Spiritu

What Spiritu does

Spiritu is a liturgical music ensemble organized as Spiritu LLC, based in Saint Paul, Minnesota. The company employs approximately 15-16 musicians led by Amy Kuebelbeck, Michael Loonan, and Damien Riehl, who perform acoustic, prayerful religious music at weddings, funerals, Sunday Masses, prayer services, retreats, and other ceremonies across the Twin Cities. The ensemble grew out of years of music provided at Nativity of Our Lord parish in Saint Paul and has expanded to serve individual event clients throughout the region.

The company's product portfolio consists of live performance services and a recorded music catalog. Live performance is delivered primarily through a standardized four-musician base ensemble (lead cantor, piano/vocals, guitar/vocals, and one instrumentalist) that can be expanded for larger events. The recorded catalog includes three full-length albums—Spiritu, Good News, and Emmanuel—plus two singles, "Shelter Me" (2020) and "Raise This River." Music is distributed through Spotify, Apple Music, YouTube, and Amazon, with physical CDs sold at St. Patrick's Guild in St. Paul.

Spiritu generates revenue through performance fees for live events and royalties/sales from recorded music. Pricing is quote-based and not publicly disclosed; prospective clients contact Amy Kuebelbeck or Michael Loonan directly. The go-to-market is direct-to-consumer for individual events and direct-to-institution for liturgical engagements, supplemented by streaming-platform distribution. There is no proprietary technology, no institutional investment, and no parent company; ownership is artist-held within the LLC structure.

Name

Spiritu

Legal name

Spiritu LLC

Website

https://spiritumusic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Spiritu is a Saint Paul, Minnesota-based liturgical music ensemble of approximately 15-16 classically trained musicians providing live acoustic performances for weddings, funerals, liturgies, prayer services, and retreats across the Twin Cities, with a recorded catalog distributed via major streaming platforms.

Ownership category

akta.pro rank

Product category

Live Religious Music Performance Services

NAICS

Musical Groups and Artists (711130), Record Production and Distribution (512250)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Session Musicians & Vocalists (MPAIAHAC)

Keywords

• Live music performances
• Wedding music services
• Liturgical music
• Christian music recordings
• Funeral music services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Live Music Performance Services: The ensemble provides music for weddings, liturgies, funerals, prayer services, retreats, and other events. Revenue is generated through performance fees for these events, with typical ensembles of 4 musicians or more.
2. Music Recording Sales: Sale of albums (Spiritu, Good News, Emmanuel) and singles (Shelter Me, Raise This River) through streaming platforms (Spotify, Apple Music, YouTube) and physical retail (St. Patrick's Guild, Amazon).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Spiritu is a musical ensemble of approximately 15 classically trained musicians based in Saint Paul, Minnesota, that provides live acoustic music for weddings, funerals, liturgies, prayer services, and retreats. The ensemble also produces and sells recorded music (albums and singles) through major streaming platforms and a single physical retail partner.

Product overview

Spiritu is a liturgical music ensemble based in Saint Paul, Minnesota, offering acoustic, prayerful, and eclectic music for religious services and events. The company's portfolio consists of three full albums (Spiritu, Good News, and Emmanuel), two singles (Shelter Me and Raise This River), and wedding music performance services. Their music ranges from traditional church hymns to contemporary Christian music, with recordings available through major streaming platforms and physical CD at St. Patrick's Guild in St. Paul.

Differentiator

Problem solved

Functional benefit

Products and services

• Spiritu (self-titled album) Self-titled debut album featuring 16 tracks of acoustic, prayerful liturgical music including traditional hymns and contemporary Christian compositions such as 'Blessed Are They', 'Let the River Flow', 'Holy Spirit', 'How Beautiful', and 'Be Thou My Vision'.
• Good News Album featuring 14 tracks of gospel and contemporary Christian music including 'Down by the Riverside', 'I Will Rise', 'We Fall Down', 'Amazing Grace (My Chains Are Gone)', and 'Jesus Christ is Risen Today'.
• Emmanuel Christmas and Advent album with 16 tracks featuring traditional carols and contemporary compositions including 'Veni Veni Emmanuel', 'Magnificat', 'Silent Night', 'What Child is This?', and 'O Come O Come Emmanuel/Mercy'.
• Shelter Me Single released in 2020 as 'A Prayer-Song in the Time of the COVID-19 Pandemic,' written by Michael Joncas. Features Damien Riehl, Vicki Kueppers, Kathryn Budzien, and ensemble members performing from their homes during the pandemic.
• Raise This River Single written by John Tirro (2006 Mondo Zen Music) featuring lead vocals by Damien Riehl with guitar, keyboard, and flute accompaniment.
• Wedding Music Performance Services Live music services for wedding ceremonies, including a typical ensemble of four musicians (lead cantor, piano/vocals, guitar/vocals, and an instrumentalist such as violin, flute, clarinet, soprano sax, alto sax, cello, or trumpet). Additional musicians can be added for larger ensembles. Coordinated with the couple on music selections and worship guide.
• Funeral and Memorial Music Services Live music services for funeral Masses and memorial services, providing prayerful, tender music appropriate for the occasion.
• Liturgical Music Services for Churches Live music services for Catholic and Christian church liturgies, including regular Sunday Masses and special religious ceremonies, performed by the ensemble for parishes in the Twin Cities area.
• Retreat and Prayer Service Music Live music services for spiritual retreats and prayer services, providing reflective, prayerful musical accompaniment.

Quantifiable outcome

• Hundreds of successful performances at Sunday Masses, weddings, funerals, prayer services, retreats, and other events

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• St. Patrick's GuildminorChannel Partner/ Reseller/ DistributorPhysical retail location in St. Paul, Minnesota that carries Spiritu's CD inventory. Albums and singles are available for purchase at this location alongside other religious music and supplies.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Others

• DistroKid: Self-serve digital music distribution service used by independent artists to release music to Spotify, Apple Music, etc. — directly comparable to the distribution channel Spiritu relies on for recorded catalog monetization.

Broad incumbents

• GIA Publications: Major Catholic and ecumenical liturgical music publisher producing hymnals, choral octavos, and recorded music for worship — competes for the same worship-music wallet as Spiritu's recordings and performance repertoire.
• Hal Leonard: Largest music print and distribution publisher, providing sheet music and recorded resources for church musicians that overlap Spiritu's repertoire and ensemble offerings.
• Oregon Catholic Press (OCP): Large Catholic liturgical music publisher and producer that commissions, publishes, and distributes hymns and Mass settings used in parishes nationwide — Spiritu's work sits in the same liturgical music category, though OCP operates at publisher scale.
• Concordia Publishing House: Publishing arm of the Lutheran Church–Missouri Synod producing worship music, hymnals, and recordings, addressing the same Christian liturgical music demand Spiritu serves.
• World Library Publications (WLP): Catholic publisher of hymnals, Mass settings, and recordings, closely overlapping Spiritu's liturgical music positioning while operating at a much larger national scale.

Emerging players

• The Bash (formerly GigMasters): Online marketplace where event clients (including wedding couples) book live musicians and ensembles — directly comparable to Spiritu's wedding/event booking motion and customer acquisition channel.

Direct peers

• Loring Quartet: Twin Cities-based string quartet whose violin/viola (Conor O'Brien) and cello (Adrianna O'Brien) players are also Spiritu ensemble members. Provides live event music for weddings and ceremonies in the same regional market with overlapping repertoire.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Spiritu/playlists
• Facebookfacebook.com/spiritumusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiritu