.
- Unilever Pureit: FMCG-backed water purifier brand with strong South Asia presence. Competes with Karofi's household RO systems, leveraging much larger parent marketing muscle.
- Culligan: Established US and global water treatment brand with whole-house and POU offerings. Comparable product overlap with Karofi's Diamond/Platinum and whole-house lines.
Regional players
- Haier (water purifier division): Chinese white-goods major with residential water purifier line. Comparable product category, though primarily serving China and select export markets rather than Karofi's Vietnam-led footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Karofi social profiles
Digital presenceKarofi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Karofi leadership team
Management profileNumber of profiles
Profiles1 record
Karofi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Karofi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Karofi
What does Karofi do?
Karofi manufactures and sells water purification systems including under-sink RO water purifiers, floor-standing water purifiers, hydrogen alkaline water purifiers, hot/cold water dispensers, whole-house filtration systems, and replacement filters/spare parts. The company also provides OEM/ODM turnkey manufacturing services—custom design, private labeling, and branding—for global water purifier brands seeking to enter or expand in the water purification market, with MOQs starting from 100-500 units.
Is Karofi a public or private company?
Karofi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Karofi founded?
Karofi was founded in 2006. It employs 1,001 to 5,000 people.
Where is Karofi based?
Karofi is headquartered in Hanoi, Vietnam, in the Asia region.
How does Karofi make money?
Three revenue lines are on record. OEM/ODM Manufacturing is the primary driver. The others are water Purifier Hardware Sales and filter and Spare Parts.
Who are Karofi's main competitors?
Xiaomi Mijia Water Purifier is listed as an emerging player. Direct peers are Coway and Eureka Forbes. Broad incumbents are A. O. Smith, Brita (Clorox), Pentair, 3M Purification, Unilever Pureit and Culligan. Haier (water purifier division) is listed as a regional player.
Does Karofi have an API?
No public API is recorded for Karofi.
What industry is Karofi in?
Karofi's product category is Water Purification Equipment. Its primary akta.pro industry code is CRAJAJAK, Reverse Osmosis (RO) Systems (Residential), with a secondary code of CRAJAJAD, Under-Sink Water Filtration Systems. Its NAICS code is 22131 and its SIC code is 5070.