Genfarm

What Genfarm does

Genfarm is a privately held Australian agricultural crop protection brand headquartered in Port Macquarie, operating as part of the Nutrien Ag Solutions portfolio. The company manufactures and markets a broad portfolio of off-patent crop protection chemistry — herbicides, fungicides, insecticides, seed treatments, growth regulators, cotton defoliants, adjuvants, molluscicide and rodenticide baits, and soil fumigants — formulated for Australian broadacre and horticultural conditions. Its catalog covers active ingredients such as clopyralid, fluroxypyr, glyphosate, MCPA, 2,4-D, fipronil, bifenthrin, chlorpyrifos, azoxystrobin, mancozeb, tebuconazole, and others, targeting weed, insect, fungal, rodent, and mollusc pressure across wheat, barley, canola, cotton, sugarcane, peanuts, pastures, and horticultural crops.

The company's technology base is conventional formulation chemistry rather than proprietary R&D: products are differentiated primarily by formulation, presentation (e.g., SG, WG, EC, SC), and competitive pricing versus tier-one proprietary brands. Genfarm operates as a product brand without independent sales infrastructure; products are distributed exclusively through Nutrien Ag Solutions' nationwide branch network (and the related Landmark agricultural distribution network), with the Nutrien "Find my closest branch" locator serving as the primary customer-acquisition surface. The website functions as a product catalog with Safety Data Sheets and labels rather than a transactional or agronomic platform.

Genfarm generates revenue through one-time product sales of its crop protection range to Australian farmers and agricultural operations routed through Nutrien's branch channel. Pricing is not publicly disclosed, there is no subscription or licensing component, and there are no named end-customer logos. The business is structurally dependent on its parent Nutrien Ag Solutions for capital, distribution, regulatory stewardship (APVMA registration), and brand positioning, which is both its principal commercial advantage and its principal concentration risk.

Name

Genfarm

Legal name

Genfarm

Website

https://genfarm.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Genfarm is a private Australian crop protection brand producing herbicides, fungicides, insecticides, seed treatments, adjuvants, and pest baits for Australian broadacre and horticultural farmers, distributed exclusively through Nutrien Ag Solutions' nationwide branch network.

Ownership category

akta.pro rank

Product category

Agricultural Chemicals / Crop Protection

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Crop Protection Chemicals (Herbicides/Insecticides/Fungicides) (IMAEAEAI)

Keywords

• Agricultural chemicals
• Crop protection products
• Herbicides and fungicides
• Agricultural insecticides
• Seed treatment chemicals

Headquarters

HQ city

Port Macquarie

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Agricultural Chemical Products: Genfarm generates revenue through the sale of proprietary crop protection and enhancement products including herbicides, fungicides, insecticides, seed treatments, growth regulators, defoliants, adjuvants, and pest control baits. Products are sold to Australian farmers and agricultural operations through the Nutrien Ag Solutions distribution network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Genfarm produces and sells a comprehensive range of crop protection and enhancement chemical products for Australian farmers, including herbicides, fungicides, insecticides, seed treatments, growth regulators, cotton defoliants, spray adjuvants, and rodent/mollusc baits. Products are formulated for Australian broadacre and horticultural conditions and distributed through the Nutrien Ag Solutions branch network.

Product overview

Genfarm is an Australian agricultural crop protection brand offering a diversified portfolio of chemical-based agricultural products organized into eight categories: Herbicides (including selective and non-selective formulations such as Clopyralid, Fluroxypyr, Clethodim, MCPA, Glyphosate-based products like Panzer, and others targeting broadleaf weeds, grasses, and woody weeds across broadacre and horticultural crops), Fungicides (including Azoxystrobin, Difenoconazole, Epoxiconazole, Mancozeb, Captan, Tebuconazole, Prothio T, and Cosavet for control of diseases in cereals, fruits, vegetables, and other crops), Insecticides (including Fipronil, Bifenthrin, Dimethoate, Chlorpyrifos, Methomyl, Acetamiprid, Alpha Cypermethrin, and Aba 18 miticide for control of insect pests across fruit, vegetable, and field crops), Seed Treatments (including Tebu T, Triadimenol T, Fluzole, and Clothi-I for disease and insect control on seeds), Growth Regulators & Defoliants (including Gibberellic Acid 100 for harvest effects), Cotton Crop Products (including Ethephon 720, Thidiazuron 500, and Mepiquat 38 for cotton defoliation and growth regulation), Adjuvants (including ammonium sulphate, surfactants, spray tank adjuvants, and marking foams to enhance pesticide and herbicide effectiveness), and Bait products (including zinc phosphide rodent baits and slug/snail molluscicide pellets). The products are backed by Nutrien Ag Solutions, Australia's leading agribusiness with over 150 years of experience, and are focused on delivering affordable, innovative crop protection and enhancement solutions to Australian farmers.

Differentiator

Problem solved

Functional benefit

Products and services

• Genfarm Clopyralid 750 SG Herbicide Selective herbicide for the control of a wide range of broadleaf weeds in wheat, barley, oats, triticale, canola, pastures and fallow land.
• Genfarm Imazapic 240 Herbicide Herbicide for the pre-emergence control of certain annual grass and broadleaf weeds in fallow situations, sugarcane and peanuts, and early post-emergence control in peanuts and sugarcane.
• Genfarm Imaza-Combi Herbicide Herbicide for the early post-emergence control of certain annual grass and broadleaf weeds as part of the Clearfield Production System for Clearfield Plus wheat, Clearfield barley, and Clearfield canola.
• Genfarm Fluroxypyr 400 Herbicide Selective herbicide for the control of a wide range of broadleaf weeds in fallow, lucerne, maize, millets, pastures, poppies, sorghum, sugarcane, sweet corn, and winter cereals; also controls woody weeds in agricultural non-crop areas.
• Genfarm Simazine 900 WG Herbicide Herbicide for the control of weeds in horticultural and broadacre crops, forestry and in non-crop situations.
• Genfarm Isoxaflutole 750 WG Herbicide Herbicide for the control and suppression of various broadleaf weeds and grasses in sugarcane and chickpeas.
• Genfarm Metsulfuron 600 WG Herbicide Selective herbicide for the control of brush and broadleaf weeds in native pastures, rights of way, commercial and industrial areas, and for control of certain broadleaved weeds in winter cereal crops.
• Genfarm Clethodim 240EC Selective Herbicide Selective herbicide for the control of certain grass weeds in beetroot, cabbage, canola, celery, chickpeas, cotton, faba beans, field peas, forestry, lentils, lettuce, lupins, mung beans, non-bearing fruit trees, onions, ornamentals, peanuts, potatoes and soybeans.
• Genfarm Clethodim 360 Selective Herbicide Selective herbicide for the control of certain grass weeds in beetroot, cabbage, canola, celery, chickpeas, cotton, faba beans, field peas, forestry, lentils, lettuce, lupins, mung beans, non-bearing fruit trees, onions, ornamentals, peanuts, potatoes and soybeans.
• Genfarm Clodinafop 240EC Selective Herbicide Selective herbicide for the control of Wild Oats, Paradoxa Grass (Annual Phalaris), Canary Grass and Annual Ryegrass in Wheat. Highly active on Wild Oats and can be mixed with many broadleaf herbicides.
• Genfarm Dicamba 500 Selective Herbicide Selective herbicide for the control of certain broadleaf weeds in winter cereals, pastures, conservation tillage, sugar cane, turf, rice and non-crop areas.
• Genfarm Glufosinate 200 Herbicide Non-residual herbicide for the control of grass and broadleaf weeds in various situations.
• Genfarm Flumioxazin 500 WG Herbicide Herbicide for rapid knockdown and control of various grass and broadleaved weeds when mixed with certain glyphosate or paraquat/diquat herbicides, and for control of volunteer cotton when applied alone prior to sowing cotton and its rotation crops.
• Genfarm 2,4-DB Herbicide Selective herbicide for the control of broadleaf weeds in seedling and established lucerne, medic and clover pastures, peanuts and cereal crops undersown with lucerne, medic or clover.
• Genfarm Bromoxynil 400 Herbicide Selective herbicide for control of a range of broadleaf weeds in cereals, linseed, clover, lucerne, turf, fallow and non-crop situations.
• Genfarm Diflufenican 500 SC Selective Herbicide Selective herbicide for control of certain weeds in clover-based pasture, field peas, lentils, lupins and oilseed poppy.
• Genfarm Trident Herbicide Selective herbicide for the control of certain broadleaf weeds in wheat, barley, triticale and cereal rye.
• Genfarm Chlorsulfuron 750 WDG Herbicide Selective herbicide for the control of Annual (Wimmera) Ryegrass and certain broadleaf weeds in wheat, barley, oats, cereal rye and triticale.
• Genfarm Ioxynil 250 Herbicide Selective herbicide for the control of certain broadleaf weeds in onion crops.
• Genfarm Imazethapyr 700 WG Herbicide Herbicide for the pre or post emergence control of certain weeds in Centrosema (Cavalcade), chickpeas, faba beans, field peas, lucerne, mung beans, peanuts, serradella, soybeans and subterraneum clover.
• Genfarm Imazamox 700 WG Herbicide Herbicide for the post-emergence control of certain annual grass and broad leafed weeds in field peas, legume-based pastures, lucerne, peanuts and soybeans.
• Genfarm Imazapyr 750 SG Herbicide Herbicide for the control of various annual and perennial weeds in non-crop situations.
• Genfarm Atrazine 900 WG Herbicide Selective herbicide for annual grass and broadleaf weed control.
• Genfarm Flumetsulam 800 Herbicide Water dispersible granule herbicide for the post-emergence and salvage control of certain broadleaf weeds in winter cereals (including those undersown with clover, lucerne or medics); clover, fenugreek, lathyrus, lucerne, medic, serradella, and vetch seed crops and pastures; chickpeas, field peas, lentils, maize, peanuts; and for the pre-emergence control of certain broadleaf weeds in maize, pigeon peas and soybeans.
• Genfarm Prosulfocarb 800 Herbicide Herbicide for control of Annual Ryegrass (Lolium rigidum) and Toad Rush (Juncus bufonius) and suppression of Barley Grass (Hordeum leporinum) in barley and wheat.
• Genfarm Diflu-MCPA Selective Herbicide Selective herbicide for the control of certain broadleaf weeds in winter cereals and clover.
• Genfarm Diflu-Brom Selective Herbicide Selective herbicide for the control of certain broadleaf weeds in winter cereals and pasture.
• Genfarm MCPA 750 Selective Herbicide Selective herbicide for the control of broadleaf weeds in cereals, linseed, pastures, sugar cane, rice, flax, turf and poppies.
• Genfarm LV MCPA 570 Herbicide Selective herbicide for the control of certain weeds in agricultural crops.
• Genfarm 2,4-D LV Ester 680 Herbicide Low volatile herbicide for selective control of various weeds in crops, pastures and non-agricultural areas.
• Genfarm 2,4-D Amine 625 Herbicide Selective herbicide for the control of broadleaf weeds in fallow before direct drilling or sowing of cereals and pastures; and in cereal crops, pastures, sugar cane, peanuts and non-agricultural areas.
• Genfarm Pendimethalin 440 EC Herbicide Herbicide for the control of wireweed, annual grasses (including ryegrass) and certain broadleaved weeds in various crops.
• Genfarm Triclopyr 600EC Herbicide Herbicide for the control of a range of woody weeds and melons.
• Genfarm Triclopyr/PIC Herbicide Herbicide for control of a range of environmental and noxious woody and herbaceous weeds.
• Genfarm Terbu M Herbicide Herbicide for the control of seedling broad leaf weeds in wheat, barley, some varieties of oats, pasture and sugar cane.
• Genfarm Terbutryn 500 SC Herbicide Herbicide for the control of certain early competing broadleaf weeds in wheat, barley, triticale, pastures, some varieties of oats and field peas.
• Genfarm Triasulfuron 750 WG Selective Herbicide Selective herbicide for pre-plant control of annual ryegrass, paradoxa grass and certain broadleaf weeds in wheat and for post-emergent control of wild radish in wheat, oats and barley.
• Genfarm Sulfosulfuron 750 WG Herbicide Selective herbicide for the control of certain weeds in wheat and triticale.
• Genfarm Haloxyfop 520 Herbicide Herbicide for the post-emergent control of a wide range of annual and perennial grass weeds in grain legume and oilseed crops, lucerne, medic and clover pasture and seed crops, forestry, bananas, citrus, grapes, pineapples, pome and stone fruit, pyrethrum, tropical fruit and nut crops.
• Genfarm Butroxydim 250WG Herbicide Herbicide for the control of certain grasses in a range of broadacre crops.
• Genfarm Fluazifop Post-Emergence Selective Herbicide Selective herbicide for the control of certain grasses in crops.
• Genfarm Trifluralin 480 Selective Herbicide Pre-emergence herbicide for the control of annual grasses and certain broadleaf weeds in certain horticultural and agricultural crops.
• Genfarm Triallate Gold 500 Selective Herbicide Selective herbicide for the control of Wild oats in wheat, triticale, chickpeas, barley, peas, linseed, lupins, canola (rapeseed), faba beans and safflower.
• Genfarm S-Metolachlor 960 Herbicide Herbicide that controls certain annual grasses and broadleaf weeds in certain crops.
• Genfarm Metribuzin 750 WG Herbicide Selective herbicide for weed control in cereals, pastures and other crops, including vegetables.
• Genfarm Diuron 900WG Herbicide Selective herbicide for weed control.
• Genfarm Terbuthylazine 875 WG Herbicide Herbicide for the control of weeds in cereals (barley, oats, wheat), chickpeas, faba beans, fallows, field peas, lentils, lupins, sorghum and triazine tolerant canola.
• Genfarm Oxyfluorfen 240EC Herbicide Selective herbicide for weed control of broadleaf weeds and some grasses.
• Genfarm Diquat 200 Non-Residual Herbicide Non-residual herbicide for pre-harvest crop desiccation and the control of a wide range of broadleaf weeds in certain crops.
• Genfarm Paraquat 250 Herbicide Herbicide for the control of a wide range of grasses and broadleaf weeds.
• Genfarm Hexazinone 250 SL Herbicide Herbicide for the control of certain broadleaf weeds, perennial and annual grasses, and woody weeds in Pinus radiata plantations, pasture situations and commercial and industrial areas and rights of way.
• Genfarm Propyzamide 500 WG Herbicide Selective herbicide for control of certain grasses and broad leaf weeds in lettuce, sports turf, home lawns and legume seed crops and pastures.
• Genfarm Propyzamide 500SC Herbicide Selective herbicide for control of certain grasses and broadleaf weeds in lettuce, sports turf, home lawns and legume seed crops and pastures.
• Genfarm Di-Par 250 Herbicide Herbicide for the control of a wide range of grasses and broadleaf weeds, with utility in crop establishment programs, containing non-ionic wetter.
• Genfarm Brom-M Herbicide Herbicide for the control of weeds in wheat, oats, barley, cereal rye, triticale, linseed, grass pastures and turf.
• Genfarm Clopyralid 600 Herbicide Herbicide for control of a wide range of broadleaf weeds in wheat, barley, oats, triticale, canola, pastures, fallow land, forests and industrial situations.
• Genfarm Panzer 450 Herbicide Non-selective herbicide for the control of a wide range of annual and perennial weeds.
• Genfarm Panzer 540 K Herbicide Non-selective herbicide for the control of many annual and perennial weeds.
• Genfarm Panzer 680 Dry Herbicide Herbicide for the control of many annual and perennial weeds in certain situations.
• Genfarm Panzer Hitech Herbicide Non-selective foliar applied systemic herbicide for the control of a wide range of annual and perennial weeds.
• Genfarm Azoxystrobin 250 SC Fungicide Fungicide for the control of various diseases of grapes, potatoes, tomatoes, cucurbits, avocados, mangoes, passionfruit and poppies.
• Genfarm Azoxystobin Xtra Fungicide Fungicide for the control of certain fungal diseases in barley, wheat and peanuts.
• Genfarm Difenoconazole 250 Fungicide Fungicide for the control of Target Spot of Potatoes and Tomatoes, Leaf Blight of Carrots, Leaf Spot Diseases of Bananas and Husk Spot on Macadamias.
• Genfarm Epoxiconazole 500 Fungicide Fungicide for the control/suppression of Eyespot, Leaf Rust, Leaf Scald, Net form of Net Blotch, Powdery Mildew, Septoria Nodorum Blotch, Septoria Leaf Blotch, Septoria Tritici Blotch, Spot form of Net Blotch, Stem Rust, Stripe Rust and Yellow Spot in barley, oats and wheat.
• Genfarm Flutriafol 500 SC Fungicide Fungicide for control of certain fungal diseases on wheat, barley and canola when mixed with fertiliser.
• Genfarm Mancozeb 750 WG Fungicide Fungicide for the control of certain fungus diseases of fruit, field crops, tobacco, turf, vegetables and ornamentals.
• Genfarm Captan 900 WG Fungicide Fungicide for the control of certain diseases in a range of fruit crops, turf and ornamentals.
• Genfarm Tebuconazole 430 Fungicide Fungicide for the control of leaf spot and leaf speckle on bananas; rust; leaf spot and net blotch of peanuts; foliar diseases on cereal crops; and other diseases on beans, lettuce, peas, onions, paw paw, pyrethrum and rye grass and fescue seed crops.
• Genfarm Prothio T Fungicide Fungicide for the control of various diseases in wheat, barley, oats, triticale, canola and pyrethrum.
• Genfarm Cosavet WG Fungicide/Miticide Fungicide and miticide product for crop protection.
• Genfarm Fipronil 200 Insecticide Insecticide for the control of various insect pests in asparagus, bananas, Brassicas, cotton, forestry, ginger, wine grapevines, mushrooms, pasture, potatoes, sorghum, sugarcane and swede.
• Genfarm Fipronil 800 WG Insecticide Insecticide for the control of various insect pests in bananas, brassicas, cotton, wine grapevines, mushrooms, pasture, potatoes, sorghum and sugarcane.
• Genfarm Bifenthrin 250 EC Insecticide/Miticide Insecticide and miticide for the control of certain insects and mites on various fruit, vegetables and field crops.
• Genfarm Dimethoate 400 Insecticide Insecticide for the control of a wide range of insect pests on fruit trees, certain vegetables, citrus, pastures, cotton, lucerne, peanuts and ornamentals.
• Genfarm Aba 18 Miticide/Insecticide Miticide and insecticide for the control of certain mites on cotton, citrus, apples, capsicums, hops, pears, tomatoes, ornamentals and strawberries and Native Budworm on cotton.
• Genfarm Chlorpyrifos 500 Insecticide Insecticide for the control of certain insect pests of fruit, vegetables, field crops and pasture and other situations and for the post-construction management of subterranean termites.
• Genfarm Methomyl 225 Insecticide Insecticide for the control of insect pests in various crops.
• Genfarm Acetamiprid 225 Insecticide Insecticide for the control of cotton aphid and green mirids in cotton and green peach aphid in potatoes.
• Genfarm Alpha Cypermethrin 250SC Insecticide Insecticide for the control of certain insect pests, including redlegged earth mite on certain field crops and pastures and certain insect pests on fruit and vegetable crops.
• Genfarm Clothi-I Insecticide Insecticide seed treatment for the control of various insect pests in a range of crops.
• Genfarm Triadimenol T Flowable Seed Dressing Seed dressing fungicide for the control or suppression of various diseases of wheat, barley and oats.
• Genfarm Fluzole Seed Treatment Seed treatment for the control of a range of foliar and head diseases in wheat and barley, plus the suppression of take-all and septoria tritici blotch in wheat and blackleg in canola.
• Genfarm Tebu T Flowable Fungicide/Insecticide Seed Treatment Seed treatment for control of bunt, flag smut and loose smut in wheat; control of covered and loose smut of barley; control of covered and loose smut for oats; and protection against insect pests of stored seed grain.
• Genfarm Gibberellic Acid 100 Growth Regulator Growth regulator for foliar spray application to certain varieties of grapes, citrus and prunes to promote desirable harvest effects and to stimulate production of winter dormant grass-dominant pastures for high intensity grazing such as dairy pasture or sheep lambing paddocks.
• Genfarm Ethephon 720 Growth Regulator Growth regulator for accelerated boll opening, defoliation and pre-conditioning before defoliation of cotton.
• Genfarm Thidiazuron 500 Cotton Defoliant Cotton defoliant for the defoliation of cotton prior to harvest.
• Genfarm Mepiquat 38 Cotton Growth Regulator Cotton growth regulator for the control of excessive vegetative growth in cotton.
• Genfarm Ammonium Sulphate 417 Herbicide Adjuvant Adjuvant used with glyphosate based herbicides to minimize antagonism when tank mixing with flowable herbicides, and to improve performance under adverse environmental conditions.
• Genfarm Propel Spray Tank Adjuvant Spray tank adjuvant for enhancing pesticide and herbicide applications.
• Genfarm Gen-Boost Spray Tank Adjuvant Spray tank adjuvant for enhancing pesticide and herbicide applications.
• Genfarm SP700 Surfactant Acidifying and penetrating surfactant that reduces Alkaline Hydrolysis of Dimethoate, assists in uptake of foliar fertilisers and management of spray droplet size.
• Genfarm Premier 1000 Adjuvant Bio-degradable wetting and spreading agent; a spray activator for use with knockdown and residual herbicides. Non-flammable, low toxicity.
• Genfarm Quickflow Ammonium Sulphate 980 Herbicide Adjuvant Ammonium sulphate herbicide adjuvant.
• Genfarm GenMark White Marking Foam Concentrated foam liquid for boom spray foam marking.
• Genfarm GenMark Pink Marking Foam Concentrated foam liquid for boom spray foam marking.
• Genfarm GenMark Blue Marking Foam Concentrated foam liquid for boom spray foam marking.
• Loveland Genwett 1000 Wetting agent for use with knockdown and residual herbicides.
• Genfarm Swipa Slug and Snail Pellets Molluscicide bait for the control of slugs and snails in many agricultural and horticultural situations.
• Genfarm Zinc Phosphide Mouse Bait Rodenticide bait for the control of mice in agricultural crops.
• Soil Fumigant Soil fumigant products for the control of soil-borne pests, weeds and fungi that damage crops from the soil.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• LandmarkcoreChannel Partner/ Reseller/ DistributorLandmark is a major Australian agricultural inputs distributor. Genfarm is part of the Landmark portfolio and its products are distributed through Landmark's network of branches across Australia. Landmark is a subsidiary or related entity of Nutrien Ag Solutions.
• LovelandminorChannel Partner/ Reseller/ DistributorLoveland is an agricultural brand distributed via the Landmark network. A Loveland product (Loveland Genwett 1000) is cross-listed on the Genfarm adjuvants page, suggesting a co-distribution or co-branding relationship within the Landmark/Nutrien portfolio.
• DalgetyminorChannel Partner/ Reseller/ DistributorDalgety is listed as a useful link on the Genfarm useful links page, indicating a partnership or co-marketing relationship within the Nutrien/Landmark agribusiness network.
• Australian Pesticides and Veterinary Medicines Authority (APVMA)minorOthersAPVMA is the Australian government regulatory authority for agricultural and veterinary chemicals. Genfarm products are regulated by and registered with the APVMA, as evidenced by the reference on the useful links page.
• drumMUSTERminorOthersdrumMUSTER is Australia's national drum recycling initiative for agricultural chemical containers. Listed as a useful link on Genfarm's website, indicating support for sustainable farming practices and environmental stewardship.

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Market position

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/GenfarmAUS
• Facebookfacebook.com/GenfarmAUS
• LinkedInlinkedin.com/company/genfarm-crop-protection-pty-ltd-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genfarm