Cleanserve

What Cleanserve does

CleanServe (legal entity: CleanServe International) is a family-owned commercial and residential cleaning services provider headquartered in Berlin, Germany, operating under the "Familienunternehmen" banner with 25+ years of experience. The company delivers a broad portfolio of more than 20 cleaning services organized into Top Service (e.g., construction, office, facade, fitness studio, gastronomy cleaning), Branch Solutions (e.g., building, glass, deep, hotel, industrial cleaning), and Special Cleaning (e.g., law firm, kindergarten, store, practice, general cleaning) categories, supplemented by stairwell, school, winter maintenance, residential, roof, and carpet cleaning. Operations span all 12 Berlin boroughs plus Brandenburg, supported by a workforce of 425+ cleaning staff and an account base of 1,800+ customers covering commercial businesses, hospitality and retail, educational institutions, and private households.

The business is fundamentally labor-driven and built on standard cleaning procedures using environmentally friendly agents; CleanServe discloses no proprietary technology, software platform, or automation beyond standard web-based quote requests and CRM-like account management. Pricing is transparent and unit-based: maintenance cleaning from €1.19/m², glass cleaning from €0.89/m², stairwell cleaning from €70/month, industrial cleaning from €1.80/m², and construction cleaning €5–€7.50+/m², with custom quotes for larger or specialized jobs.

Revenue is generated through three streams: recurring maintenance contracts billed monthly (subscription), one-time cleaning engagements (construction, deep, window, facade, special), and seasonal winter services billed on recurring terms. The go-to-market is direct-to-consumer and direct-to-SMB via website quote forms, phone outreach, and a 6-step inquiry funnel offering free, non-binding quotes with responses typically within 24 hours and 24/7 availability. Marketing is conducted through organic social media (Facebook, Instagram, YouTube, X), local SEO across Berlin district pages, and a content/blog channel. The company is privately held under family ownership with no disclosed external investors, no funding rounds, no M&A activity, and no patents or trademarks on record.

Name

Cleanserve

Legal name

CleanServe International

Website

https://cleanserve.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

CleanServe is a Berlin-based, family-owned cleaning services provider offering 20+ commercial and residential cleaning verticals across all Berlin boroughs and Brandenburg, supported by 425+ cleaning staff and 1,800+ customers.

Ownership category

akta.pro rank

Product category

Commercial Cleaning Services

NAICS

Janitorial Services (561720), Carpet and Upholstery Cleaning Services (56174)

akta.pro primary industry

General Recurring House Cleaning (Whole-Home) (HSAEAAAA)

akta.pro secondary industries

Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC), Single-Family Home Turnover Cleaning (HSAEACAD), Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO)

Keywords

• Commercial cleaning services
• Office cleaning Berlin
• Construction site cleaning
• Facade cleaning services
• Building maintenance cleaning

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Recurring Cleaning Services: Regular maintenance cleaning contracts billed on recurring basis (weekly, monthly intervals) for offices, practices, commercial buildings and residential properties. Pricing typically per square meter or fixed monthly fee.
2. One-time Cleaning Services: One-off cleaning services including construction cleaning, deep cleaning, window cleaning, facade cleaning, and special cleaning requests. Billed per service or per square meter.
3. Winter Services: Winter maintenance services for commercial properties including snow removal and ice clearance.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

CleanServe is a Berlin-based family-owned cleaning services company that delivers professional cleaning of offices, commercial buildings, medical practices, law firms, schools, hotels, industrial facilities, and residential properties across all 12 Berlin districts. The firm sells recurring maintenance cleaning contracts as well as one-off services including construction cleaning, facade cleaning, glass/window cleaning, deep cleaning, carpet cleaning, roof cleaning, and winter services (snow/ice clearance), with scheduling tailored to avoid disrupting client operations.

Product overview

CleanServe is a professional cleaning services company based in Berlin, Germany, operating as a family-owned business with over 25 years of experience. The company offers a comprehensive portfolio of cleaning services organized across three main categories: TOP SERVICE (construction cleaning, office cleaning, facade cleaning, fitness studio cleaning, gastronomy cleaning), BRANCH SOLUTIONS (building cleaning, glass cleaning, deep cleaning, hotel cleaning, industrial cleaning), and SPECIAL CLEANING (law firm cleaning, kindergarten cleaning, store cleaning, practice cleaning, cleaning service). Additional offerings include school cleaning, stairwell cleaning, maintenance cleaning, winter services, apartment cleaning, roof cleaning, and carpet cleaning. The core offering is maintenance and commercial building cleaning, with services tailored to individual client needs including cleaning intervals, scheduling, and scope. The company operates in all Berlin districts and serves both commercial and private customers with flexible scheduling and fixed contact persons.

Differentiator

Problem solved

Functional benefit

Products and services

• Büroreinigung (Office Cleaning) Cleaning of workspaces, meeting rooms, common areas, kitchens and sanitary facilities in office environments, scheduled to avoid disrupting daily operations.
• Praxisreinigung (Medical Practice Cleaning) Cleaning of sensitive areas such as treatment rooms, waiting areas and sanitary facilities in medical practices with attention to hygiene during ongoing operations.
• Kanzleireinigung (Law Firm Cleaning) Cleaning of offices, entrance areas and meeting zones in law firms during ongoing business operations.
• Unterhaltsreinigung (Maintenance Cleaning) Regular recurring cleaning of floors, work areas, company kitchens, canteens, schools and sanitary facilities at agreed intervals (1x to 7x per week), starting at €1.19/m².
• Treppenhausreinigung (Stairwell Cleaning) Cleaning of stairwells, entrance areas, railings, handrails and elevators, starting at €70 per month.
• Fenster- und Glasreinigung (Window and Glass Cleaning) Cleaning of shop windows, glass doors, glass surfaces and other glazed areas including higher installations, starting at €0.89/m².
• Grundreinigung (Deep Cleaning) Intensive deep cleaning including hard-to-reach building parts and areas that require thorough periodic cleaning.
• Baureinigung (Construction Cleaning) Cleaning during and after construction work including rough cleaning, intermediate cleaning (Bauzwischenreinigung €5–6/m²), final construction cleaning (Bauendreinigung €6–7/m²) and fine cleaning (Baufeinreinigung €7.50+/m²); glass cleaning charged separately.
• Fassadenreinigung (Facade Cleaning) Removal of pollution from exhaust fumes and weather, combating algae, moss and fungi on building facades.
• Gebäudereinigung (Building Cleaning) Comprehensive building cleaning services for commercial and residential properties, tailored to operational procedures.
• Hotelreinigung (Hotel Cleaning) Professional cleaning services for hotels and pensions maintaining hygiene standards for guest accommodation.
• Industriereinigung (Industrial Cleaning) Professional cleaning of industrial facilities, machinery and plants starting at €1.80/m².
• Gastronomie Reinigung (Restaurant/Catering Cleaning) Cleaning services for restaurants and catering establishments maintaining hygiene standards in food service environments.
• Fitnessstudio Reinigung (Gym Cleaning) Professional cleaning for fitness studios covering training and sanitary areas for member hygiene.
• Kindergartenreinigung (Kindergarten/Daycare Cleaning) Cleaning services for kindergartens and daycares with attention to children's facility hygiene requirements.
• Ladenreinigung (Store/Shop Cleaning) Cleaning services for retail stores and shops maintaining professional appearance.
• Schulreinigung (School Cleaning) Cleaning services for schools and educational facilities.
• Wohnungsreinigung (Apartment/House Cleaning) Cleaning services for private residential properties including apartments and houses.
• Winterdienst (Winter Services) Winter services ensuring traffic safety on paths and areas during winter weather conditions, including snow removal and ice clearance.
• Dachreinigung (Roof Cleaning) Roof cleaning services available upon request, depending on building, accessibility and type of soiling.
• Teppichreinigung (Carpet Cleaning) Professional carpet cleaning with deep cleaning capabilities for offices and commercial spaces.

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Gegenbauer: Berlin-headquartered facility and cleaning services company offering commercial building cleaning, maintenance, and specialty cleaning across Germany; directly comparable to CleanServe on geography (Berlin base), customer base (offices, public buildings) and core cleaning service portfolio.

Broad incumbents

• Piepenbrock: One of Germany's largest family-owned facility services groups, providing Gebäudereinigung, Industriereinigung, and full facility management nationwide; broader portfolio and national footprint make it a broad incumbent vs. CleanServe's Berlin-only focus.
• WISAG: Major German facility services provider (cleaning, security, technical, catering) serving commercial real estate and industrial customers; comparable to CleanServe on commercial cleaning and recurring maintenance contracts but at national scale and with broader service mix.
• Dussmann Group: International facility services group with deep German presence (Dussmann Service Deutschland), offering Gebäudereinigung and integrated facility solutions to commercial and public-sector clients; competes with CleanServe in Berlin commercial cleaning but with much larger scale.
• Kötter Services: German facility services provider covering cleaning, security, and personnel services across multiple German regions; comparable to CleanServe on commercial cleaning offering with broader geographic coverage.
• Apleona Group: European facility management group with significant German operations providing cleaning, technical building services and integrated FM; relevant comparable on commercial cleaning contracts with large enterprise and public-sector customers.
• ISS A/S: Global facility services company with a large German operation offering office cleaning, industrial cleaning and specialty cleaning services to multinational clients; relevant broad incumbent comparable on commercial cleaning model.
• Sodexo: Global food and facility management group with significant cleaning services offering for workplaces, healthcare and education clients; comparable to CleanServe on commercial cleaning delivery model with global scale and broader service portfolio.

Others

• Helpling: Berlin-based online marketplace that connects consumers and small businesses with freelance cleaners; not a direct services competitor but an adjacent, enabling platform that affects customer acquisition dynamics for local cleaning companies like CleanServe.

Regional players

• Spotless Group: Australia-based commercial cleaning and facility services provider; relevant comparable on commercial cleaning operating model and contract structure but operating in a different geography, hence regional rather than direct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CleanservTeam1
• YouTubeyoutu.be/xEAqkom6rTo?si=h_T6hiZKaTFPGktJ
• Facebookfacebook.com/cleanserveberlin
• Instagraminstagram.com/cleanserve_berlin

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cleanserve